Kowalczyk uses many techniques including comparisons, as well as ethos logos and pathos to persuade the audience of the fact that editorial writing is devoid of intellectual reflection.
He uses pathos by comparing journalism to the work of farming and food production, saying that humans need information as much as they need food. He compares the journalist to the farmer by saying they both work for the consumer, working to please all potential buyers. This helps create an emotion with the reader, claiming that journalist work for the people. By doing this he is also building the credibility and importance of journalism. He then compares editorials to farmers, claiming that opinionated editorials only appeal to some readers, embarrassing most