Kudler Fine Foods – Frequent Shopper Program: Phase 1 & 2 Jamie Littlejohn, Eric Haltom, Jason Rianda, John Martinez, and Rhonda Mortensen
University of Phoenix
BSA/375
Blair Smith
August 24, 2009

Kudler Fine Foods – Frequent Shopper Program: Phase 1 & 2
Statement of Scope- Eric Kudler Fine Foods wants to incorporate a new frequent buyer program for its loyal shoppers. Frequent buyer programs have been called rewards programs, loyalty programs, and a variety of other names. Frequent shopper programs are among the earliest efforts to retain an organization's best customers, and most are based on financial incentives (Zikmund, McLeod, Jr., & Gilbert, 2002, p. 84). This incentive program would be a rewards program that would contain such prizes as high-end gift items. “The Food Marketing Institute reports that 76 percent of all large grocery retailers offer a frequent-shopper program” (Kerin, Hartley, Berkowitz, & Rudelius 2006, p. 517). For this reason Kudler is going to implement its own reward program but in its own way. Rather than providing customers with discounts customers will accumulate points. The customer can then purchase rewards from the program with the point he or she had acquired. This incentive program would have to contain a type of tracking device to maintain customer information and purchases. To develop this program a database, application and printed materials need to be designed. The scope of this project is to incorporate a system into or replacing the existing system that will track the current customers and maintain records of their spending at Kudler Fine Foods. The customer will come to the store, purchase products check out at the registers and use his or her Kudler club card to receive their earnings for that purchase. The system will record the items, purchase price and total in a