...organization restructuring, technology, outsourcing, and even organizational culture. -Managers may face ethically challenging tasks such as firing someone, delivering negative feedback, and denying bonuses-tasks in which a manager must cause pain or discomfort to another person in the name of a greater good. Social Responsibility paper begins on next page………… Coca-Cola Company is a well-known respected company throughout the world. John Pemberton, a pharmacist in Atlanta, invented the drink that many have come to call “something special”. Driven by his curiosity, Pemberton, together with Jacob’s Pharmacy created Coca-Cola, in 1886, which in the first year alone sold 9 glasses a day. However, Pemberton was merely the inventor of Coca-Cola. It wasn’t until Atlanta businessman Griggs Candler bought the rights for the brand, and established “the first real vision of the business and the brand”. Six scores and six years later, Coca-Cola Company’s missions remain simple, yet moving; “To refresh the world, to inspire moments of optimism and happiness, and to create value and make a difference”. The vision that Coca-Cola revolves around...
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...I. Introduction Coca-Cola and Pepsi have been competitors for over a century, but their fiercest competition has risen out of the fight to gain an advantage in the carbonated soft drink (CSD) industry, specifically in the United States. In the beginning, the competition yielded benefits for both firms. They were constantly trying to keep up with the other, which proved to be a mutually beneficial relationship. However, following the end of the millennium, US CSD consumption began to decline. By 2009, Americans were consuming CSDs at the lowest rates since 1989. During this decline, Coca-Cola struggled operationally and Pepsi attempted forays into new products and new markets. Forging ahead into the 21st century, both Coca-Cola and Pepsi faced the problems of sustaining growth and profitability in a declining CSD market and the challenges associated with non-CSD products. The ever-famous Coca-Cola formula was created by John Pemberton in 1886 and was marketing as a “potion for mental and physical disorders.” It was acquired in 1891 by Asa Candler and with marketing help, grew enough to grant a bottling franchise in 1899. Candler thought the company would perform better in fountains than bottles. Candler sold the company to investors in 1919, the same year Coca-Cola went public. Robert Woodruff took the reigns as CEO in 1923. He not only oversaw the pioneering of many technical innovations that would become critical to the CSD industry, but he also introduced the “lifestyle”...
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...COLA WARS : COKE AND PEPSI IN THE 21ST CENTURY” INTRODUCTION "Cola Wars Continue: Coke and Pepsi in the 21st Century” explains the economics of the soft drink industry and its relation with profits, taking into account all stages of the value chain of the soft drink industry. By focusing on the war between Coca-Cola and PepsiCo as market leaders in this industry – with a 90% market share in carbonated beverages – the study analyses the different stages of the value chain (concentrate producers, bottlers, retail channels, suppliers) and the impact of the modern times and globalisation on competition and interaction in the industry. Throughout this analysis, I will assess how the strategic interaction between the two players allowed the creation of a “healthy" competition, where both companies need each other in order to remain competitive. Afterwards, I will go on to analyse the way that pricing and output decisions have affected the industry’s profits. Finally, I will discuss how Coca-Cola and PepsiCo could sustain their leadership in a market increasingly dominated by non-carbonated drinks. WHY IS THE SOFT DRINK INDUSTRY SO PROFITABLE? The soft drink industry refers to all drinks which do not contain alcohol. However, the original definition referred to carbonated and non-carbonated drinks made from concentrate. In this case discussion, I will take into consideration the US market, where the three major players – PepsiCo, Coca-Cola and Cadbury Schweppes – represent...
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...community growth and development, and voluntarily eliminating practices that harm the public sphere, regardless of legality. Essentially, CSR is the deliberate inclusion of public interest[->9] into corporate decision-making[->10], and the honoring of a triple bottom line[->11]: people, planet, profit. CSR is usually practiced by many company’s eg: · Azim premji Foundation: working to provide elementary schooling to thousands of under privileged children. · Microsoft corporation (India): focused program ‘project shiksha’ to deliver affordable software solutions, comprehensive training and curricular leadership qualities to students and teachers in govt school. Coca cola India: In AP the country has worked to construct a dam and reclaim water storage area that has been rendered. · Coca cola India: In AP the country has worked to construct a dam and reclaim water storage...
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...Under Armour first quarter of the New Year started out with a bang. According to the financial reports released at the end of the first quarter, Under Armour experienced a growth of about 36% in net revenue (Under Armour 1). There are many reasons as to the tremendous quarter growth of the company, but it is Under Armour’s motto: “innovation around fit” that makes this company and its products unique in the sports world. The company developed new products that have made them stand out in new sports markets, such as baseball and football. In 2014, Under Armour released a new performance shoe line called UA SpeedForm, which according to their 2013 Annual Report, “is the first true performance running shoe made entirely in a clothing factory and is a game-changing innovation that has unlimited potential” (Annual Report) By creating innovation in their products and on the field, Under Armour is paving way for higher net revenues every quarter. Under Armour currently is changing the way they distribute their products. The usual line of distribution for the company is wholesale, comprising 68% of its net revenues (Annual Report 4). While this composes the majority of the company’s net revenue, Under Armour is venturing into the direct to consumer channel through their factory house stores. Here is where the consumer can experience the brand that is Under Armour. Under Armour’s plan to further expand the business is to venture out into more international markets. Currently, Under...
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...plan to obtain information in a given company 19 Task 3 22 Assess market size trends for a chosen target market 23 Plan and carry out a competitor analysis on a rival 24 Evaluate organization's opportunities and threats 27 Task 4 30 Evaluate various techniques of assessing you customers responses 31 Design and complete a customers satisfaction survey 32 Review the success of a completed survey 31 Appendix 34 References 36 Task 1 Task 1 (Outcome 1) a. Describe the main stages of the purchase decision-making process within your chosen company * Refreshing drink is the basic human’s demand. Therefore, it is understandable when people expect to have a comfort drink to satisfy thirst. In Vietnam, Pepsi and Coca Cola took large amount of market share in beverage industry, applying consumer buyer decision process will help them a part in purchasing battle. * As usual buying decision process will cover through 5 steps. However, buying Pepsi does not need that much. Before any purchasing decision was make, the need awareness definitely appear first. Commonly, people will drink Pepsi when thirsty, be invited, habitual, etc (need recognition). They will totally ignore “Information search” because it not necessary for a common thing like a can of Pepsi. Which cost small amount of money and the demand will...
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...Design Within Reach: Strategic Analysis and Recommendations Emily Weiss Advisor: Dr. Richard Linowes Completed Spring 2011 University Honors in Business Administration Kogod School of Business, BSBA in Accounting MEMORANDUM TO: John Edelman, CEO, President and Director, Design Within Reach Theodore Upland III, CFO, Design Within Reach John J. McPhee, COO, Design Within Reach Glenn J. Krevlin, Managing Partner, Glenhill Capital Management LLC, and Chairman, Board of Directors, Design Within Reach CC: FROM: DATE: RE: Professor Richard Linowes, American University Emily Weiss, Strategy Consultant May 2, 2011 Strategic Analysis and Design Within Reach’s Next Steps EXECUTIVE SUMMARY In 2009, problems at Design Within Reach reached a critical mass. Under CEO Ray Brunner, known more for his antics and wild management style than his success, the company unraveled the close ties to the design world that had made it such a successsince its founding in 1999. These issues, coupled with the burst of the housing bubble, destroyed the company’s financial structure, and in 2009 DWR delisted from the NASDAQ, to be purchased by Glenhill Capital, a private equity firm. 2 CEO John Edelman replaced Brunner in the following months, and made some of the key plays necessary to keep DWR afloat. But now that the crisis is over, Design Within Reach has been slow to move on. While it may take years or decades for the company to see the same sort of sales and buzz that marked the mid...
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...Best Global Brands 2013 Table of Contents JEZ Leadership is evolving. It must now be shared. CEOs, CMOs, and consumers all have the power to drive brand value. Brands are where business strategy meets reality. GINNI The New Rules of Brand Leadership 2 From Information to Intelligence 82 Best Global Brands 2013 Sector Leadership 86 BISH 10 Creative Leadership 70 Methodology 120 China’s New Brand Leaders 74 Contributors 126 Corporate Citizenship 2.0 78 MARK CHIEKO The New Rules of Brand Leadership By Jez Frampton In our globalized, hyperconnected age, one question persists in boardrooms, corner offices, business schools, and conferences all over the world: What is leadership and how has it changed in the 21st century? Driven by rapid technological advancement, the digitization of nearly everything, and the ever more intricate interdependencies of the global market, the business landscape has transformed over the past two decades. Operating in a bewildering new environment in which little is certain, the pace is quicker and the dynamics more complex. Those who lead today’s brands can no longer rely on once immutable truths or principles of leadership honored in times past. It is a new world. And as purchasing increasingly shifts from a physical experience to a virtual one and transaction-based interactions between brands and consumers shift to relationship-based interactions, new skills and sensibilities are needed. Leadership...
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...Edge Hotel School Business Report Name: D L Tutor: Module Title: H O Degree Title: BA Hotel Management Submission Date: 7th November 2014 Academic Integrity Statement: I declare that the work in this assignment was carried out in accordance with the requirements of the Edge Hotel School Academic Offences Policy and Procedures and that it has not been submitted for any other academic award. Except where indicated by specific reference in the text, this work is my own work. Work done in collaboration with, or with the assistance of others, is indicated as such. I have identified all material in this assignment which is not my own work through appropriate referencing and acknowledgement. Where I have quoted from the work of others, I have included the source in the references/bibliography. Any views expressed in the dissertation are those of the author. Business Report Contents Introduction p 2 Discussion p 3 Conclusion p 8 References p 9 Appendices p 10 Appendix 1 – Strategic Management Model p 10 Appendix 2 – Swot Analysis Chart p 10 Appendix 3 – Service Recovery System p 10 Appendix 4 – Pareto’s law p 11 Appendix 5 – Kellog’s Square Dealer p 11 Introduction The aim of this business report is to write about a performance, indicating areas and recommendations for improvements. In this report Service Recovery Process (SRP) will be reviewed and how it impacts on hotel operations and strategic...
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...Best Global Brands 2013 Table of Contents JEZ Leadership is evolving. It must now be shared. CEOs, CMOs, and consumers all have the power to drive brand value. Brands are where business strategy meets reality. GINNI The New Rules of Brand Leadership 2 From Information to Intelligence 82 Sector Leadership Best Global Brands 2013 10 86 BISH Methodology Creative Leadership 70 120 Contributors China’s New Brand Leaders 74 126 Corporate Citizenship 2.0 78 MARK CHIEKO The New Rules of Brand Leadership By Jez Frampton In our globalized, hyperconnected age, one question persists in boardrooms, corner offices, business schools, and conferences all over the world: What is leadership and how has it changed in the 21st century? Driven by rapid technological advancement, the digitization of nearly everything, and the ever more intricate interdependencies of the global market, the business landscape has transformed over the past two decades. Operating in a bewildering new environment in which little is certain, the pace is quicker and the dynamics more complex. Those who lead today’s brands can no longer rely on once immutable truths or principles of leadership honored in times past. It is a new world. And as purchasing increasingly shifts from a physical experience to a virtual one and transaction-based interactions between brands and consumers shift to relationship-based interactions, new skills and sensibilities are needed. Leadership roles...
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...Duurzaam ondernemen Maatschappelijk verantwoord ondernemen (MVO) of duurzaam ondernemen is het expliciet richten van de bedrijfsactiviteiten op het bereiken van een duurzame samenleving. Dit betekent het gebalanceerd zorgdragen voor People, Planet en Profit, om maatschappelijke verwachtingen te overtreffen. Daarmee wordt blijvende waarde gecreëerd voor de onderneming. DHV adviseert bedrijven met het vertalen van dit brede concept naar hun bedrijfskarakteristieken, stakeholders en strategie. Daarnaast helpen we bedrijven bij daadwerkelijke implementatie, monitoring en rapportage van en over duurzaam ondernemen. De wijdverbreide toepassing van het mantra People, Planet, Profit is een duidelijke illustratie dat maatschappelijk verantwoord ondernemen (MVO) niet meer weg te denken is uit het bedrijfsleven. Sterker nog, de aandacht voor het thema is groter dan ooit tevoren. Aandacht voor mens en milieu is net zo belangrijk als winst en vormen hier zelfs steeds belangrijker voorwaarden voor. Het Certified Professional Program (CPP) Maatschappelijk verantwoord ondernemen is opgezet om geïnteresseerden zich te laten verdiepen in MVO, het MVO-veld èn MVO-implementatie (know-what, know-why, know-where, know-who en know-how). Het programma is in samenwerking met MVO Nederland, het nationale MVO-kenniscentrum, opgesteld en wordt ook in samenwerking met MVO Nederland verzorgd. What's in a name? Duurzaam of maatschappelijk verantwoord ondernemen. Duurzaam ondernemen heeft feitelijk een...
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...Obesity is an epidemic occurring predominantly in the western world. Obesity is an epidemic occurring predominantly in the western world. The phenomenon is closely associated with changing lifestyles and the consumption of fast food and soft drinks. However, the fast-food companies and the Coca Cola company are major contributors to obesity research. Discuss the different ethical positions that various stakeholders are taking in the use of corporate funds for research into obesity This report will first discuss the major stakeholder fast food and Soft Drink Corporation ethical positions in making decision in funding researcher into obesity, Business main motive is to earn profit, most of the businesses are mainly profit motivated, they only care about the income they can earn to sustain and grow, company follow ethical learning and growth, it cares only about itself. Soft drink and fast food has the same motivation of earning profit for which they produces the product that are on major demands or create the demand by making advertisement and other promotional activities to attract people towards their product. To have a successful business support of all stakeholders are required. Funding research for the research is one of the strategies of company to support that. Funding helps in building image in public, which help in generating goodwill for the company at the same time it helps the researcher. A Typology of Stakeholder Attributes: Legitimacy, Power, Urgency ...
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...HCM City Chapter AMCHAM Scholarship Directory 10 10 Anniversary AmCham Scholarship 2001 - 2010 th th Anniversary 2001 - 2010 We dedicate this directory to our Advisors, Sponsors, Scholars, and anyone else who has helped us along the way. Thank you. AmCham Scholarship Management Team December 11, 2010 Table of contents Directory Introduction 10 Anniversary Message 10-year AmCham Scholarship Photos AmCham Scholar Alumni Information AmCham Scholarship Management Team Special Thanks to Sponsors AmCham Scholarship Review Interview with Nguyen Ngoc Ha and Le Tran Anh Dung (AmCham Scholars 2009) Facts and Figures AmCham Scholar Alumni Activities AmCham Scholars Profiles Index th Directory Introduction 02 AmCham Scholarship Directory - 10th Anniversary HERB COCHRAN Executive Director AmCham Vietnam, Ho Chi Minh City Chapter Mr. Cochran has lived in Vietnam for about 10 years, in various cities such as Can Tho, Hanoi, and now Ho Chi Minh City. Previously, Mr. Cochran worked for the US State Department, US Commerce Department, and US Embassy in Japan and Thailand. “I would like to see AmCham Scholarship expand to other cities such as Can Tho, Da Nang and Da Lat.” AmCham Scholarship started out as an idea for community development. From there, we created a selective program to find the most outstanding Vietnamese students. Through this process, we hoped to find the best employees for AmCham companies. We thought this investment would generate...
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...Procter & Gamble: A Case Study Analysis Abstract Procter & Gamble is a consumer-goods company that began in 1837 and has grown to be a leader of its industry. It has over 800 brands worldwide, 25 of which generate more than 1 billion dollars in sales, including Tide, Downy, Always, Oral B, Crest, Gillette, Febreze, Swiffer, and Duracell. However, in the last 10 years, P&G has experienced a loss of sales. Through an analysis of the company and its history, its visions and goals, a SWOT analysis, and the Porter’s Five Forces Model, the problems Procter & Gamble face will be identified, discussed, and possible solutions and recommendations will be given. Keywords: Procter & Gamble, brands, analysis, consumer-goods Procter & Gamble: A Case Study Analysis Procter & Gamble is a company that specializes in consumer products for households, such as cleaning supplies, hygienic products, and cosmetics. The company has more than 25 recognizable brands that “each generate more than $1 billion in sales”, including Pampers, Downy, Olay, Crest, Febreze, Tide, Braun, Duracell, and Pantene, making P&G one of the most well-known consumer products companies in the world. It has also recently acquired brands such as Gillette, Wella, and Clairol. Although P&G is one of the most recognized enterprises in the world, for the past 6 years, the company has been struggling to keep sales up and increase growth. Through an analysis of the company, these...
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...PART I: Overview of the Corporation: The year 2012 marks Target’s 50th anniversary. In the years since the department store evolved, Target has “watched our innovations lead to retail revolutions, and our team, guests and partners build better communities where we live and work” (1). With a mission to “make Target the preferred shopping destination for our guests by delivering outstanding value, continuous innovation and exceptional guest experience,” (1) Target has become known as an upscale retail store that does in deed offer trendy, high quality merchandise at discount prices. They place a lot of focus on their brand promise, “Expect More, Pay Less,” in order to ensure customer satisfaction. “Expect more of everything. More great design, more choices and more designer-created items that you won’t find anywhere else. And pay less. Its as simple as that” (1). Target Corporation is guided by their commitment to great value, the community, diversity and the environment and this is held very close to their heart. In keeping with their “Expect More, Pay Less” promise, Target distinguishes itself from competitors by offering affordable yet upscale products. History: Target Corporations, formally known as the Dayton Corporation, was founded in 1902 by George Dayton. At the time of formation, the store was known for “Dependable merchandise, fair business practices and a generous spirit of giving” (1). Dayton had recognized opportunities for growth in this market and took...
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