Word Count: 2700

ACKNOWLEDGEMENT

We would like to acknowledge our gratitude towards XXX for giving us the opportunity to work on a project on Shoppers Stop, a leader in the Retail Industry of India and to get the proper essence of the current market scenario.

Without his support and guidance, we would not be able to get the practical examples of different market strategies, marketing mix, market segmentations and other marketing topics. Such inputs are always very helpful and it provided us the enthusiasm to continue our hard work.

EXECUTIVE SUMMARY
Shoppers Stop is an Indian department retail store chain. It offers total 350 brands, international brands and national brands, to their customers who act as their strength and help them retaining as well as making new customers. They believe in retailing quality products. Shoppers Stop advertises its brand through various medium to reach out to maximum people. It aims to position itself as a global retailer. The company intends to bring the world’s best retail technology, retail practices and sales to India.

Table of Contents

| | Serial No. | Contents | Page No. | | | | 1 | Introduction | 1 | 2 | Market Segmentation | 2 | 3 | Targeting | 2 | 4 | Positioning | 3 | 5 | Retail Strategy | 4 | 6 | Online Retailing | 4 | 7 | Brand Makeover | 5 | 8 | Products Offered | 5 | 9 | Customers Of The Company | 5 | 10 | Competitors | 6 | 11 | SWOT | 6 | 12 | Sales Promotion | 7 | 13 | Advertising | 7 | 14 | CRM | 8 | 15 | CSR | 9 | 16 | Future Strategies | 9 | 17 | Exhibits | 11 | | | | |

INTRODUCTION
Shoppers Stop is a multi brand retail outlet because it offers variety of products meant for the whole family. The vast and diverse range of products available in Shoppers Stop is rare to find in any of the retail chains of India. Again under this vast range they