...MANAGERIAL SKILLS and STRATEGIC LEADERSHIP ANALYSIS OF SISECAM-TRAKYACAM and FLAT GLASS INDUSTRY OF EUROPE BY PORTER 5 FORCES MODEL Trakya cam has been established in 1978 under SİSECAM Group in order to feed local market and wordwide demands of Flat glass , Automotive glass, Solarglass and Home appliance glasses. Over % 80 of Flat glass is being used for construction and rest is used for other apliane like Solar, automative and Home appliances Trakya cam operates with 4 float lines in Turkey and 2 lines in Bulgaria and it is in the top 5 companies in the World. Threat of New Entrants /Potential Competitors –Low Pressure The major competition is between Asahi Glass, NSG/Pilkington, Saint Gobain, Guardian and Sisecam. The establishment of a new float line costs approximately between 70 mil. € and 200 mil. € according to the size and also demands upgrades and repairs with a cost of 50 mil € during its lifepan of nearly 15 years. This huge investment keeps the new entry barriers relatively high. This condtion is also keeping the major competition between the top 5 companies continuously. Threat of Substitude Products-Low Pressure There is no substitude of flat glasses. In some appliances plastic can be used but it can not be a called a substitude because of the very low apllicabilty level . The Bargaining Power of Buyers- Medium Pressure % 70 of the flat is sold to processors whose process and sells the to the individual buyers. Since the flat glass produced...
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...PRE DIPLOMA PROJECT ANALYSIS AND IMPROVEMENT OF ENGINEERING AND MANAGEMENT ACTIVITIES IN THE COMPANY SISECAM II.1. DEVELOPMENT OF GLASSWARE IN THE WORLD II.1.1. BIRTH OF GLASSWARE AND FIRST DEVELOPMENTS Glass is used since approximately 4000 years and it surely is an important invention in the history of humanity. According to knowledge passed from Senior Plinius, first glass was found by chance on the coasts of Phoenicia (present Syrian and Lebanese coasts). According to this chance, saltpetre soils mixed with sands by fire. Phonic merchants, who strived with sailing, had used to saltpetre soils for seated their stew pot that their meals cooked in it. The first known glassware products were glass vases and were produced in Ancient Egypt that dated at approximately B.C. 2700. Ancient Egyptians produced glass pots that were first known and decorated zigzag and invented coloured glass. They embedded their deads in glass coffins. Their habit had been passed to Assyrians and Greeks in Hellenistic era by commercial relationships. The glassware passed from Ancient Egypt to Mesopotamia and Ancient Greece approximately B.C. 2500. Mesopotamians produced glass objects for religious ceremonies and daily usage and spread their glassware to Anatolia. However, the glassware in Mesopotamia started to decline at approximately B.C. 1500 due to continuous wars between Mesopotamian states and foreign invasions. II.1.2. GLASSWARE IN SYRIA AND EGYPT The glassware in Syria...
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