...Name: Sergen Görgülü Class: HDW3X. Submission date: 09-01-2014 Unit: Business Communicaation/P3 Teacher: Jermaine Baloe Evaluate the external corporate communications of an existing product or service/P3 (Please see the video below here for the advertisment of Turkish Airlines) http://www.youtube.com/watch?v=jhFqSlvbKAM Messi and Kobe Bryant? while watching this advert of turkish airlines i found it really mesmerizing. The main idea is of course to make promotion. However the background and the idea of the promotion is really interesting. It goes about two famous guys. Whom one of them is Messi and the other Kobe Bryant. These superstars challenge each other to travel the most, of course with turkish airlines. Once again except that the organisation use two superstars that is loved by a lot of people. The concept of the promotion is alo really interesting. Moreover the backgrounds, It consists russia, china, maldives, cape town, los angeles, istanbul etc. What makes it interesting and enjoyable to watch. The business wants to make clear that they fly to everywhere and through the commercial advert the name of the airplaine may raise. The commercial is focused on people that need to use plaine. For business, holiday etc. in the past Turkish airlines did a good job in turkey. They offered good services. Currently it has expanded a lot in Europe too! A another advertisment of Turkish airlines is that they are the sponsor of FC Barcelona. Turkish...
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...NOTES -explain: how author justifies his claims -evaluate: our view on the author’s claims Central theme: Is modernity a western concept/idea/thing? 2nd argument -democracy (linked to modernity) has western origins, but it doesn’t mean it belongs to the west -because it is NATURAL (emphasis) to accept these cultural values as long as its beneficial As the world modernizes and technology come into play, people now have the access of internet to interconnect. Free flow of information, rapid progress in transportation and communication has made the world a "Global Village". Not only the internet, but the global diffusion of radio, television, handphones, have exposed an enormous population to different cultural values. Many localized cultural values are now being spread all over the world, and such cultural values are definitely not all belonging to the West. For example, meditation has been a scared practice for centuries in Indian culture. It helps one connect to their inner being, and this has become a common practice all over the world to keep bodies in shape. Chinese symbol tattoos, which obviously do not belong to the West, have also spread all over. These cultural values were able to be adapted by people all over because it is natural to accept them since it is beneficial. In article 2, the author states that democracy has western origins, but that does not mean it belongs to the west. Instead, it is a natural process for people to accept these cultural values...
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