...2016 An Investigatory Project On Diet Coke & Mentos In Partial Fulfillment of the Requirements in Science 7 Submitted by: Alejo, Frank Felipe Endangan, Andrea Villiarosa, Ray Dominic Patero, Trexie Rashid, Rashida Submitted to: Maria Isabel Alesna Chapter I Introduction: Our topic is all about Coca-Cola. It is produced by the Coca-Cola Company in Atlanta, Georgia. And is often referred to simply as Coke. Originally intended as a patent medicine nor an exclusive right officially granted by a government to an inventor to make or sell an invention. And that was invented in the late of 19th century by John Pemberton, Coca-Cola was bought out by a business man Asa Griggs Candler, who’s marketing tactics led Coke to its dominance of the world soft-drinks market throughout the 20th century. We choose this topic because we want to realize that every person must to know that Coka-Cola is very acidic and not good for people. Even how you loved drinking soft drinks, but you must to knew that those ingredients can kill you. Our problem was all about what will be the reaction of the Coka-Cola if we put a mentos on it. We want to study this problem because we want to know what is the truth about the acid in the Coka-Cola. We wanted you to find out that when we show you our SIP, we want you to investigate how acid reacts. Our hypothesis is, If we put mentos in the diet Coke, the mentos react in the coke. This study is significant because from...
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...video clip, people are sharing what it feels like when they take a sip of Coke. This advertisement shows four groups of...
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...glass doors; however, my fingers are already tightly grasped around the silver label of a twenty ounce Diet Coke. Each refreshing sip fills my head with depressing logic that can only be drowned with more fizzy brown bubbles. The chemicals in Diet Coke have been shown to cause cancer in lab rats. The sugar substitutes found in Diet Coke increase sugar cravings negating the “diet” value. Habitual Diet Coke drinkers are significantly heavier than those who indulge in the occasional full calorie version. Diet Coke is detrimental to bone health… The warnings echo loudly in my head almost as loud as my endless self chastising. Why do I force myself to eat fresh fruits and vegetables when what I really want is Chipotle? Why do I walk to class when I’m offered a free ride? Why do I punish myself with healthy activities when I am killing my body with Diet Coke anyway? I curse the investigative reporter who first divulged Diet Coke’s dirty little secret as I hand over $1.35 for my second drink of the day. I would even feel guilty if the woman in front of me had not just bought cigarettes. Cognitive dissonance is a feeling of discomfort resulting from inconsistent attitudes, thoughts and behaviors (West and Turner 131). The example above, while trivial, illustrates all the assumptions of Cognitive Dissonance Theory. A dissonant relationship exists between my love of Diet Coke and my desire to live a healthy lifestyle. My ultimate goal, to put these elements in equilibrium, cannot be...
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...the book is composed of interesting stories that all relate to the workings of the unconscious. The stories are very interesting and once you start reading it, you won’t want to stop. Although it contains a lot of scientific jargon and contains many experiments and scientific studies, Gladwell makes it seem so interesting. Most of the examples he discusses are relatable to most readers which makes it much easier to read. One of the most relatable examples in my opinion is the Pepsi Challenge and the launch of New Coke. The Pepsi challenge involved Pepsi researchers conducting a blind taste test to see if people preferred Coke or Pepsi, and it revealed that people preferred Pepsi more often than Coke. The major flaw of that was that the people were just taking a sip and not drinking a whole can. Taking home a whole case of each and drinking them would change people’s opinion. Gladwell then challenged the readers who thought they could taste the difference between Coke and Pepsi to get a friend to fill two cups with one cola and one with the other and figure out which one is not like the other. Since I don’t drink soda, I challenged a few friends to this and sure enough, they couldn’t do it. Gladwell wrote about a few examples that show that we are able to do something or that we are able to choose which we prefer, but not why or how we are able to do it. He used the example of the tennis coach who was able to tell when someone was going to double fault, but didn’t know how, and...
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...manufacturer in the soft drink industry, offering more than 500 brands in over 200 countries. TCCC provides 1.7 billion servings every day ,78% of these being Coke branded products. Over the past decade carbonated drinks have been increasingly criticised for their high sugar content or the health risks of artificial sweeteners and their impact on obesity. As a result we observe that the market for carbonates is shrinking significantly. Health awareness linked to alimentation is expected to grow exponentially over the next decade and it is safe to assume that the target market in 2 years will be much larger than today. People will tend to act more responsibly and be more careful about the chemicals they put in their bodies. In an effort to capture health-conscious customers, Coca Cola recently launched a new mid calorie alternative containing naturally occurring sugar, The Coca-cola life. This new soda takes advantage of the stevia, a natural sweetener which is calorie free and can be substituted to sugar. In this essay i will try to establish a marketing plan which will allow the company to become the leader in the “healthy” segment of the sot drink industry. Strengths -world leader in sales of soft drinks.-wide range of products and brands.-very visible and recognisable brand. The coke brand is known by 94%of the...
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...Jonathan Crabtrey 10/30/2011 The five senses In this essay I will use the five senses in describing a trip to the movies the five senses being sight, hearing, touch, smell and taste. Senses we all use every day and that most of us would find difficult to live without. As im sitting at my house in my chair the leather smooth and black and smelling like pledge from my frequent cleaning seeing as I can’t stand to see it dirty a friend comes over and asks me if I would like to go with him to the movies . I say sure thing and so I get up hearing the leather creak as my weight shifts in the chair and open the door locking it as I walk out while closing the door I notice it’s a little slippery with an oil like sheen on the knob up on further investigation i realize it is indeed burnt motor oil slightly perplexed oh how such a substance would have got on my door knob I make a comment “ where the hell did that come from” my friend curiously asks “where did what come from” I said “ the motor oil on my door knob” so he says “oh I checked the oil in my truck I must have got some on the door when I opened it” so with the mystery solved I get into his truck with can under my feet and say “onward to the movies” and onward we went. We arrive at the movies and instantly smell the aroma of buttery popcorn instantly my tummy growls. Walking through the doors I see lights and arcade sounds coming from the arcade games in the corner we had about 15 minutes before the movie started so I paid...
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...04/04/13 Pepsi vs. Coca Cola Debate Julian/aidan Opening statement: Your honor, ladies and gentlemen of the jury, my partner Julian and I are here today, but only one reason to reassure that Pepsi is better than Coca Cola. Pepsi is the better beverage because it consumes less sodium rather than Coca Cola does. Thank you Reason 1. The first reason why Pepsi is the better beverage is because of its low sodium recipe. Of course, the first thing many people think of when they here pop is how unhealthy and unbeneficial it is to the human body. So knowing that Coca Cola has 20% more sodium than it does in Pepsi, should reassure you that next time you crack open a can of Pepsi think of how unhealthy it is to drink Coca Cola. You could do a lot worse. * Given facts from the computer, for the many of you who have has the displacing experience of Coca Cola will be able to tell you that Pepsi has a mush sweeter taste, but still the same amount of sugar. This is what Julian and I call “BARGAIN FOR YOUR BUCK.” You see, after you consumed Pepsi, your Craving for sugar has been decreased, some times the sugar tolerance is different in your body systems. On the other hand, Evan Marshall, also referred as GOCH, made a gross profit of 16.827 B so why is that they are only donating two million to World Wild life Fund over the next 5 years? I can assume that you all have recently seen Evan with a soft drink in one hand and sugar filled candy in the other, but he’s not to blame, Coca Cola is! This...
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...Assignment 2: Read Chapter 9 - 11. Under PAGES you will find chapter review notes and glossary terms to learn. Assignments must be submitted by the due date to receive full credit. A late assignment will accepted for only a short time past the due date and the grade will be lowered by 30 points. Refer to the class calendar to find the late due date. You will only be able to submit an assignment one time; so be sure that you are completely finished with each part before you turn it in to be graded. Once an assignment is graded, you cannot go back and make corrections or additions in order to improve your grade File name for this assignment: your first initial, your last name-assignment4. For example I would use the file name; nfoster-assignment4. Don't forget to cut and paste the questions/directions (including the number of points each part is worth) onto Word. Put your answer under each question; then use the hi-lighter function to make your answers easy to read by hi-lighting in yellow. When a question requires a math calculation, show your work (not just the answer). Use complete sentence structure as you work on this assignment. All parts of your assignment must put together into ONE document. (Multiple documents will not be accepted.) PART 1: (50 pts) Fast Food Case Study Read the following case study and answer the questions below: Martha is a 39 year old teacher who has traveled to another city to attend a conference. She has eaten all three...
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...“Lord Lever famously said that half of the money spent on advertising is wasted - but he had no way of knowing which half.” Studies how the buying decisions take places deep within consumer subconscious minds, that we’re not aware of what is driving them. Buyology study on a journey of shopping discovery on that will put governments on alert and cause upheaval for a multibillion dollar industry whose secret marketing weapon finally has been uncovered. Study reveals how the consumer brain so significant that it is to psychology what DNAis to molecular biology, provides the explanation sheds light on a wide range of consumer behaviours. It explains why a simple smile from a salesperson can compel consumer to spend more money, why video games like ‘GuitarHero’ are so popular, and why we’re hard wired to shop until consumer drop. “Why people buy” and “How we come to choose one purchase over another .if you’ve ever been fascinated by subliminal advertising, if sex really sells or how rituals influence buyer behavior, this book will answer your questions on all those things and more. What I learned in Buyology: Warning labels on cigarettes just make people want to smoke more. (page 15) Sex doesn’t sell, controversy does. (Page 183) We instinctively copy other people. (Page 53) Sexy models in ads appeal more to same-sex readers and watchers. (page 191) People love products that look like babies. (page 31) Senses influence us more than features. (143) Rituals and superstitions influence...
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...marketing strategies of Grigg which laid the foundation for the success the company is enjoying today. Initially the drink was sold as a medicine for the treatment of fatigue and headaches. Later, with the imposition of tax in 1898 on all medicines, Grigg categorized it into beverage sector after a prolonged court battle. Ever since then, Coca-Cola is operating as one of the well known brands in beverage industry. In 1919 Candler was chosen as mayor of Atlanta which made him excessively busy because of this he decided to sale out the ownership of the company and Ernest Woodruff became the new owner in September 12, 1919. He changed the formula of the drink and labeled it as New Coke. Unfortunately, the drink was rejected by the consumers and with no option left Woodruff had to introduce the old Classic Coke back for meeting customer demands. According to Business Insiders Coca Cola is a brand with which 94% of the world’s population is familiar. The company has marked its presence in more than 200 countries. They are most active and recognized especially in the regions like Asia, Australia Eurasia, Africa, Europe and Latin America. Not only this, but the report also says that not less than 3.1% of all the beverages consumed round the globe are under the ownership of Coca Cola. In the list issued by Forbes Coca Cola stand as 3rd most valuable brand which has a value of $74 Billion. In terms of...
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...is to get rid of the fast food companies, yet is that truly a proper solution? Should all the blame be put on the companies or should the people be blamed for making bad decisions? Fast food companies provide relatively delicious, unhealthy food that are too tempting to be avoided; people irresponsibly eat too much of it causing them to blame the companies for their sick bodies. One main strategy that aids temptation is the use of images to increase the consumption of unhealthy food. We are showered with plenty of ads that easily brainwash us and persuade us into buying. Because the burger is perfectly put together, the fries look perfectly salted and at the best temperature, and the coke has the perfect amount of ice, the advertisement does nothing but make you imagine how good a bite, or sip would taste like. The food industry uses a lot of techniques that mostly target children and students, in other words, the people who are too busy or too young to think about if the food is healthy or not. Because this aspect of not knowing is, in a way, changing, the food industries’ techniques shifted to trying to persuade the consumer that their food is actually “healthy”. Another strategy used to increase consumption is the...
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...Leah Duong Professor Butcher ENG 260-1: Writing Essays November 6th, 2014 Life As We Know It was another typical summer day for her: work in the morning and getting off at noon. It was hot that day, around mid-80 degree Fahrenheit, but at least, she was in Colorado and not Ohio, where she went for college. The humidity in Ohio bugged her so much. She hated how sweaty she got just from walking to classes. The stickiness of the body made her uncomfortable just being in her own skin. However, all that did not matter at that moment because she was soaking wet, actually, they were soaking wet. Her younger brother, Bobby, worked with her at the pool. They work as lifeguards and gave swim lessons. She taught four classes that day. The students all ranged from three to six year old. There was, particularly, this little boy around the age of five who would not stop splashing water at her and the others, which was a handful to deal with, but she soon got that situation under control. Fair to say, Lindsey had always been good with children; that was why she wanted to go for Early Education. Just two more years, and she would start living her childhood dream. It had been a long morning, for both her and Bobby. She hushed him to drive faster. She could not wait to get home, to lay on her queen size bed for the rest of the day. Her stomach started to growl. Thinking about it, she hadn’t had a chance to put anything into it yet. To her surprise, there was an opened box of chewy bars...
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...back. I don't know what he was thinking. Was that an okay or..? "We can meet up later if you don't like Pizza." I say, shoving my books in my backpack. There was more silence, so I looked up from my backpack. Chase gave me a weird look before commenting, "Who doesn't like pizza?" To this I smile. Pizza was my all time favorite thing. That and Vanilla Coke. "Good. It's Anthony's pizzeria. Just down the street from here." I state, shutting my locker. "I'll just follow you there." He replies simply, as he typed something on his phone. ----- "Okay. So the lights turn on at sunset, which is around 7:30. Which means we have an hour to kill before we need to head out." I explain, before finishing my second slice of pizza. Let me tell you these slices are big. Madison hums an okay in response and Chase just nods. I turn my wrist over and stared at my tattoo. The lights on the bridge were flickering off and on. 'Continue towards different destinations and you may find what's been missing from your life. Just don't forget to look at the world around you.' "I would love to have that on my skin." Madison confessed, taking a sip of her drink. "But it probably wouldn't sparkle." I turn to face her. "Probably not." "Did you ever find out what that arrow means?" I ask Chase. He only nods and pulls up his sleeve. A new tattoo had taken its place. It looked like one of those tiny mazes you see on the back of a cereal box. You know like "help the rabbit find the trix cereal" or something...
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...Within the skull lies the most complex organ known to mankind -- the human brain. With a mass of only 6 kilograms, the brain contains over 100 billion living cells and 1 million kilometers of interconnecting fibers; but, exactly how does it function? Marketing and sales managers would love to know why consumers are attracted to certain advertising, packaging and brands. Martin Lindstrom, author of Buyology: Truth and Lies About Why We Buy, explains the marketing challenge, “When we walk down an aisle in a grocery store, our purchasing decisions are made in less than four seconds…there is no way we can think about that in a complete way. Those decisions take place in the subconscious part of the brain” (2008). The drive behind neuromarketing is to discover how consumers are actually responding to marketing messages, not how they report they are responding, or will respond. Neuromarketing studies consumers' response to marketing stimuli and matches that response to different areas of the brain. This research will explore neuromarketing history, levels of the brain, neuroimaging techniques used, advertising effectiveness of neuromarketing and some challenges facing this new field. History In 1991, Dr. David Lewis-Hodgson, Minilab chairman and director of research, began Neuromarketing research in the United States, after stumbling upon it when he was researching treatments for phobic anxiety and stress (Lewis, 2010). Shortly after, marketers from large companies such as Coca-Cola...
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...Jared Leibowitz Professor Hudson English 101 15 March 2015 Conscious Eating Matters The fast-paced world in which we live makes it easy to forget how important nutrition is to the body. We are constantly on the move: going to work, going to school, hanging out with family and friends, shopping and other activities. Most of the time we are trying to get a quick meal to coincide with our quick lifestyles which makes it seem hard to focus on the aspects of our lives that matter most, like what foods we put into our body. Each and every one of us has a unique body that requires a vast amount of nutrients which many of us are not getting each day. “In a study completed at the University of Illinois it was discovered that many American adults are not getting enough vitamin A, vitamin C, vitamin D, calcium, and iron [in their daily diet]. Americans have a tendency to eat far more saturated fat, cholesterol, and sodium than is normal or recommended” (Bushak). Things like fast food, soda, and sugar-based foods are replacing highly nutritious foods like fruits and vegetables in people’s diets. This is why it is important to be conscious of what food you put into your body alongside the benefits of good nutrition. Making sure to eat fruits and vegetables every day is extremely important because they offer lots of beneficial nutrients for our bodies to run properly. According to Webber, “It is recommended by the United States Department of Agriculture (USDA) to average 2 cups of fruit...
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