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Slippery Rock

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Submitted By mcc6752
Words 707
Pages 3
Lacey McCuean
MKRT 330 9-950
September 12, 2014
Trap Ease America 1. Has Martha identified the best target market for Trap ease? What other market segment might the firm target? a. Martha particularly target women, because she feels that women do not like to clean the mess or have the risks of traditional mouse traps. I feel this is a good place to start but there are many improvements Martha needs to make. For example she should have put women in different groups (i.e. ones who stay home, ones who work, single women etc.). Women who stay at home is shrinking as they are becoming independent professionals. So by targeting women who stay home she is in fact targeting a shrinking market. b. There are many market segments that Martha missed when looking at target markets. Some market segments she missed are markets like, families in a larger sense, animal lovers or even environmentalists. I read that the Trap- Ease mouse trap is re-suable which makes it very environmentally friendly. The animal lovers would greatly love the trap because it does not require poisoning the mouse or snapping closed on another animals paw. This would also be very great for families’ because mothers and father would be happier to get poisons out of the house and also eliminate the possibility of their child snapping a finger or toe in the trap. 2. How has the company positioned the Trap Ease for the chosen target market? Could it position the product in other ways? c. While reading over the case study it seemed that the Trap- Ease trap was positioned in the market to come off as a very well-engineered and new technology product. For example it won many awards from the many trade shows Martha attended as well as from top name magazines. I think that if Martha was able to connect the needs and wants of her consumers to the features of the trap she would have

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