...fast food restaurants with locations in California and the American Southwest. It was founded in 1948 by Harry Snyder and his wife Esther, and today its headquarter is in Irvine. In December 12, 2013 In-N-Out had over 18,000 staff and 290 locations expand to Phoenix, Arizona; Draper, Utah, Dallas and Texas. In-N-Out Burger refused franchising business to avoid the high quality food and service decreasing by the rapid business growth. Therefore, In-N-Out restaurants have developed a high loyal customer base and relatively high revenue as $625 million in year 2012. In-N-Out becomes more and more popular in nowadays, it’s Double-Double ranked #1 fast food burger in America. In this evaluation paper, I will use analysis on 4P and surveys to evaluate In-N-Out’s marketing strategy and come up with my individual recommendations to promote In-N-Out’s future operations. Analysis and Evaluations Analysis on 4P Marketing strategies are often designed to influence customers’ decision-making and lead to profitable exchanges. In this way, we will analyze In-N-Out from product, price, promotion and place. Product. In-N-Out is mainly to provide customers the fresh hamburgers, fries and shakes. The one and only focus is burgers--not chicken, fish, or salads. It’s famous for the drive through service. The restaurant menu is quite simple which is easy for people to make the consume decision. And they have the secret menu as “Animal Style” to satisfy customers’ wants and needs. The food is...
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...ase 3–6: McDonald’s and C KFC: Recipes for Success in China Quick Service Restaurant Giants in the Middle Kingdom In 2008, McDonald’s and KFC were the two largest quickservice restaurants (QSR) in the world, with 31,999 and 15,580 outlets, respectively.1 Both chains were renowned for their broad spectrum of consumers on a global basis. McDonald’s appeared to be a clear winner in international expansion. It had over 17,500 international outlets and was the first corporation to set up a solid foundation for international franchising. It spearheaded global expansion with its first overseas outlet in Canada in 1967, and entered Japan in 1971.2 McDonald’s outlets had tremendous success in Japan—despite the difference in culture— with record-breaking daily sales and speed of expansion in the initial stage.3 KFC also started international expansion early, opening its first overseas outlet in England in 1964. However, it was given a bumpy ride when it began to penetrate the market in Asia. The Japanese outlets were far less successful than McDonald’s and only started to make a profit in 1976, six years after KFC entered Japan. KFC outlets opened in Hong Kong in 1973 but were all closed down within two years. The company would eventually win the confidence of Hong Kong customers ten years after its first entry. In Taiwan it experienced relatively smoother development, although KFC headquarters was to spend a huge amount of money and effort in order to get the...
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...In 1986 members of the environmental activist group, London Greenpeace (unrelated to Greenpeace International), published a leaflet entitled “What’s wrong with McDonald’s: Everything they don’t want you to know”. The publication made critical allegations of global fast-food chain McDonald’s. Distributed to the public by hand and online, the leaflet was received by a global audience.The publication made the following allegations, stating that McDonald’s: • was complicit in Third World starvation; • bought from greedy rulers and elites and practices economic imperialism; • wasted vast quantities of grain and water; • destroyed rainforests with poisons and colonial invasions; • sold unhealthy, addictive fast food; • altered its food with artificial chemistry; • exploited children with its advertising; • was responsible for torture and murder of animals; • poisoned customers with contaminated meat; • exploited its workers and banned unions; • hid its malfeasance (Wolfson, 1999, p. 21). McDonald’s deemed the publication defamatory of their reputation. Defamation is the publication of an untrue statement which reflects a person’s reputation and tends to lower him in the opinion of right-thinking members of society generally (Finch, 2007, p. 168). Initially, the multinational corporation threatened various broadcasters and five active members of London Greenpeace withlegal action if they did not withdraw the allegations. Under s.2 of The Defamation Act 1996 the publisher...
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...McDonald's Corporation is the world's largest chain of hamburger fast food resrestaurant. Its headquartered in the United States. McDonald's primarily sells hamburgers, cheeseburgers, chicken, french fries, breakfast items, soft drinks, shakes and desserts. In response to changing consumer tastes, the company has expanded its menu to include salads, wraps, smoothies and fruit.So this eaasy try to analyse and idetify McDonald’s internationalization. For McDonald’s resources and capabilities, McDonald's itself has the brand and the enterprise image, but add-valuing resources can lead to competitive advantage. So through the advantage of opening dessert station, focusing on staffs training and franchise are to have the competitive advantage so as to reduce the cost and increase enterprise profits. McDonald’s is not rarely. Because there are KFC,Dicos similar with McDonald’s, but it is not imitable. The unique historical conditions and patent restrictions are hardly to imitate. Production of foods is a secret. Above these because there is a good organization which have organization structure and management system. McDonald’s have various entry mode. To begin with, McDonald’s choose the model of franchise. Franchisors sells the rights to intellectual property to the franchisees for a royalty fee lead to the international market of rapid expansion and rapid development. In addition, the McDonald's Corporation in the fund does not need to input foreign...
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...Outline I) Intro/Hook Thesis Statement: Although McDonald’s and Burger King are similar; they have evident differences in their advertising models, food and their commitment with the community. II) *Topic sentence 1: McDonald’s and Burger King invest a lot of money in their advertisements. A) Evidence #1: Golden arches, Ronald McDonald, Big Mac, extra cheese and the guy who promote Burger King. III) *Topic sentence 2: Their food seems to be the same, but it isn’t. A) Evidence #1: McDonald’s hamburger weighs less than Burger King’s. B) Evidence #2: Burger King’s beef are 100% pure and they flame-boils their burgers, while McDonald’s fries their beef. C) Evidence #3: McDonald’s cost slightly less than Burger King. IV) *Topic Sentence 3: Their commitment with the community is different. A) Evidence #1: McDonald’s has House Charities and they give away millions of dollars in scholarship, while Burger King’s commitment is to provide good service and products to their clients. V) Conclusion McDonald's vs. Burger King “We see things not as they are, but as we are conditioned to see them” –Gandalf. Far from what we imagined, McDonald's and Burger King have huge differences. Most people perceive them just as the same fast food restaurant with different names. For this reason, “they create debates on which one of them is the superior restaurant” (Jeffrey’s blog, 2012, BK vs MC). Although, they have similarities, their differences become undeniable when we...
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...By looking on the history of a company, we can know more about the company’s background and phylogeny, so that we can find out the secret of success. Justin is going to find out how McDonald’s become the market leader for many years, and why McDonald’s has continued to be successful in the competitive environment base on the company’s history, annual report, and financial statement. Angelo is going to do the SWOT analysis to evaluate the strengths, weaknesses, opportunities, and threats for McDonald’s. SWOT analysis can identify the internal and external factors, so that we can set achievable goals on the investment. Also, Angelo will compare McDonald’s with the other international fast food restaurant, The Burger King, and see why choosing McDonald’s as the new investment. ( I think we should add the reason why we are doing this, but I cannot think of any reason, so please help me to write this part, thanks.) After we finish the SWOT analysis, we should have enough data and sources to set achievable future goals for McDonald’s. Berret is looking at the future trends for the company. McDonald’s, as an international fast food corporation, it has a lot to do to take a good care for different markets. In the other hand, McDonald’s needs to have a better image when facing a lot of competitors in America, Berret is going to analyze does McDonald’s has an optimistic outlook, and is it worth the investment. Wing is going to look at McDonalds’ stock for the last 10 years to make sure...
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...the company should be concerned. In the case study of McDonalds, our team has found out five significant management actions that have contributed to McDonalds’ success. There are strategic management, democratic leadership skills, human resources management, ethics management and 1.1 Strategic Management One of the management actions that have contributed to the success of McDonalds will be their strategic plan which called ‘plan to win’. The idea of this plan not only for them to be the biggest fast food restaurant chain but to be the best fast food restaurant chain. McDonald implement this plan by analyzing the 4 P’s which are product, price, promotion and place. Product is the features, quality and quantity of product or services offered by McDonalds to its customers, such as packaging, desirability, looks etc. According to A.Linbranza, McDonald’s first entered India in 1996 which doesn’t really fit their representative kind of market. To apply the mentioned strategy, McDonald’s adopted product localization and innovation skill, as they...
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...(2014, October 24th). McDonald’s Is Making 4 Changes To Get You To Eat There Again. Retrieved from http://www.businessinsider.com/mcdonalds-us-strategy-for-2015-2014-10 3. Ovidijuis Jurevicius (2013, February 16th). SWOT analysis of McDonalds. Retrieved from http://www.strategicmanagementinsight.com/swot-analyses/mcdonalds-swot-analysis.html 4. Harsh Narula. ( 2014, July 29th). McDonald’s Supply Chain. Retrieved from http://www.slideshare.net/harshnarula/mcdonalds-supply-chain-37455744 5. Dan Moskowitz (2014, March 22rd). The Motley Fool: McDonald's new menu item hints at new strategy Retrieved from http://www.usatoday.com/story/money/business/2014/03/21/mcdonalds-new-menu-item/6705499/ 6. Keith Nunes (2014, October 22nd). McDonald’s to focus on local, customization in 2015. Retrieved from http://www.foodbusinessnews.net/articles/news_home/Business_News 7. Adam Jones (2014, June 18th). Must-know: A company overview of McDonald’s. Retrieved from http://marketrealist.com/2014/07/must-know-company-overview-mcdonalds/ 8. Don’t just talk; register. (n.d). A McDonald’s Restaurants case study. Retrieved from http://businesscasestudies.co.uk/mcdonalds-restaurants/the-marketing-process/introduction.html#axzz3TmfHSNfl Don’t just talk; register. (n.d). Marketing Strategy of McDonalds. Retrieved from http://sales-management-slides.com/marketing-strategy-of-mcdonalds/ 9. Ana Pomposo Carreras. (2014, February 24th). What is the Secret to McDonald’s Global Branding Success...
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...market to see the vision of a successful marketing plan. McDonald’s is an organization that has businesses in both the domestic and global market. This paper will discuss the environmental factors that affect the domestic and global marketing decisions for McDonald’s such as the economy, social, political, ecological, cultural differences, technology, and ethical issues. The marketing decisions for McDonald’s are impacted by the global economic interdependence and the trade practice and agreements. The economy is continuously changing all over the world and McDonald’s customer purchasing power is determined by this environmental factor. The global financial issues that have an impact on McDonald’s marketing choices are credit, debt, revenue distribution, gross domestic product, and savings. These global financial issues impact McDonald’s decisions that are made by the company’s management team. The United States used to have the best economy, but even the economy in the United States is not in great shape anymore. Businesses have begun to close down, but McDonald’s food chain are continuously opening up more restaurants and opening more doors for jobs to help the economy get back on track. The very first McDonald’s restaurant was opened in 1955 by a man named Raymond Kroc. McDonald’s is known today as being the largest fast food chain in the world. McDonald’s cater to millions of customers daily. Although McDonald’s originated from the United States, this...
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...Society has become more demanding of nutritional facts and has forced fast food restaurants to be accountable for the food the food that they are offering the public. The interest from the public has become so wide spread that it has sparked the interest of film makers and has lead to two very popular documentaries: Food Inc and Supersize me. With all of the news stories and articles and social media that surround consumers now a days there is no secret that there is a correlation between eating Trans fats and gaining weight. The Canadian Restaurant and Food Services Association has asked us to find out whether or not people are really responding to all of this media coverage and if people are still going to fast food restaurants as a daily routine. Research Objectives The purpose of this study is to examine and explore if consumers (even with all of this information about Trans fats and being health conscious) still attend fast food restaurants regularly in Canada in comparison to 10 years ago. Research Method In order to study the correlation of buying patterns of customers over the past ten years and compare them to today’s buying patterns I will be gathering information about three very competitive fast food brands in Canada, McDonalds, Burger King and Tim Horton’s. My research will include going to each individual website, and to research financial numbers that are released about the popular fast food restaurants. I will be looking at overall number of customers over the...
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...customers the freshest, highest quality foods you can buy and provide them with friendly service in sparkling clean environment. They use fresh and never frozen patties, and ingredients. In-N-Out has an array of lifetime customers claiming that it is the best burger they have ever eaten. In-N-Out has a very restrictive menu, “Although the limited menu might seem restrictive, customers don’t feel that way.” (Armstrong, 524) Despite having such a restricted menu, they also have something called a “secret” menu, this consist of items such as the “4x4” which is four patties and four pieces of cheese. This secret menu is “yet another thing that makes customers feel special.” “In-N-Out is a family-owned chain that refuses to franchise. This allows them to foster an extremely close relationship with their associates and customers while staying true to tradition.”(McKee, 2007) When entering into most fast food organizations, your expectations are not that high. You want average food, at an above average speed. However, In-N-Out is contrary to that belief. “In-N-Out exceeds the standards of the typical fast food joint”(McKee, 2007). They do not use microwaves or freezers. Therefor, their food is always fresh for the customer. The outcome of this process simple, it leads to growth. In N Out has achieved steady growth throughout the company’s history. While In-N-Out is scarce, they focus on one thing, quality. That in itself is something most fast food restaurants can’t say. In-N-Out keeps...
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...McDonald’s 12 MIT Porter 5 forces and value chain analysis hamza akaouch ID: L0014MIMI1012 Class: BABS1 Contents 1-executive summary 2-introduction 3-Porter’s 5 forces 3-1 The competition threat 3-2 New entrance threat 3-3 Substitutes threat 3-4 Threat of suppliers 3-5 Threat of buyers 3-6 How can IT help to minimise theses threats ? 4-VALUE CHAIN : 4-1 Firm infrastructure 4-2 Inbound 4-3 OPERATIONS 4-4 Outbound 4-5 Human resources 4-6 Marketing &sales 5-Conclusion: 6- References 1-Executive summary : “information is power and it is for sale now “ Nowadays with the global economy and enterprises shift and emergence of the digital organizations makes a necessity in business today especially in the decision making process, it is important many reasons such as operational excellence ,the customer intimacy new products and business models : information system is very useful to enhance the way the company produces , delivers and sells to create wealth. Improved decision making , the competitive advantage or even the concern of survival. We will see below how does IT help McDonalds to minimise the threats based on the porter 5 forces and how does it enhance their value chain 2-Introduction: McDonald’s corporation is global company of fast food restaurants spread in 119 countries and serving around 68 million of customers every day via 32000 places . founded...
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...Williams-smith McDonald’s Marketing Mix Because of the invention of franchising and the development of some of the most creative marketing and branding campaigns, McDonald’s is one of the world’s most well-known, valuable brands holding a leading share in the globally branded, quick service restaurant segment of the informal dining-out market in virtually every country in which they do business. As a leader in the fast food industry, McDonald’s is often targeted. Some of the ways McDonalds’ handles the attacks of the media and competition is by creating a market mix to highlight the positive impacts of the organization. McDonald’s must keep the strategic nature of its marketing efforts to stay on top and provide what the customers want. Marketing mix must focus on the product, pricing, promotion, and the placement of the item in order to make it successful. Marketing strategies must feature customer orientation, input, and accessibility in the fight to the top of the market. McDonald’s is no different as there was a comparison of McDonald’s compared to Wendy’s done. At first glance they may have appeared to have the same roughly marketing mix and target market. Both are fast food and provide similar products. However after looking closer one can recognize that McDonald’s primary target is children ages three through eleven and their parents. McDonald’s understood that the parent was .making the purchasing decision, most likely based on price. What McDonald’s decided to...
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...Melony Parks MKT 421 September 22, 2014 Rhonda Vroman Product Pricing and Channels McDonald’s is featuring a new McTurkey Burger. The new burger will have fewer calories for those that are wanting a healthier choice. Ground turkey is a leaner choice than beef. The idea is to keep the calorie count around 450. The target markets needs will continue to be met with a low calorie, great tasting burger at an affordable price. To ensure the success of the burger, the marketing team will stay abreast on the marketing efforts and make adjustment where needed throughout the product life cycle. Another area we will focus on for our marketing target is the well-known branding that McDonald’s uses on all their packaging. The pricing strategy is in line with other products that are sold globally as well as in line with those of our competitors. We will continue with the same channels of distribution, starting distribution to our consumers in the United States. We will also use TV, billboards, magazines, Internet, and major event sponsorship. Features of Product The McTurkey burger is designed to be a calorie smart sandwich which would be a moist turkey patty cushioned between two whole wheat buns, with the traditional condiments; lettuce, tomato, onion, and McDonald's secret sauce. In the United States currently there is more than 1/3 (34.9% or 78.9 million) obese adults (CDC, 2014). The fast food industry continues to offer products that add to those statistics. The competition...
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...Global Success of McDonald's MBA/521 Jan-7th-2012 Abstract When people think about the franchising concept, McDonald's usually comes up first as a prime example. Although McDonald's was not the first franchise business Isaac Singer, the inventor of the sewing machine gets credit for originating the franchise idea-the hamburger chain certainly exemplifies franchising success. The first McDonald's restaurant was opened by brothers Dick and Mac McDonald in 1940 on Route 66 in San Bernadino, California. The menu had about 25 offerings, and carhops brought the food out to patrons waiting in their cars. Today, McDonald's franchise network is the world’s leading food service retailer with more than 30,000 franchise restaurants serving 52 million people in more than 100 countries. Of those stores, more than 70% are owned by independent operator franchisees (Franchise Direct, n.d). In the following pages a brief summary of how McDonald's has been able to successfully establish itself at National and International Level is presented. McDonald's Success Story McDonald's has over the years continued to stay on the growth curve by recursively innovating and adopting though they have had some setbacks along the way for example about eight yrs ago they reported their 1st loss in a quarter in the history of the company, though many saw this as the beginning of the end of the company, McDonald's looked at this...
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