...portfolio. While reviewing and analysing the competitive strategy of Ryan Air, it is observed that the company is offering the low cost products to its customers (Ryan Air, 2012). In other words, the Ryan Air believes that the low cost services and products is the key ingredient of its success as yet. This product strategy also defines that the company has applied and executed the cost leadership strategy as suggested under the Porter’s Generic Strategies. The aim of Ryan Air through low fare is to stimulate the demand. As a result, it helps the company to attract the travellers those are price conscious, rather than quality (Kahawatte, 2010). However, it does not mean that Ryan Air does not comply with the health & safety regulations, but it only focuses on the basic necessities to avoid extra costs. In addition to the above, the Ryan Air does not bind its customers to book two way tickets which also motivate customers. 3.2 Product Strategy: Developing and executing the appropriate product and service strategy has always been one critical area for Airline companies. Ryan Air, being the cost leadership in the global Airline industry promises to offer the excellent customer services which help it to satisfy the customers’ demands and expectations (Mennan, 2005). However, the prices are set in accordance with the demand which eventually fluctuates and the price list always fluctuates. This has helped the Ryan Air to create its demand, increase its market shares and attract cost...
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...Case Study Questions: 1. What is the difference between a pull and a push strategy? Which of these strategies did the Fred Astaire Super Bowl campaign exemplify? According to Week 6 lecture notes: “Consumer Sales Promotions use Pull Strategies, which means "The use of incentives to motivate end users to purchase a brand and thus pressure retailers to stock that brand." This consumer demand then pulls the product through the distribution channel. Trade Promotions use Push Strategies, which means "The use of incentives to motivate the buying and reselling of products." These strategies push the product through the distribution channel.” The case study clips actually state that “The Astaire campaign was designed to pull Dirt Devil products through traditional indirect distribution channels.” Not only did it have the 45 seconds of air time that was memorable to create the buzz about the product but it gained added publicity through the “200 television stories and a 1100 printed articles, giving Dirt Devil an estimated $5 million worth of total publicity from the Superbowl campaign.” This was a definite positive use of MC to create brand recognition and motivate the end user to purchase the product. b) In your opinion, why was this successful campaign? It was a successful campaign for two reasons: 1) Dirt Devil used the power of the media to create the buzz about its new product. By having air time during the Superbowl you are actually...
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...| Dogfight over Europe: Ryanair (A) | Case Analysis | MGMT 480 BUSINESS PLANNING AND STRATEGYDR. Ayman Ismail DR. Iman Seoudi | Farah Amin | 10/22/2015 | I. External Environment Analysis A. PESTEL Trends Analysis Political and Legal: Deregulation of airline industry in the late 1970s. In the 1970s there was a general trend to deregulate the airline industry which had previously been mainly controlled by governments. So each government set fares rates, routes, customer service policies, entry and exit, intercarrier agreements, mergers, and consumer issues for its flag carriers as well as private businesses. However, in 1978, the US airline industry became partially deregulated through the Airline Deregulation Act. And even though this movement started in the US airline market it started to spread through European countries when the European commission proposed the deregulation in 19842. This would later result in less involvement of governments in policies of airline businesses. Oil Embargo in 1973–1974 As a result of the Arab-Israeli War in 1973, the US government decided to re-supply the Israeli military in its war against Arab countries. Consequently, Arab members of the Organization of Petroleum Exporting Countries (OPEC) imposed an embargo against the United States, which was extended to other European countries that supported the Israeli government. This embargo resulted in the ban of petroleum exports to those countries and introduced cuts in...
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...Chapter 1: Introduction Ryanair brings the lowest fare of air travel in Europe. According to them, they keep their cost low so that customers will also keep their cost low and also that they are committed on having an on-time flights among the competitors. Even having the lowest fare of air travel, they said that they do not compromise passenger’s safety, the “near-perfect” baggage handling and their efficiency in ‘green’ policy. Mission-Vision Statement The company does not have a clear Mission and Vision Statement but they answered the question: What is our business? It is, “to firmly establish itself as Europe’s leading low-fares scheduled passenger airline through continuous improvements and expanded offerings of its low-fares service. Ryanair aims to offer low-fares that generate increased passenger traffic while maintaining a continuous focus on cost-containment and operating efficiencies.” And what do we want to become? It is “To become Europe’s most profitable airline by rolling out proven low- fare, no frills service in all markets in which we operate to the benefit of passengers, people and stakeholders.” History of the Company Year Passengers Event 1985 5,000 Ryanair is set up by the Ryan family with a share capital of just £1, and a staff of 25. 1986 82,000 They obtains permission from the regulatory authorities to challenge the British Airways and Aer Lingus' high fare duopoly on the Dublin-London route. 1987 322,000 They acquire its first jet aircraft...
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...operational bases at Dublin and London Stansted Airports. In 2013, Ryanair was both the largest European airline by scheduled passengers carried, and the busiest international airline by passenger numbers. The case study “ Dog Fight Over Europe: Ryanair (A), (B), & (C) presents the situation of April 1986 onwards when the Ryan brothers announce that their fledging Irish airline Ryanair will soon commence service between Dublin and London. For the first time, Ryanair were faced with formidable competitors such as Aer Lingus and British Airways on a major route. In the following write we will present as follows 1) Case study analysis based on literature provided in class 2) Key competencies & recommendations for future. Case Study Analysis of Ryanair European Aviation Scenario 1) Air travel become possible due to technical advancements made during World war-I which led to Emergence of small private airlines across Europe which got amalgamated and paved routs for National Flag carriers serving mainly from national capitals to other capital cities and colonies. National Flag carriers were Gradually owned and subsidized by respective National governments. 2) After World war II, air travel become widely economical. America emerged as dominant country in Air-Travel business. Governements on Europe resorted to bilateral & multilateral Agreements, Pooling arrangements and and Government endorsed cartels such as IATA to counter the threat from USA. 3)...
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...the potential for significant reduction in PM and NOx as well as increased diesel efficiencies [2-4]. The HCCI technique involves the compression of a homogeneous mixture of fuel and air until auto-ignition occurs followed by Combustion that is considerably faster than Spark Ignition (SI) combustion [6]. The HCCI’s engine performance (including brake thermal efficiency, combustion phasing and emissions levels) is commonly predicted using numerical methods. Hairuddin et al [5] discuss the various strategies used in numerical method (such as multi zone and single zone models turbulence model and mixing model) and injection methods of predicting performance among other issues related to the HCCI engine. Various studies have shown that the can improve the thermal efficiency of the engine while simultaneously maintaining low levels of emissions and that HCCI technology can be realized by modifying either CI or SI engines using several fuel combinations [7,8]. In HCCI the fuel/air mixture is lean, and auto ignition occurs in multiple locations. Combustion starts when the air/fuel mixture reaches the chemical activation temperature and it is completely controlled is fully dependent on chemical kinetics [9] Since the homogeneous mixture is lean and combustion depends on chemical kinetics studies have shown that there are several challenges of HCCI...
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...P A R T I I Be Creative W hat is the greatest difficulty people have in thinking about problems and issues? The standard answer is “the difficulty of evaluating the various solutions and choosing the best one.” In some cases, this may be true. But two other difficulties are equally troublesome: identifying problems and issues before they become crises, and getting beyond common, unoriginal solutions to creative ones. The first chapter in this part introduces the creative process. The other chapters expand this introduction, showing you how to search for challenges, express and investigate problems and issues, and produce many and varied solutions. By the end of Part II, you will have developed a proactive approach to problems and issues and learned how to stimulate your imagination. ISBN 1-256-46689-1 The Art of Thinking: A Guide to Critical and Creative Thought, Tenth Edition, by Vincent Ryan Ruggiero. Published by Pearson. Copyright © 2012 by Pearson Education, Inc. ISBN 1-256-46689-1 The Art of Thinking: A Guide to Critical and Creative Thought, Tenth Edition, by Vincent Ryan Ruggiero. Published by Pearson. Copyright © 2012 by Pearson Education, Inc. C H A P T E R 5 The Creative Process Have you heard any of these sayings: “Creativity can’t be learned,” “The way to be creative is to ignore traditional ways of doing things,” “It takes a high IQ to be creative,” “Taking drugs enhances a person’s creativity,” or “Creativity is related to mental illness”? They’ve all been...
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...August 8, 2011 Project Topic: Autism Spectrum Disorder (ASD) “Putting Together the Pieces” Introduction:. The diagnosis of autism in one’s child can shatter a parent. There is a substantial amount of confusion and controversy found in all areas of the disorder, from diagnosis to treatment. Most parents who seek treatment for a child labeled with autism face many dead-ends and obstacles concerning what are best for their child. . Having a child who is autistic will be a struggle throughout both of your lives. Autism Spectrum Disorder (ADS) adversely affects a child’s communication, socialization, and behavior. It has symptoms ranging from mild cognitive, social, and behavioral deficits to more severe symptoms where children may suffer from intellectual disabilities and be nonverbal. The five subtypes of ASD are: Autistic Disorder, Asperger’s Syndrome, Childhood Disintegrative Disorder (CDD), Rett Syndrome, and Pervasive Developmental Disorder Not Otherwise Specified (PDD-NOS). Because each are so broad, I narrowed down my research to Autism Disorder, a sever disorder that affects the development and function of the brain. It causes problems in such areas as social contact, emotional response, intelligence, language and speech impediments, along with ritualistic or compulsive behaviors, as well as different responses to the environment that an autistic individual may have that differ with individuals not having autism would exhibit. I will be talking generally about the...
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...Directory of Management e-Publications August (2011) Vol.1, Issue 1 ___________________________________________________________________________________ IT and Competitive Advantage of United Parcel Services (USA) Author(s): Muhammad Rashid Badar E-mail: rashid.badar@hotmail.com Research Student, Department of Management Sciences, The Islamia University of Bahawalpur, Punjab, Pakistan www.hrmars.com 1 Directory of Management e-Publications August (2011) Vol.1, Issue 1 ___________________________________________________________________________________ Table of Contents Executive Summary......................................................................................................................... 3 Company Introduction:................................................................................................................... 4 Information system of UPS and competitive advantage:............................................................... 4 Procurement: .................................................................................................................................. 5 UPS Logistics: .................................................................................................................................. 5 Distribution system at UPS: ............................................................................................................ 5 Consolidation: .............................................................................
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...Ryanair Strategic Analysis And Recommendations For The Future Ryanair is the first budget airline in Europe. Based on the case study of Ryanair by Eleanor O’Higgins, a role of a management consultant is assumed to conduct a strategic analysis on the company. The report consists of the initial Environment Analysis conducted on Ryanair prior to the detailed strategic analysis that will be conducted in the future in order to provide the company with strategic recommendations for the future. The Environmental Analysis conducted consists of both an extensive analysis on the external environment and the internal environment. The external environment analysis is conducted in order to identify the nature of the environment Ryanair operates in and its impact on the strategic situation of the company. Through PESTEL, External factor and Industry analysis conducted, rejection of Aerlingus offer and rules and regulations imposed by governments etc. are recognized as the critical external environmental factor affecting Ryanair’s strategy. An analysis of the internal environment through Value Chain model and SWOT analysis reveals the key issues hindering the strategic success of the firm; poor customer service and human resource problems. While this initial environmental analysis is used to assist the strategic analysis that is to be conducted on Ryanair, the importance of taking necessary actions regarding the critical issues is highlighted, CONTENT EXECUTIVE SUMMARY 1 CONTENT 2 1INTRODUCTION...
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...The future and significance of CRM for low cost operators of South Asia: The increasingly competitive nature of the aviation industry from a global perspective in todays context has brought about the need to sustain profitability of ones venture in an environment that deems both competitive and economically demanding. Besides the emphasis on cost leadership and operational strategies, the requirements of managing customer relations addresses upon a new agenda of business strategy formation around this essential core element; customer value. With reference to successful “tried and tested” methods by major industry leaders in the globe today, the paper seeks to address the value of customer relations management as a major competitive strategy for low cost carriers such as Indigo Airlines within the southern regions of Asia. RESEARCH PROPOSAL Executive Summary The emergence of low cost carriers within the southern regions of Asia have brought about major success and reshaped the aviation industry within these regions. Though recent success have come about with the exploration of mass segments and low cost structures, this innovative business model is bound to mature with the external markets and consumers. With focus on India and Indigo Airlines, the issue of differentiation in a relatively highly matured market with relatively lower international barriers to entry have brought about the need to explore alternatives which create customer value. Customer relations management...
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...[ return to top ]Changing of Roles of Women in the Military Changing of Roles of Women in the Military Combat Exclusion Law Should women serve in combat positions? The Combat Exclusion Law has dealt with this question since the 1940’s. As time continues, the question remains. The military has increased the percentage of females allowed to be enlisted and commissioned in the services as well as increasing the positions allotted to them (Matthews, Ender, Laurence, & Rohall, 2009). Keenan posits “women have served with distinction in … the Revolutionary War…as volunteer nurses and were only occasionally in the direct line of fire…four nurses evacuating 42 patients while the Germans bombed their field hospital…” (the DoD Combat Exclusion Policy) pg. 21. The most recent debate questions a women’s engagement in combat. What distinguishes some positions as being acceptable while others are not? Who has the authority to approve exceptions, and what exceptions have been made? On May 13, 2011, a bill placed before the House of Representatives addressed the issues to “repeal the ground combat exclusion policy for female members” (HR 1928). Political Issues or Influences In 1973, women began to grow in numbers in the All-Volunteer Force implemented under President Nixon. “In February 1988, Department of Defense (DoD) codified the Combat Exclusion Policy by adopting the ‘Risk Rule’”, (the DoD Combat Exclusion Policy) pg. 21, 22. The change of the feminine role in the civilian population...
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...helping the economy and political stand in the country; however this process is extremely dangerous to the environment, individuals and animals, Case in point, the oil slick in the Gulf a couple of years prior significantly harmed nature and marine life Boring ashore is an immense extend in itself in addition to endeavoring to penetrate a mile under unpleasant oceans in a dark pit. Seaward boring is a serious and perilous process that takes exactness and time. Oil wells are regularly high rise size articles many feet beneath the surface. They are greatly mind boggling structures and the scarcest misstep might be annihilating to nature's turf. When boring can start, exploratory wells are situated up to discover the accurate oil gushers. When a spot is found with a sufficient measure of oil, a subsea boring format is placed set up to guide out where the parts of the well ought to be spotted. In the following step, a drill string, which join from the beginning the stage, is utilized to make gaps in the sea depths. At the point when the opening is profound enough, metal channel packaging is situated up around the dividers of the gap to stabilize it. Finally, a conductor funnel is placed set up to keep spillage from the openings. When petroleum is hit, preparation packaging is established to permit the oil to be pumped to the surface. (George and Ryan 2013) More down home oil penetrating will have no impact on the current spike in gas costs. U.S. oil creation is presently at a ten-year...
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...Project - Air Arabia and Gulf Airlines Name University Introduction The project is based on the financial analysis of the two companies from the airline industry. The first company is Air Arabia and the second company is Gulf Airline. Air Arabia which was established by the King of Sharjah in the year 2003 is known as the best economic mode of air travelling in the United Arab Emirates. The company continued to provide economic and valued services to its customers through the last decade and has been successful in penetrating the Air traffic business. The company did not limit its operation only to the Arab countries but also expanded its business operations to the Europe and other parts of the world. The Air Arabia destinations not the Arab countries but also reached the European destinations like Casablanca and the Cairo. The company believes in expanding its business operations and for this reason, it has established its subsidiaries airlines in the other Arab countries as well. The company is performing air travelling operations through its subsidiaries companies in Egypt and Morocco as well. The company today operates its flight to 88 destinations across the globe. The company planes lands on the destinations ranging from Arabia, Middle East, Asia to Europe and Africa. The company believes in offering comfortable and reliable journey for its passengers at the lowest possible fares and with this business strategy, millions of passengers have travelled through Air Arabia...
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...Milkovich−Newman: Compensation, Eighth Edition I. Internal Alignment: Determining the Structure 4. Job Analysis © The McGraw−Hill Companies, 2004 Chapter Four Job Analysis Chapter Outline Structures Based on Jobs, People, or Both Job-Based Approach: Most Common Why Perform Job Analysis? Job Analysis Procedures What Information Should Be Collected? Job Data: Identification Job Data: Content Employee Data “Essential Elements” and the Americans with Disabilities Act Level of Analysis How Can the Information Be Collected? Conventional Methods Quantitative Methods Who Collects the Information? Who Provides the Information? What about Discrepancies? Job Descriptions Summarize the Data Describing Managerial/Professional Jobs Verify the Description Job Analysis: Bedrock or Bureaucracy? Judging Job Analysis Reliability Validity Acceptability Usefulness A Judgment Call Your Turn: The Customer-Service Agent Three people sit in front of their keyboards scanning their monitors. One is a sales representative in Ohio, checking the progress of an order for four dozen picture cell phones from a retailer in Texas, who just placed the four dozen into his shopping cart on the company’s website. A second is an engineer logging in to the project design software for the next generation of these picture cell phones. Colleagues in China working on the same project last night (day in China) sent some suggestions for changes in the new design; the...
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