Shane Wall
Time Line:
 At 15 years old, he was running discos at his local village.
 At 20 years old he provided entertainment at weddings with his own DJ equipment.
 Later on he went into a different career working for BBC radio in technical administrations.
 He then went on to working for a creative communications agency called ‘Unique’, while still running disco parties on the side.
 In 1997 he set up a business with his friend running snowboarding holidays for party goers, they decided to name the business ‘Abundant Holidays’.
 In 1999 his friend left the business, which made Shane the owner of ‘Abundant Holidays’.
 In 2007 he was made redundant by ‘Unique’.
 Later he used the skills he gained at ‘Unique’ and BBC radio to set up his own communications business called ‘Abundant’.
 To this day ‘Abundant’ is a successful creative communications agency.
About Shane Wall
Shane Wall is a passionate entrepreneur, who currently manages the creative communications agency ‘Abundant’. Before Shane Wall got into the creative communications agency he had many previous jobs, for example: working as a DJ providing entertainment at weddings and working for BBC radio in technical administrations. Shane became an entrepreneur in the early stages of his career, when he set up a holiday business with one of his friends aimed at party goers. As a result of working in a variety of industries and businesses, he picked up a lot of useful qualities and skills to later benefit his own business ‘Abundant’. By using his work experience it meant he had an advantage in the industry he was going into. He was already an entrepreneur, which meant he attained many of the qualities needed to set up a creative communications agency. That is why to this day he is the well-known creator of ‘Abundant’. He has generated enough income to hire a full team of staff for his business, but, even though his business is booming, he sometimes still works 14-15 hours per day.
Nature of the Business
At ‘Abundant’ they specialize in different marketing strategies; they work with their clients so that they can best communicate their key principles and values in the most engaging way possible. They do so by producing unique and creative advertising campaigns using social media such as radio broadcasts, or using the internet, for example Facebook, Twitter, Tumblr, Pinterest and many other social platforms in order to get their message across. Shane Wall says “through Facebook alone we have talked to over 25 million fans”. This statement just shows the realisation of how big ‘Abundant’ has become.
The nature of his business means Shane has to take calculated risks in order to make his business progress, for instance when he has to create an advertising campaign he has to take a diverse approach for every customer he works with. This means taking a calculated risk to insure that his advertising stands out compared to the competition he has to deal with. Shane Wall has a wide variety of customers, which means he has to constantly come up with new creative and innovating ideas to make the customers stand out to their target audience.
Customers
His customers include some of the biggest and most well-known companies in the world, such as:
Universal Pictures (Theatrical and Home Ents), Lionsgate, Studiocanal, BBC, Picturehouse, CNBC, BAFTA, HMV, House of Frasier, CMG (Cinema Managing Group), Oral-B, Greenbelt, and Help for Heroes among many others. For each and every single client Shane Wall communicates with his team of staff and discusses the possible creative ideas they could use, in order to show the key messages their clients want to address their target audience. Working with clients, such as Lionsgate, means ‘Abundant’ gets to help with publicising certain movies such as ‘Drive Angry 3D’, ‘Killing Bono’ etc. This shows some of the types of clients ‘Abundant’ deals with.
Characteristics
As an entrepreneur you have to have certain characteristics to become successful. Shane gathered a lot of his attributes before he got into the creative communications industry; he learned that you need certain qualities such as dedication, persistence and motivation in order to become the best in your profession. Shane Wall clearly shows these attributes, as he still sometimes works 14-15 hours per day, 7 days a week, to ensure his business is still running smoothly and does not run into the ground. He shows that he has had initiative throughout his career, for example when he took control of the company in 1999. He used his initiative to change the company from ‘Abundant Holidays’ to set up the company as a creative communications agency as he thought it was a bigger market to go into. He found his niche in the creation of new and unique advertising campaigns. As an entrepreneur you clearly have to be hard working; this may mean working long hours while keeping track of raising a family at home. Alongside that quality you have to be resilient being able to handle difficult situations, which Shane Wall has shown throughout his career.