...Consumer Analysis * Segmentation &Targeting Source: Statistics and Census Service(http://www.dsec.gov.mo/default.aspx?lang=en-US) Source: Statistics and Census Service(http://www.dsec.gov.mo/default.aspx?lang=en-US) Just as we mention before, Vapiano is an Italian restaurant emphasizes on relaxed life style, it is the perfect setting for a leisure lunch, an afternoon break, or a pleasant dinner with friends or family. We divide the market into 7 different age groups, and our target consumer will be the people age from 15 to 34. Nowadays, young people like go dutch when they enjoy dinner with friends, so the consume style of Vapiano is unique and convenient for them. And with the development of Macau, the income level of Macau citizen is gradually increasing. And Macau people have easy-going and relaxed life style. They usually spend their spare time on having afternoon tea or small snack with friends. Therefore, Vapiano is the best place for young people to have a meeting with friends or families. On the other hand, Macau is a developed and international city, it attracts thousands of tourists every year. We can see from above chart, Per-capita spending of visitors is increasing year by year. Those visitors are not only the major consumers for gambling industry but also the major consumers for shopping center and food industry. So, our target consumers are those young Macau citizens and tourists. * Positioning Even though Vapiano is a fast food restaurant...
Words: 2437 - Pages: 10
...Investigación & Desarrollo – Departamento de Capacitación y Desarrollo de Mercados Bolsa de Comercio de Rosario www.bcr.com.ar - capacita@bcr.com.ar 1 Crisis económica de Argentina: causas y cura Jim Saxton (R-NJ), Vice presidente Joint Economic Committee United State Congress Traducción libre del paper elaborado por el Comité Económico del Congreso de los EEUU. Estrella Perotti Contador Público eperotti@bcr.com.ar Junio de 2003 Sumario En 1998, Argentina ingresó en lo que se convertiría en cuatro años de depresión, años durante los cuales su economía se contrajo un 28%. La experiencia de Argentina ha sido como uno de los ejemplos del fracaso de los mercados libres y de los tipos de cambio fijos, entre otras cosas. La evidencia no apoya ese punto de vista. Mejor dicho, las malas políticas económicas convirtieron una recesión ordinaria en una depresión. Tres grandes incrementos de tasas entre 2000-2001 desalentaron el crecimiento y entrometiéndose con el sistema monetario, a mediados del 2001 crearon temor de devaluación de la moneda. Como resultado de todo esto la confianza financiera en el gobierno argentino se evaporó. En una serie de disparates aún perores que tuvieron lugar desde diciembre del 2001 hasta comienzos del 2002, sucesivos gobiernos, violación de los derechos de propiedad mediante el congelamiento de los depósitos bancarios, declaración de incumplimiento de los compromisos externos (default de la deuda soberana) de una manera poco apropiada...
Words: 5466 - Pages: 22
...Chamberlain College of Nursing NR 302 Health Assessment: Part I REQUIRED UNIFORM ASSIGNMENT GUIDELINES PART 1: THE HEALTH HISTORY PURPOSE Before any nursing plan of care or intervention can be implemented or evaluated, the nurse assesses the individual through the collection of both subjective and objective data. The data collected are used to determine areas of need or problems to be addressed by the nursing care plan. This assignment will focus on collecting subjective assessment data, synthesizing the data, and on identifying health/wellness priorities based on the findings. The purpose of the assignment is two-fold: To recognize the interrelationships of subjective data (physiological, psychosocial, cultural/spiritual, and developmental) affecting health and wellness To reflect on the interactive process between self and client when conducting a health assessment COURSE OUTCOMES This assignment enables the student to meet the following course outcomes: CO 2. Utilize prior knowledge of theories and principles of nursing and related disciplines to integrate clinical judgment in professional decision-making and implementation of nursing process while obtaining a physical assessment. (PO 4, 8) CO 3. Recognize the influence that developmental stages have on physical, psychosocial, cultural, and spiritual functioning (PO 1) CO 4. Utilize effective communication when performing a health assessment. (PO 3) CO 6. Identify teaching/learning needs from...
Words: 1661 - Pages: 7