Willie Toussaint December 5, 2012
Sandwich Blitz SWOT
Thoughtfully listing the STRENGHTS, WEAKNESSES, OPPORTUNITIES, and THREATS of Sandwich Blitz and its decision to expand should be done immediately. This is a big picture exercise that challenges them to compile, analyze, and evaluate the significant influences that work for or against its strategic objectives (Sultz & Young, 2009). Strategically planning will help aid Sandwich Blitz with the decision of expanding and locating new locations. It allows for all management persons to get involved in the process. Although I believe that the expansions should be on small scale because this allows them time for growth if the new expansion takes off.
The biggest STRENGTH of Sandwich Blitz is that they have the resources to open two additional locations if good locations can be found. Another strength would be, that they have the staff to move to these new locations. This also allows for low level management to get involved in the marketing of the new expansions.
A major WEAKNESS of Sandwich Blitz is that due to the recent economic downturn, the larger park offices have been affected and this could affect business because people are probably not shopping in these areas too much. They would probably have to come up with cheaper menus and do specials to attract business which could be costly.
The OPPORTUNITY for Sandwich Blitz would be that the expansion allows for more business especially if it is moved to another city. The new city may not have top competitors or mimics of Sandwich Blitz and this allows to them to enter another market. Another opportunity is that it can bring about new business and more customers for the franchise. It also gives them the opportunity to create new sandwiches and drinks for customers.
The THREAT of Sandwich Blitz would be that new competitors is on the move. The emergence of new competitors makes it a fight for customers because it is offering the same things Sandwich Blitz offers
Sultz, H. A. & Young, K. M. (2009). Health care USA: Understanding its organization and delivery (6th ed.). Sudbury, MA: Jones & Bartlett Publishers.