BY: Zoeb Eisa Roll No: 32516
Part 1: Sales and Distribution Structure of Nokia
Nokia manufactures its mobile in Chennai manufacturing plant and then it transfers to nokia’s mother depot which is located in Gurgaon, HCL will start distributing Nokia’s product from here on. HCL takes order from all the distributers in the region and then it supply the product to the retailers with the help of RDSS (Re-Distribution stockiest supplier). RDSS are further divided in to two types based on quantity distributed and geographic nature as RDSS city and RDSS MD (Micro Distributers), RDSS city caters to large cities and supply directly to the retailers whereas RDSS MD will supply to its micro distributers to carter small towns and through them it will be supplied to retailers.
The above mentioned distribution channel structure of Nokia – HCL is restricted to north and east part of India. For west and south India Nokia has developed its own distribution channel which takes responsibility of transferring handsets to end users apart from that Nokia also takes responsibilities like recruiting sales force, training and developing. Stock norms of Nokia- HCL says that how many days stock should be maintained in each level of distribution in the supply chain which are as, HCL – 7, RDSS city – 5, RDSS MD – 4 and MD – 3. Anything below this number of days would be replenished immediately to avoid stock out.
Distributors in India are HotSpot, Mobile Store, Univercell and Subhikshah. Apart from this Nokia have their own New Concept Stores and franchises in the name of Nokia Priority Dealers.
The handsets are transferred from Nokia Chennai manufacturing center to Gurgaon mother warehouse near Delhi and from there it is supplied through HCL distribution network to north and