In this riveting podcast, Byron has an indepth conversation with successful author Shama Hyder. Shama has recently released the book “Momentum,” which covers marketing strategies through five main principles of what it takes to market in today’s digital ecosystem that is content saturated. The podcast will reveal some of Shama’s principles and include a brief exchange on how writers at Writer’s Access can expand their careers. Byron even shares some behind-the-scenes contests that have been going on without the writer’s knowledge along with some upcoming changes that could greatly affect several authors’ careers here at Writer Access.
Takes Aways From Shama’s Interview:
Shama doesn’t believe in overnight success. She feels it takes work and shares a favorite quote of hers that says “The overnight success …show more content…
Today, they are merged, and anyone who is a success in the marketing industry knows how to use this combination correctly. For example, consider Super Bowl ads, deemed the “King of the Physical Advertisement” by many. Today, almost every Super Bowl ad has a hashtag. It’s a picture perfect example of the merging of these two marketing strategies into one.
Good content is still just as important as are the right keywords. Shama shares an interesting story you won’t want to miss about how marketing geared toward a particular airline was missing the mark on their keyword just slightly. Through this story, she shares the importance of knowing your audience well. Knowing not only what they are looking for, but how they are looking for it. Google keywords is a tool she likes to use to pinpoint exactly what her clients are looking for.
Although she stresses the importance of content, Shama places specific emphasis on the type of content. In other words, it’s not informational only. It is engaging the audience. The way to do this is to know your audience extremely well and answer questions they are or will be