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Shifts in Demand and Supply

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DEMAND and SUPPLY FUNDAMENTALS: Shifts in Demand or Supply

Variables typically included in a multivariate demand function (other than the price and quantity of the item the demand function represents) are consumer tastes and preferences, the number of buyers, spendable (disposable) income, prices of substitute goods, prices of complementary goods, advertising expenditures, weather, and expectations. Recalling that the price of the item being considered is placed on the vertical axis, and the quantity on the horizontal axis, the other variables are termed demand shifters. Please answer the following questions about the affect changes in other variables might have on the demand for the item. These changes will either cause demand to increase (shift right) or decrease (shift left). Use either word as applicable, for the short answer.

1. If the price of a good complementary to the good being considered increases, then demand for the item being considered will likely: Decrease

2. If future prices of the good being considered are expected to increase, then present consumption of the good being considered will likely: Increase

3. If advertising expenditures for the good being considered are decreased, then demand for the good being considered will likely: Decrease

4. Lattes are a relatively expensive coffee drink. However, being a normal good, as consumers’ disposable income increases, the demand for Lattes should: Increase

5. Electronic books (e-books) are cheap digital substitutes for printed books. They can be played (read) easily on tablet personal computers now becoming available. As the price of tablet computers falls (assuming publishers also make their textbooks available as e-books) the demand for printed textbooks should: Decrease

Variables typically included in a multivariate supply function (other

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