...Sao Paulo is not only the largest city in Brazil but it is also one of the top countries in the world with the worst traffic. There is a population of about 18 million people with about 6.3 million cars 650,000 motor cycles, 35,000 taxis and 17,000 busses. To make things worse there are also 1,000 new cars added a day. There have been traffic jams stretching up to 293 km of traffic. Naturally, with numbers like these there is bound to be some traffic. However, there are also 19,000 trucks that pass through Sao Paulo every day. These trucks cause damage to roads and therefore, cause a chain of reaction ending in increased traffic. Of course, the government of Brazil has made effort to help reduce traffic congestion. They have introduced fast-lane buss systems. Some of which are even connected to the metro. Road space rationing is also present; each car has to be kept off the street during rush hour one day each week. Certain license numbers are restricted from using the roads during peak times. There is an estimated 6 million people that use the subway system; the government has spent $10 billion to expand the metro. Sao Paulo Brazil also has one of the highest rates of air traffic. They have provided helicopters for government officials and busy executives. However, we have some suggestions that we believe would reduce the traffic even more. Firstly, air traffic should be made more accessible to a wider number/variance of people. We have worked out that it can cost up to $5...
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...Sao Paulo is a mega-city located in Brazil and is the third largest city in the world. As a result of migration, it is ethnically diverse due to its large populations of Black, Japanese and Italians that migrated to Brazil. (Annenburg, 2017) The city of Sao Paulo has interesting land patterns, the central business district and shanty towns are two of the main features that make up Sao Paulos land patterns. The central business district can be defined as “The main business and commercial area of a town or city.”(Oxford). While shanty towns can be defined as “A deprived area on the outskirts of a town consisting of large numbers of shanty dwellings.” (Oxford). In Sao Paulo, The Central Business District is wealthier than the outskirts of the city. Many middle-class families and businesses live in the inner part of the city. While the “spine” host the more affluent civilians business, and residences. The outskirts of the central business district has shanty towns.(Rowntree 118) This is where the poor reside,...
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...Technology São Paulo`s Transportation Issues By Capt. Leandro Valviesse de Oliveira Due date: 12 March, 2015 Contents Traffic Congestion - Problems Faced by Brazil's Largest City 3 Causes and Consequences 4 Likely Solutions 8 Bibliography References 12 Traffic Congestion - Problems Faced by Brazil's Largest City São Paulo is a Brazilian state which has 645 municipalities and more than 40 million habitants. São Paulo city is the capital of São Paulo state and the largest city in South America. According to IBGE, Brazil’s main government research institute, in its last census the population in the city of São Paulo is about 11 million inhabitants, with more than 20 million people living in the greater metropolitan area. This urban concentration shows why it’s more expensive to rent an office in São Paulo city than it is in New York City. As mentioned by Time magazine, the city of São Paulo has the world's worst recurrent traffic jam. According to reports from a Brazilian's traffic management agency, located in São Paulo, the average traffic jams on Friday evenings is 180km (112 miles) and the city’s historical congestion record was set on May 23rd, 2014, with 214 miles (344 km) of congestion around the city during the evening rush hour on that Friday. The previous highest occurrence was on November 14th, 2013, with 192 miles (309 km) of congestion. Aside from facing violence, commuting is definitively one of the biggest challenges of living in São Paulo. ...
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...Managing Director - Major Bank. Head of Project Finance Latam Sao Paulo Responsibilities: - Reporting directly to the Global Head of Project Finance, the candidate will be responsible for the business of the division in the Latin America region and will supervise a multicultural and multinational team of more than 30 professionals based in Mexico D.F., Santiago de Chile, Lima, Bogota, Buenos Aires and Sao Paulo. - Responsible for leading and supervising country heads and deal teams in charge of the origination of project finance transactions in the energy and infrastructure sectors. - Developing the division's business strategy for the region with full responsibility for the investments, profit and loss account and resource management including overseeing a portfolio of loans of more than USD 10.000bn - Building and developing key relationships in the region. - Coordinating with other areas of the bank and participating actively in several top level committees and initiatives to develop the bank's franchise, including being a permanent member of the Latinoamerica management committee. Assessment: I am pleased to bring to your attention the above career opportunity. After 15 years working in the banking sector and having succeeded in previous challenges I consider you are prepared to take up a position of responsibility for a business line across a supranational geographic area. This will be a major step in your career and will involve departing...
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...6. Doing business in Brazil Also in t his section 62 AT&rs big merger blocked 63 Boeing's nightm areliner 63 Guitars and green laws 64 Exxon beats BPin Ru ssia Rio or Sao Paulo? ~ IO oeJ A IH I ~ O ANO S';'O PAULO For the first time in decades, Brazil's Marvellous City looks attrac tive for business 64 Grabbing mines in Zimbabwe 66 Schumpeter. Angst for th e educated Community-policing projects a re taming its infamous favelas, or shantytowns: its murder rate, though still very high at 26 per 100,000 people p er year (2.5 tim es Sao Paulo's), is a t last falling. Brazil's soaring real is pricing expats paid in foreign currencies out of Sao Paulo's classy restaurants a nd shopping malls; Rio's recipe of sun, sea and sam ba is still free. Even Hollywood seems to be on Rio's side: an eponymous animation, w ith its lush depictions of rain forest a nd carni val, is one of the year's highest-grossing fi lms. Rio's mayor, Eduardo Paes, has big plans for capitalising on the city's magic moment. He has set up a business-developm ent agency, Rio Negocios, to ma rket the city, h elp businesspeop le find inve stm ent opportunities, and advise on pap erwork and tax breaks. It concentrates on sec to rs where it reckons Rio has an edge: ~~ T AST year Paulo Rezende, a Brazilian privL ate-equity investor, and two partners decided to set up a fund investing in suppliers to oil a nd gas companies. Although this industry is centred on Rio de Janeiro, Brazil's second-larges...
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...Yinan Yang MKT 300 John Eaton Dec. 10th.2012 Simulation Paper Q1+Q2 Major Decision: Company Name: In this first quarter, I used a name “High tech ” for my new company. I choose this name is because the company is about computers and high technology can totally represent the meaning. Target Market: At the point of Q1,I chose the workhorse as my first target segment. This is because workhouse is the medium kind of computer, customers will be much more than the other two. People talked about easy to use, low price, after sale service and support and other staffs to pick computers. Responsibility: President-Overall leadership is my primary responsibility in the company which meant that I had the final decision and first right to make decision of all the matters related with the business in my company. Then, my secondary responsibility was VP-Brand management. The reason for this is because I think brand is one of the most important things in product and it’s the first thing that people start to know the product. Open Sales Office: Considering of the biggest market size of all four places, I chose to open Shanghai as my first sales office. Besides, the cost of opening sales office in Shanghai was 0. Design Brands: In Q2, I began to design my first computer for Workhorse. I put the name TR100 for it. Besides the some basic features, I used high capacity of hard drive, office, Presentation, Database, Engineering, and Manufacturing in my design to fit most people’s needs...
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...1. Introduction The purpose of this paper is to analyse the impact of an increase in world’s interest rates in the Brazilan economy. Furthermore the macro exposure of Grendene, a Brazilian shoe manufacturer will be analysed. Grendene’s vulnerability and market exposure will also be accessed. Moreover the level of protection of the company will be approached. 2. Macro effects of an increase in world interest rate on the Brazilian economy Brazil is one of the fastest growing countires in the world and is part of the so called BRIC economies (Brazil, Russia, India and China). Currently the Brasilian Central Bank basis rate SELIC (Brazilian Central Bank’s rate for overnight lending) is at 8,50% p.a. (COPOM - Committee of Monetary Policy). Even if this rate is low compared to historical rates (Figure 1) it continues to be one of the highest interest rates in the world, atracting a high flow of international investments. Due to the large capital inflows, the Brazilian Real has appreciated in the last years diminishing the competitiveness of Brazilian products in the world market. Since 2009, Brazil has experienced high capital inflows mainly due to abundant global liquidity and high interest rates compared to developed countries (OECD, 2011). [pic] Figure 1: Historical interest rates in Brazil (Source: Banco Central do Brasil) In a general point of view, an increase in interest rates will cause a decrease in aggregate demand...
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...Nuova Accademia di Belli Arti Milano BERSHKA IN BRAZIL José Contreras Julia Avancini Maria José Gonzales Marina Gallati Fashion Marketing Communication Milano/2012 THE BRAND Bershka is one of the brands from the Inditex Group (which the sales represents 10% of the company), focus in the young public which like street style, music and art. The brand was created in April 1998 with a new conception of fast fashion and store, selling clothes just for women. In 2002 the company started to produce men collection too. The brand can be a reference point for fashion targeting because in just 2 years has consolidated its brand image with 100 shops. Nowadays the brand has 785 stores in 54 countries, and shopping at Bershka offeres the newest and hippest 21st century trends to their clients. MISSION The reason why Bershka exist is to offer to their consumers the best trends of the fast fashion world with an urban style, bringing new products to the stores in a short time. Therefore, the brand wakes the desire of buy in their clients, because is updating frequently and offering new products with different design all week. ENVIRONMENT Brazil is a country that is growing in a lot of aspects, especially economic facts. With a World Cup in 2014 and the Oplympics in 2016, all world are paying attention and thinking in ways to invest there. Not only have that, but the media (movie and television) focused attention in the country in the last years too. For...
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...I. The Brazilian Macro-Environment Investment Climate Analysis Brazil is quite interesting place for investment and many companies are entering this developing market. Its high GDP growth, large economy, developed infrastructure, liberalisation of public sector and many Foreign Direct Investments have turned this struggling country into developing nation that holds 2nd place (China is 1st) in amount of foreign capital invested into the economy. In last 5 years, Brazilian government has been quite stable and it seems that Brazil has a sound strategy when it comes to taking its economy into top performing ones. Government is introducing new, more liberal competition laws and it is introducing new forms of investments, such as PPP, or Private Public Property, where both the investor and government share the risks by holding equal stakes in the investments. But, let us not be blinded by the Brazilian marketing skills and their portraying of real investment climate. There is for sure a lot of space for improvement. We will perform a few analyses, which will give us precise insights into the environmental conditions for investing in Brazil, and through analysing this country; we shall decide what type of investment is the most suitable for Red & Green. PESTL Analysis Investment climate is the economical, institutional, policy, and regulatory environment in which firms operate. A PESTL analysis is an analysis of the external macro-environment that affects all firms....
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...The Impact of the Economic Globalization on Urban and Rural Spaces The world is experiencing the largest wave of urban growth in history. For the first time ever, more than half of the world’s population lives in cities. This rapid urbanization trend is fueled by globalization and should concern all of us because it will continue to effect the way we live for many years to come. In order to survive in the globalizing world we need to become educated of the global economy and figure out how to benefit from it. With this in mind we first need to understand how the globalizing economy impacts cities and rural places worldwide. Many cites around the globe are continuing to expand and integrate themselves into the global economy. Likewise, processes related to economic globalization continue to extend and affect even the remotest rural places. Thus, challenging the distinction between urban and rural spaces. To understand how the globalization economy impacts cities we need to be familiar with the economic globalization. This term refers to the process which integrates economies between cities which has lead to the emergence of a global market. In other words it’s the rapid increase of interdependence between national economies worldwide facilitated by the increasing movement of goods, services, technology and capital internationally. The new global economy calls for highly specialized markets and firms which are concentrated in global cities. This makes cities places...
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...A1: Product Design During the course of the year, TCB enterprises had tried to design its products based on what the customers wants. During the test market phase, two line of product was created; the Echelon, aimed for the high end market, and the JetSetter, aimed towards the travelers. These brands were also priced below the price that customers are willing to pay. Discounts were also given to reduce the price even further to attract customers to these brands. In Quarter 2, the decision was made to rename the Echelon line to Mercedes, and a new line, the Workhorse line, was added. This was decided as TCB’s management wanted to cover all three markets in order to gauge the profitability of each market. The Mercedes and Jetsetter lines were modified to align them more towards the customer’s needs and wants. Based on the performance reports from Quarter 2, during Quarter 3, TCB decided to realign all three lines. The Jetsetter line was renamed to Traveller to emphasize that this line is catering to the travelers. Each line was modified based on customer’s feedback, and each line was given the “v2” signature to emphasis on the newly improved version of the lines. The pricing strategy was kept the same, and the advertising campaign was modified to emphasize on the modified lines. In Quarter 4, a new line was added. The Echelon Line was reintroduced during this quarter...
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...'Issues in cities are the same across the world' Issues are views or concerns that people may hold about a feature or event which may be beneficial or problematic. Examples of urban issues are crime, pollution and overpopulation. Overpopulation is an issue which is rapidly affecting cities across the globe, and can have a detrimental impact on urban areas. Hyper-urbanisation is a problem which can stem from this. This is caused when a city’s population increases at a faster rate than the growth of economic and industrial development, which results in a strain on resources. This is a problem which has greatly affected Sao Paulo. The population of Sao Paulo has doubled from 6 million in 1970 to nearly 12 million today, with a current population density of 9000 people per square kilometre. As a result of this vast increase in population, the city is unable to support its entire population, leading to the development of favelas. Favelas, known as slums in other parts of the world, are generally in very poor condition, with no water supply, plumbing or electricity. Spread of disease is common and often unavoidable, with poor sanitation putting the areas at risk to infestations from rats, for example. Overpopulation affects developed countries, as well as those which are developing. Portsmouth, a city in the UK, is a prime example of this. Portsmouth has the highest population density of any city in Europe, estimated at 5100 people per square mile. This presents a number of...
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...Roll and Limp-o Lixo), at least the participants’ opinions might not been accurate. Also, it is natural for them to not to know about the newly released products. On the other hand, the research company targeted women which is a smart thing to do since %74 of purchases were made by them. Also, they have a pretty good outline for the interviews, except than some flaws. b) How would you recruit the participants? First of all, I would select my participants from southeast and north Brazil (Sao Paulo, Rio and another city from north) and participants should be members of A, B and C social classes. Also, I would select the participants more homogenously. For instance, I would select house housewives and apartment housewives from every city and social class and then I would add other distinctive factors such as marital status, age, lifestyle and education, the main thing is these features should be exist homogenously in participants. For instance; if we have married women with children from Sao Paulo, then we must have the same kind of group...
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...Brad Fry A00313866 Ad-Lider Embalagens, SA 1. The methodologies of the market research used by Ad-Lider were focus groups and intercept interviews. There were three separate focus groups which were conducted. Two of these groups were carried out in Sao Paulo, while the other was in Rio de Janeiro. In Sao Paulo, one group consisted of housewives living in apartments, while the other was housewives living in houses. In Rio, the group consisted of housewives living in apartments. The profile of Sao Paulo women living in houses were married, had children, ages 28-40, and had a high school education. The Sao Paulo women living in apartments were either married or single, ages 28-39, and had professional careers. The Rio participants consisted of women who were either single or divorced, ages 32-42, with or without children, and had a high school education. The Rio participants were active in exercise programs while the Sao Paulo participants were not involved in exercise programs. I believe that it is important to note that these focus groups were made entirely of women. In appendix four, under consumer data, it shows that 25% of all garbage bag purchases are made by males (as determined by the individual interviews). The focus groups are cutting out a quarter of Ad-Lider’s potential customers. It is also important to note that the focus groups were entirely type A and B social classes. This demographic is only 19% of Brazilian households, and only 52% of the national...
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...International Business Assignment 3 1. What is the staffing policy that Lenovo is pursuing? K. Toufarova Lenovo hires the very best people (with required skills and capabilities) regardless of their nationality Lenovo creates a workplace where employees achieve their greatest potential Lenovo’s HR/personnel is the global workforce that is capable of going head-to-head with its competitors in the battle for dominance the global PC business. Thanks to the diversity of its workforce, Lenovo is able exceed market expectations Lenovo strives to attract, retain and develop its workforce Its employees must have skills and capabilities required for working in a global enterprise Fair share of women in management positions Lenovo engage same amount of Chinese and same amount of Americans in its top management team 2. What strategy do you think the company is pursuing? Does its staffing policy match its strategy? Lenovo is pursuing a geocentric staffing strategy/policy. Yes, the staffing policy matches the Lenovo’s business strategy, which is to exceed market expectations and be a strong player on the global market. So that Lenovo uses its staffing strategy, engaging the global workforce to fulfil its business strategy. Lenovo consider its workforce as the global workforce that is capable of going head-to-head with its competitors in the battle for dominance in the global PC business. 3. What are the strengths of Lenovo’s staffing policy? Can you see any potential...
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