Name: Sergen Görgülü
Class: HDW3X.
Submission date: 09-01-2014
Unit: Business Communicaation/P3
Teacher: Jermaine Baloe
Evaluate the external corporate communications of an existing product or service/P3

(Please see the video below here for the advertisment of Turkish Airlines) http://www.youtube.com/watch?v=jhFqSlvbKAM Messi and Kobe Bryant? while watching this advert of turkish airlines i found it really mesmerizing. The main idea is of course to make promotion. However the background and the idea of the promotion is really interesting. It goes about two famous guys. Whom one of them is Messi and the other Kobe Bryant. These superstars challenge each other to travel the most, of course with turkish airlines.
Once again except that the organisation use two superstars that is loved by a lot of people. The concept of the promotion is alo really interesting. Moreover the backgrounds, It consists russia, china, maldives, cape town, los angeles, istanbul etc. What makes it interesting and enjoyable to watch.
The business wants to make clear that they fly to everywhere and through the commercial advert the name of the airplaine may raise. The commercial is focused on people that need to use plaine. For business, holiday etc. in the past Turkish airlines did a good job in turkey. They offered good services. Currently it has expanded a lot in Europe too! A another advertisment of Turkish airlines is that they are the sponsor of FC Barcelona. Turkish Airlines is the offical airline of the team. On the other side the logos of Turkish Airlines will be displayed on the internal screens of the Nou camp Stadium in barcelona and all the other locations of the team. Moreover through this contract Turkish Airlines made commercials with those populair sporters.

This was one of the ways to expand the brand awareness international. The team is