RETAIL PLAN
ROBINSONS MAGNOLIA

A Final Paper
Presented to the
Marketing Department
De La Salle University

In partial fulfillment
Of the course requirements
.in MARKRET.

Del Carmen, Michelle
Felizardo, Miguel
Moynihan, Danny
Tan, Miya
Yatco, Jethro
August 28, 2013

A. Assessment of the Mall

Retail Audit by Classification
*See Appendix A

Target Market Description
This mall caters to a demographic of young professionals with an age ranging from 23-30 both male and female genders either single or newlyweds in the B and C socioeconomic classes. they are the dominant demographic that the mall caters to this is reinforced by the abundance of the available condominiums within the area making the mall and the area around it a mixed use development. this ensures the inevitability of the residents of these condos, which will most likely be yuppies due to the “condo living” nature of these residences, will definitely buy from nowhere else but robinsons magnolia since it is just simply convenient to do so. Although the mall is situated in an area with quite a number of educational establishments such as LSGH and it gets a lot of visits from students that are in the area it is really still the yuppies that bring in the most business since they are the ones that have the most purchasing power. any revenue produced from the students is usually either on impulse such as an after final exam binge or the fact that it is really just the nearest place to make a purchase so the mall also leverages on a contained market since it is one of the first and newest in the area. The most prominent competitor would have to be green hills yet Robinsons has succeeded in creating a niche target market since the green hills targets a far broader demographic in comparison. The products offered in Robinsons also differ a lot as compared to the products of green hills. While green hills has more of a “tiange” or “thrift shop” feel to it robinsons is a strictly branded mall so you won't find any fake shoes or shirts anywhere. This is a double edged sword for Robinsons it cuts one way in making the overall image of the mall nice, clean, and professional. But it cuts the other way in losing a huge market of bargain lovers, that which is the niche market of green hills on the other hand.

SWOT
Going on to Robinsons Magnolia’s strengths, weaknesses, opportunities and threats, it will not be hard to notice how the environment, both inside and outside the mall, can give great impact on the mall’s success. For its strengths, (1) the overall cleanliness of the place is appealing especially to the target market of the said mall. (2) The impressive architecture of the mall is also a factor that should be noticed; the wide spacing on walkways tolerate family shopping and/or relaxed shopping; plus it is similar with Malaysia’s Pavilion which is not has not been copied in any National Capital Region (NCR) mall yet.(3) The proper organization, having one area for each category, namely having all the electronics strictly stationed on the 3rd floor of Hemady side, also allows convenience in shopping and optical appeal which could result to customer satisfaction. (4) Moreover, Gokongwei being Gokongwei, his mall is again the pioneer mall of the area. Robinsons Magnolia is the only enclosed mall in the said area that caters to the classes B, upper C and middle C. (5) The mall nearest to it is Green hills which are two very incomparable malls. The excellent location of the mall can attract people from New Manila, exclusive primary and secondary schools and, of course, young professionals. (6) The placing of the mall is also walking distance or is a 2-3 minute jeep from the Gilmore station in LRT – 2 which adds to its accessibility. On the other hand, there are several points that Robinsons Magnolia should re-access. The target market of the mall, class B, upper C and middle C, may immediately be limiting. There is a reason why the Green hills mall is the earning high – the mall’s target is the majority – the mass. The aforesaid target, which is obviously not the majority, would immediately limit the mall from a wide range of consumers. Furthermore, the fact that the surroundings of the mall are under-developed, this could slow down the sales of the business.

Although this could be taken as an opportunity as well because this “under-developed” area is currently under construction for condominiums which could yield to high returns in the long run. The idea wherein the mall was built first before the condominiums is an investment. This can be an opportunity for Robinsons Magnolia to establish the circumstance that it is the only enclosed mall tailored to the said classes. They can target the current residents at New Manila, longstanding schools, etc. while the construction is being done. After which, the business will have new customers – the new residents in the newly built condominiums who can easily walk to the mall. In simplest terms, this pre-development can increase the returns on investment of Robinsons Magnolia. Another opportunity is the triggered exclusivity feeling. The idea that the mall includes only branded retail stores, except some possible products in the Department Store, and more or less prestigious class restaurants, except a few restaurants in the Lower Ground Floor, already makes the people feel “special” or feel that the mall is exclusively for certain people. The feeling that if you go there, you have expendable income which also results to the person’s economic standing. However, this exclusivity feeling can go both ways; given the exclusiveness, which is the not the majority, it can limit the possible visitors of the mall and the like. Lastly, there is only one major threat that the group highlighted. It is the threat to the merchants. Given the possible decrease in sales mentioned earlier, the biggest risk is the merchants possibly closing down because of slow moving sales. Once this happens, it would affect the mall as a whole.

B. Self-assessment and Business Choice

Own Strengths and Weaknesses
As a group, we believe that given the target market of Robinsons Magnolia this will be our group’s main strength. The business caters to young professionals under the classes AB and upper C, and this is what our group can offer to them – firsthand experience from the actual target market of the mall, some of us already working, while others on its way to becoming young professionals as well. A weakness, however, that we may possess is the fact that we do not have a wide range of experience, yet to offset this, we may offer new perspectives in the business, and fresh & relevant ideas that would fit well with the modern living today.

Commitment Paragraph
If we were the deciding body whether we will push for the opening of Robinsons Magnolia or not, we will still pursue with the project. Why? (1) The circumstance that the location is still pre-developed, our retail business will be the pioneer enclosed mall in the area. The nearest to it would be, again, Green hills which is a mall with a completely different personality as compared to Robinson Magnolia. (2) Another would be the accessibility of the mall for the target market – young professionals. The mall is surrounded by the condominiums which are usually owned by the said people; it may also allow people living in New Manila and students in private schools within the area to visit this quality mall. (3) Lastly, the architecture and cleanliness add to the high-class ambiance of the mall which could easily attract consumers to visit the mall while also enhancing their shopping experience with the impressive “hygiene” of the mall.

Description of Retail Business
Now, if the group was given the opportunity to decide on a retail business in line with our strengths and desires, we may also have the same mall in mind. Besides the mall catering to our wants and needs, it is also a very strategic mall, location-wise. Although it was established too early since the environment is not fully developed yet, it is a good investment which will definitely yield to high returns in the long run. This business will mainly offer an exclusivity feeling to the customers, making every customer count. They will be treated with prestige upon entrance. It will offer a hip feeling, not too young yet not too outdated. The mall will be relevant and modern. It will be good for busy people yet who still gives importance to grooming themselves. The major competitor could probably be the nearest mall to it, Green hills. The weakness of the Green hills mall could be the disorganized, unhygienic environment of the mall. It is also too crowded, given that it caters to the mass. Our business definitely flipped that weakness of the Green hills by making people feel that customers going inside the mall are imperative. They will not just be buyers, but will be treated with class. Our mall has to be clean, wide spacing for leisurely walks, soothing garden just like a place where they can relax, and properly clustered stores for a more convenient and organized shopping for customers.

C. Over All Retail Plan

Philosophy of Business
The Gokongwei clan has always been about helping the Filipino people by providing them with quality service. reasonable prices and world class career opportunities there business philosophy as a whole is very family oriented and nationalistic in nature as seen by this excerpt from the JG Summit company profile:. “JG Summit's place in Philippine business has for its cornerstone a business portfolio of market leaders, a solid financial position, a formidable management team, and a vision of leading the country to global competitiveness and making life better for every Filipino.”
This philosophy is surely carried out to all of JG Summits subsidiary companies and establishments one of them being robinsons magnolia. here in the following excerpt you see how the mall was put up to give more memories with family and friends a chance:“Kids, who are probably now all grown-up, used to frequent this iconic spot for some of the most delicious ice creams and shakes that could be found in Metro Manila. The place was known as the Magnolia Ice Cream House, and was a favorite spot where family and friends bonded over Banana Split, Peach Melba, Black and White, and Ernie and Bert, to name just a few of our favorite ice cream delights.”

Form of Ownership
Robinsons Magnolia is a mall under the Robinsons land corporation it is part their robinsons malls leg alongside many other malls. All of these companies of course are subsidiary of JG Summit Holdings Inc. The form of ownership for this mall is corporation led by a board of directors namely Lily G. Ngochua, Johnson Robert G. Go, Jr, Patrick Henry C. Go, Robina Y. Gokongwei-Pe, Gabriel C. Singson, Ricardo J. Romulo, Cornelio T. Peralta, Jose T. Pardo. Spearheaded by non-other than John L. Gokongwei, Jr. himself alongside Chairman and CEO James L. Go as well as the President and COO Lance Y. Gokongwei.
- To continue to be one of the largest and most successful chains of malls in the country today.
- To ensure 100% customer satisfaction, spearheading each mall with a highly dynamic marketing team and operating with service-oriented and customer-oriented personnel.
- To continue to maintain a three decade long legacy of world-class standards in terms of design, facilities and services.
- To bring together the best brands in the industry. From shopping to dining and recreation & to serve as a one-stop-shop retail complex.
- To be environmentally responsible through environment conservation programs.
- To put into consideration accessibility, convenience, comfort, safety, security, and fun as core essentials to every mall in its chain.
- To keep in mind its corporate mantra of improving and making life more meaningful for the Filipino people.
- To generate more than its current over 120 million visits annually.

Long and short run objectives
Their objectives are as follows

*Short Run
- Availability - Be available in a place where there are basically no malls and only Robinsons Magnolia

*Long Run
- Investment wise - Provide a decent living and lifestyle where you don’t need to go anywhere else by buying a home, in this instance their condominium beside their mall.

Definition and Analysis of Target Costumer * Socio-economic class: B & upper C * Demographics: 18-35 years old * Psychographics: Working, fun, and fashionable. The target market experiences a time in their life wherein they would like to relive their memories as kids. Only now they have purchasing power so they can do all the things they were constrained by money to do previously. They have stable jobs earning a considerable amount of disposable income the target market has a simple desire to be a kid again and make new memories with now the money to spare.

Young Professionals

Ellen Del Carmen is a 25 year old young professional from Quezon City. She is a fresh grad law student that has recently passed the board and taking in clients Her day consists of visiting the law firm, attending to client calls and defending courtroom hearings. On weekends, she takes as much time as possible off to relax and unwind. She likes to shop and loves to dine out in various restos for her dinner she also tries to spend time with her suitors on dates and never forgets to have time for her family and friends from high school over the weekend they love to talk and reminisce of how things were easier in their childhood.

Young Working Class
Jet Gokongwei is 27 year old Brand Manager at Nestle Philippines. He has been working in Nestle for three (3) years. He starts his day at 8:00 AM to go to work in Manila and ends at 5:00 PM. When he has time, she goes to Makati and meets up with friends after work. On weekends he spends her time with his girlfriend and family. If she’s not home, she usually eats out and watch movies since he is an avid moviegoer and that’s his favorite medium of entertainment of course he loves to watch with company so he takes his her girlfriend, or takes yoga classes.

The New Family
Mitch & Migs Moynihan of Leeds has recently had their first child and although they are in love with her new bundle of joy, they have become unhappy with having to still live with their parents. It has become very tiresome to go to and fro between houses attending to the needs of each other and their baby; they want to find a place that they can call home. or at least for the meantime before they have enough money to buy an actual house and lot. They are entertaining the thought of condo living. Since mig’s job requires Mitch to constantly appear with him in events, she always has so little time for all the household chores such as laundry and doing grocery shopping. That’s why they want to live in a condo since they offer housekeeping and laundry matt services. It’s also preferred by them if the condo is next to a mall that way the grocery and everyday shopping needs could be easily met.

The Student
Danny Zobel De Ayala is studying in La Salle Green Hills. His parents don't get out till much later so he has a lot of spare time after school to burn. He loves going to malls with friends looking around and eating at well known fast food chains. He occasionally loves to watch live concerts and the like as long as they are free of charge. He is also a techie and is always up to date with the latest phones and gadgets. But due to his budgets he is constrained to the local brands such as cherry mobile. On weekend he loves to go out with his family or friends to watch movies.

Competitive Analysis - 4P’s MALL | ROBINSONSMAGNOLIA | GREENHILLSSHOPPINGCENTER | GATEWAYMALL | SM NORTHEDSA | PRODUCT | Magnolia ice cream parlour, mixed use development, middle range priced retail outlets. | Tiangee, bargain shopping, food stalls, good deals. | More focus on restos and fast food chains. for a unique and clean dining experience. | Biggest mall in the philippines, most complete merchandise “we’ve got it all for you” . | PLACE | Aurora Blvd. cor. Dona Hemady St.Quezon City
Old magnolia ice cream factory isolated from most competitors. | P. Tuazon St.Araneta Center, Cubao, QC
Near LSGH, ali mall and promenade. minutes away from ortigas | P Tuazon AvenueAraneta Center, Quezon City
Near the trains (mrt&lrt) connecting stations. at the heart of araneta center cubao where smart arena stands | North Avenue corner EDSAQuezon City
Next to trinoma situated at the last mrt station along edsa. | PROMOTION | The old Magnolia Ice Cream House may be no more but in Robinsons Magnolia, there is now a wonderful new place to create happy, lasting memories. | The Philippines' premier shopping, entertainment, and dining destination - with over 2,000 stores in a unique indoor/outdoor environment. Located just 20 minutes from Ninoy Aquino International airport, and minutes away from most hotels, Green hills Shopping Center is a worthwhile destination in itself for visitors and residents alike. | A groundbreaking concept, Gateway Mall puts special attention to its world-class facilities and amenities to assure the safety, security, comfort and convenience of all its patrons and visitors.Gateway, so named because it aspires to be the main corridor for all shoppers in Metro Manila, is hometown the world’s biggest names in upscale retailing and dining including Mango, Lacoste, Marks & Spencer, Pizza Hut , Taco Bell and many more. | It all began here. SM City North EDSA innovated and institutionalized the "one-stop shopping complex" and was the first mall in the Philippines to introduce "malling" as a pastime. Besides being a haven for shoppers, the architecture of the mall blends both old and new, creating calming and colorful scenes. | PRICE | B and upper C | A, B, & broad C | A, B, & Upper C | B, broad C & D |

Retail Strategy - (store location & operations, merchandising, pricing, store image & promotion)
The location of the mall is situated in the corner of Aurora Blvd and Hemady St. near New Manila in Quezon City what used to be called the Magnolia Ice Cream House they market the area as a new place to make memories just like the kids who used to go there with their families used to do. they still keep a small ice cream parlor out back in the alfresco section to retain the original feel and compliment the image of the place. they have a wide variety of merchandise to cater to any of the consumers needs. and of course the still have their anchor stores; Robinsons Supermarket, Robinsons Department Store and Robinsons Appliance. The price range of all the establishment are reasonable and not many stores cater to the A class that being said most prices are set for the working class to afford but still affordable enough for students to enjoy.

D. Administrative Management Plan

Brief Description of jobs
James Go (CEO)-A Chief Executive Officer is the highest executive within a company. He oversees all areas of a firm. He defines his organization's long-term and short-term objectives. He initiates all company policies and regulations. He reports directly to the board of directors of a company.

Directors- A board of directors legally represents the interests of a corporation's stakeholders. Those stakeholders include stockholders of a publicly held corporation, donors to a nonprofit corporation and/or the communities served by either. As their representatives, the board members have the responsibility of establishing, guiding and assessing the overall direction of the corporation.

EuginieVillena (CFO)-A chief financial officer is a senior member of a company's top management team who uses finance, tax, investment and general business skills to advise the company's chief executive officer and board members on corporate management. A chief financial officer also ensures that a company's financial statements are accurate and complete.

Lance Gokongwei (COO)-The chief operations officer holds a primary management position in a business enterprise, particularly a corporation. The typical chief operations officer job description includes working closely with the chief executive officer and other principle management staff members. The chief operations officer's duties affect the profitability of the business

Rosalinda F. Rivera (Corporate Secretary)-A secretary maintains records on computer spreadsheets, does word processing tasks and arranges meeting times and places for staff and clients. Because of increasing office automation and higher-level employees doing their own administrative tasks on personal computers, secretaries now often have dual job duties that previously would have been performed by more than one person, such as receptionist or bookkeeper.

Nicasio Lim (Senior Vice President, Human Resource)- The human resource manager comes up with various programs that will help in the compensation, evaluation and retention of employees within the organization. The main objective of a human resource job is to provide the best possible working environment for employees within an organization. In small companies, the human resources manager may be responsible for all human resources operations, but, more often, he manages a department of employees who may individually, or as a group, fulfill the various responsibilities of the department.

Bach Johann Sebastian (Senior Vice President, Strategic Planning)- A strategic planner provides strategies for current and future growth of an organization by suggesting changes or improvements to current business plans, policies and procedures. In most cases, these professionals are part of human resources or the top executive team within an organization.

ChonnaFerrer (Treasurer)- A corporate treasurer is a financial professional. He is responsible for overseeing all financial management, planning and investments for an organization. The corporate treasurer analyzes all financial records for the purpose of auditing past actions and creating forecasts for future requirements and goals. He reports directly to the senior management of an organization.

Inventory Management
They use a tracking system that keeps track of all their on-hand inventory and can automatically reorder product that is low or near empty. They use a 900MHz wireless handheld terminal equipped with a barcode scanner. When it’s scanned, the item number, the description of the item, the on-hand counts are displayed. They were able to manage their inventory from a simple barcode which is just a set of codes. A strong point of this inventory system is that it is linked to the cash registers. When a product is sold, the inventory is automatically updated and the products are reordered automatically.

Daily Operations
Robinsons Magnolia’s Mall Hours
Sunday-Thursday 10:00am-9:00pm
Friday-Saturday 10:00-10:00pm

Managing Risks
The Group’s principal financial instruments, other than derivatives, comprise of loans payable, receivables from affiliated companies, payables to affiliated companies, receivables and cash and cash equivalents. The main purpose of these financial instruments is to raise fund for the Group’s operations. The Group has various other financial assets and liabilities such as trade receivables and trade payables, which arise directly from its operations.
The Group’s risk management structure is closely aligned with that of the Parent
Company. The Board of Directors of the Parent Company and the respective Board of Directors of each subsidiary are ultimately responsible for the oversight of the Group’s risk management processes that involve identifying, measuring, analyzing, monitoring and controlling risks.
The risk management framework encompasses environmental scanning, the identification and assessment of business risks, development of risk management strategies, design and implementation of risk management capabilities and appropriate responses, monitoring risks and risk management performance, and identification of areas and opportunities for improvement in the risk management process.
The main risks arising from the use of financial instruments are foreign currency risk, liquidity risk, interest rate risk and liquidity risk

E. Financial Plan

Investment for the first year and sources
Robinsons Land Corporation invested in an area where there are no obvious competitors, the closest mall or entertainment place would be Green Hills where we really don’t consider it as a direct competitor because of how the malls are constructed where Green Hills is one of what we term as scattered and Robinsons Magnolia is a mall where it’s all inside.

Robinsons Land Corporation invested here for their New Manila residents part of the target market because the closest Robinsons mall to these customers is in Ortigas Center which is Robinsons Galleria. To add to this, they built Robinsons Magnolia the unconventional way because they built the mall first before they surrounded it with condominiums where as to other Robinsons Land Corporation Malls where they build the condominiums first.

Profit Planning
Robinsons Magnolia of Robinsons Land Corporation, technically has two sources of income which is the lease/rent from its tenants and the parking for their customers. Unfortunately, there were no exact numbers that were disclosed to us, all they can give is a range of their leases/rents for big spaces such as Yabu, Buffet 101, Nike Stadium, etc. that costs around P75,000 to P120,000 a month wherein medium spaces leasers such as Mint, Athlete’s Foot, Havaianas, etc. cost around P40,000 to P50,000 per month, while small business owners such as Hainanese Delights, Crocs, Penguin, etc. rent costs around P20,000 to P30,000 a month and lastly with Kiosks such as the food stalls rent costs around P5,000 to P10,000, all kinds from big, medium, small and kiosks rents costs depends on the brand that will lease.

Meanwhile parking for their customers costs depend on what day they’ll be there, if it’s on weekdays such as Monday to Thursday mall hours, they charge P30.00 for first three hours and P10.00 for every succeeding hour thereafter on the other they charge a one time payment during weekends and holidays more known to most customers as flat rate at P45.00, may it be that you stay for more or less than an hour or as much from opening till closing time.

Breakeven Analysis
From the Profit Planning that was discussed where Robinsons Magnolia basically gets their income from its leases/rents and parking allotments for customers, we learned that their breakeven just goes to the normal of every mall we know, meaning that they match this profits to their expenses such as overhead a.k.a. manpower consisting of janitors, security and roaming guards, and their own overhead for their own such as Robinsons Supermarket and the movie house. Their expenses include as well the Land they bought from Magnolia and time to time refurbishments of the mall and repairs if needed. And whatever comes after is declared income that goes to Robinsons Land Corporation where it is a whole new story.

F. Recommendation
Even though Robinsons Magnolia is near the LRT2 station it is still hard to get to especially when you’re in Manila. Unlike in Green hills even though they’re also hard to commute to they have a bus that will pass it. Commuting to Robinsons Magnolia is quite a hassle since after you ride the LRT2 you’ll have to ride a jeep or walk. Even though some people are uncomfortable in riding jeeps I suggest that why don’t they have shuttles that will transport people to their malls? Just like in Resorts World and in Solaire.

Another recommendation is that they should’ve added more comfort rooms for the convenience of the people in their malls. Since the majority of the comfort rooms are at the upper level of the malls people on the ground floor has no choice but to go up just to use the comfort room.

*Appendix A
CATEGORIZED OUTLETS
Accessories
Beabi UGF UG - 106
Troll Beads UGF UG - 12
Amusement
Gymboree LGF B1 - 036
Jump, Bounce and Play 2nd Level
Tom’s World LGF B1 - 034 -035
Apparel
Aeropostale UGF
Anne Klein UGF UG - 148
Arrow 2nd Level L2 - 212
Baby Fashionistas 2nd Level L2 - 227
Bayo 2nd Level L2 - 216
Bench 2ndLevel L2 – 219 / JAB
Ben Sherman UGF
Cache Cache UGF UG - 131
CK Jeans UGF UG - 146
Cotton On UGF Jr. Anchor
Dorothy Perkins UGF Jr. Anchor B
Esprit 2nd Level L2 – 215
F and X Kids 2nd Level
Folded and Hung 2nd Level L2 – 209 – 210
Fred Perry UGF UG – 117
Gap UGF UG – 159
Guess 2nd Level L2 – 258 -26
Guess Kids 2nd Level L2 – 230
Human 2nd Level L2 – 217
Kashieca 2nd Level L2 – 218
Lacoste UGF
Mango UGF UG – 102
Mint 2nd Level L2 – 206
Miss Selfridge UGF
Mothercare 2nd Level L2 – 254
Osh Kosh 2nd Level L2 – 224
Oxygen 2nd Level L2 – 255
Penguin UGF UG – 195
Penshoppe 2nd Level L2 – 245 -246
People Are People 2nd Level Jr. Anchor A
Peppermont 2nd Level L2 – 225A
Periwinkle 2nd Level L2 – 225B
Perry Ellis UGF UG – 194
PJ’s Sleepwear 2nd Level L2 -226
Plains and Prints 2nd Level
Promod UGF UG – 171
Springfield UGF UG – 150
Topshop / Topman UGF
Triumph 2nd Level L2 – 201
Warehouse UGF UG – 173 -17
Yamamay 2nd Level
Appliances
Robinson’s Appliance Center LGF
Samsung App by RAC 3rd Level L3 – 301A
Sony by RAC 3rd Level L3 – 314
Bake Shop
Conti’s UGF
Krispy Kreme UGF
Red Ribbon UGF
Sugarhouse 3rd Level
Bank/ATM Machines
BDO ATM Machine LGF
BPI ATM Machine LGF
Eastwest Bank 3rd Level
Metrobank 3rd Level
PS Bank ATM Machine LGF
Robinson’s Bank LGF B1 – 026 – 026
Beauty Shop
Beauty Bar UGF UG – 129
Body Shop 2nd Level LG – 263
Face Shop
Laneige UGF UG – 179
Lush UGF UG – 162
Organi UGF
Bookstore
National Bookstore UGF UG – 189
Coffee Shop
Starbucks Coffee UGF
The Coffee Bean And Tea Leaf 2nd Level
Tully’s Coffee 3rd Level
UCC Café LGF
Courier
LBC UGF UG – 110
RCPI – Western Union UGF UG – 109
Dental Clinic
Lapid Dental Clinic 3rd Level L3-256
Department Store
Robinson’s Department Store 2nd Level
Robinson’s Department Store 3rd Level
Dermatology
Let’s Face It 3rd Level L3 – 330
Perfect Contour Slimming Center 3rd Level L3 – 326
Skin Perfect 3rd Level L3 – 325
Vanity Circle 3rd Level L3 – 321
Drugstore
Mercury Drug Store LGF B1- 005 – 012
Southstar Drugstore LGF
Footwear
All Flip Flops 2nd Level L2 – 254
Celine 2nd Level L2 – 208
Converse 2nd Level L2 – 236
Crocs 2nd Level L2 – 239
Dr. Kong 2nd Level L2 – 223
ECCO UGF UG – 165
Geeleia 2nd Level L2 – 211
GEOX 2nd Level L2 – 261
Keds 2nd Level L2 – 234
Nine West UGF UG – 164
Officine 2nd Level L2 – 203 – 204
Payless UGF UG – 136
Restoerun 2nd Level L2 – 248 -249
Shoe Salon 2nd Level L2 – 205
Steve Madden UGF UG – 167
Stride Rite 2nd Level L2 – 231
Superga UGF UG – 168
The Athlete’s Foot 2nd Level L2 – 240 – 241
Vans 2nd Level L2 – 243
Gadgets
Camerahaus 3rd Level L3 – 311
Canon 3rd Level L3 - 371
CD-R King 3rd Level L3 – 312
Cherry Mobile 3rd Level
Crumpler 3rd Level L3 – 301
Datablitz 3rd Level L3 – 368
Digital Walker 3rd Level L3 – 302
Europak 3rd Level L3 – 367
Lowerpro 3rd Level L3 – 370
Octagon 3rd Level L3 – 306
PowerMac Center 3rd Level L3 – 301B
Samsung Telco 3rd Level L3 – 305
Hardware
True Value 3rd Level
Health Shop
Healthy Options 3rd Level
Home Decors
Dimensione 3rd Level L3 -341
Dos Pueblos 3rd Level L3 – 350
Gourdo’s 3rd Level L3 – 338 – 34
Howards Storage 2nd Level
Kaluxe 3rd Level L3 – 348
Kitchen Pro 3rd Level L3 – 346
La Sedia 3rd Level L3 – 332
Make Room 3rd Level L3 – 343
Home Decors
Play N’ Display 3rd Level L3 – 349
Sleepcare 3rd Level L3 – 351
Ice Cream Station
Art’s Cream Gallery 2nd Level
FIC Scooping Station 3rd Level
Screamers 3rd Level
Jewelry
Charioll UGF
Parklane UGF UG – 156
Philip Stein UGF UG – 170
Phospor 2nd Level
Technomarine UGF UG – 126
Y.O.T Watches 2nd Level

KIDS
Toys R Us 2nd Level L2-220-221

KIOSK
Ahava UGF
Anna Pashmina UGF
Aquazorb 2nd Level
Asprey 2nd Level
Bring it On 2nd Level
Candy Corner 2nd Level
Chef Tony LGF
Digistamps 3rd Level
Giga 3rd Level
Girls 2nd Level
Halo 3rd Level
Imono 2nd Level
I-Watch 3rd Level
Keycards 3rd Level
Kokoa Hut 3rd Level
Lighters Galore LGF
Load Express LGF
Lotto Outlet LGF
Mates 2nd Level
Mia Maison UGF
Miche 2nd Level
Mrs.Fields 2nd Level
Otterbox 3rd Level
Paraiba UGF
Pearl and Gems 2nd Level
Perfect White Shirt 2nd Level
Rotech 3rd Level
SAC People 2nd Level
Sesou Nature Source 2nd Level
Spyder 2nd Level
Swell Stuff 2nd Level
The Bead Shop 2nd Level
The Vape Company 3rd Level

KIOSK/FOOD
Big Chill 3rd Level
FruttiNutti LGF
House of Silvanas LGF
Koori 2nd Level
Mochi Cream 3rd Level
Mrs.Fields 2nd Level
Muffins by Doris LGF
NuttsAbout Candy 3rd Level
Potato Corner LGF

LAUNDRY
Wash and Wear UGF UG-115
Music Shop
Astrovision 2nd Level L3-310
Crescendo 3rd Level L3-304
Optical
Eye Crafts LGF
JP Sabater Optical 3rd Level
LS Pascual Optical LGF
Sarabia Style Optical 2nd Level
Sunglassess Hut 2nd Level
PET SHOP
Bow and Wow 3rd Level
Photoshop
Picture City
Restaurant
Adobo Connection LGF
Arya Persian Restaurant 2nd Level
Bacolod Chicken Inasal LGF
Big Better Burger 3rd Level
Black Beard Seafood Island 3rd Level
Bonchon Chicken LGF
BreadTalk LGF
Broaster Chicken 3rd Level
Buffet 101 2nd Level
Buko Loco LGF
Cafe Verde LGF
Chicago Flame Dog 3rd Level
CIBO UGF
Classic Savory LGF
Clawdaddy/New Orleans UGF
Clubhouse/Modern Kitchen UGF
Crave Burger 3rd Level
Cyma UGF
Dairy Queen LGF
Delicakes 3rd Level
Eggtacy LGF
Elias UGF
Gaucho 3rd Level
Gong Cha Tea LGF
Grandmas Recipe LGF
Gumbo 3rd Level
Hainanese Delights LGF
Happy Lemon 3rd Level
House of Desserts LGF
Jacob’s Shawarma LGF
Jamba Juice UGF
Jollibee LGF
Kenny Rogers LGF
Lechon De Cebu LGF
Lombardi’s 2nd Level
Magnolia House UGF
Mann Hann 3rd Level
Masatami LGF
Max’s Restaurant 2nd Level
Mesa 3rd Level
Misohana 3rd Level
Miso Ramen 2nd Level
Mongkok LGF
Mr. Choi 2nd Level
OiSisig LGF
Pad Thai and More LGF
Pancake House 3rd Level
Paotsin LGF
Pepper Lunch LGF
Pho Hoa 3rd Level
Quiznos 3rd Level
Ramen Bar 3rd Level
RazonsGuagua LGF
Red Mango 3rd level
Reyes BBQ LGF
Saint Alps Tea House 3rd Level
Salt and Pepper LGF
Sbarro LGF
Sizzling Pepper Steak 3rd Level
Sumosam 3rd Level
Tao Yuan UGF
Taters 3rd Level
Tea 101 LGF
Thai Bistro UGF
Tita Paring’s SumanLatik LGF
TuttiFrutti LGF
Uncle Cheffy’s 2nd Level
Yabu LGF
Zigla LGF
Salon
Bench Fix Salons 3rd Level
Brow Bar 3rd Level
Bruno’s Barbers 3rd Level
KutieKuts Kids Salon 2nd Level
Lavish Lashes Studio 3rd Level
Lay Bare 3rd Level
Lunula Nail Spa 3rd level
Shop
158 Blvd UGF
Alterrific UGF
Bratpack 2nd Level
Charles and Keith UGF
Fino Leather UGF
Girbaud 2nd Level
Le Sportac 2nd Level
Mango Touch UGF
Mr.Quickie UGF
Muji UGF
Robinsons Department Store UGF
Saizen LGF
Samsonite UGF
Tamayo’s Catering Servic UGF
Sportswear
Adidas 2nd Level
Kids Sports 2nd Level
Nike 2nd Level
Pro Line Sports 2nd Level
Speedo 2nd Level

Supermarket
Robinsons Super Market LGF
Telecommunication
Globe 3rd Level
Smart 3rd Level
The Sun Shop 3rd Level