...wheeler and three wheeler manufacture in the globe. It has three plants in India; Chakan (Pune), Wauij (Aurangabad) and Panthnagar (Uttaranchal). Bajaj is manufacturing and export Motor Cycle, Motor Scooter and Auto Rickshaw. Bajaj auto is listed in Indian stock market. It has revenue of 81.06 billion rupees in 2005 with the net income of 11.016 billion Rupees. More than 10,000 employees are working in the organization. Bajaj is continuously growing after getting licence of two wheelers and three wheeler manufacture in 1960 by the Government of India. Bajaj has successfully changed image from scooter manufacturer to motorcycle and three wheeler manufacturers from last 10 years. In 1970 company rolled out 1,00,000th vehicle. In 1977, Bajaj has produced and sell 1,00,000th vehicle in single financial year. Baja has started it Wauj plant in 1985. In 1986, Bajaj has produced and sell 5,00,000th vehicle in single financial year. From the year of 1971 to 2009 Bajaj has introduced different scooter, motor cycle and three wheeler auto rickshaw. Few of them got huge success. In scooter segment Bajaj got succeed to reach in Indian road. Bajaj Super and Bajaj Chetak among of them, these two scooters were running on the Indian road from 1971 to 2005. Bajaj has discontinued producing scooter in 2005 due to increase the demand of motor cycle. Company has introduced them first bike in 1986 called Kawasaki Bajaj KB 100. In the year of 1997 company has Introduced Rear engine auto...
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...elements, i.e food/shelter and now transportation. Our marketing plan is derived around the development of a cost efficient, dynamic designed eco-friendly solar powered battery operated scooter to make transportation eco-friendly. The purpose of this transportation unit will be to make the travel cost and experience easier for our riders. We look to provide affordable environment friendly transportation to college students and the average metropolitan area individual. College towns and students dwelling look to be a profitable consumer because they provide the necessity of a scooter. In these areas, living conditions, eateries, and shopping areas are all conveniently close but not in walking distances to the average person, our scooter would provide an alternative to walking or driving decreasing the use of gas. Gas prices on a slow incline, new and unique ways of transport are how most Americas are making it here to there and college students have those same transportation issues (CampusScooter.com). The price of the scooter is built around the cost of company to manufacture the vehicle as well as the ability to reuse material versus the use of luxury identifiable material pricing our scooter between 2,000-5,000 dollars upgrade accessible. The College student consumer would look to our scooter as a necessity while the average metropolitan rider would use it as a useful cost efficient luxury. MotorEssentials Inc. dynamic design includes...
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...The Company Bajaj Auto is the flagship of the Bajaj Group of Companies. Bajaj is currently India's largest two- and three-wheeler manufacturer and one of the biggest in the world. Bajaj has long left behind its annual turnover of Rs. 72 million (1968), to currently register an impressive figure of Rs. 81.06 billion. Current Situation & Current Performance In FY2013, Bajaj Auto sold over 3.76 million motorcycles in India and abroad. This represented a decline of 2% over FY2012. Sales growth was flat for the industry as a whole. The Company’s share of total motorcycles sale fell marginally to 31.4%. Given extremely muted demand in India, the Company sold 2,463,874 motorcycles in the domestic market during FY2013, which was 4% lower than in the previous year. Share in the domestic market was 24.4% as against 25.4% in FY2012. Urban as well as rural markets were affected by relatively high interest rates on consumer loans, high inflation and a deep sense of uncertainty. Consumer durable purchase decisions were pushed back, and motorcycles were no exception. This was particularly true of models belonging to the upper end Performance segment, which represents a substantial proportion of Bajaj Auto’s motorcycle business. Even so, Bajaj Auto continues to lead at the upper end. It sold a total of ~925,000motorcycles in the upper end Performance segment in FY2013. Share in domestic market was47.4%. The Company’s key brand in this segment, Pulsar, is in its 11th year. To create excitement...
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...Situation Synopsis When India opened its automotive sector in the mid-1980s, the country’s largest maker of motor scooters, Bajaj Auto, confronted a predicament similar to what many “emerging-market” companies face. Honda, which sold its scooters, motorcycles, and cars worldwide on the strength of its superior technology, quality, and brand appeal, was planning to enter the Indian market. Its remarkable success selling motorcycles in Western markets and in such nearby countries as Thailand and Malaysia was well known. For the independent-minded Bajaj family, a joint venture with Honda was not an option. But faced with Honda’s superior resources, what else could the company do? Here in this situation David is BAJAJ Auto and Goliath would be HONDA Motors. Why David succeeded? A closer look at the situation convinced Bajaj’s managers that Honda’s advantages were not as formidable as they first appeared. The scooter industry was based on mature and relatively stable technology. While Honda would enjoy some advantages in product development, Bajaj would not have to spend heavily to keep up. The makeup of the Indian scooter market, moreover, differed in many ways from Honda’s established customer base. Consumers looked for low-cost, durable machines, and they wanted easy access to maintenance facilities in the countryside. Bajaj, which sold cheap, rugged scooters through an extensive distribution system and a ubiquitous service network of roadside-mechanic stalls, fit the Indian...
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...PIAGGIO (A) By: Elena Bueso #10297661 This case study case will be addressing three main topics of discussion regarding Giovanni Agnelli’s strategy for growth as Piaggio’s CEO. The topics are the following: 1. Is Piaggio’s decision about building a new “green” engine manufacturing facility to be a strategic one? Why or why not? 2. The comparison and contrast of the strategies chosen by Piaggio, Yamaha, and Aprilia for competing in the PTW market. What are the relative strengths and weaknesses of each? 3. State whether or not Giovanni Agnelli should build the new engine facility First, I do not think that manufacturing a "green" engine is a good strategy. It is a good initiative but we cannot disregard that fact that ultimately, generating profits are the main goal of any company. Yes, they are looking into the future and planning ahead how to adapt to upcoming regulations on new environmental standards, but instead they should think outside the box, and come up with different possible solutions to ensure and to make this market breakthrough a success. I think they are under looking the possibility of having "green" engine external suppliers. Even though this may contradict their manufacturing standards, there are many hidden benefits. They could do a pilot of this genius idea without putting at stake the company's well being and further more take as an example Aprilia's recipe for success. This should give them a more broad range of possibilities and help them focus...
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... Date: Distribution Strategies of Company S for Motivating the Dealers Introduction It is very important for the Company S to make effective strategies to sell its motor scooter in the market because there are already so many companies, which are selling its scooters. I would suggest the strategies, which will not only motivate the customers but also stimulate the dealers. “Motivation is everything. You can do the work of two people, but you cannot be two people. Instead, you have to inspire the next guy down the line and get him to inspire his people.” (Lee Iacocca) Company S can stimulate the dealerships by increasing their profit possibilities. It will boost the profit opportunities for the company as well as for the dealers. When the dealers will sell the products, the company also makes profits according to it. The disadvantage is that it requires money for promoting and advertising of motor scooter in the market. The company sets sales target for the dealers to endorse them to amplify their sales. The advantage of doing so is that it does not need any extra cost. The disadvantage is that it does not work if the company does not have considerable influence in the market. This strategy helps the company to motivate dealers by Evolving Attractive Inducement Scheme...
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...ZAP and the Electric Vehicle Industry Sharlie Corcoran Koji Kawahara Shih-Ting Lu I. Background ZAP Corporation, then ZAP Power Systems, was founded in 1994 by James McGreen and Gary Starr. Located in Sebastopol, California, ZAP, an acronym for Zero Air Pollution, designs, manufactures and markets electric bicycles, scooters, motorcycles and other short-range electric transportation products. The company was originally started due to an interest in U.S. Electricar, who attempted the production of electric automobiles, and the increased attention for curbing fossil fuel emissions. ZAP Corporation sold its products through auto dealerships, catalogs, the internet and outlet stores. In addition, they were the first in history to offer stock directly to the public via the internet. ZAP’s successes over the years have allowed them to acquire a significant number of acquisitions in other companies. These acquisitions along with marketing agreements and ongoing product development resulted in over 10 different product categories including scooters, bicycles, motorbikes, pedicabs, underwater propulsion devices and neighborhood cars. II. SWOT Analysis Strengths: * Innovative product development * Company owned Retail Stores * Strong Global Distribution * Joint Ventures. * Strong Advertising | Weaknesses: * “Gut feeling” to forecast demand * Broad scope of products – ranged in size, sophistication, cost and complexity * Short on financial resources...
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...Historiography It is the study of the history and methodology of the discipline of history. The term historiography also denotes a body of historical work on a specialized topic. Scholars discuss historiography topically – such as the “historiography of Catholicism,” the “historiography of early Islam,” or the “historiography of China" – as well as specific approaches such as political history and social history. Beginning in the nineteenth century, at the ascent of academic history, a corpus of historiography literature developed. Furay and Salevouris (1988) define historiography as "the study of the way history has been and is written — the history of historical writing... When you study 'historiography' you do not study the events of the past directly, but the changing interpretations of those events in the works of individual historians." Questions studied Some of the common questions of historiography are: 1. Reliability of the sources used, in terms of authorship, credibility of the author, and the authenticity or corruption of the text. (See also source criticism). 2. Historiographical tradition or framework. Every historian uses one (or more) historiographical traditions, for example Marxist, Annales School, "total history", or political history. The historiography of early Islam refers to the study of the early origins of Islam based on a critical analysis, evaluation, and examination of authentic primary source materials and the organization of these sources into...
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...() from other countries. Therefore in terms of America’s identity historically, politically, economically and socially, these should be understood differently because America was created differently. Hence why the idea of American exceptionalism’ stems from the principle of America being unique. Furthermore, In addition to this the idea that “American exceptionalism” implies superiority is a key concept to embrace and identify through out America history, contemporary politics, foreign policy and social culture. However, due to the essay title I will be analyzing and examining to what extent is “American exceptionalism’ identified as U.S superiority. Although due to the wide context of the theoretical term ‘American exceptionalism’’ and word limit. I will focus on the significant impacts that has led to the idea of ‘American exceptionalism’ to be implied as U.S superiority such as American history, foreign policy, economic and social culture. History Explaination The significant impact of America’s revolutionary history sparked an inspirational movement of independency to pervious colonized nations although on a later stages for them. This highlights America as exceptional historically in being “the first new nation” () to become independent and also being the ideology for independency for previous colonies nations. To an extent on this note “American exceptionalism” in terms of it’s revolutionary independency can be amplified as a model to other nations than...
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...Analyse the way in which history and memory generate compelling and unexpected insights. – Jake Cronin The interaction between history and memory is a complex and dialectic process through which perceptions of the past are negotiated, reinforced or challenged. Despite official history’s dependency on validating its claims through documented evidence, it must be acknowledged that it is not objective and remains vulnerable to distortion of those with political power or hegemony. Similarly, the subjective nature of memory allows for official history to be vulnerable to the bias of personal experience and differing perspectives. Furthermore, although official history and subjective memory both provide adequate insights into the past, it is through the consideration and combination of the two that compelling and unexpected insights into the past are generated. Paul Keating’s ‘The Redfern Address’ offers a reasonable challenge to the dominant historical narrative surrounding the European colonisation of Australia and their acts of social injustice in regards to Indigenous Australians. Similarly, Shaun Tan’s ‘Memorial’ explores Australia’s wartime history through the medium of a community’s personal experiences, perspectives and memories converging to form history, and illuminates the way in which history is dictated by those with political power. Through the dialectic interplay of history and meaning, compelling and unanticipated comprehensions of the past are generated and are...
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...language and reason in history. History as the area of knowledge is virtually indivisible from language and reasoning. Language is one of the most potent means of interpreting and reporting historical information that is derived from the sources pertinent to the events and occurrences. The sources themselves, in their turn, are frequently presented by the written documents, recorded anecdotal experiences, and works of art, archeology, anthropology and photography which, yet again, are interpreted through the language in conjunction with the context of a historical event. It appears to be an endless loop, where language is the alpha and omega, the main vehicle of conveying history. However, to arrive to the valid interpretation of a certain historical event or development, historians frequently use reasoning to connect the factual data of the tangible sources since the latter ones often come in the form of fragments, related to a particular aspect of the happening. Ideally, reasoning, applied to the interpretation of historical data, should be impersonal, unaffected by predominant views and opinions and completely untainted by political agenda. Yet, it is hard to imagine that throughout the centuries those who held power would willingly allow the contemporary historians relate to the masses the adequate information on the details of their governing techniques and actions. As Winston Churchill pointed out, “History will be kind to me for...
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...your parents raise your babies. Even news outlets that are supposed to be legitimate and unbiased are telling only one side of the news to fill a political agenda. Politics are sugar coated and ignored on some networks, or completely farfetched from reality for political gain and control from one party or another. Media writers can put their own agenda and emotion into any piece they report on to give a one sided view of any subject. It is hard to know what is fact or opinion anymore with so many resources out there. Many things on the internet are also untrue, for example history books in public schools are being rewritten with “facts” that were never taught to us, a rewriting of history to fill some modern liberal agenda. I believe that the media is biased and hates anyone or organization that represents morality and especially if Christianity is in any way linked with it. You have to know your history,...
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...the three holocausts, including historical racial problems, historical religion problems and totalitarian. As a modern man, I can not image the scene that tens of thousands of people are killed in these slaughters, and even can not find some reasonable reasons to explain why these killers are so cold and bloody that a lot of women and children are killed by them? Suddenly, I realize that I can not to find some right word s to describe these crazy killers’ behavior, just think they lose human nature at that moment, even can not compare with wild animals. All human history is just from wild animals to human nature, which is a developing history from barbarity to civilization. But in the process, the moment that human nature is veiled often present. In the moment that human beings have highly civilized, but the holocaust appears again and again, which is worthy of all people to ponder! One two three do not cry, history is the silent tell and defense, which also is the miserable...
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...History, Memory, and Monuments: An Overview of the Scholarly Literature on Commemoration Kirk Savage, University of Pittsburgh (…) The first key question might be, what is commemoration? Dictionary definitions tell us that to commemorate is to “call to remembrance,” to mark an event or a person or a group by a ceremony or an observance or a monument of some kind. Commemorations might be ephemeral or permanent; the key point is that they prod collective memory in some conspicuous way. French sociologist Maurice Halbwachs ushered in the modern academic study of collective memory with his book The Social Frameworks of Memory (1925) in which he argued that all memory – even personal memory – is a social process, shaped by the various groups (family, religious, geographical, etc.) to which individuals belong. In an even more influential posthumous essay, “Historical Memory and Collective Memory” (1950), published after his death in a Nazi concentration camp, Halbwachs insisted on a distinction between history and collective memory: history aims for a universal, objective truth severed from the psychology of social groups while “every collective memory requires the support of a group delimited in space and time.” Thus our view of the past does not come primarily from professional historical scholarship but from a much more complicated and interwoven set of relationships to mass media, tourist sites, family tradition, and the spaces of our upbringing with all their regional...
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...acquired / practiced when studying History? Make a list of as many of these skills as you can. (If you are not sure, think about what historians do when examining or writing a historical work, when evaluating and critiquing the works of other historians, and when teaching people about history – at any level of the educational system. After making a detailed list of skills that are involved in the study of History as an academic discipline, briefly discuss the potential usefulness of these skills for other professions and/or in our everyday lives. This will help you to see how the academic study of History is useful as part of our general education.) Investigative Research Communication Patience Writing Commitment History is the ultimate puzzle. Mastering the skills developed through studying history gives you the ability to discern fact from fiction and reality from myth. It makes you more able to document an event with better accuracy. In Science, this can help you reach a desired solution or result by depicting the outcome of trials and tests with better understanding. In everyday life you will be more critical of events as they are told or received initially by you. You will look for ways to justify or corroborate facts/ events presented to you. I think you will become less likely to fill in the spaces and more likely to pursue proof to validate the event and to better separate fact from fiction for yourself. 2. What can you do with History in a practical sense? (Think...
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