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Activity System

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Submitted By jinru15251855922
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Porter’s value chain model (Oliveira and Gimeno, 2014, pp. 68-69) will be used to give a brief introduction of the main activities which would add value to the products of Amazon, some analysis of the coherence between business model and these activities will also be given.
For the analysis of value chain, support activities are combined with primary activities since both of them are related to add value on producing products or rendering services for customers, and you will find out that most of the focus is on reducing costs and Customer Service.
In terms of inbound logistics, to offer lower price products to customers, combined with the procurement process, Amazon purchased some of the stocks directly from publishers rather than from distributors to get the best bargain (TV Khmer Bayon, 2011); Also, by utilizing accurate forecasting system (Willden, 2015) , Amazon has the capability to gather sufficient information from customer to avoid the returns to suppliers, which reduce the costs as well. Both of the actions are in consistent with selling products at cheaper price. To get the quicker delivery for customers, which in according with improving customer service, Amazon started keeping the frequently-sales products in stock even on holidays and Amazon has partnered with the U.S. Postal Service to leverage underutilized weekend capacity.
As for operations, Bezos decided to outsource some of the inventory management in 2001 in order to cut operational cost so that Amazon could focus on its distribution and consumer satisfactory, which are the two key factors of Amazon’s success. (Aneesh P, 2014) Outsourcing also cut down the costs then lower price would be achieved. What’s more, Amazon implements 24 hour warehouse operations including holidays to meet customer demands, which improve the quality of customer service.
As for outbound logistics, activities

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