Savannah Sanders
Dr. William Boyle
Writ 102
8 February 2017
BuzzFeed: Powerful Persuading the Right Way Without question, popular online news and entertainment source, BuzzFeed, is a huge success. But what is the fuel that keeps this site so popular with returning viewers? Known for its mindless quizzes and fun numbered lists, BuzzFeed goes beyond ordinary news websites that contain articles merely on news and current events. BuzzFeed expands on new subject areas by producing informative and humorous content on popular culture and entertainment. This news and entertainment site has a unique approach that appeals to a younger and more technology-advanced audience. By taking into account the mixture of content and target audience, BuzzFeed continues to form loyal viewers and transform the way people receive news and entertainment. BuzzFeed makes successful rhetorical choices that work together to create a strong attraction to its audience, persuading them to engage with pop culture in a meaningful way. BuzzFeed ‘s …show more content…
This is done through easily accessible and playful content. By one click of a mouse, viewers are shown heaps of information on pop culture and happenings in the world. The site features tabs for news, entertainment, quizzes, videos, and more. This generation is lazy, meaning viewers often want to read something fast, simple, or even something to watch. BuzzFeed takes advantage of this desire in several ways. BuzzFeed includes many short articles to keep the audience’s attention while still getting information across. One popular approach BuzzFeed uses is called “listography.” This is an article where the information is put into numbered lists, with headings such as “7 Way To Eat Healthier This Week” or “22 Women Who Have Bravely Gone Through Life Without Having Kids.”