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'Rhetorical Analysis Of Popchips'

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When searching through the pantry, healthy foods most likely are not the ones that grasp at someone’s attention, causing eating healthy to be a dreadful task. However, Popchips found a way to create a nutritious snack without sacrificing the delicious taste of fatty foods, or cutting out potato chips from people’s diets. Every advertisement uses rhetoric to capture the attention of potential consumers and persuade them to buy their product. In the Popchips advertisement located in the Weight Watchers magazine, pathos and ethos work together to create a guilty feeling among the audience for their unhealthy food choices, while simultaneously making the audience want to look like the models in the magazine, which helps to create a highly effective

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Popchips Rhetorical Analysis Essay

...Popchips: The All Natural Lifestyle Snack Popchips’ advertisement effectively symbolizes a healthy lifestyle associated with the consumption of their product simply by the usage of Pop Star Katy Perry, Color and word choice, thus providing a strong connection between a healthy consumer through a healthy product. Popchips very strategically uses the face of well-known celebrity Katy Perry to further amp up the quality of their product. Although Katy Perry is famous for her lovely singing voice, her career requires a lot more than just being able to carry a note. Many of her performances, such as her Super Bowl show of 2015, are very physically demanding. This explains why Katy Perry is very conscious of what she puts into her body, and how...

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