...Responsibility (CSR) Strategy The vision underlying the message was that the pursuit of profits had to be tempered by care for the environment and concern for people - both now and in the future. This meant that if Shell wanted to stay in business, prosper and grow in the future, it had to find effective ways to incorporate the principles of sustainable development into its business practices - not as an option but as a necessity to survive. Shell reviewed all aspects of its activities in light of what it learned about sustainable development and society's changing expectations towards the behaviour of business. In 1997, Shell decided that, in parallel with its efforts at internal transformation, it would launch a new global, social investment effort that would concentrate on working with external partners to advance sustainable development worldwide. This decision ultimately led to the establishment of the Shell Foundation. Shell’s worldwide social investment initiative promotes sustainable development. Their main aim is to maximize benefit to the society and environment and to have integrity in their operations. The main aim is to maximize benefit to the society and environment and to have integrity in their operations. There are 6 main programs under the Shell Foundation namely: Aspire, Trading UP, Embarq, Breathing Space, Excelerate, and Climate Change ASPIRE: Through a long and close partnership with GroFin - a specialist business developer and financier - Shell Foundation...
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...Corporate Social Responsibility: Shell Introduction An Overview to Shell Shell is a global company dealing in energy and petrochemical products. The company has its operation spread in more than 80 countries and has employed around 90,000 employees. The organisation helps to satisfy the rising energy demand in socially, environmentally and responsible way. During last few years, corporate social responsibility has been gaining more and more prominence and Shell had been one of the first organisations to weave corporate social responsibility into the firm’s business Philosophy. The group undertook a number of projects which all aimed at the sustainable development of those regions where the company carried out its operational activities. Across the globe, the Shell foundation, which was founded with an initial endowment of USD 250 million from Shell, has been actively involved in a number of sustainable development projects. The group’s initiatives were well appraised by World Environment Council. Corporate Social Responsibility Modern business is oblige to satisfy demanding environmental, ethical, commercial, ethical and public standards as specified by the wider society (Crane et. al., 2007; Burchell, 2008). It is an appraised fact these days that economic value enhances through voluntary cooperation between the companies and its stakeholders (Schwartz, 2011; Bacher, 2007). In Nigeria Delta, Shell has been accused of poor stakeholder management (Idowu...
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...social responsibility (CSR) has be become increasing relevant to businesses within the 21st century. In the 1820s in the industrial revolution efficiency was key, creating the most amount of resources in the cheapest and quickest way possible. However, since the coining of social responsibility in the 1950's there as been an increased emphasis on philanthropy . Now businesses have to show more effort to improve society or in reality, tell us that they are trying to make things better. In this essay I will be discussing whether the inclusion of CSR to businesses is a opportunity or a constraint on marketers. Shell Global are a self proclaimed “safe, efficient, responsible and profitable business”, they work to share benefits with the communities in which they work. Nonetheless following recent news surrounding there partnership with LEGO it is possible to see how CSR is a constraint for marketers. Visually, Shell show themselves to have an extremely ethical ethos however, as being ethically sound is almost an essential marketing trait for multinational companies, it is hard for marketers in certain industries such as oil, to show how they are being ethically sound but are forced in to marketing there companies as being so, so they do not risk losing market share. Although Shell say they are trying to improve our society they are actually “recklessly threatening the fragile Arctic ecosystem”. (TIMOTHY MCGRATH, 2014) This not only shows how recent emphasis on CSR has been a constraint...
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...vary as companies operate in different industries. Introduction of the Royal Dutch Shell Corporation. According to the words of CEO Peter Voser who introduce sustainability report of 2010 year the aim of the business is to heel meet the energy needs of society in ways that are economically environmentally and socially responsible. These goals are directly projected to all plans and affiliates which are scattered in 90 countries with 93000 employees. The structure of the Shell group is divided by three main branches: 1. Upstream, 2. Downstream, 3. Projects and technology. Upstream consists of two companies: Upstream International and Upstream American which are responsible for searching and discovering new oil and gas, extracting oil from oil sands for conversion into synthetic crudes. Wind power is part of activities of Upstream. Upstream International coordinates sustainable development policies and social performance across the company. Downstream manufactures, supplies and markets oil products and chemicals worldwide. Supply and manufacturing business consists of refineries, supply and distribution of feedstock and products. Downstream trades crude oil, oil products and petrochemicals primarily to optimize feedstock for all manufacturing activities. At the same time business also includes activities in biofuels. Project and technology branch provide the Shell group with projects and researches and development programs; technical services and technology...
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...Contents Introduction 2 Background 3 The Need for CSR at Home and Abroad 7 Case Study Analyses: Four Critical Events in the Oil Industry and their Effect on CSR Case Study #1: The Exxon Valdez Oil Spill 9 Case Study #2: Occidental and the Piper Alpha Disaster 12 Case Study #3: A Two-Part Analysis of Shell in the Mid-1990s a) Shell’s Human Rights Violations in Nigeria 16 b) Shell’s Response—Outsource CSR 21 Case Study #4: BP’s Major Advances in CSR 24 Ethics and the Problem of the Public Relations Quick Fix 27 Analyzing the Current Corporate Culture: Failure to Meet the Triple Bottom Line 32 Conclusion 38 Works Cited…………………………………………………………………...…………41 Introduction Over the past twenty years an irrefutable shift in the oil industry has occurred—the shift to Corporate Social Responsibility (CSR).[1] The purpose of this paper is to analyze the motivation behind this shift and determine if these CSR practices are genuine. In other words, does the adoption of CSR denote a tangible change in the way oil companies operate, or is it merely an elaborate public relations exercise? To answer this question, the paper analyzes the motivation behind the shift to CSR through a case study analysis of four major events in the oil industry and their ensuing effects (or lack thereof) regarding CSR. These events include the Exxon Valdez Oil Spill, The Piper...
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...Effectiveness of Corporate Social Responsible practices handled in the petroleum industry in Bangladesh: A case study of Shell By Delwar 2014 Dissertation submitted to Anglia Ruskin University in partial fulfilment of the requirements for the Masters Programme Abstract The research issue is that multinational organisations in the petroleum industry such as Shell and British Petroleum are being pressurised by their stakeholders to take responsibility for their business activities. In view of stakeholder pressure, companies have developed and implemented CSR policies and practices. However, the effectiveness of these CSR policies and practices is questionable as the effects of companies activities have negatively impacted the lives of their stakeholders and continue to do so (Amao, 2013). There is extensive research being carried out on understanding the effectiveness of multinationals CSR practices as there exists a wide gap between what companies are saying and what they are actually doing. Practising CSR makes companies responsible for looking after the needs of their stakeholders, makes companies take steps to protect the environment, improve people's livelihoods, motivates employees and increases organisations' effectiveness and efficiency. Multinational state they are practising CSR. Yet their activities have caused much harm to stakeholders. Shell's activities in Nigeria have caused severe health risk to families’ drinking water...
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...CORPORATE SOCIAL RESPONSIBILITY SUSTAINABILITY- A CRITIQUE Outline What is CSR? What do w e mean by sustainability? Critique OCEANIC Bank’s Story What is CSR Corporate Social Responsibility and Sustainability can be defined as a company's verifiable commitment to operating in an economically, socially and environmentally sustainable manner that is transparent and increasingly satisfying to its stakeholders. Stakeholders include investors, customers, employees, business partners, local communities, the environment and society. The emphasis is on transparent and verifiable stakeholder driven business operation delivering optimised sustainability performance and associated competitive advantage. Sustainable business operation means addressing the needs of present stakeholders while seeking to protect, support and enhance the human and natural resources that will be needed by future stakeholders. CSR describes the principle that companies can and should make a positive contribution to society. CSR is the practice of managing the social, environmental and economic impacts of the company, being responsive to 'stakeholders' (those who are affected by a business operation) and behaving according to a set of values which are not codified in law. In practice the term can refer to a wide range of actions that companies may take, from donating to charity to reducing carbon emissions. By CSR here we refer to the practice of major companies, rather than 'ethical pioneers': smaller...
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...Companies use Corporate Advertising to increase awareness of Corporate Social Responsibility Therefore Increasing Profitability Erika Jean-Pierre Saint Leo University Abstract This review of literature will explore seven peer reviewed articles that report on results from research conducted on how companies use corporate advertising to increase awareness of corporate social responsibility thus increasing profitability. More specifically focusing on the advantages of corporate social responsibility and the positive benefits in profitability. This review of literature will incorporate various companies and industries from coffee, grocery, amusement parks, cars, oil production, alcohol, and casinos. It will analyze how corporate communication of corporate social responsibility enhances market share and drive increased profits. Companies use Corporate Advertising to increase awareness of Corporate Social Responsibility Therefore Increasing Profitability Numerous studies have been conducted on corporate advertising to increase awareness of corporate social responsibility and increased profitability for business. Companies use corporate advertising to strengthen their identities and create a favorable mental picture in consumer’s mindset. On average, companies spend millions of dollars each year in their marketing budgets toward corporate advertising. With corporate advertising, companies are not necessarily looking to sell a product or service, but rather the...
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...now-a-days. Firms are now triggering resources and practices towards the sustainable growth of the business. Shell Group, a leading firm in energy industry, is trying to turn their resources for being sustainable in their business practices. For being so, they can follow two approaches such as Carroll’s four part model of CSR and stakeholder analysis. It has become a vital concern for the firms like shell to conduct CSR activities as they have to operate in an environment where they have to be economically viable as well as conforming to the legal laws, rights and obligations of the society. Not only the corporate social responsibility but also the stakeholder’s satisfaction can influence a great deal in the firm’s success. So, the stakeholder’s theory means a lot to the firms. Stakeholders can be internal as well as external. For applying those approaches, shell has to consider several analysis like cost benefit, life cycle analysis, environmental impact analysis, stakeholder matrix , segmentation analysis and so on. Finally, the company will get findings of taking one approaches as per the analysis to implement for being sustainable. * Contents Executive Summary 1 1 Introduction 3 2 For effective management of sustainability, these two approaches can be considered by the Shell Group as prescribed. The approaches are 4 2.1 Carroll’s four part model of CSR and Sustainability 4 2.1.1 Economic responsibilities 5 2.1.2 Legal responsibilities 5 2.1.3 Ethical...
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...governments began to look beyond financial performance, for a more comprehensive understanding of the company’s long-term value-creating potential. In subsequent years, a number of high-profile disasters, such as the 1984 Union Carbide gas leak in India brought the issue of corporate accountability and transparency to center stage. Following a series of other disasters involving corporate giants like Shell with its human rights violations in Nigeria and Exxon Valdez spill in the 1990s firm stakeholders and indeed the wider public started asking what the price of doing business was…was it enough to round of a year of negative publicity by a bottom line figure? Environmentalists and human rights activists were particularly critical of the human rights violations of Shell headquartered in Netherlands and its neo-colonialists business tendencies in Nigeria that led to the hanging of 9 human rights proponents in Ogoni in 1995. Particularly damaging was that many world figures appealed for clemency after judgement was delivered by the draconian government believed to be fully in cohorts with Shell. Some investors as well as the public temporarily lost...
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...HND Business and Finance Unit 45: Business Ethics Lul Mohamed The concept of business ethics applied in Pfizer, M&S and Shell Global Plc. Name: Lul Mohamed Student ID: Assessor: Date: 12/10/2014 To: Pfizer Managers/Directors, From: Lul Mahamed Subject: Ethical perspective and corporate responsibility of Pfizer, M&S and Shell Global Plc. Date: 12/10/2014 Pfizer pharmaceutical company According to recent studies, Pharmaceutical company that provide and innovate biopharmaceutical as a medicinal business such as Pfizer are subject on their ethical behaviour. Likewise, Pfizer is a Pharmaceutical firm that have recently been question on their ethical behaviour and standards. The organisation was unsuccessful on their takeover bid on British company AstraZeneca, due to their recent scandals on animal testing, testing drugs on children and bribery issues to resolve their illegal activities (paying 60 million to settle their charges). Each businesses should take into consideration their ethical standards and corporate social responsibility (CSR) . Therefore, it is inevitable to maintain sustainability in order to achieve good public image and reputation within their stakeholders. This report will examine the ethical behaviour including the Corporate Social Responsibility of Pfizer, M&S and Shell Global Plc. Pfizer primary mission is to improve the health welfare of each of its stakeholders needs and wants (Pfizer, 2007). The company uses science as...
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...or negatively. There is no doubt that pursuing maximized profits is a constant goal for every company. However, seeking the most profit should not be the only goal for business; benefiting society should also be considered. In other words, a company should have the awareness of a certain social responsibility to regulate its behavior which might endanger the public good and promote the development of society. Corporate Social Responsibility (CSR) refers to the ethical responsibilities of a modern corporation with its positive impacts on the environment, customers, employees, communities and society are considered a guiding principle for a sustainable and moral company in a market (Kotler & Keller, 2009). Indeed, the importance of CSR has been noticed by an increasing number of companies. Generally, working as a moral business can enable companies to attract and maintain customers, employees and investors. In the long term, the profit of a company will be enhanced by practicing CSR. On the contrary, if a company has no awareness of CSR but persistently pursues maximized profits, in the short term, it might earn significant profits; however, in the long term, it will suffer the consequences, such as an increasingly poor reputation, loss of a large number of customers and reduction in profits. During the...
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...Accounting, Auditing & Accountability Journal Corporate social reporting and reputation risk management Jan Bebbington Carlos Larrinaga Jose M. Moneva Article information: Downloaded by University of Strathclyde At 07:57 17 October 2014 (PT) To cite this document: Jan Bebbington Carlos Larrinaga Jose M. Moneva, (2008),"Corporate social reporting and reputation risk management", Accounting, Auditing & Accountability Journal, Vol. 21 Iss 3 pp. 337 - 361 Permanent link to this document: http://dx.doi.org/10.1108/09513570810863932 Downloaded on: 17 October 2014, At: 07:57 (PT) References: this document contains references to 70 other documents. To copy this document: permissions@emeraldinsight.com The fulltext of this document has been downloaded 10839 times since 2008* Users who downloaded this article also downloaded: Jeffrey Unerman, (2008),"Strategic reputation risk management and corporate social responsibility reporting", Accounting, Auditing & Accountability Journal, Vol. 21 Iss 3 pp. 362-364 Carol A. Adams, (2008),"A commentary on: corporate social responsibility reporting and reputation risk management", Accounting, Auditing & Accountability Journal, Vol. 21 Iss 3 pp. 365-370 Pekka Aula, (2010),"Social media, reputation risk and ambient publicity management", Strategy & Leadership, Vol. 38 Iss 6 pp. 43-49 Access to this document was granted through an Emerald subscription provided by 117974 [] For Authors If you would like to...
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...Case studies - CSR in Pakistani perspective A selection of companies based on as a sample on various industries of Pakistan. 1. Citizen-Police Liaison Committee ( CPLC) 2. National Refinery Limited 3. Pakistan Petroleum Limited 4. Shell Pakistan 5. Pakistan State Oil (PSO) 6. Pak-Arab Refinery Company Limited 7. Sui Southern Gas Company ( SSGC) 8. Askari Commercial Bank Limited 9. Khadam Ali Shah Bukahari (KASB) Securities 10. The Bank of Punjab 11. First Woman Bank Limited ( FWBL) 12. Dollar East Exchange Company (PVT) Limited 13. Cresent Steel and Allied product Limited ( CSAPL) 14. ICI Pakistan Limited 15. Engro Chemical Pakistan Limited 16. Soccer Ball industry of Pakistan 17. Unilever Pakistan limited 18. National Foods Pakistan Limited 19. Proctor and Gamble Pakistan 20. Geo TV Citizen-Police Liaison Committee (CPLC): CPLC is a joint venture of the private and the public sectors. The few concerned and compassionate citizens, initiated in 1989 to establish the CPLC, which is over the period, become an important component of police system in Karachi. Rooted in the business community and dependent largely on private donations and on the volunteer work of business community. It conduct crime analysis, plays an important role in the investigation of kidnappings, and provides a range of police related services directly to poor and rich alike without any discrimination.[1] So in this way CSR motivate citizen to support police in fighting crime, after...
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...The general interest for Corporate Social Responsibility (CSR) has increased considerably within the last couple of decades, and is today a hot topic especially in the EU. Influence of Trans National Corporations (TNC), such as Royal Dutch Shell is significant on the environmental agenda (Lawrence & Weber, 2004). Today it is not just enough to have a superior quality product, if it is not produced in an ethical correct way, regarding employees, environment, NGO’s and other essential stakeholders1 to the company. Being social responsible is important, but if the stakeholders are not aware of the fact that the company is social responsible, the efforts of the company are lost. (Morsing & Beckmann, 2006, p. 17) (Elkington, 2000, p. 229) (Freeman & Velamuri, 2006, pp. 10-11) Communicating the CSR policy is, as a consequence, vital for corporations around the globe, and is today a large part of the PR communication in many organizations. Especially the industry of “sin stocks”, being tobacco, oil products, weapon industry etc. is often accused of producing products harming the general public health, environment and supporting war (Morsing & Beckmann, 2006, p. 136). The focus of this thesis is on the oil industry, and the Shell Corporation. Since the early 1970’s the oil industry has been accused of polluting and destroying the environment on a global perspective, especially by non government organisations (NGO), such as Greenpeace (Bakir, 2006, p. 81). Today the majority of people...
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