...for Determining and Prioritizing Critical Factors in Delivering Quality Services Dr. Arash Shahin Department of Management, University of Isfahan, Iran E-Mail: arashshahin@hotmail.com Abstract Service firms like other organizations are realizing the significance of customer-centered philosophies and are turning to quality management approaches to help managing their businesses. This paper has started with the concept of service quality and has demonstrated the model of service quality gaps. SERVQUAL as an effective approach has been studied and its role in the analysis of the difference between customer expectations and perceptions has been highlighted with support of an example. Outcomes of the study outline the fact that although SERQUAL could close one of the important service quality gaps associated with external customer services, it could be extended to close other major gaps and therefore, it could be developed in order to be applied for internal customers, i.e. employees and service providers. Key words: Service, Quality, Gaps, SERVQUAL, Customer, Expectations, Perceptions Introduction Managers in the service sector are under increasing pressure to demonstrate that their services are customer-focused and that continuous performance improvement is being delivered. Given the financial and resource constraints under which service organisations must manage it is essential that customer expectations are properly understood and measured and that, from the customers...
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...encounter. The content of the report specifically concentrates on the analysis of customer’s expectations and perceptions regarding service offerings of BBQ Tonight. At the end we have suggested recommendations on how BBQ Tonight can improve their customer services to avoid the further occurrence of such incidents. After carefully investigation, we have come to know that the lack of quality maintenance by kitchen staff resulted in serving un-hygienic dish from which an insect was found and put a question on performance of the quality control management team. In reading this report, you will gain valuable insight regarding measuring customer’s expectations and perceptions using various service models like Expectancy disconfirmation model, SERQUAL Model to identify the possible service gaps which led to a bad customer experience. I hope that the recommendations in this report will provide you with a beneficial strategy by which BBQ Tonight will get a competitive advantage and will leap far ahead in the restaurant industry. I hope that my bad experience will turn out to be a learning opportunity for the management team of the restaurant. I truly believe that this report will prove to be an invaluable asset for BBQ Tonight in...
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...1. The Service Concept: Just like production, service industry is also a vast plot that has its own keen interests and points, though different from production processes but equally important. Similar to production, services also have procedures, and each of them must have to be done properly, at right time and with right care. And these steps, procedures, follow ups need to be defined and recorded properly by the service providers. And here the term helpful, is THE SERVICE CONCEPT. The service concept actually defines the service design, it’s basics, it’s how and what, and helps intervene between an organization’s strategic plan and the customer’s needs. It’s a roadmap which shows an organization’s strategy of winning the customers while leading to its own goals. Service concept is an easy way of defining an organizations strategic plan that also considers customers’ needs. As defined by Edvardsson and Olsson (1996) “The service concept is used to know and investigate the nature of service within or outside the service organization”. The service concept is not limited to marketing or operations of services, but it also highlights its functional divisions and gives a detailed view of the service management. If applied properly, the service concept can be used as a tool to incorporate the different sides of a service organization together. It’s a prototype of what is to be done for customers and how are the organizational goals to be achieved. There are many important decisions...
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...ijcrb.webs.com DECEMBER 2012 VOL 4, NO 8 INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS RELATIONSHIP BETWEEN SERVICE QUALITY, PERCEIVED VALUE, SATISFACTION AND REVISIT INTENTION IN HOTEL INDUSTRY Muhammad Ahmad Raza Service Quality Coordinator NetSole Technologies Ahmad Nabeel Siddiquei Lecturer/Student Advisor, Air University Multan Campus, Pakistan Prof. Dr. Hayat M. Awan Campus Director Air University Multan Campus Khurram Bukhari Lecturer Bahauddin Zakariya University Abstract The work is considered to find the relationship between service quality, perceived value and customer satisfaction and repurchase intentions in luxury hotel management in Pakistan. The purpose of this studyis to find dimensions of service quality and perceived value in hotel industry environment. Survey Questionnaires are used to collect data from 125 luxury hotel customers of Pakistan. After analysis of collected data three dimensions of service quality are identified which is service consistency, service convenience and customer demand fulfillment. This study also enabled to identifytwo dimensions of perceived value which are functional and symbolic.We also found that perceived value and service quality have important and positive relationship with satisfaction and revisit intentions. The paper is one of the first papers to investigate the thorough relationship among all these important factors in Pakistani hotel industry context. It has implications for both the managers...
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...EXCEL International Journal of Multidisciplinary Management Studies ________________ ISSN 2249- 8834 EIJMMS, Vol.4 (8), AUGUST (2014), pp. 6-19 Online available at zenithresearch.org.in DETERMINANTS OF RETAIL CUSTOMER SATISFACTION: A STUDY OF ORGANIZED RETAIL OUTLETS IN ERNAKULUM, KERALA LIGO KOSHY*; DR. S. JOHN MANOHAR** *RESEARCH SCHOLAR, BHARATHIAR UNIVERSITY, COIMBATORE, TAMILNADU. **RESEARCH GUIDE, BHARATHIAR UNIVERSITY, COIMBATORE, TAMILNADU. ABSTRACT Retailing consists of the sale of goods from a fixed location, such as a department store or kiosk, in small or individual lots for direct consumption by the purchaser. Some retailing businesses sells a combination of goods and services. Since the last decade, the field of retailing has experienced significant changes. Retailing in India is one of the pillars of its economy and accounts for 14 to 15 percent of its GDP. The Indian retail market is estimated to be US$ 500 billion and one of the top five retail markets in the world by economic value. India is one of the fastest growing retail markets in the world, with 1.2 billion people. As of 2013, India's retailing industry was essentially owner manned small shops. In 2010, larger format convenience stores and supermarkets accounted for about 4 percent of the industry, and these were present only in large urban centers. India's retail and logistics industry employs about 40 million Indians (3.3% of Indian population). Organized retailers, defined...
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...predictors of customer satisfaction. KEYWORDS: bank customers’ perception, service quality, customer satisfaction 1. INTRODUCTION Understanding customer satisfaction is considered to be one of the core concepts of marketing. Thus knowing how a customer perceives a product and evaluates its quality is crucial for marketers. Banks being services require an added impetus in marketing. Unlike products services are high in experience and credence quality. That is services are evaluated after they are consumed and sometimes even after consumption the customer finds it difficult to evaluate it. Though measuring services are difficult but researchers have developed specific scales for measuring service quality. One such widely used scale is SERQUAL. This scale is based on the theory of expectancy disconfirmation paradigm. The developers of this scale stated that customers evaluate services based on expectations and experiences (perceptions). The customers have some expectations about a service in consideration which is compared with their experiences (perceptions). The difference between perception and expectation is assumed to be an indicator of service quality. This scale had been criticized. Researches contended that rather than measuring perceptions and expectations and then finding the difference it would be more easy and simple to let the customers themselves directly rate the quality of services. This way the number of questions could be reduced. Some researcher argued that...
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...Service Quality: The Future of the Services Industry “Why is quality such an important issue in the marketing of services? Why is quality more difficult to manage in service industries than it is in the case of physical goods? Use examples to support your answer.” The concept of service quality is a relatively new construct in the marketing discipline which first emerged in the 1980’s when organisations began to consider quality not only in the already established manufacturing sector but in the rapidly evolving service industries sector also. Specifically defined service quality is a subjective experience which results from ‘an evaluation process in which the customer compares their perceptions of service with their expectations’ (McColl-Kennedy 2003). In the late 1990s and early part of the 21st century service organisations began to realise the importance of service quality and strived to narrow the gap between the customers perceptions of service and their expectations in order to deliver a quality service that linked to customer satisfaction, retention and patronage. This relisation that service quality was an important source of competitive advantage and long-term profitability for service organisation’s advocated the paradigm shift in marketing from a focus on manufacturing quality to incorporate service quality also. Moreover the modern day services firm strives to deliver a quality service on a routine basis, however due to the uncontrollable and unpredictable...
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...CHAPTER IV Introduction Overview The previous chapter presents the theoretical framework for the research study as well as the research design and methodology employed in carrying out the study. The respective research questions and hypotheses were outlined. Reviews of the instrument development and screening procedure employed in developing the construct were outlined. The sample plan and data collection methods were presented and the planned hypotheses tests were provided. Purpose The purpose of Chapter Four is to present the analysis of the data and the resultant findings from the tests conducted on each of the respective hypotheses. An overview of the data collection, survey population responses, coding procedures and descriptive statistical summaries followed by validity and reliability testing opens the chapter. Since all of the research questions address the relationships of individual dimensions, a summary report of each hypothesis will report findings to support or reject each hypothesis. The data collected were used to determine the impact of occupational stressors on job satisfaction among human service providers specifically, though not exclusively, among those working at a housing agency. In this chapter, the research also examined the impact of occupational stressors on different personality types; how some providers may be temperamentally predisposed to this type of work more successfully than others. Data indicating the relationship between job satisfaction...
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...CHAPTER 1: LITERATURE REVIEW ON HOTEL INDUSTRY This chapter outlines the concept of hotel industry. It presents the overview of hotel industry, its history and it also discusses about the growth and trend of the hotel industry nowadays. When most of the tourists plan their trips, one of first steps is to look for the hotel and book the room at or near the place where they want to visit. These days, hotel is not as simple as the building; it becomes an industry that employs many people, especially the female. 1.1 What is hotel industry? Food, accommodation and dress are the three most essential things of human. Hotel or hotel industry alone provides two basic things: food and accommodation. So, what is hotel or hotel industry? Hotel is a part of the hospitality industry which is an umbrella term for a broad variety of service industries including, but not limited to, hotels, restaurants and casinos. Hotel is often referred as a “Home away from home”. If we consider meaning of hotel in the dictionary, a hotel is a building where you pay to have a room to sleep in and where you can eat meals (Cambridge dictionary) or a hotel is an establishment that provides paid lodging on a short-term basis (Wikipedia) According to A.M. Sheela, the author of the book “Economics of Hotel Management”, hotel is the place where the tourist stops being the traveler and become a guest. Hotel usually offer a full range of accommodations and services, which may includes suites, public dinning, banquet...
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...Table of Contents Executive summary 2 1.0 Introduction 3 2.0 Value proposition 4 3.0 Customer Centred Organisation 4 4.0 Customer Pyramid 6 5.0 Customer Relationship Marketing and CRM programs applied by L’Oreal. 8 6.0 Service Quality Gap in L’Oreal 9 6.1 Knowledge Gap 10 6.2 Policy Gap 10 6.3 Delivery Gap 11 6.4 Communication Gap 12 6.5 Customer Gap 12 7.0 Conclusion 13 8.0 Recommendation 13 9.0 Referencing 14 Executive summary As the corporate world is expanding itself throughout the globe it is also evolving at the same time. Expectations toward customers today have increase and the company have to adapt themselves in the ever changing environment of the 21st century. The challenges that are being placed in front of the business have also become more complex compare to previous centuries. This is because of globalization that has open up so much possibility in every aspect of the corporate world. This assignment is overall about Customer Value and Organisation has enabled them to understand the needs and wants. This report also highlights how the organisation can improve in terms of making more delighted customers. Through this way organisation will be able to retain customer loyalty for the long run. The report also evaluates the range and concludes that L’Oreal’s challenge in the current market needs to be able to understand the demand for a certain product. The major shortcomings are not being able to understand what are consumer needs,...
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...for Determining and Prioritizing Critical Factors in Delivering Quality Services Dr. Arash Shahin Department of Management, University of Isfahan, Iran E-Mail: arashshahin@hotmail.com Abstract Service firms like other organizations are realizing the significance of customer-centered philosophies and are turning to quality management approaches to help managing their businesses. This paper has started with the concept of service quality and has demonstrated the model of service quality gaps. SERVQUAL as an effective approach has been studied and its role in the analysis of the difference between customer expectations and perceptions has been highlighted with support of an example. Outcomes of the study outline the fact that although SERQUAL could close one of the important service quality gaps associated with external customer services, it could be extended to close other major gaps and therefore, it could be developed in order to be applied for internal customers, i.e. employees and service providers. Key words: Service, Quality, Gaps, SERVQUAL, Customer, Expectations, Perceptions Introduction Managers in the service sector are under increasing pressure to demonstrate that their services are customer-focused and that continuous performance improvement is being delivered. Given the financial and resource constraints under which service organisations must manage it is essential that customer expectations are properly understood and measured and that, from the customers...
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...CHAPTER 1: INTRODUCTION BACKGROUND OF STUDY The quality of services has grown rapidly. Measurement of quality of service based on a multi of services industries has been carried out the conduction is the tourism industry (Atilgan et al, 2003) and hotel (Kayaman & Arasli, 2007). In the hotel industry itself, the most important in hotel is to provide the best services to customer. The hotel industry history began at Santa Barbara, California in 1962, by two men know as building contractor William Becker and Paul Greene. At that time it was called the motel, they had agreed to build Motels with the price of each room USD $6 per night. There have an inspiration when there get see the local society who like to travel to other places. In Malaysia, the hospitality services industry today is one of the important services sector in generating income of economic. By the existence of the hotel business we can attract more tourists to come to Malaysia. In 1990 the government of Malaysia has introduced the theme of “Tahun Melawat Malaysia” this effort shows that the government has to give serious attention to the industry hotel and tourism. The government action to do so is to introduce the Malaysia region of the world. Based on this issue, hotel is one important to give their service quality so that customer was satisfied with service from the hotel such as facilities, food, room and the other accommodation. In further strengthen industry hotel, the most important thing is to maintain...
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...Service Quality Gaps: A Framework for Determining and Prioritizing Critical Factors in Delivering Quality Services Dr. Arash Shahin Department of Management, University of Isfahan, Iran. Abstract Service firms like other organizations are realizing the significance of customer-centered philosophies and are turning to quality management approaches to help managing their businesses. This paper has started with the concept of service quality and has demonstrated the model of service quality gaps. SERVQUAL as an effective approach has been studied and its role in the analysis of the difference between customer expectations and perceptions has been highlighted with support of an example. Outcomes of the study outline the fact that although SERQUAL could close one of the important service quality gaps associated with external customer services, it could be extended to close other major gaps and therefore, it could be developed in order to be applied for internal customers, i.e. employees and service providers. Key words: Service, Quality, Gaps, SERVQUAL, Customer, Expectations, Perceptions Introduction Managers in the service sector are under increasing pressure to demonstrate that their services are customer-focused and that continuous performance improvement is being delivered. Given the financial and resource constraints under which service organisations must manage it is essential that customer expectations are properly understood and measured and that, from the customers...
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...International Journal of Educational Research and Technology Volume 3 Issue 2 June 2012: 86 - 96 ISSN 0976 - 4089 www.soeagra.com/ijert/ijert.htm © Society of Education, India IJERT Original Article Marriott India: Managing Its Hospitality through Gearing Service Quality Shikha Singh, Dinesh Kumar, Nilosha Sharma Bahadur Shastri Institute of Management, Delhi Nurture Education Solutions Private Limited, MBA College, Gujarat University, Ahmedabad Email: shikhabirsingh@gmail.com , dineshkumar.kumar02@gmail.com, niloshasharma05@gmail.com 3i1,2Lal ABSTRACT The Marriot group of Hotels launched back in 1983 are one of the largest brand and the world’s 12th largest lodging chain.1 The Marriott had around 8,000 hotels worldwide. The company operated and have franchisees under the brand names Marriott, JW Marriott, The Ritz-Carlton, Renaissance, Residence Inn, Courtyard, TownePlace Suites, Fairfield Inn, SpringHill Suites and Bulgari. The Marriott group in India has being focusing on its quality of service delivered and the various other factors like customer satisfaction. The case highlights the journey of Marriott group and the various services provided by Mariott. The case also discusses the various challenges upcoming for Marriott group in India related to customer service and customer satisfaction. Pedagogical Objectives The case study helps to understand and analyse: 1. The dynamics of Indian service Industry/Hospitality Industry 2. Challenges and Opportunities for...
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...INTERNSHIP REPORT ON Measuring customer satisfaction by using SERVQUAL Dimensions in Dutch-Bangla Bank Limited INTERNSHIP REPORT ON Measuring customer satisfaction by using SERVQUAL Dimensions in Dutch-Bangla Bank Limited Submitted To: Madam Usmita Afrose Associate Professor Department of Marketing University Of Dhaka Submitted By: Kaniz Fatema Roll: 82 Batch: 15th Department of Marketing University of Dhaka Date of Submission: 03 April, 2013 Letter of Transmittal April 03, 2013 Usmita Afrose Associate Professor Department of Marketing University of Dhaka Subject: Submission of Internship Report. Dear Madam, It is a great pleasure and privilege to present the internship report titled “Measuring Customer Satisfaction by using SERVQUAL Dimensions in Dutch Bangla Bank Ltd” which was assigned to me as a partial requirement for the competition of BBA Program. Throughout the study I have tried with the best of my capacity to accommodate as much information and relevant issues as possible and tried to follow the instructions as you have suggested. I tried my best to make this report as much informative as possible. I sincerely believe that it will satisfy your requirements. I however sincerely believe that this report will serve the purpose of my internship program. I am grateful to you for your guidance and kind...
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