...Press release Galaxy S5 Mini: Samsung’s latest offering to Indian smartphone market Ahmedabad, September 09, 2014: Innovation is the order of the days. Today it is said those who innovate will survive, those who do not will get casted away. The smartphone is no longer just an electronic gadget, but a daily companion - a fashion item that expresses your personality. Recognizing this trend, Samsung’s latest offering in the Indian market is Galaxy S5 Mini. Commenting on the launch, Mr. Asim Warsi, V.P, Marketing, Mobile & IT at Samsung India, "We at Samsung believe in bringing meaningful innovation to our customers. And the best inspiration for innovation comes from none other than our customers.” The much awaited device offers the flagship experience of its predecessor, the Galaxy S5, in a compact design. With a host of innovative features like water & dust resistance, ultra power saving mode and heart rate monitoring, the Galaxy S5 Mini delivers a powerful performance that truly enhances your lives. Equipped with Android 4.4 Kit Kat OS, the Galaxy S5 Mini comes with a spectacular 11.3 cm (4.5”) HD Super AMOLED screen which delivers brilliant images that come to life, while still staying super slim and compact. Powered by a Quad Core 1.4GHz processor along with 1.5GB RAM and 16GB ROM, S5 Mini delivers a turbo-charged experience. A micro SD card slot also stands ready to add up to another 64GB, should you need more memory space. Galaxy S5 Mini also comes equipped with...
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...not covered under authorization by any reproduction rights organization. To order copies or request permission to reproduce materials, contact Ivey Publishing, Ivey Business School, Western University, London, Ontario, Canada, N6G 0N1; (t) 519.661.3208; (e) cases@ivey.ca; www.iveycases.com. Copyright © 2014, Richard Ivey School of Business Foundation Version: 2014-06-18 In April 2014, Samsung released its new high-tech flagship phone, the Galaxy S5. The new Android phone came after another successful year for the company. After becoming the leading global mobile phone manufacturer in 2012, 2 Samsung had maintained that lead in 2013 and sold more phones than rivals such as Nokia and Apple. Samsung was also a major player in the increasingly popular tablet computer market. The success of the Galaxy S3 and S4 had created a lot of expectations for the S5 device, but both Samsung and industry analysts were predicting that the new phone would help the company boost sales even further. This success and the ever-changing landscape of the mobile computing and telecommunication industries had put Samsung in an interesting competitive position. Many industry watchers had labeled mobile telecommunications as one of the most competitive industries in recent years. In only five to six years,...
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...Competitive Strategies and Government Policies Habib Hogue ECO/365 October 9, 2014 Ronald Merchant Competitive Strategies and Government Policies According to U.S. Consumer Electronics Sales and Forecasts 2010-2015, the industry report by the Consumer Electronics Association (CEA), revenues in the consumer electronics industry is projected to increase by 2 percent in 2014. Such growth translates to $211.3 billion of revenue—the highest recorded total revenue for the industry (Consumer Electronics Association [CEA], 2014a). Mobile connected devices remain the top revenue drivers of the industry; particularly, smartphones and tablets represent 35.1 percent of the industry’s total revenue in 2014 (CEA, 2014a). Nevertheless, even with the industry’s revenue reaching all-time highs, the consumer electronics industry is experiencing slow growth. Compared to 2011’s industry growth of 7.7 percent, the industry growth in 2012 and 2013 are only 4.4 percent and 1.8 percent, respectively (CEA, 2014b). Furthermore, the 2014’s estimated growth is at 2 percent, and 2015’s projected growth is at 1.2 percent. Many factors have led to the flat growth such as the increased competition brought by new companies entering the market, mergers, and globalization, as well as government policies and global competition. Shawn DuBravac, chief economist and senior director of research of CEA, blamed the continued decline of average selling prices for the flat growth of the consumer electronics industry...
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...History Samsung Group is currently a multinational conglomerate company headquartered in Samsung Town, Seoul. In 1938 when Samsung was founded in Daegu (Korea), it was initially a trading company, selling dried Korean fish, vegetables, and fruit to Manchuria and Beijing. (Samsung) Just after a little more than a decade, it owned flour mills and confectionery machines and began its own manufacturing and sales operations. During the 1970s, Samsung (for the first time) began exporting electronic products, and in 1978, Samsung Semiconductor and Samsung Electronics became separate entities. Soon after in the 1980s, they increased their focus on technology and this had led to the creation of the company’s 2 research and development (R&D) institutes. However, after the death of their founder Lee Byung-chul, it was segmented into 4 independent business groups. By the 1990s, Samsung became more globalized and their best sources of revenue came from their mobile phones and semiconductors. Business Portfolio Samsung Corporation is a multinational conglomerate company with operations in almost every country. Often, they have products or services that are available in a huge number of countries and an example is the initial launch of the Samsung Galaxy S4 smartphone. It was initially sold in 110 countries and over time it expanded to total of 155 countries in cooperation with 327 partners (Yarow, 2013). It also serves organisations and almost every segment of consumers regardless...
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...(CI #1) INTERNAL ENVIRONMENT: Leadership The change in leadership led to changes in the internal environment and marketing strategies. (CI #2) ECONOMIC: Domestic Market Apple (iOS capable) phones are losing market share to Android capable phones. (CI #3) EXTERNAL ENVIRONMENT: Foreign Markets The Apple Corporation is criticized for manufacture issues and the lack of ability to acquire market share from foreign competitors overseas. (CI #4) SOCIAL ENVIRONMENT: Technological The Apple Corporation constantly faces criticism for various technological and security issues. I. CURRENT SITUATION A. CURRENT PERFORMANCE 2013 was a rough year for the Apple Corporation, closing the fiscal year down 29.1%. Despite the record breaking release of the iPhone 5S and 5C and a total revenue of $170 Billion, up 9.55%, net income was only $37 Billion, down 11.25% from the previous year. The Apple Corporation’s market share in smartphones was only 12.9% and 18% in application downloads. The Apple Corporation controls only a relatively small section of the computer market, but its market share has grown with the decrease in sale of windows machines. B. STRATEGIC POSTURE 1. Mission a. As of 2013: “Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is...
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...ADVOCACY ADVERTISING I. EXECUTIVE SUMMARY 4 II. SITUATION ANALYSIS 4 A. Industry Study: 4 1. Composition/Size/Market Segments 4 Small and Medium Scale Enterprises 4 Microenterprises 5 2. Current Situation 6 a) Microenterprises 7 b) Small Scale Businesses 7 c) Medium-Sized Businesses 7 3. Similar Campaigns 8 a) “Made In” vs. “Product Of” vs. “Owned by” (Australia & South Africa) 8 b) Buy Philippine Made Movement, Inc. 9 c) Seal of Excellence 9 d) Action Plan 10 4. Market Study 10 a) Colonial Mentality 10 b) Products Consumed 11 B. Definition of Issues 13 1. Philippine Made 13 2. Patronization of Philippine Made Products 15 3. Perceptions on Campaigns for Philippine Made 16 C. Position of Advocate 18 1. Mission and Vision: 18 2. Resources: 18 3. Competition: 19 4. SWOT Matrix: 19 5. TOWS 20 III. DEFINITION 22 A. Identification of Target Market 22 1. Primary: Youth 22 2. Secondary: Yuppie 24 B. Target Publics 24 C. Recipients 24 D. Product 25 IV. GOALS AND OBJECTIVES 25 A. Short term 25 B. Medium term 25 C. Long term 25 V. MARKETING MIX 25 A. Market Targeting 25 1. Size of the New Market 25 2. Demographic Characteristics 26 3. Psychographic Characteristics 26 4. Behavioral Characteristics 27 Primary Research Data 28 B. Product 30 C. Sales and Distribution Program (Please...
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...12 Apple Inc. Strategy Review and Recommendation Group: E2 12 Apple Inc. Strategy Review and Recommendation Group: E2 Content 1. Company Background 4 2. Report Aim and Scope 4 3. Analysis of the Current Environment 5 3.1. PEST Analysis 5 3.2. Porter’s Five Forces 7 3.3. Resource Portfolio Analysis 8 3.4. Current SWOT Analysis 10 4. Analysis of the Future Environment via Scenario Planning 11 4.1. Impact of Scenarios on Apple’s Five Forces 12 4.2. Impact of Scenario Planning on Internal Environment (VRIN) 13 4.3. Future SWOT 15 5. Evaluation of Existing Strategies 16 6. Analysis of Apple’s Organizational Direction 16 7. Strategic Option Generation 18 7.1. Generic Strategy Model 18 7.2. BCG Matrix 19 7.3. Directional Policy Matrix 20 7.4. ANSOFF Matrix 21 7.5. TOWS 22 8. Strategy Evaluation through SAFe 23 8.1. Corporate Level Strategic Evaluation 23 8.2. Media Devices & Mobile Communications SBU Strategic Evaluation 24 8.3. Personal Computers Strategic Evaluation 24 8.4. Portable Media Players Strategic Evaluation 25 8.5. Software Strategic Evaluation 25 9. Comparison of New and Existing Strategies 25 10. Conclusion 26 11. Report Limitations 28 12. References 29 1. Company Background Apple Inc was founded in April 1976 by Steve Jobs and Steve Wozniak. The company that invented the first personal computer has diversified into designing and producing a vast range...
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...Article « Analyse de la trajectoire historique de la monnaie électronique » Marc Lacoursière Les Cahiers de droit, vol. 48, n° 3, 2007, p. 373-448. Pour citer cet article, utiliser l'information suivante : URI: http://id.erudit.org/iderudit/043936ar DOI: 10.7202/043936ar Note : les règles d'écriture des références bibliographiques peuvent varier selon les différents domaines du savoir. Ce document est protégé par la loi sur le droit d'auteur. L'utilisation des services d'Érudit (y compris la reproduction) est assujettie à sa politique d'utilisation que vous pouvez consulter à l'URI http://www.erudit.org/apropos/utilisation.html Érudit est un consortium interuniversitaire sans but lucratif composé de l'Université de Montréal, l'Université Laval et l'Université du Québec à Montréal. Il a pour mission la promotion et la valorisation de la recherche. Érudit offre des services d'édition numérique de documents scientifiques depuis 1998. Pour communiquer avec les responsables d'Érudit : erudit@umontreal.ca Document téléchargé le 30 janvier 2014 01:23 analyse de la trajectoire historique de la monnaie électronique Marc « l a C o u rsiè re Le développement de l’argent et des mécanismes de paiement est d’abord apparu par la création du troc, lequel a engendré la monnaie métallique, qui a donné naissance à la monnaie papier pour être graduellement remplacée par la monnaie électronique. À chacune de ces étapes, le degré d’acceptation de la monnaie est tributaire...
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