...Sealed Air Taiwan Analysis By Lynn Sharp Paine, Robert J. Crawford Source Problems s and Issues The Sealed Air Taiwan is currently exposed to succession problem and lack the availability of leadership who could govern the business operations and help it recover from the current state, where the business is generating operating losses. However, Sealed Air Taiwan is also facing staff related issues, meanwhile;since Sealed Air Taiwan is being controlled by Sealed Air Corporation from its US headquarter, hence, the cultural difference of the two countries in managing the business and employees are the key issues of Sealed Air Taiwan. Alternatives and Likely Outcomes of these Alternatives Sealed Air Corporation, from its headquarter in the United States have been trying to hire a general manager for Sealed Air Taiwan for successfully overseeing the business operations and can play his training and development of sales staff and other team members, but Sealed Air could not find a better fit for its Taiwan operations and finally posted Mr. Kayser as the general manager of Sealed Air Taiwan. However, Kayser could not manage the business in order to improve the profitability of operations. Sealed Air can overcome this lack of leadership issue either through removing Kayser and appointing a new manager who is local Taiwanese and knows the culture and traditional values of China. However, the appointment of a new manager will require screening and selection of candidates from within...
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...Sealed Air Corporation Marketing Management, 45-720, Section A, Group 2 Arnab Basu Malcolm Johnson Douglas Meislahn Nicholas Reid Robert Schmidt 02/17/05 Marketing Management, 45-720, Section A Sealed Air Corporation A. Basu, M. Johnson, D. Meislahn, N. Reid, R. Schmidt Executive Summary By 1980, Sealed Air Corporation had built its company culture as a market leader. As the first developer of closed-cell, lightweight cushioning materials, foam-in-place packaging systems and complete solar heating systems for swimming pools, Sealed Air had become very profitable as the market leader, and the firm encouraged technological innovation to maintain that positioning. AirCap cushioning, a coated bubble wrap product sold in the protective packaging market, was Sealed Air’s most profitable product. However, due to new and unexpected competition, the company was forced to consider the prospect of manufacturing and distributing an uncoated bubble packaging product as well. In order to maintain its current level of profitability, Sealed Air must begin production of uncoated bubble wrap in the European market because of its large size and potentially high profit margins. These two enticements do not exist in the US uncoated bubble wrap market; therefore, Sealed Air should forego entering the US market with an uncoated bubble wrap product. Problem Statement With $25.35M in 1980 sales, Sealed Air’s AirCap product line revenue represented approximately 38% of total sales generated...
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...Sealed Air Corporation Executive Summary: Sealed Air has prided itself in being the market leader in technology for packaging. They developed the first closed-cell lightweight cushioning, and are seen as the market leader. They have a patent for the coated air bubble, which is the only coated bubble available for sale in America. This coated bubble has much stronger resistance and protection than the typical air bubble, as shown on the cushioning curve in exhibit 2. Sealed Air has also educated the market on their technology, so most clients don’t mind paying extra for the improved technology. They have recently encountered competition from a small firm that is selling uncoated air bubbles for a lower price than Sealed Air. This case analyzes the problem and the various steps Sealed Air can possibly take to beat the competition. In conclusion, the best option for Sealed Air would be to invest in uncoated bubbles as a sub brand of Sealed Air. I. BACKGROUND Introduction Sealed Air’s registered trademark name for it’s protective packaging materials was AirCap. The feature that differentiated AirCap cushioning products from all of its competitors was its barrier coating technology which greatly increased air retention, meaning less compression and better protection. Barrier coating and its customer benefits had been the central theme of Sealed Air’s AirCap cushioning for 10 years now. The three major segments for protective packaging market were positioning blocking, and...
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...Problem and Recommendation Sealed Air has seen new competitors enter the protective packaging market industry producing uncoated bubble at a lower cost by employing a cheaper more efficient production method. We believe the entrance of this new competition will have a significant impact on the sustainability of Sealed Air potentially reducing sales by 55% and eliminating 40% of 1980 EBIT (see exhibit for backup). Given the significant impact we feel Sealed Air must employ a defensive strategy and start production of uncoated bubbles. Sealed Air can use a current production process which would allow them to effectively compete with the new competition requiring no additional capital. Company Analysis Sealed Air produces 2 main products (see exhibit for product breakdown, sales and market share) and also licenses to Astro its patented technology to produce coated and uncoated bubbles. Sealed Air’s core strengths include 1) 1st to market and leader in R&D, innovation and technical development, 2) best trained sales staff in industry, and 3) premium pricing position 4) patented manufacturing process for sealed bubbles. Significant weaknesses include 1) limited resources, 2) having premium products aimed at niche segments of the protective packaging customers, 2) lots of cheap competition and lack of easily demonstrable universal superiority confusing end users. Deciding to start manufacturing uncoated bubbles does not significantly leverage Sealed Air core competencies and...
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...2. SUMMARY The protective packaging market is becoming more competitive. Sealed Air company is encountering a growing number of competitors in its field. Similar or alternative systems are now proposed against those of Sealed Air. These new systems are often cheaper but as argued by Sealed Air less effective concerning the protection they offer and therefore less cost-effective. A new company (GAFCEL) has entered the market with an uncoated product and is having success on the New York, California and Ohio market. Sealed Air will face further erosion of its US market share. Based on the analysis of the AirCap® product as well as on the analysis of the market, we will answer questions regarding Sealed Air's reaction to its new competitor GAFCELL and the opportunity to introduce a new uncoated product in the market. We will make marketing recommendations on how to introduce this new product and in which geographical market to launch it in order to maintain Sealed Air as a leader of the protective packaging market. 3. QUESTIONS 3.1. What should Sealed Air be trying to accomplish in any decision it makes in response to the GAFCEL threat? * It should be trying to gain back the market share that was taken by GAFCEL and it should ensure it does not loose anymore market share. * It should ensure it keeps its reputation of a company built on 'technical accomplishments' and must ensure its image does not suffer from the possible introduction of this new...
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...Sealed Air® Corporation Case Analysis MK810 Adrianne Wenisch Teopaco Christopher Buckwell June 21, 2010 Matthew Whiten Position Sealed Air should move forward with the introduction with an uncoated bubble product. (1) Coated bubble market share has been declining over the past ten years. Sealed Air’s AirCap® product initially dominated with their strong patent protection though recent new players in the industry have proven that they cannot ignore the growth of uncoated bubbles. (2) Sealed Air has a strong Brand Image in the industry that will enable them to be strong player in this market – proof – strong AirCap sales and good relationships with distributors. (3) Gain market share – prevent new companies from gaining market share in the US with cost conscious buyers – proof - Arguments 1. Low market entry barriers (US and Europe). Sealed Air is regionally well established to market an uncoated product in the United States and in Europe. Given Sealed Air’s selective distribution policy, Sealed Air can take advantage of distributor loyalty. Sealed Air should utilize their strong standing relationships and have them adopt Sealed Air’s uncoated bubble over the competition; this will streamline the distributor’s product offering while maintaining their current portfolio. Unlike GAFCEL®, Sealed Air is also well distributed throughout the United States and therefore maintains a superior operational advantage for product...
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...General Description Sealed Air Corporation was one of the leading protective packaging companies with a good market reputation in countries like France, Germany, US and England. The company differentiated itself in the market with technological innovative leadership and hence the company was the first who made a new protective packaging product using coated air-bubble, AirCap. For ten years, the company remained successful with its unique AirCap protection packaging product however, unfortunately the market trends were rapidly changed and the technologically advanced coated bubble was replaced by the inexpensive and regular uncoated bubble products. The increasing demand of inexpensive uncoated bubble packaging was a direct threat for the growth of the unique, premium priced and innovative coated product, AirCap. The situation had put Sealed Air Corporation at sixes and sevens. The market shares of the company for coated products in the US were 17.86% however; the entrance of a new company GAFCEL increased the demand for uncoated products. On the other hand, the market value of coated bubble products in the European market was also falling down to inexpensive uncoated bubble products. At this point, the product manager of Sealed Air Corporation Barrett Hauser was worried to choose a strategy to tackle this issue and to increase the company’s viability. In this report we will analyze the company from different perspectives to check the long run viability for uncoated products...
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...Case Study Company: Sealed Air Company History: Sealed Air Company was founded in 1960 and is still a leading global manufacturer of protective packaging. They operate in 51 different countries combining a unique consultative sales expertise with a global network of science and innovation to demonstrate how better packaging makes the world a better place. This company works with food packaging, protective packaging, medical product packaging, shrink packaging, and specialty materials. Mission: Provide the most innovative products in the packaging industry to suit the needs of all different consumers. To ensure customer satisfaction is at its best. General Environment: 1) Demographics: This Company is designed for all businesses in need of packaging. It is also for all companies in need of specialty materials. 2) Cultural Trends: Global allowing all aspects of cultures to influence merchandise and security for all items being packaged. In different countries different methods may be used and this company will provide those methods depending on where materials and packaging is needed. 3) Economic Climate: Currently increasing due to the more innovative and global companies arising. This is also increasing due to the globalization of companies and outsourcing. 4) Political & Legal: Labor laws due to the governmental rules for workers, and code of conduct to ensure the company is run in the correct manor and show the rules for the employees. 5) Technological...
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...Sealed Air: Cryovac Market driven strategy is not about being the first in the market, but is about thinking and listening so that product we create is simple and meets redifined needs. Sometimes, the idea when we think out of the box can give new glimpses about what we might be possible to market, and become boom in the market. But the theorically about market driven startegy is that the market and the consumers that form the market should be the starting point in business strategy. To be in the market, company must have to create something what consumer need. It might be from existing products and services or new development of that particular products and services. Food processing industry is an important to the growth of food and beverage industry. The increased demand for processed food and beverages has in turn escalated the needs for innovative food processing and packaging equipment and technology, making it major contribution to the economy. Packaging plays a key factor in gaining the attention of consumers whenthey make their purchasing decisions, especially to the highly aware of hygeinic consumers. Innovation in the area of packaging has become increasingly important driven by consumer demand and the need to address environmental issues. The Cryovac brand leads the way in providing market driven solutions. The new packaging types and designs, as evidenced in the food and beverage sector, are frequently aimed at offering simplicity, cost-reduction and materials...
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...packaging & transportation of physical evidence collected at the crime scene. 2. In crime detection, it is applied in the identification of poisons, blood, semen, feces, urine, saliva, and other body fluids whether fresh or dried. It also include other stains of interests from ob-gynecological origin, mineral stains, fruits and/or vegetable stains. 3. It is involved in determining the kind of ink used in signature writings, and the kind of paper of a questioned document. 4. The knowledge of properties of volatile substance like organic solvents (alcohol, acetone, etc), accelerants (gasoline, kerosene, oils), and miscible materials such as textile fibers from clothing, are applied in forensic analyses of arson cases. 5. Identification of air,...
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...The Note on Marketing Strategy (9-598-061) describes the scope of marketing analysis needed to provide the basis for the development of a marketing strategy and the supporting implementation plan. The type of in-depth understanding of factors described there is often usefully supplemented by numerical analysis; at times, we need relatively complex, computer-supported analysis. At others, a low-tech approach utilizing the proverbial “back of the envelope” and maybe a calculator does the job. This note defines key terms and basic calculations useful in both case analysis and real-life marketing decision-making. To accompany this knowledge, one needs to develop some intuition about which type of numbers to look at when. A program of case studies offering repeated exposure to and practice in these issues is a good mechanism for developing skill in using quantitative analysis to develop and support your argument. Basic Terminology (a) Types of Cost Most of the time, a seller hopes to get a price which more than covers his or her cost. In everyday conversation, we might simply say they are trying to make a profit. We would measure that profit as the difference between the revenues taken in and the costs incurred. It is often useful to make a distinction between two kinds of costs, fixed and variable. We define fixed costs as those that remain at a given level regardless of the amount of the product produced and sold. An example of a fixed cost would be the firm’s...
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...The Space Shuttle Challenger disaster occurred on January 28, 1986, when Space Shuttle Challenger (mission STS-51-L) broke apart 73 seconds into its flight, leading to the deaths of its seven crew members. The spacecraft disintegrated over the Atlantic Ocean, off the coast of Cape Canaveral, Florida at 11:38 EST (16:38 UTC). Disintegration of the vehicle began after an O-ring seal in its right solid rocket booster (SRB) failed at liftoff. The O-ring failure caused a breach in the SRB joint it sealed, allowing pressurized hot gas from within the solid rocket motor to reach the outside and impinge upon the adjacent SRB attachment hardware and external fuel tank. This led to the separation of the right-hand SRB's aft attachment and the structural failure of the external tank. Aerodynamic forces broke up the orbiter. The crew compartment and many other vehicle fragments were eventually recovered from the ocean floor after a lengthy search and recovery operation. The exact timing of the death of the crew is unknown; several crew members are known to have survived the initial breakup of the spacecraft. The shuttle had no escape system, and the impact of the crew compartment with the ocean surface was too violent to be survivable. The disaster resulted in a 32-month hiatus in the shuttle program and the formation of the Rogers Commission, a special commission appointed byUnited States President Ronald Reagan to investigate the accident. The Rogers Commission found NASA's organizational...
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...and holding 2 Tera-Bytes. The HDD market has expanded into consumer applications such as camcorders, cell phones, audio players, video players, video recorders, personal assistants and video game consoles. Before the disk drive was created, there were magnetic drums. In the 1950s, Engineering Research Associates of Minneapolis built the first commercial magnetic drum storage unit for the U.S. Navy, called ERA 110, which could store up to a million bits of data. In 1956, IBM invented the first computer disk storage, the 305 RAMAC (Random Access Method of Accounting and Control). It could store five Mbytes. A few years later, IBM again invented the first disk drive with air bearing head, and in 1963 they introduced the removable disk pack drive. In 1973 IBM shipped the model 3340 Winchester sealed hard disk drive, the predecessor of all current hard disk drives. The 3340 had two spindles each with a capacity of 30 MBytes, and the term "30/30 Winchester"...
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...d Fishery Products Hazards and Controls Guide > Chapter 13: Clostridium botulinum Toxin Form… 06/06/2012 U.S. Food & Drug Administration Food Home Food Guidance, Compliance & Regulatory Information Guidance Documents Chapter 13: Clostridium botulinum Toxin Formation (A Biological Hazard) - 3rd Edition A later version 1 of this guidance issued in April 2011. Below is an earlier version. June 2001 Fish and Fisheries Products Hazards and Controls Guidance Third Edition Return to table of contents 2 Hazard Analysis Worksheet STEP #10: Understand the potential hazard. Clostridium botulinum toxin formation can result in consumer illness and death. This chapter covers the potential for C. botulinum growth and toxin formation as a result of time/temperature abuse during processing, storage and distribution. The growth of other pathogens and the formation of other toxins as a result of time/temperature abuse during processing are covered in Chapters 7 (histamine formation), 12 (pathogen growth during processing other than C. botulinum), and 15 (Staphylococcus aureus toxin formation in hydrated batter mixes). Additionally, the prevention of C. botulinum toxin formation during storage and distribution of the finished product by drying is covered in Chapter 14. The prevention of C. botulinum toxin formation during storage and distribution of the finished product by specialized cooking and hot filling procedures is covered in Chapter 16. The prevention of C. botulinum toxin...
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...materials. Specifically, this study aims to: 1. determine the thermal resistance (R) of Cogon grass as thermal insulating material; 2. determine the thermal conductivity (k) of Cogon grass as thermal insulating material; 3. determine how much heat (Q) trasmit to the layer of the Cogon grass per second; and, 4. determine how much is the temperature gradient or temperature difference per unit thickness of piled Cogon grass. Scope and Limitation of the Study The study will be limited only to to parameters involving computations for thermal resistance and other properties of Cogon grass, and determining whether it can be an efficient substitute to other traditional insulating materials for roofing. Parameters such as cost analysis, production, and installation process to roofs are not...
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