...others are KPMG , Ernst & Young and Deloitte, it was founded by Price Waterhouse and Coopers & Lybrand in 1998. The company provides 6 main parts of sevice, which are audit and assurance service, consulting dealing government service and human resouce service, IFRS reporting and private company service, risk assurance service and tax service. PwC has many huge clients all over the world. Their major customers are IBM, NTT , Dell Computer , Ford, Chevrolet , and Nokia ect. Form the data which show that in the Fortune 500, in the 83% of PwC clients, ther are 29% audit clients. PwC are spread more than 150 countries and they hire over 161,000 staff. In the siutation analysis reprot the company grabs the huge share in the international market. Comparing with other big three accouting company, PwC has three advantages. To begin with is the new consulting service which is designed to help the fledgling high-tech companies. PWC consulting will provide help for the company's early start, create business models and attract investment and other aspects. At present, the company in the high-tech fields of customers including Systems Cisco and Hewlett-Packard Co. PWC management consulting company firmly believe that the Internet and e-commerce as a new way to establish a company - customer relationship has an important strategic advantage. "Electronic commerce is an important growth point of PWC," said a consultant, "we have arranged for the most outstanding talent and a large...
Words: 870 - Pages: 4
...author will analyze the development and management of the website and the marketing of the website, as well as the weakness of the website. Contents Introduction 2 1- The layout of the website of JD.com, Inc. 2 1.1 A brief introduction of JD.com, Inc. 2 1.2 The overall layout of the website of JD.com 3 2- The features and management of the website of JD.com, Inc. 7 2.1 The features of the website 7 2.2 The management of the website 8 3- The marketing of the website of JD.com, Inc. 8 3.1 The outdoor advertising and promotion strategies 8 3.2 The cooperation with brand shops and famous payment systems 9 4- The shortcomings of the website of JD.com 9 5- Conclusions and Recommendations 10 Reference 12 Introduction As one of the important patterns of electronic commerce, B2C e-commerce has a great impact on the development of the macro-economic and the life of the enterprises and consumers (Ayo et al, 2011). JD.com is a big online professional platform for 3C products in China’s B2C market, and it is one of the most popular and influential e-commerce websites in China. In the first quarter of 2012, JD.com ranked first in the independent B2C websites of China with a market share of 50.1%. How does the e-commerce website go so will? And why do consumers like to purchase on the website of JD.com? This report will first describe the distribution and development of the website, and then illustrate the management and the features of the website, next discuss...
Words: 3111 - Pages: 13
...The analysis of Chinese department stores with the fierce competition of online stores －A case study of Wanda department stores Word Count: 9850 Executive Summary Chinese department stores have suffered from the strong competition of online stores in recent years, Wanda department stores in particular. A significant 56 Wanda department stores was collapsed in 2015. Jack Ma even predicted that traditional brick-and-mortar sector will be replaced by the online stores. This research intends to first help Wanda department stores to identify the influences of online stores. Then, based on the successful development experience of British department stores industry, the feasibility of creating own-brand to help Wanda department stores to reduce the influences of online stores will be analyzed. This research finds three influences of online stores to Wanda department stores which is the objective one. First is the elicitation of homogenous issues of Wanda department stores. Second one is the low consumer switching cost to shop online. Third come to the high utilitarian value of online stores. From the findings of objective two, it is possible for Wanda department stores to create their own-brands, and own-brand product can reduce those three online influences identified in objective one. Wanda department stores can differentiate themselves and get ride of homogenous issues with the existence of competitive own-brand products. Besides, if Wanda department stores establish own-brands...
Words: 13438 - Pages: 54
...Yu Zhang Improving Customer-Based Brand Equity: On-line and Off-line Programs for B2C Company -- Case Company: VANCL Business Economics and Tourism 2012 2 ACKNOWLEDGEMENTS I would like to express sincere thanks to my supervisor Ms. Åsa Lillhannus, who encouraged me to write thesis on this topic and always welcomed my opinions. Furthermore, she used her professional knowledge to provide good suggestions for my study. I also want to give thanks to Cao Wen and He Mengdi who help me to conduct and test the questionnaires. Thanks to Qin Ziyin who always discussed with me the research and gave her advice. I want to thank all my friends who support me during the whole writing process. Most importantly, THANKS TO MY PARENTS! Vaasa, Finland 05.06.2012 Zhang Yu 3 VAASAN AMMATTIKORKEAKOULU UNIVERSITY OF APPLIED SCIENCES International Business ABSTRACT Author Title Zhang Yu Improving Customer-Based Brand Equity: On-line and Off-line Programs for B2C Company. Case Company: VANCL 2012 English 88 + 9 Appendices Åsa Lillhannus Year Language Pages Name of Supervisor The objective of this research was to study the short-term process of building customer-based brand equity in the on-line shopping industry and provide managerial suggestions for Vancl to improve its customer-based brand equity. In order to achieve the main aim, the following sub research problems based on theoretical study were separately set. First, how do audiences feel about Vancl’s brand elements...
Words: 20941 - Pages: 84
