...CORPORATE SOCIAL RESPONSIBILITY STRATEGY For Morning Gold Bakery Morning Gold Bakery is a small, locally-owned business in operation since 2010 located in Idaho Springs, Colorado. The bakery’s advertising slogan is “The perfect place to gather for morning coffee and donuts” and the business strives to be a responsible yet profitable part of Idaho Springs and the surrounding community. Corporate social responsibility[->0] means that businesses should “act in a way that enhances society and its inhabitants and be held accountable for any of its actions that affect people, their communities, and their environment”. (Lawrence & Weber, 2011) “Articulating a social and environmental strategy requires that the company identify the social and environmental problems that are associated with its operations and then devise ways of reducing these” (Heal, 2008). A corporate social responsibility strategy for Morning Gold Bakery, encompassing four components (environmental responsibility, ethical leadership, organizational viability, and legal responsibility), is presented in this report. For each component, the company’s current business processes will be considered in light of corporate social responsibility, and, specific actions to update or implement business practices congruent with the company’s social responsibility objectives will be recommended. Environmental Social Responsibility -- Planet The environmental component...
Words: 2723 - Pages: 11
...DESCRIPTION………………………………………………………………………. THE MISSION STATEMENT……………………………………………………………… 1 1 1 2 GENERAL CORPORATE STRATEGY…………………………………………………… 2 CORPORATE ENVIRONMENTAL STRATEGY………………………………………… 4 STRATEGY ANALYSIS……………………………………………………………………... 8 Five Forces Model of Competition…………………………………………………….…8 SWOT Analysis…………………………………………………………………………..11 Key Success Factors……………………………………………………………………..11 STRATEGIC CONSISTENCIES……………………………………………………………..12 STRATEGIC DISCONNECTS……………………………………………………………….13 UNILEVER ACQUISITION………………………………………………………………….14 RECOMMENDATIONS & CONCLUSION………………………………………………...15 BIBLIOGRAPHY……………………………………………………………………………...17 Figures FIGURE 1. FIGURE 2. FIGURE 3. FIGURE 4. FIGURE 5. ANNUAL REVENUES…………………………………………………………..4 ANNUAL RECYCLING………………………………………………………...7 PORTER’S 5 FORCES MODEL ………………………………………………9 SWOT ANALYSIS………………………………………………………………11 KEY FACTORS OF SUCCESS………………………………………………..12 2 3 INTRODUCTION Ben & Jerry’s is an innovative leader in the super premium ice cream industry. The company blends a commitment to provide all natural, high quality ice cream with a commitment towards social activism and environmental responsibility. This report will analyze both the company’s environmental strategy and general corporate strategy in order to identify the consistencies and disparities (if any) between these strategies and to determine whether a “green” company such as Ben & Jerry’s can sustain a competitive advantage. We will also discuss the potential impacts...
Words: 6660 - Pages: 27
...suggestion of which accounting technique should to be integrated into BHP Billiton’s contemporary management accounting system. Through in depth research this technique has been identified as the environmental management accounting technique. This result was achieved through the research of the strengths, weaknesses, opportunities and threats (SWOT) analysis and the identification of the critical success factors. A balanced score card was then created using the information gathered to be used in identifying the most relevant technique. EMA was the technique decided upon as compared to the other techniques as it is the most relevant to BHP Billiton as their industry deals day to day with the environment and society. It will create awareness for the harm that is being done to the environment and will encourage them to create the minimum damage to the earth. It will also assess any repercussions of their actions that may affect society and bring harm to people. By integrating the EMA technique, it will help the organisation to collect the most relevant information to their situation and will assist in the planning, controlling and decision making within that organisation. This will improve the organisations strategy in which to help preserve the environment and also affect their financial state positively. TABLE OF CONTENTS EXECUTIVE SUMMARY 3 TABLE OF CONTENTS 3 1. INTRODUCTION 5 2. BHP BILLITON LTD 5 2.1 SWOT ANALYSIS 5 2.2...
Words: 3460 - Pages: 14
...Corporate Social Responsibility and Nonprofit Organizations Darin Leedy December 2009 Senior thesis submitted in partial fulfillment of the requirements for a Bachelor of Arts degree in Economics at the University of Puget Sound Introduction Corporate social responsibility has taken on an increasingly prominent role in the business world in recent years. CSR has grown so popular that nearly every major company in the U.S. now integrates a significant commitment to social and/or environmental programs into its business model. CSR can be loosely defined as the adoption of socially beneficial and environmentally sustainable practices by corporate actors. The rise of CSR can be attributed to growing public disenchantment with traditional business practices that degrade the environment and compromise worker wellbeing, and resulting pressure from consumers and nonprofits on the private sector to reform itself. Instead of simply complying with government regulation, a company that is “socially responsible” adopts more stringent self-regulation ensuring that it is acting to minimize negative impact on the environment, its employees, its customers, and the community. The attitude that the corporate world should be responsible for adverse production effects has expanded into a broader conception of its responsibilities. It is now common to expect corporations not only to be accountable for their actions, but to contribute to solving the world’s problems...
Words: 5586 - Pages: 23
...EC3205-ECONOMICS OF INFORMATION BNP PARIBAS BNP is a French bank and financial services company with headquarters in Paris and a second global headquarters in London.it was formed through the merger of banque Nationale and Paribas in 2000 and is one of the largest banks in the world. Based on 2012 information BNP Paribas was ranked as the fourth largest bank in the world, as measured by total assets, by Bloomberg and Forbes. In 2013 BNP Paribas was awarded the bank of the year award by the international Financing review. “The IFR awards are a key industry benchmark and bank of the year is the top honour awarded.” Thomas Reuters, leading financial industry publication. Market structure Firms will maximise profits at the output level where marginal revenue =marginal cost. The fact of the matter is firms operate in a large variety of environments. These different environments are based on different market conditions that influence the behaviour of different firms in different ways. In order to analyse these behaviours, economists have identified characteristics that make some firms similar to each other and other firms different from one another. This has led to the study of firms based on four main market structures. * Perfect competition * Monopolistic competition * Oligopoly * Monopoly The features of each market structure relate to differences in the demand curves faced by firms in each category. The identifying characteristics for each type...
Words: 2612 - Pages: 11
...Introduction Corporate social responsibility has taken on an increasingly prominent role in the business world in recent years. CSR has grown so popular that nearly every major company in the U.S. now integrates a significant commitment to social and/or environmental programs into its business model. CSR can be loosely defined as the adoption of socially beneficial and environmentally sustainable practices by corporate actors. The rise of CSR can be attributed to growing public disenchantment with traditional business practices that degrade the environment and compromise worker wellbeing, and resulting pressure from consumers and nonprofits on the private sector to reform itself. Instead of simply complying with government regulation, a company that is “socially responsible” adopts more stringent self-regulation ensuring that it is acting to minimize negative impact on the environment, its employees, its customers, and the community. The attitude that the corporate world should be responsible for adverse production effects has expanded into a broader conception of its responsibilities. It is now common to expect corporations not only to be accountable for their actions, but to contribute to solving the world’s problems. That is, corporations are now pressured to contribute to the creation of public goods like a healthy environment and poverty reduction as well as to absorb their own production externalities. Combined with the growing demand for “green” products, the private...
Words: 5553 - Pages: 23
...Preliminary Draft - Comments Welcome CORPORATE SOCIAL RESPONSIBILITY: DOING WELL BY DOING GOOD?* RAY FISMAN GEOFFREY HEAL VINAY B. NAIR# Abstract We provide a framework for analyzing corporate social responsibility (CSR). Our model of CSR in this paper has two important ingredients – CSR is at least in part a profit motivated decision; and different CSR activities are aimed at different audiences. We examine the implications of our framework using a ‘visible’ CSR index that captures consumeroriented CSR. We find that CSR is more prevalent in advertisingintensive (consumer-oriented) industries, and CSR is more positively related to profitability in these industries. Further, the effect of CSR on profits is stronger in competitive industries, especially when few other firms undertake such actions, suggesting that CSR may be used as a means of differentiation in otherwise competitive environments. We also find tentative evidence that the profit effects of CSR are more positive when large external shareholders are on the board. Finally, we document that different types of CSR activities targeted toward different audiences appear to be unrelated. The authors thank Franklin Allen, Randall Morck, Michael Roberts and Jeremy Stein for discussions. # Fisman and Heal are at the Graduate School of Business, Columbia University and Nair is at The Wharton School, University of Pennsylvania. 1 * In the business community, Corporate Social Responsibility (CSR) has emerged as a significant...
Words: 7214 - Pages: 29
...Effects of Corporate Social Responsibility in the financial reports:- Contents Abstract- 4 Acknowledgement- 5 Chapter-1 5 Introduction- 5 Background and overview: 6 Scope of the dissertation: 7 Research questions: 8 The aim and the research tasks: 9 Structure of dissertation 10 Chapter-2 11 Literature review: 11 1. Theories on Corporate Social Responsibility: 11 2. Motivation behind Corporate Social Responsibility: 13 3. Financial performance as motivation: 14 4. Relation between CSR and Financial Performances: 16 Theories on CSR: 19 Instrumental theories: 19 Political theories: 19 Integrative theories: 20 Ethical theories: 20 Measurement of Financial Performances: 22 Chapter-3 22 Research Methodology: 22 Introduction 22 Research model and approach 25 Research collection 29 Process of data analysis 33 Chapter-4 34 Analysis 34 Survey questions 34 Focus group discussion 42 Chapter-5 43 Result and findings 43 Implications for practitioners 44 Implications for future research 45 Chapter-6 45 Recommendations and conclusions 45 Appendix-1 49 Questionnaire- 49 Interview questions- 51 Bibliography 52 Abstract- In today’s business world the word, “Corporate Social Responsibility” (CSR) is more than a buzzword to the stakeholders. The concept of CSR is evolving in the business world from decades; however, the actual meaning with its impact is yet to be achieved. The emergence of Corporate Social responsibility...
Words: 10980 - Pages: 44
...1.0 Company Profile Amway is one of the global largest direct selling companies which found by Rich DeVos and Jay Van Andel in 1959 (Amway, 2012). Amway manufactures and sells a wide range of products, for examples, nutritional supplements, skin care products, cosmetics, personal care products, and household cleaning products. However, Amway also sells other products such as jewelry and accessories, fragrances, and home appliances on behalf of other companies by Crocodile, B.U.M., Calvin Klein, and Philips (Amway, 2012). The headquarters of Amway is located at Ada, Michigan, US. Amway operates in more than 80 countries across the Americas, Europe, Asia, and Africa (Amway, 2012). 1.1 Objectives of audit the marketing communication used The objectives of audit the marketing communication tools that used by Amway is to analyze the ability and effectiveness of the tools, to examine the messages and contents used to target the audiences are correct, to understand whether the tools are under control, and to identify which tools are most effective to used by Amway to target its audiences. 2.0 Marketing communication used Marketing communication is a process of creating messages and dialogues of product offerings to the target audiences (Keller, 2001; Kitchen and Burgmann, 2010). Amway uses a range of marketing communication tools such as advertising, sponsorship, public relations, and social media to promote and advertise its brand and products to its target audiences and...
Words: 2052 - Pages: 9
...Averda’s Strategic Management Contents Introduction 2 Company Profile 4 Mission Statement 4 Vision Statement 5 Strategy 5 Goals 6 SWOT Analysis 7 Weakness 7 Opportunities 7 Threats 8 Tows Analysis 8 Porter’s Five Forces Model 9 Balance Score Card 11 Customer Perspective 11 Financial Perspective 11 Internal Business Perspective 11 Innovation & Learning Perspective 11 Conclusion and Recommendation 12 Introduction Waste management is the collection, transport, processing or disposal managing and monitoring of waste materials. Waste management is often related to materials produced by human activity; hence, it is a process undertaken in order to minimize the effect on health, or environment. It focuses on postponing the rate of consumption of natural resources. All waste materials, which include solids, liquids, gases or radioactive materials are part of waste management. Waste management practices vary greatly considering developed and developing nation, for urban and rural areas and for residential and industrial producers. This industry is usually under the responsibility of local government authorities. The level of the world waste produced is increasing continuously and the reason is the expansion of urbanization; hence, the awareness regarding environmental issues worldwide increases in slope, which makes the industry hold a large share of the market and private companies are enjoying the maximum profit out of it (Mozini, 2006). ...
Words: 2990 - Pages: 12
...------------------------------------------------- A case study of Sandvik Company Liu Xingrui 920514-7482 tml10xlu@student.hig.se Xiao Ziye 920801-6619 tml10zxo@student.hig.se Peng Yunyi 930204-9128 tml10ypg@student.hig.se Liu Siqi 921026-9628 tml10slu@student.hig.se Date: 2012-03-25 Summary Sandvik is a global company in material technology and engineering industry, its business is over the entire world. Sandvik built all its objectives based on high customers’ satisfaction and with the goal of improving customer companies’ performance and profitability, and in order to do so, it successfully conduct and combine many typical marketing strategies. Some scientific articles, information on Sandvik’s official website and marketing text books are adopted to strengthen this paper’s study. This article may focus on several important marketing aspects which are marketing planning, segmentation, product, price, place, promotion and sustainability to analysis the Sandvik Company’s marketing strategies. And compare the reality situation to theory from book or literature, an abundant discussion has been done to describe the condition of Sandvik’s marketing and rational conclusion based answering the purpose has been made according to discussion. Content 1. Background/Introduction 1 2. Purpose 1 3. Methodology 1 4. Theoretical framework 1 4.1 marketing planning1 4.2 Segmentation, Targeting and Positioning2 4...
Words: 5371 - Pages: 22
...Assessment Task 3 Report A summary of your Analysis of Green River’s performance in the last year: The Green River Clothing Company boasted an increase in yearly sales of 59% on all their product lines last year. The company had its most success in New South Wales with 36% of its total sales from the region, with Victoria coming in second at 22%. The Green River retail chain was its most prominent mode of sales with 80% of the total; the wholesale division owning 20% of the sales share. There was an average increase of 7.5% in wages over previous year coinciding with a 6.71% increase in store sales. The GRCC had a $175,000 budget for their Marketing Research and a $1357 Advertising and Sales Promotion Budget. A summary of your analysis of the environment: Effortless style, authenticity and easy-going living are at the heart of the brand philosophy. These positive values shine through at every level, from the laid-back tailoring and hand-crafted details to the made-to-last quality, use of natural materials and responsible production. International designers bring the brand’s charisma and energy to life with inspiring collections for women, men and kids. There is something stylish and unique for every occasion from contemporary and relaxed casual basics to the perfect dress for life defining moments, be it at...
Words: 5178 - Pages: 21
...AT&T Inc., striving to maintain its market share from one of turgid dependability on the iPhone to a more courageous, ground-breaking and hip concern, by launching a marketing initiative that effectively combines aspects of virtual reality with the power of social networking. Inasmuch as the carrier’s giant marketing strategy will include traditional television commercials and billboards, it will also optimize the capabilities of an online AT&T Store that opens the company’s product and services to customers who want to create their own worlds. Previously, the company has been riding on a crest of popularity of Apple’s iPhone, but lost its exclusivity, giving its main competitor (Verizon) a chance to get a piece of the golden goose. As an alternative, AT&T can continue to market the iPhone while at the same time extending its hand in the Android market. The Android market is wider as compared to that of the iPhone; this can help AT&T to maintain its youthful touch by offering its services to the internet-craze generation. Therefore, AT&T must try to balance its move; the acquiring of a new image for the consumer market (as in the Android market) while at the same time continue to appeal to professionals, corporate and government customers (in the iPhone market). This may prove to be a challenge. This marketing plan analyzes the company's competitive position before attempting to offer concrete action plans and recommendations for the execution of the plan. The Android...
Words: 6045 - Pages: 25
...Literature Review 5 3.4 Definition of CSR 5 3.5 The Evolution of CSR 5-7 3.6 Carroll’s 4 Components Pyramid CSR 7 3.7.1 Philanthropic Responsibility 7-8 3.7.2 Economic Responsibility 8 3.7.3 Legal Responsibility 8-9 3.7.4 Ethical Responsibility 9 3.7 CSR in Malaysia 9-11 3.8 Business Benefits in CSR 11 3.9.5 It protects the company’s brand reputation and image. 11-12 3.9.6 It differentiates the firms from the competitors. 12 3.9.7 It reduces government scrutiny and regulations. 12-13 3.0 Research Methodology 13 4.9 Research Approach 13 4.10 In-Depth Interview 13-14 4.11 Research Design 14-15 4.0 Results 15 5.12 Demographic/ Sample Characteristics 15 5.13 How Do Consumers Define CSR? 16-17 5.14 Is CSR an Important Purchasing Decision Factor? 18 5.15 How influential are CSR activities in order to create brand awareness? 29 5.0 Discussions 20-21 6.0 Conclusions and Implications 22 Limitations and Suggestions Appendix Referencing Statement of Authorship I hereby affirms that...
Words: 9526 - Pages: 39
...Introduction According to the case study, Odwalla Juice Company was founded in 1980 when three musicians in an effort to raise money to fund music school programs, had the idea of selling freshly squeezed juice to small businesses within their immediate community. The trio invested $200 in juicing equipment and started a “fresh juice revolution”, which was intended to meet the growing demand for organic foods & beverages by consumers across the country. The company started relatively small with the founders personally squeezing, packaging and transporting these juices to local restaurants that existed in their community. However the company experienced rapid growth in the early 90’s and by 1995 it has increased its product line and expanded operations well beyond the local market. Odwalla was able to captivate consumers through the creativity of the company’s founders who were also very passionate about social responsibility and the need to ensure the health and wellbeing of the community. This philosophy was also reflected in the company’s core values and company vision which read “Odwalla, a breath of fresh intoxicating rhythm, living flavor, soil to soul, people to planet, nourishing the body whole.” The company’s core values also touted a philosophy or honesty, integrity, personal responsibility and environmental awareness, just to name a few. In an attempt to effectively meet the needs of its customer base, the company leadership employed a business model that was focused...
Words: 2119 - Pages: 9
