...them. These people must also be enthusiastic, disciplined, respectful, and have integrity. The Smart Cars mission is reflected in the marketing strategy by many things. They are marketing a product that is superior to its competitors and very innovative. They also market their cars globally. The smart car delivers value to consumers by offering many different models and sizes of the car; and it has good gas mileage, 33 mpg city and 41 mpg highway. The strengths of the Smart Car are good gas mileage, low CO2 emissions, and they are cost efficient. The weaknesses of the smart car are its slow, it can only fit two people, and it requires premium fuel. The opportunities of the smart car are it already has a 100% electric car and can produce more, as gas prices rise people will be looking for more fuel efficient vehicles or alternative fuel vehicles and Smart provides them both, and they are looking to create even more innovative technology for the Smart car. The threats of the smart car are increasing competition, many similar cars with more room inside, and many other cars with better safety designs. The Smart Car has many competitors including the Nissan Leaf. The Smart car also has an all-electric vehicle on the market. They both get about 100 miles per charge. The Smart car is positioned more to be for commuters and business, while the Nissan Leaf seems to be more of a family car. Another...
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...Smart Car I would first like to start by identifying and discussing the types of decision processes a consumer goes through when purchasing this type of product. The first decision for any consumer is establishing the want or need for the product, in this case a Smart car. This I believe is fairly easy as it is a new product streaming on to the market, there is nothing else quite like it on the market and very few people will initially have them in the United States. So, this covers the need for recognition. Secondly, a producer, in this case Daimler-Benz must create a good marketing mix for the product that they are introducing into a new market. Daimler-Benz did through simple research here in America consumers want to feel they get a product that is worth what they pay. Consumers also like the aspect of something new that is different or flashy. Daimler-Benz did this through offering a vehicle that is very compact, offers great gas mileage, seats two, environmental friendly, allows the consumer to change the vehicles looks and is offered at a very good price tag. With all of these great aspects who wouldn’t want a Smart car. Now Daimler-Benz needs to afford consumers in the new market with the information needed to move consumers on in the decision process. They decided to enter the market here in the United States primarily in metropolitan areas not through a large advertising campaign but through the use of the grapevine in limited areas offering a small initial...
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...Student name: ________________________________ Student ID _______________________ York University Faculty of Liberal Arts and Professional Studies School of Administrative Studies AP/ADMS 4250 Marketing Strategy, Fall 2013 Instructor: A. Rusetski, Ph.D. EXAM 1: Case AP/ADMS 4250 Marketing Strategy Exam 1 Page 1 of 7 FIAT RETURNS TO CANADA1 A.RUSETSKI, PH.D F IGURE 1: A 2011 FIAT 500 On March 18, 2011 two hundred strange looking tiny cars lined up on the streets around the Quebec Business Centre. FIAT, a major European car manufacturer, was celebrating its return to Canada after 28 years of absence. This comeback became possible thanks to a partnership with one of the Detroit Big Three car manufacturers – Chrysler. From Montreal, columns of FIAT 500 cars paraded to designated Chrysler dealerships where FIAT opened its “FIAT Studios”. A number of important and at times sad developments led to this celebratory moment. Once a powerful player in the North American market, in early 2000s Chrysler Corporation was struggling with declining demand and decreasing market share. In 1998 the company “merged” with German Daimler Benz to form DaimlerChrysler AG. In fact, the German automotive giant took ownership of Chrysler, but after nine years the new owner acknowledged that the “marriage” was not successful and it could not improve Chrysler’s financial ...
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...lack the necessary transformational intelligence that is based on constant teaching and learning and the required power of empathy, which bring an increase level of sensitivity to signals changing. The main idea here is to identify change and its associated opportunities in order to become the competitive one and the only one. I am very much agreeing with change and how one can change the rules and not compete head-on. We have to take a look at case by case models of change and understand the quantifiable rate of production. Let’s take for example: the smart car or electric car. If we all agree, it makes sense for the environment to accept a smaller “smart car”, and we achieve 100% adoption as consumers, what happens to the tracking industry and the delivery of our consumptive goods? Are we now willing to transport goods because we have to transport them into smaller containers with less power? Can you imagine a smart car next to a diesel 18 wheeler? Are we willing to sacrifice the safety of our families for the cost of the maintenance of the environment? People are fundamentally selfish and will not voluntarily create a sea change unless they are forced to do so or unless there is no choice. Companies can identify the need to change with the associated opportunities to become the only competition but without government intervention to drive the change at a local global effort, the results are depressing. Blue Ocean is a fantastic way to look at familiar environments in...
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...CASE STUDY 3 CASE 10-2 The Smart Car by B. Renea Kosino 1. What is Smart’s competitive advantage? Its brand image? The Smart Car, made by DaimlerChrysler, offers a cost focus and focused differentiation. It brand image is very narrowly focused. Smart appeals to single people (or families with no children), who primarily do city driving and want a no frills automobile that is economical and eco-friendly. Some advantages that Smart brings to the table are as follows. First, the vehicle has an exceptional look that appeal to those who want to be unique. Next, this very small, but roomy vehicle makes city driving and tight parking easier. Subsequently, crash testing and safety experts consider Smart as an extremely safe vehicle. Moreover, its models are very fuel efficient at 35 mpg on average. In addition, this automobile’s low exhaust emissions earned an Ultra Low Emission Vehicle (ULEV) classification. These condition were essential in Smart being one of five automakers to receive Greenopia USA’s highest environmental rating (see attach1). Finally, the vehicle is very economical with the most basic vehicle starting at $12,000. 2. Assess the U.S. market potential for the Smart. Do you think the car will be a success? Why or why not? Smart Car is economical, unique, and eco-friendly. Generation Y (Gen Y) is a target market, which should be pursued because Gen Y’s, those born from 1977 to 1994 (1980-1995, depending on who you ask), is demographically...
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...Chapter 8: Use What You’ve Learned 1. Have you seen the new Smart car? If you have, you are probably part of the buzz that has been heard recently about this new concept car that has made it to the streets. The car seats two, is available in three different models, and costs between about $12,500 and $17,000. The most significant fact about the Smart car is that it gets about forty-five miles per gallon. That fact alone has become central to Smart car’s initial introduction to the driving public. Has “small” finally become better than “large, extralarge, and supersize”? The manufacturer of the Smart car is betting on it. Investigate the Smart car. Once this is done, construct a SWOT (strengths, weaknesses, opportunities, and threats) analysis for the Smart car. Evaluate the car’s likelihood of success. Strengths: The Smart car has many • Economically priced, beginning at just $12,500 • Small enough to park anywhere • Up to 45 mpg- good for the environment and your wallet • Customizable • 2. Is there a Chick-fil-A in your neighborhood? If there is, you’ve probably eaten at one of the fastest-growing food franchises in the southern United States (seehttp://www.chickfila.com). Chick-fil-A has a unique approach to running their business. Using the company’s Web site and search engines, your task is to investigate the Chick-fil-A organization in order to conduct a situation analysis. During your investigation be sure to comment on the perceived competitive situation...
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...Explain your rationale. · From the e-Activity, asses the barriers to entry you foresee as the Smart for two EV expands into foreign markets to determine which will be the most difficult to overcome. Support your answer with examples or evidence. The cultural and social differences are factors that should be taken into consideration when deaing with issues of trade. Social and cultural differences brings the aspect of trade on a more personal level. Cultures are constantly changing and evolveing but few things stay the same such as lanuage, religion, and values. For a company to stay economically ahead of the curb they need to make sure that thier employees are familiar with international cultures. Empolyees will not only need to understand the culture but they will also need to be able to communicate in order to do business buiness internationally. The rules are duffult and there to protect, and it is the businesses responsiblity to have the proper people in place to understand how these rules affect thier business and the cultures they will be conductiong business. Barriers to entry for theSmart for two EV as it expands into different markets is the economic baarrier the product will face. The product has a lot of great features and well dsigned, however the price of an electric car versus a vechile that runs on gas is much more expensive. The frist model of the smart car did not result in high market sales. For example the US economy today is very unstable and with more...
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...Executive Summary The Smart car has been around for over 10 years; it is currently being manufactured by Mercedes-Benz. The car is incredibly small; the two-person model is only 2.5 meters long from front to back (half a meter shorter than a Mini Cooper). The doors make up three quarters of the car's length. It's almost as wide as it is tall. The Smart car is obviously very easy to park. The plastic body panels on the car are replaceable. You can change them after an accident, or whenever you want, even with a different colour. The seats apparently are quite comfortable, with sufficient legroom, and headroom is adequate for most passengers thanks to the car's tall stance. Assessment and Diagnosis In the late 1980s, SMH (makers of the Swatch brand of watches) CEO Nicolas Hayek began developing an idea for a new car using the same type of manufacturing strategies and personalization features used to popularize Swatch watches. He believed that the automotive industry had ignored a sector of potential customers who wanted a small and stylish city car. This idea soon became known as the "Swatchmobile". Hayek's private company Hayek Engineering AG began designing the new car for SMH, with seating for two and a hybrid drive train. Analysis of Change Strategy: Nicolas Hayek, the CEO used a transformational Change strategy which involves radically rethinking and redesigning a major business process with the objective of achieving large-scale improvements in overall business...
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...My dream car When most people think about their dream car, they fantasize and dream cars such as a Lamborghini, Bugatti, Maybach Exelero, Porsche, Lykan Hypersport, Ferrari, Mercedes Benz, Aston Martin One-77, etc. However, some people like to keep it simple. I am one of those people. I do not dream about over the line expensive cars, I dream about a car that fits both my current and future needs as well as what’s best for the planet. My dream car is a Smart fortwo Brabus. This is my dream car because for eight reasons. Those reasons include style, high gas mileage, maneuvers well, the comfortable feeling, easy to clean, I don't have to take someone who I don't want in my car, the storage compartment in the back and technology. I have a car which is named Chevrolet Geo-Metro which was introduced in 1992. It is not a car many teens who be happy to say they own. I have seen many different cars but this car is something different. This car has an engine of 3-Cyl, 1.0 Liter with the 55-79 horsepower and 58-75 lb. of torque. This Geo-Metro has some smooth features in it such as the hard roof, seatbelts that are connected to the windows and its unique shape which gives an edgy look. In addition, the Chevrolet Geo-Metro has manual gears in it. It can catch the speed of 55 mph in a matter of seconds. The fastest car ever right? I know that maybe slow to others. But nowadays there are faster and bigger cars than the Geo-Metro. I have a dream of having a Smart fortwo Brabus...
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...about her. If those people that comment mean things talking about her where not just a profile and was someone face to face we usually wouldn't say things like that. Also in the Vanderbilt’s essay he talks about the road rage and the different types of communication while driving. Many people while driving get very upset with other drivers if they need to be somewhere quickly, or even if the person is driving slower then they want to drive, which cause the person that is behind the person that is going slow to speed up and cut them off. I have seen a lot of incidents where people cut someone off and they want to get pay back on they so they try to cut them off back, then it turns into an accident. Citizens do not understand how dangerous cars and truck are when we are behind the wheel, they can hurt someone very badly plus even kill them. We as people need to understand that our ethical compilations need to help us from being cyborgs, to understand that we have to live our own life without having to use all the new technology. People today are totally cyborgs we use technology in everything we do. We hardly do this that does not consist of new technology advancements. Whenever, people have questions that we need to find answers for we go on our phones or computers to google the answer. New technology has made greater openness possible, but has this...
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...i.e. bionics and smart devices, there are a wide range of vulnerabilities and malicious maneuvering rising up against them. The future of these emerging technologies brings with them a complex set of security issues and policy concerns, which need to be precisely balanced in order to protect national interest and personal and private security. As theses technologies are developed and made practical for effective use by the U.S. military and private use, policy development and governance must keep pace. Keywords: Cybersecurity, IT Governance, Cybersecurity Innovations, Emerging Technologies, Bionics, Smart Technologies Introduction Most electronic technologies depend on a wide range of information technologies, Wi-Fi and many cases the Internet to relay critical data. Devices built with information technologies, requires remote validation or operation and is based on security protocol to protect them are vulnerable to manipulation and compromise attacks. Is the level of built in securities going to be enough to secure the trust between human users and machines, protect against rogue insider threats and nation-state conflicts worldwide? Will there be enough protection to ensure there is no lost in privacy? Since the 1970’s much work has been done by private industry and government, which has led to some key industrial and medical transformations. Or what is being call smart technology today. Smart technologies have...
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...Abstract— Cities need to become smarter by becoming more sustainable, more efficient and more livable. Information technology is helpful in making the city smarter. Smart cities are based on eight pillars comprises of buildings, energy, water, recycling, healthcare, mobility, services and finance. This paper focuses mainly on energy, environment and infrastructure which include all the eight pillars. The key drivers in smart city in terms of energies are maintaining grids reliability and stability, improving energy efficiency across the value chain, integrating intermittent CO2 free energy and intelligent energy storage. Smart infrastructure in smart cities are sensor networks, digital management of water and waste management, resources awareness,...
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...ELECTRICAL & COMPUTER FACULTY OF ENGINEERING VACATION INTERNSHIP REPORT Name of Student: ____Hou Liwen ___ Matric No. _A0105595B __ Course/Year/Training Period: ___Electrical Engineering/2014/12/5-1/8 Student’s Email Address: __A0105595@NUS.EDU.SG Name of Mentor: __Chen Zhi Ning_____ Name of Company: __Surbana Technologies Pte Ltd _____ ______ 1 Vacation Internship Report 2 AT Surbana Technologies Pte. Ltd. Reporting Period: 23/06/2014-01/08/2014 Submitted by: Hou Liwen A0105595B Dept/Year of Studies Department of Electrical and Computer Engineering The National University of Singapore 2014 2 TABLE OF CONTENTS Page ACKNOWLEDGMENTS I INTRODUCTION II THE TRAINING ASSIGNMENTS III CONCLUSION Student Feedback form Student Log Sheet VIP Report Clearance Form 4 5 6 23 24 26 27 3 ACKNOWLEDGMENTS The vacation internship program is a golden opportunity for learning and self-development. I consider myself very lucky and honored to have such a wonderful opportunity to be an intern at Surbana Technologies Pte. Ltd and have so many helpful knowledgeable people lead me through in completion of my internship program. I wish to express my indebted gratitude and special thanks to Mr Louis Tay who in spite of being extraordinarily busy with his duties, took time out to hear, guide and keep me on the correct path and allowing me to carry out my internship at his esteemed organization. I do not know where I would be without him. I also...
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...Haris A. Raja Industry Analysis BA 01 Smart Grid Industry Introduction Current electrical grid was conceived more than a hundred years ago. With rising and ever changing energy demands of the 21st century, existing grids are under pressure to deliver efficient, reliable and sustainable supply of electricity. 21st century demand for electricity is driving the evolution of smart grid technologies. The smart grid is a “developing network of new technologies, equipment, and controls working together” to deliver electricity efficiently and reliably. (www.smartgird.gov) Its been called “electricity with a brain,” or “the energy Internet.” (www.nist.gov) Some key benefits associated with smart grids are as follows: • Efficient power transmission • Faster recovery from power disruptions or failures • Better integration with other power generation systems (e:g. renewable energy) Driving Forces and Trends Capacity- growing demand According to International Energy Agency, $6 trillion investments will be needed to satisfy the global demand between now and 20301. Boston Consulting Group predicts that by 2020 there will be 40 million electric cars in the US. This mean that a robust infrastructure is needed to charge potentially millions of batteries. This will clearly put higher demand on the electrical systems. (www.abb.com) Reliability- Reliable operation According to the US Department of Energy power outages and interruptions in the US electrical supply cost $150 billion...
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...Smart Grid: It’s a network that is linked with digital communication to detect and react to changes in usage to provide electricity is called smart grid. This modern technology made efficiency, reliability sustainability of the production and the distribution of electricity a lot easier. Electric utilities have found themselves making three classes of transformation: improvement of infrastructure, called the strong grid in China; addition of the digital layer, which is the main priority of smart grid; and business process of modernization that has been going on in the modernization of the electric grid, the substation and the distribution automation now included in the general concept of the smart grid, but it is evolving as well. The demand...
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