...Online Social Networking Dangers and Benefits Social Networking Site Dangers One of the most popular social networking sites is Facebook. While Facebook restricts members to those who use a ".edu" email address, this may give you a false sense of security. There are hundreds of thousands of active ".edu" email addresses of current students and alumni in just the United States and many of them can gain access to your site. Some colleges and universities will grant free email addresses to alumni; however, they do not always follow-up to check whether the individual is an actual alumni—therefore making it relatively easy to create false ".edu" accounts on Facebook and gain access to the site. Other social networking sites such as Myspace, Friendster, and Xanga offer even less security and protection because they are open to anyone. Because students often post detailed and specific information on Facebook (including phone numbers, addresses, class schedules, social plans, etc.) you can be more easily stalked by strangers (or even acquaintances). Impact on Schooling and Employment Students are getting in trouble with University administrators for incriminating and inappropriate information or pictures on their social networking profiles that are violations of school policy or the code of conduct. (Note: Administrators are not monitoring social networking sites; however, if information or pictures on a student's account that violate policy are brought to their attention...
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...Online Social Networks and Adolescents Social networking has become more popular with adolescents and young adults today. Facebook is one of the many social network high school students have. Parent and teachers have concerns about social networking effects on adolescent social development. Everyone is using online social networking sites. Today, more and more adolescents are already using social media to maintain relationships and connect to new groups. Also known as, the rich get richer hypothesis. Many more adolescents are less socially adept using social networking websites to make new friends when they might be too shy to do so in real life. Second, how are relationships forming online? Evidence shows that young people maintain already formed friendships and build new friendships online. Social media has taken away face-to-face social skill development. The constant growth in technology has resulted in the creation of over five online social networks for people to sign up for and be members. Research shows that almost every teenager is an active member in one social media site, at least. Further research into the time that people spend online in these social networks per day is even alarming. The connection between teenagers and online social networks is a cause if concern. Adolescents use the social networks as a platform for creating friends and getting to know each other. However, despite the strong relation between teenagers and social networks, better...
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...Social Networks: Changing Society Social networks are changing society’s attitude towards personal interactions due to their accessibility, variety and overall appeal to all age groups. When using social networks for daily interactions, we communicate with two main groups or networks. The first group is close friends and family, with whom we share our most intimate side and the second group is colleagues and associates at work (Bowles, 2013). When interacting online with the first group, we use Facebook, the most popular Web 2.0 social network, with over one billion users (Bowles, 2013). Timelines, Activity Logs, and News Feeds allow daily activities to be shared, keeping friends connected in a way never before possible. With the addition of Graph Search, users will be able to find friends who have visited a location or liked a topic. Facebook, however, considers the Timeline and News Feed options the two central “pillars” of the site (Bowles, 2013). Google has introduced Google+ to compete with Facebook and is set up to separate contacts into “circles” which targets a certain audience and streamlines information posted (Bowles, 2103). To interact with the second group, LinkedIn, with 175 million members as of 2012, is used to share skills worldwide, search for employment, recruit, and assist entrepreneurs in advertising goods or services (Bowles, 2013). LinkedIn is profile based; however, it reads more like a resume. LinkedIn is a tiered system with the main tier...
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...What Is Social Networking? Social networking is the grouping of individuals into specific groups, like small rural communities or a neighborhood subdivision, if you will. Although social networking is possible in person, especially in the workplace, universities, and high schools, it is most popular online. This is because unlike most high schools, colleges, or workplaces, the internet is filled with millions of individuals who are looking to meet other people, to gather and share first-hand information and experiences about cooking, golfing, gardening, developing friendships professional alliances, finding employment, business-to-business marketing and even groups sharing information about baking cookies to the Thrive Movement. The topics and interests are as varied and rich as the story of our universe. When it comes to online social networking, websites are commonly used. These websites are known as social sites. Social networking websites function like an online community of internet users. Depending on the website in question, many of these online community members share common interests in hobbies, religion, politics and alternative lifestyles. Once you are granted access to a social networking website you can begin to socialize. This socialization may include reading the profile pages of other members and possibly even contacting them. The friends that you can make are just one of the many benefits to social networking online. Another one of those benefits includes...
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...INTRODUCTION Significance of the study Choosing one over another is difficult especially when your future depends upon it. To be more ascertain people get to use their preference in such a way that they would not be put at risk. Preference is the act of preferring, choosing, or favoring one above other. One example of this is choosing what career path to be taken in College. But it is not simply choosing, there are some factors associated why people choose one above other. A student might choose Engineering because he is good at Mathematics or Accountancy because it is an in-demand course. This proves that choosing a career path is an important decision that will make in determining future plans because this decision will impact throughout ones lives. Usually, this occurs in the midst of fourth year in high school of the students. For them to be able to go onto higher level, they are sought to choose a career path among many options. But because of these many options they tend to be more confused and they tend used their preference. Notre Dame of Kabacan is just one of the school institutions in Kabacan, North Cotabato that caters secondary level of education. This school has fourth year high school students that might experience the same situation. In this study, the researcher will: determine what is the career preferred by students; identify the factors affecting their preference; determine the advantages and disadvantages in choosing a career; and identify...
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...Clean India Clean India - Swachch Bharath The father of the nation, Mahatma Gandhi had said that, “Sanitation is more important than Independence” during his time before the independence of India. He was well aware of the bad and unclean situation of the India. He had emphasised the people of India a lot about the cleanliness and sanitation as well as its implementation in the daily lives. However, it was not so effective and failed because of the incomplete participation of people. After many years of independence of India, a most effective campaign of cleanliness is launched to call people for their active participation and complete the mission of cleanliness. The President of India, Pranab Mukherjee has said in June 2014 while addressing the Parliament that, “For ensuring hygiene, waste management and sanitation across the nation a Swachh Bharat Mission will be launched. This will be our tribute to Mahatma Gandhi on his 150th birth anniversary to be celebrated in the year 2019”. In order to fulfil the vision of Mahatma Gandhi and make India an ideal country all over the world, the Prime Minister of India has initiated a campaign called Swachh Bharat Abhiyan on the birthday of Mahatma Gandhi (2nd of October 2014). This campaign has the target of completion of mission till 2019 means 150th birthday anniversary of the Mahatma Gandhi. Through this campaign the government of India would solve the sanitation problems by enhancing the waste management techniques. Clean India...
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...behance.net/gallery/2855131/TOMS-Shoes-Media-Plan-Campaign On April 10th thousands of people around the world ditched their footwear for TOMS Shoes annual “One Day Without Shoes;” a campaign aimed at showing the impact a pair of shoes can have on a child’s life. It is heavily rooted in social media – supporters share experiences by Tweeting the #withoutshoes hashtag. AOL, a Simply Measured customer, partnered with TOMS to build online momentum leading up to 4/10. For us data geeks, AOL’s use of social media analytics was particularly interesting – both as a rally call for consumers and a as way to message results internally and externally. Looking at the data from these efforts serves as great case study for measuring and communicating social media analytics. Using Social Media Metrics as a Rally Call AOL created excitement around a social media metric – reach – asking consumers to help distribute the #withoutshoes messages to over 1,000,000 people before April 10th. By reporting reach each day of the campaign, AOL set a collective goal and communicated the impact to participants. At Simply Measured, we tend to think about social media programs like a megaphone. You put content in and when things work well, your messages get amplified. In this instance, AOL aligned their campaign goals around this amplification in a way that compelled consumers. This same type of approach could also be used to align internal stakeholders with your programs and campaigns. AOL’s Impact on...
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...Big Data/Predictive Analytics First Last Name Name of the Institution Big Data/Predictive Analytics Introduction There has been a controversial debate about the big data and the predictive analytics. With the evolution of technology and innovation, one fact needs to be appreciated that, the concept of the big data and the predictive analytics is here to stay. So it is up to the users to learn to deal with it and manage it to offset any adverse effects that may result. The proponents of the big data argue that the big data is advantageous, and the 21st-century generation benefits more from the big data and predictive analytics than the harm that the big data poses to their lives. The bottom line of the matter, however, is that, big data interferes with human’s privacy, ethics, and any unauthorized third party can access the personal data for evil purposes or their benefits. The definition of the big data takes the “3V” form; High-volume, high-variety and high-velocity information that demand the innovative forms of processing, cost-effective for improved insight and decision making. This technological definition does not encompass the societal aspect and. Therefore, it can be argued to be one-sided definition. To incorporate the societal aspect, the definition needs to be viewed in a broader manner so that the aspect of data analytics can come in. In this regard, the two terms can work together so that a meaning of full terms big data/ data analytics can denote the cloud...
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...Fulfillment Of the Requirements for the Degree Bachelor of Science in Psychology STELLA MAE OBIASCA ROSE AN DIANGKINAY October 2015 Chapter I THE PROBLEM AND ITS BACKGROUND Introduction In this era of globalization education is considered as a first step for every human activity. It plays a vital role in development of human capital and is linked with an individual well-being and opportunities for better living. It ensures the acquisition of knowledge and skills that enable individuals to increase their productivity and improve their quality of life. The researchers are very aware of the difficulties experienced by the lower section students. The seriousness involved as it affects the student’s education through him or her not being able to fully concentrate in order to comprehend lessons. Some of the public schools do not have proper facilities especially who belongs to the lower section class. Some of them are not fully focusing on their study. Educators were faced today with a growing challenge of maintaining the nation education facilities. At the same time, educators were held accountable for student achievement. Sometimes the lessons are late unlike with the higher section students. The researcher focused on exploring this level of satisfaction through objectively observing the behavior of the students who have been affecting the academic performance. The quality of student’s performance remains at top priority...
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...Changing Consumer Behaviour in India Possibly the most challenging concept in the marketing is to deal with understanding the consumer behaviour. The changes that occurred in consumer behaviour of India post liberalization . There are many factors that are affect the consumer behaviour and strategies should be formed to adopt those changes and achieve the long term growth and success. The attitude of Indian consumers has undergone a major transformation over the last few years. The Indian consumer today wants to lead a life full of luxury and comfort. He wants to live in present and does not believe in savings for the future. An important and recent development in India’s consumerism is the emergence of the rural market for several basic consumer goods. Consumer behavior is affected by a lot of variables, ranging from personal motivations, needs, attitudes and values, personality characteristics, socio-economic and cultural background, age, sex, professional status to social influences of various kinds exerted by family, friends, colleagues and society as a whole. We have developed a HSSE model that is: Health, Safety, Sophistication and Environment of Indian consumer. It is found that that today’s consumers strictly follow their culture, tradition and values, as a result of which foreign companies were forced to give an Indian touch to them in order to succeed in India. McDonalds, MTV, Pepsi, Star TV, Coca Cola India and many more had to Indianise themselves...
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...Social Computing: Study on the Use and Impact of Online Social Networking IPTS Exploratory Research on the Socio-economic Impact of Social Computing Romina Cachia EUR 23565 EN - 2008 1 The mission of the IPTS is to provide customer-driven support to the EU policy-making process by researching science-based responses to policy challenges that have both a socio-economic and a scientific or technological dimension. European Commission Joint Research Centre Institute for Prospective Technological Studies Contact information Address: Edificio Expo. c/ Inca Garcilaso, s/n. E-41092 Seville (Spain) E-mail: jrc-ipts-secretariat@ec.europa.eu Tel.: +34 954488318 Fax: +34 954488300 http://ipts.jrc.ec.europa.eu http://www.jrc.ec.europa.eu Legal Notice Neither the European Commission nor any person acting on behalf of the Commission is responsible for the use which might be made of this publication. Europe Direct is a service to help you find answers to your questions about the European Union Freephone number (*): 00 800 6 7 8 9 10 11 (*) Certain mobile telephone operators do not allow access to 00 800 numbers or these calls may be billed. A great deal of additional information on the European Union is available on the Internet. It can be accessed through the Europa server http://europa.eu/ JRC 48650 EUR 23565 EN ISSN 1018-5593 Luxembourg: Office for Official Publications of the European Communities © European Communities, 2008 Reproduction is authorised provided the...
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...Segmentation, Targeting and Positioning LEARNING OBJECTIVES After reading, studying and analyzing this chapter, students should be able to understand: 2.1 The interrelationship among market segmentation, targeting, and positioning, and how to select the best target markets. 2.2 The bases used to segment consumers, including demographics, psychographics, product benefits sought and product usage-related factors. 2.3 Behavioral targeting and its key role in today’s marketing. 2.4 How to position, differentiate and reposition products. CHAPTER SUMMARY Learning Objective 2.1: To understand the interrelationship among market segmentation, targeting and positioning and how to select the best target markets. Segmentation is defined as the process of dividing a potential market into distinct subsets of consumers with a common need or characteristic and selecting one or more segments to target with a specially designed marketing mix. Besides aiding in the development of new products, segmentation studies assist in the redesign and repositioning of existing products, in the creation of promotional appeals, and the selection of advertising media. In order to be a viable target market, a segment must be identifiable (by some criteria such as demographics, lifestyles, or others), sizeable (i.e., large enough to be profitable), stable or growing, accessible (i.e., can be reached economically), and congruent with the marketer’s objectives and resources...
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...The Information and Communication Technology Capabilities of LGUs 87 2. The personnel and department heads should practice using the application software and try exploring while using the software. 3. The personnel especially in the lowland and interior municipalities need to undergo training along Microsoft Excel and use of Internet; and the department heads should find time to attend training on advanced I.T. like Microsoft PowerPoint. 4. The Local Government Units should include in their Municipal Development Plans how they can improve and advance along Information and Communication Technology, particularly their connection to the World Wide Web. References A. Book Milton, Susan J. and Arnold, Jesse C. Introduction to Probability and Statistics: Principles and Applications For Engineering and The Computing Sciences. New York, Mc Graw Hill, 2004 B. Theses Benzon, Paraluman Ma. Fatima C. “Computer Literacy of Local Government Unit Personnel of Vigan City”, (Unpublished Master Thesis, University of Northern Philippines, Vigan City, 2006) Lumibao, Donna Marie C. “Computer and Information Technology in the local Government Units of the First District of Ilocos Sur”, (Unpublished Master Thesis, University of Northern Philippines, Vigan City, 2004) C. Magazine National Information Technology Plan. Info Trends, 1988 88 UNP Research Journal Vol. XIX ...
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...Interpretation 3 Scope 3 Methodology 4 Project type 4 Models and theories 4 Structure 4 Data collection 4 Criticisms of data 4 Introduction 5 Social media platforms suitable for B2B 6 Benchmark 11 Conclusion 12 Key success factors that affect the social media marketing 13 Industries that can benefit from using social media marketing 15 Parts of the value chain in which SMM could be used 15 Social media in R&D 17 Social media in Marketing and sales 17 Social media customer support and service 19 Costs involved in engaging in social media marketing 20 Measuring the outcome of social media marketing 20 Social media and the future 23 Appendix 24 Linked IN 24 Twitter 28 FaceBook 32 Youtube 34 Blogs 37 Forums 39 Literature list 41 Introduction Chapter Problem statement Motivation Social media has revolutionized the way we communicate with each other. People who previously just was content consumers, now has the possibility of being content producers. New social media brands keep popping up, and people are starting to interact more and more. What is interesting is to see how social media and B2B companies are using social media, why they are using it, and what they are gaining from it. With the introduction of social media, a new marketing term arose: social media marketing. This brings up an interesting discussion, saying that the control has now been taken out of the companies’ hands, and into the consumers and business...
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...The Student Journal for Media Literacy Education is published twice each year, and includes articles by undergraduate college students studying media literacy. Social Media Impact and Implications on Society By Nick Pernisco, SJMLE Editor In the past five years, social media websites have become ubiquitous, giving young people a new way to interact with each other and communicate with the world. This new form of communication depends on usercreated content, not mass produced messages coming from large media companies. But as with other media before it, social media's rise to prominence has experienced some very serious growing pains. Companies like Facebook, MySpace, and Twitter have struggled to balance an inviting interactive environment with the ultimate pursuit of profits. Thanks to these sites, our expectations of the web, as well as society, have changed. This issue of the Student Journal for Media Literacy Education aims to explore some of the issues related to social media, and a generation fully engaged in this interactive world. The main focus is popular social media sites such as Facebook, MySpace, Twitter, Wikipedia, YouTube, and LinkedIn, but other social networking sites are explored as well. All articles in the Journal have been written by college students in Santa Monica College’s Reading The Media course in Spring 2010, under my supervision. The students selected from a list of topic related to current issues in social media. I reviewed all of the articles...
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