SBE420 – Op Issues in Small Business Management
Prof. Glenn Palmer
Guillaume Gbado 09/03/2014
Pandora

In a business world, whatever you put in with the emphasis on value is whatever you are going to get out and the possibilities are endless. However, to everything in this life, even in the business world or in an e-commerce environment, they are advantages and disadvantages to the product or service that are provided online where, whatever the business model is, will present many opportunities to entrepreneurs however, they are also faced with many challenges to become successful and develop as a small business. Pandora uses the power of the internet to deliver personalized radio content to its customers and the challenges that Pandora faced by transitioning from B2B to a consumer model is, how are they going to come up with the creative ideas, the strategy and ultimately, execute those ideas to the consumers to put forward a value proposition that the people will enjoy that will meet their needs. Secondly, technology has become more prevalent in our society and delivering a really good personalized radio service is really difficult and how are they going to target or market to that channel to build a consumer audience or reach a maximum exposure that they seek as a company. The three advertising option that Pandora had was the conventional standard marketing approach such as advertisement and a media plan. Additionally, they had the internet and the word of mouth avenue and the other option was maybe sell the business to a larger company or through some major partnership. Subsequently, the company chose the word of mouth avenue in an attempt to build a service virally. Additionally, word of mouth can influence consumer behavior very greatly and it is a prominent feature of the internet.
The career advice Joe give in the video was that, whatever you