...Inquire, Inspire and Innovate BRM 2044 RESEARCH METHODS FOR BUSINESS The Factors Affecting the Purchase Intention of the Consumers toward Smartphone. TRIMESTER 2, 2012/2013 Lecturer: Wendy Teoh Ming Yen Lecture section | BM 202 | | Student’s Name | Student’s ID | Student’s Major | Signature | (Group Leader)Member 1: | THEO WAI KIAN | 1102700074 | BANKING AND FINANCE | | Member 2: | MAH JIA YEE | 1102701193 | BANKING AND FINANCE | | Member 3: | CHEN ZI XIANG | 1111112600 | HUMAN RESOURCE | | Member 4: | TAY KHENG GUAN | 1101106830 | HUMAN RESOURCE | | Table of Contents Index Page Cover Page 1 Contents 2-3 Chapters 1: Introduction 4-11 1.1 Introduction 4-6 1.2 Background of the research and research question 6-7 1.3 Research objectives 8 1.4 Significance and justification of the study 8-9 1.5 Research scope 9 1.6 Definition of the key terms 10 1.7 Organizational of Research 11 Chapters 2: Literature Review 12-19 2.1 Introduction 12 2.2 The theory 12-13 2.3 Dependent variable 13-15 2.3.1 Purchase intention of smartphone 14-15 2.4 Independent variables 15-19 2.4.1 Product features 15-16 2.4.2 Price 16-17 2.4.3 Brand name 17-18 2.4.4 Social influences 18-19 2.5 Conclusion 19 Chapters 3: Research Methodology 20-29 3.1 Development of Research framework and hypotheses 20-22 3.1.1 Social influences 21 3.1.2 Product features 21 3.1.3 Brand names 22 3.1.4 Price 22 3.2 Research...
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...Discuss the factors causing a shift in the demand and supply of a specific commodity. In economics, Demand refers to the quantity of a goods or services that consumers are willing and able to buy at a given price in a given time period. The law of demand stipulates that there is an inverse relationship between the price of a good and the quantity demanded, that is to say, if the price of, say, good X rises, it will decrease the quantity demanded of good X and the price of the good falls, this will bring an expansion of the quantity demanded. The diagram below clearly explains the above statement: A movement along a demand curve only occurs when there is a change in the price of the good in question. Some textbooks call these movements’ extensions and contractions. In the diagram below (Fig 1.1), when the price of CDs falls (from P1 to P2) there is a rise in demand (from Q1 to Q2), ceteris paribus. The movement along the curve is from point A to point B. When the price rises (from P1 to P3) there is a fall in demand (from Q1 to Q3), ceteris paribus. The movement along the curve is from point A to point C. Note that we must say 'ceteris paribus'. If one of the other determinants of demand changes as well, then the curve would shift. A shift in the demand curve occurs if one of the 'other' (i.e. non-price) determinants of demand change. This means that for a given price level the quantity demanded will change. This is illustrated in the diagram below: Fig 1...
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...Factors Affecting Aggregated Demand and Supply Factors Affecting Aggregated Demand and Supply Facebook’s internet.org project When you go into the website in the main page the words “the more we connect the better it gets”, “2/3 of the world is not connected to the internet” and also at the very bottom it has a section to where it is titles “these are their stories” and there are four sets of names and to what and who they are, but it is interesting because as I clicked on the names “ Erika & Esmerelda” at the bottom of their name it states “ 11 year old inventors” it caught my attention and so I clicked on “learn more button” and It then asks as to is I want to know on how they did it, their inventions of course. They begging as to saying that they would love to tell us on how these two girls became inventors but that one would have to head over to Bolivia due to the fact that they are not on the internet. With that I can see how they are trying to get ones attention into supporting their project, by showing them how there is people who not only need internet but also need to be on the internet. "Internet.org by Facebook." Facebook. Facebook.com, n.d. Web "Erika&esmerelda." Internet.org by Facebook. N.p., n.d. Do you think the internet services that internet.org project offer are actually free? I am indecisive on if the services that face book’s internet.org project are really free. Reason to it is because they can be free to those that need the internet or...
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...Paper 1: Factors That Will Be Affecting the Demand And Supply For Products Presented to: Dr. John A. Machnic, Phd In Partial Fulfillment of the Requirements of: Managerial Economics Summer 1, 2013 Section OB Introduction: Demand is described as the ability and the willingness to buy a specific quantity of a product at a given price (Grant, 2002). The demand curve is downward sloping and varies inversely with price. Price changes cause a movement along the demand curve while changes in the factors that influence demand cause a movement of the curve itself. Supply is described as the ability and willingness to supply a specific quantity of a product at a given price (Grant, 2002). The supply curve is upward sloping and varies directly with price. Price changes cause a movement along the demand curve while changes in the factors that influence supply cause a movement of the curve itself. A dynamic global economic environment with continued innovation leading to new and improved technologies entails ever changing demand and supply situations for a large number of goods and services on offer to consumers presently. This paper examines the changing demand and supply considerations for 10 such products with a synthesis as to whether demand/supply for/of them will increase/decrease in the years to come. Before we proceed, it is important to understand what is meant by demand and supply...
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...ECO 740 ECONOMIC ANALYSIS MASTER IN BUSINESS ADMINISTRATION “FACTORS AFFECTING DEMAND OF PINEAPPLE IN MALAYSIA” PREPARED FOR: Prof Madya Dr Rosita Suhaimi PREPARED BY: Azarudin Bin Berudin (2013803912) Cecilia Amid (2013859584) Daphne Gayle (2013278394) INTRODUCTION Global price hikes in food has created a global crisis that affects both developed and developing countries. Initial causes of the price spikes included unseasonable droughts in grain producing nations which can be attributed to climatic change and rising oil prices. The rise of oil prices exacerbated costs of fertilizers and transportation of food. The increased farming use in biofuels, growing consumer demand, global population growth and structural changes in trade and agricultural production has also lead to the price increase of food and made it unaffordable for many people. In Malaysia, the Agrofood Policy (2011-2020) was formulated to ensure food security, enhance global competition, increase farmers’ income, ensure agro-food sector’s sustainable growth and boost food production to meet growing population demand. The period is a critical time as Malaysia plans to achieve an advanced high-income economy (in line with the 10th Malaysia Plan, 2011-2015) with consumers’ need for quality, safety, nutrition, functionality and environmental sustainability. Demand for local fruits is expected to increase at a growth rate of 2.3% annually from 2.7 million metric tonnes in 2010 to 3.3 million metric tonnes by 2020...
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...International Journal on Social Science Economics & Art Conceptual Paper: Factors Affecting the Demand of Smartphone among Young Adult. Mei Min, Chow1, Ling Hong, Chen2, Jian Ai, Yeow3, Pei Wah, Wong4 1,2,3 Faculty of Business & Law, Multimedia University (MMU), 75450, Bukit Beruang, Melaka, Malaysia. E-mail: mmchow@mmu.edu.my; lchen.hong@gmail.com; jayeow@mmu.edu.my 4 Centre for Diploma Programmes, Multimedia University (MMU), 75450, Bukit Beruang, Melaka, Malaysia. E-mail: pwwong@mmu.edu.my Abstract— The term ‘Smartphone’ has commonly discussed among young adult especially students from higher learning institutional. Cell phone has becoming a part of their life-tool eventually. Young adult eventually used their phone to communicate with people, alarming themselves from few reminders, direct ways, downloading songs and games, texting messages and more. According to Rice and Katz (2008), the cell phone can be said as a social medium that developing into a multimedia digital platform which has the ability to provides, obtains, and shares personal and social information. However, the market eventually has a higher technology which is called Smartphone. Several industries have hurriedly espoused mobile devices, such as personal digital assistants (PDAs) which have the capabilities of integrating wireless connections and mobile devices that auxiliary pushed the demand effectively in every industry by having a new buzzword, “Smartphone,” illustrates this popular PDA-phone...
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...Discuss whether price is the main factor affecting the demand for Pepsi The question is telling us to discuss the whether price is the main factor which would affect the demand (the quantity of Pepsi consumers are willing to buy each month or so) for the product in this case Pepsi, this basically means to analyse the alternate factors (non price) which would also alter the demand for the product for example: price of substitute, the quality of substitute, the number of substitute, the quality, the customers income, trend of the time and also factors such as the price of the complement (a product bought with my product i.e. an association). Which in this case would be a complementary food item, like a chocolate bar or sandwich, as Pepsi may be part of a meal deal involving these category of items. The factors which will affect the demand can most generally be categorised into two groups ‘price’ and ‘non-price’ factors, and can most simply be categorised into having two affects on demand these being a direct affect (if this goes up or down the demand will move in sync) which are always non-price as price is an inverse factor which means if it rises or falls the demand will move in the opposite direction. In sum an increase in demand is caused by either an increase in a direct factor, examples: quality, income, advertising and price of substitutes, and a decrease in an inverse factor, examples: quality of substitute, price of complements. And a decrease is caused by the...
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...Introduction The nursing education is an exciting, challenging adventure that will demand much of nursing students in terms of time and energy. Nursing is a profession that requires alleviating the pain and promoting the health of others. And the primary aim of nursing is the goodness of others; it is a value laden profession. This specific nature of nursing requires nurses to do what is right during their practice. A nursing student encounters complex situations and conflicts which can not be resolved only through theoretical knowledge and skills. Moreover, the nursing students are seeking professional knowledge as they go on through series of studies and practice. Such situations may involve moral components that require the skills of ethical decision making for nurses. Yet, learning the skills of ethical decision making can not be enough to resolve ethical problems due to many factors including the complex nature of a given problem. Pursuing the professionalism in the medicine industry gives a lot of stress in the part of the students especially when they are entering the world of the real nursing duty. Factors Affecting the Academics of the Students One study identified the various problems of the nursing students and pointing out that the main cause of these problems is a big amount of stress during their life a student. Nursing students, actually in a broad sense, all of the students’ faces some series of challenges and stressors. But more likely, the nursing...
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...Factors That Will Be Affecting the Demand And Supply For Products Introduction: Demand is described as the ability and the willingness to buy a specific quantity of a product at a given price (Grant, 2002). The demand curve is downward sloping and varies inversely with price. Price changes cause a movement along the demand curve while changes in the factors that influence demand cause a movement of the curve itself. Supply is described as the ability and willingness to supply a specific quantity of a product at a given price (Grant, 2002). The supply curve is upward sloping and varies directly with price. Price changes cause a movement along the demand curve while changes in the factors that influence supply cause a movement of the curve itself. A dynamic global economic environment with continued innovation leading to new and improved technologies entails ever changing demand and supply situations for a large number of goods and services on offer to consumers presently. This paper examines the changing demand and supply considerations for 10 such products with a synthesis as to whether demand/supply for/of them will increase/decrease in the years to come. Before we proceed, it is important to understand what is meant by demand and supply in economic terms. FACTORS THAT WILL BE AFFECTING the DEMAND FOR CONVENIENCE FOODS IN the NEXT SEVERAL YEARS Demand for convenience foods (like those manufactured by the...
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...were setup in Punjab, NWFP and Sindh. These units now cater around 80 percent of the total domestic demand of Pakistan. Paper Industry in Pakistan is important as it has emerged and survived well over the years. About 70% of the paper units are in Punjab, 10% are in NWFP and the rest 20% are in Sindh. Punjab has the greater proportion as it has the higher availability of underground water as well as wheat straw which is the prime raw material in paper production. At present there are around 100 organized and unorganized paper production sectors in the country (Anon., 2014). Paper Production involves process innovation which compels the companies to constantly improve their production technologies involved in the manufacturing processes. The big companies in the country like Packages and Century Paper & Board Mills are well involved in improving their product through spending great...
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... 1. Identify 2-3 factors that affect Demand for Oil (should include the major global economies - US, China, Europe, Asia-Pacific). What is the effect of each of these major economies affect the Demand for Oil - evaluate if it's causing a SHIFT to the Right or Left for Demand. What do you think is the overall net effect on Demand for Oil? a. One of the factors that affect the Demand for Oil is TRANSPORTATION (both commercial and personal). The Demand for Oil is relatively dependent on the demand for transportation in United States and other advanced industrial economies. Cars, trucks, airlines, railways and shipping (freight and the like) accounted for 71 percent of total U.S. oil consumption in 2013, according to the U.S. Bureau of Transportation Statistics. 97 percent of Transportation Energy Sector’s needs were obtained from petroleum-derived fuels, including gasoline, diesel, jet fuel and fuel oil. Prior the oil shock in 1970s, almost half of U.S. oil demand came from power producers, and for heating homes, offices and factories. But following the sharp increase in oil prices, oil’s role in other parts of the economy was largely replaced by cheaper coal, gas, nuclear and eventually renewables, leaving oil as a transport fuel. Similar pattern was tracked in other advanced industrial economies. Oil demand has become inseparable from the demand for transportation services. b. ECONOMIC GROWTH has played a major role in determining the demand for oil. While...
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...the computed elasticities for the business in terms of short-term and long-term pricing strategies. Provide a rationale in which you cite your results. Price Elasticity is -1.19, a 1% increase in price reduces quantity by 1.19%. The demand for this product is elastic and higher revenue may discourage consumers. Cross-price elasticity is 0.68, a 1% increase in the price of the competitor’s product will result in an increase in the quantity demand of the product by .68%. This shows inelastic conditions between the product and the price of the competitors therefore the competitors is not an issue because their price will not affect sales Advertisement-elasticity is 0.11, a 1% increase in advertising expenditures increases the quantity of good sold by 11%. Therefore, demand is rather inelastic to advertising. Advertisement is not always a sure thing to increase revenue. It could have an adverse action and to lose customers Income-elasticity is 1.62, with a 1% increase in income the demand will rise 1.62%. The firm can decide to increase price if cost of living increases. In regard to the microwave oven the elasticity is 0.07, a 1% increase in the number of microwave ovens would increase the quantity of demand by 0.07%. Therefore, the demand is inelastic in this case Recommend whether you believe that this firm should or should not cut its...
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... 2013). Once you are knowledgeable of your desired product, the scientific and technical way to manufacture it and the type of business venture you are planning, as well as the location of your plant, you can start looking into the license and permit requirements of the government (Starting a Plastic Manufacturing Plant, 2013). Any transaction has two dimensions, namely a demand and a supply (http://www.buzzle.com/, 2013). In any market, the number of units of a commodity that a consumer has the will and ability to pay for becomes the demand for that particular commodity in the market and any producer that has the will and ability to produce those units, becomes the supply (http://www.buzzle.com/, 2013). It is not necessary that the demand and supply volumes will match (http://www.buzzle.com/, 2013). The aggregate demand and supply analysis is based on this difference between the demand and supply forces (http://www.buzzle.com/, 2013) The demand for a good or service is defined as Quantities of a good or service that people are ready to buy at various prices within some given time period, other factors besides...
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...all stems from their use of the sales forecast. The overall problem with Harmon was not only its misspent money in advertising but also its dependency in the sales forecast. Their business was basing future sales on past sales and not quantity demanded. Demand forecasting is a way they could determine what the demand is for the product they are trying to sell. They should focus on the demand they are not obtaining from their competitors. Using demand to dictate supply for the company could be useful for predicting the sales price, but they also have to acknowledge that supply and demand may be cyclical. There might be erroneous reasons for why sales may decrease that they will not be able to predict. The company already acknowledges events when the supply of Harmon food is reduced. They should focus on reducing their advertising costs when they know that the product is not in high demand at that time. They have focus highly on the supply of their product with little acknowledgement of the demand for their product. Even when observing the factors that affect sales, they focused on internal factors that affected supply. This seams to be a consumer driven market, and they are focused on the supply side. 2. What factors do you think affect the...
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...Contents 1. Introduction 3 2. The evolution of house price in the UK and the factors affecting 3 supply and demand 3. The price and income elasticity of housing demand 9 4. Literature 11 1. Introduction The aim of this study is to explain the changes in the prices of houses by shedding light on factors affecting the demand and supply of houses in the UK. Firstly, we will look at the evolution of house prices in the UK since 2006 and examine relations between house prices and output, employment and mortgage interest rate. Also, supply of houses will be discussed by noting changes in the number of new houses and factors such as land cost, building cost. Then, in the next section we will proceed to examine the factors affecting the sizes of different elasticity of demand 2. The evolution of house price in the UK and the factors affecting supply and demand Over the last four decades, the UK housing market has been subject to boom/bust cycles and Stephens (2011) indicates that UK has one of the most persistently volatile markets in the world. Especially, since 1997 there has been a record growth in UK house prices. The above chart indicates that there are significant fluctuations the in UK housing market. House prices experienced steady growth during both 2006 and 2007 and reached their peak in late 2007. As the end of the 2008, the average house prices...
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