NAME: SHAMROZ KHAN

ROLL NO: B-18105

COURSE: INTERNATIONAL MARKETING

FINAL ASSIGNMENT

SUBMITTED TO: MARIA NAVEED

QUESTION No.1 : What is Government Instability And how it can affect Marketing? Prove with example?

GOVERNMENT INSTABILITY: If the government cannot ensure the basic services it provides for people, such as security and the possibility of procuring food and shelter, it loses the power to enforce laws and political instability ensues. Political instability is associated with the concept of a failed state. So it means that government which fails to fulfill their task is known as Government Instability.

Affect Of Government Instability On Marketing: The instability of the government has an adverse impact on the marketing and industrial activity in a country. If governments are unstable, consumers often become more cautious in their spending habits. they're usually frightened about job security and so want to put their earnings into saving rather than spending. This is usually because traditional investors normally want to invest in areas of stability so as to ensure a reasonable return on capital. If the situation is unstable, employers shed jobs. And so it goes on. Global instability makes it difficult for companies that are not doing well to capture their market shares. The success of the Business Continuity Program when it comes to planning to counter political instability largely depends upon Stability of Government, Type of Government, Economic and trade policy of Government, Diplomatic events in surrounding countries And Readiness of the company in international competition. It also strongly affects the marketing strategies and is Disastrous for the Marketing operations and procedures. As Marketing needs different factor to work together like physical and human resources to