INTRODUCTION 1.0 Background of the company
MH Mohd represents the brand products that are familiar with the user of Kelantan in chilli sauce, ketchup and soy sauce since the late 80s until now. MH Mohd is stands for the name of a family member. A company's success is closely related to harmony and family support. Those are causes why MH invented name and logo elements and Islam Kelantan (purity). MH Mohd Industries Sdn Bhd is owned by Bumiputera Company that is located at Lot 2964 Kampung Paloh, 16250 Wakaf Bharu, Tumpat, Kelantan. The company was established on 20 January 1986 by Mr Muhammad Bin Yusuff and assisted by his wife, Mrs Hazizah Bt Hamat that comes from Kelantan. They have start their small scale of the business and very active at home at that time.
In the early stage of the business, Mr Muhamad has received guidance from MARDI about how to produce their product and he is very active making their own ingredients. At this stage, they only focused on the production of chilli sauce and tomato sauce in which these products are sold on a small scale without any label to the bottle. The production and sales this time only happen at night market and around their place.
After their business are well established and get some profit, Mr Muhamad have further his business and strengthen the brand MH Mohd with set up a factory in the strategic place and applied for a loan from the bank. At the beginning of the establishment of the factory, there only some product have been sold which are chilli sauce, tomato sauce and ketchup, then when the company are growing they introduced new product namely oyster sauce, dip, homemade vinegar, fruit dipping sauce and others. It also produces products under the brand `FATINA`.

2.0 Vision
MH Mohd`s Vision
`A Nation`s Choice`
To become successful bumiputera product in producing soy sauce and can cook from home will give you happiness with tagline `Your source for sauce`.

Mission
MH Mohd`s Mission
In an organization, the goal of the company is important to achieve needs and wants their customer. There are several missions that company have: 1. To lead, train, develop and nurture the dedication and commitment of all employees in order to work as a family. 2. Producing high quality products with guaranteed quality control. 3. Provide quality products to consumers. 4. Equip yourself facing challenges and compete by making discoveries and new ideas in line with current technology.

Objectives

MH Mohd`s Objectives
MH Mohd`s want to produce a quality of the product with moderate pricing that customers are affordable and enjoying when using their product.

MH Mohd Industries has operated in 1986 introduced by En. Muhammad bin Yusuff. A lot of internal and external factor that contributed to the organization that need to be analyse to ensure that their performances can be sustain in the industries. External audit is done to be purpose of develop a finite list of opportunities that could benefit a firm and threats that should be avoided. While, after external audit has be done, then proceed with internal audit. All the company has strength and weakness to develop their organization become more successful. No company has equally their strong and weakness. MH Mohd has consists of Malaysian entrepreneur that comes with new strategy to become more well-known.
In order to perform both external and internal audit, both the key external and internal factor should be identified. 1) Internal Factor Evaluation 2) External factor Evaluation

3.0 Internal Factor Evaluation Matrix Key Internal Factors | Weight | Ratings | Weighted score | Strengths | | | 1. Have well known around Kelantan market | 0.05 | 4 | 0.20 | 2. Produce diversification of product include sauce, ketchup and vinegar | 0.09 | 3 | 0.27 | 3. Have an efficient management team | 0.07 | 3 | 0.21 | 4. Employee consist with muslim and practices muslim life | 0.10 | 3 | 0.30 | 5. Have the strength of its own brand `MH Mohd` and `Fatina` | 0.15 | 3 | 0.45 | 6. The variety of the tasty with sauce and ketchup | 0.03 | 3 | 0.09 | 7. Have reached their market in the retail outlet | 0.17 | 4 | 0.68 | Weakness | | | | 1. Has low productivity of the machines | 0.08 | 1 | 0.08 | 2. Low management | 0.11 | 2 | 0.22 | 3. People prefer product that easy to find | 0.15 | 2 | 0.30 | Total | 1.00 | | 2.80 |

The internal factor evaluation (IFE) is the strategy formulation tool summarizes and evaluates the major strengths and weaknesses of the company and also provides basic for identifying and evaluating relationship among this industry. The internal audit for this company related with gathering information about the company management, marketing, finance and accounting, production and operation and others.
The first function for internal factor is management. MH Mohd proved the company have preparing their future planning with creating new product that can achieve the objectives. The company also organizing their structure of task and build relationship with diversification of department that control the company management.
The second factor is marketing. Marketing are the important department that evaluate the customer needs and wants. MH Mohd has distributed their department through selling products and services that enable them to do more promotion strategy by attract new and loyal customers. They also have their own branding in the Kelantan state. What they need to improve is marketing strategy based on promotion by new packaging and more advertisement. Although MH Mohd products have reached market at TESCO, MYDIN and CARREFOUR Supermarket, they still need to attract customers by promotion. The pricing are affordable to buy and all customers even rich or poor can taste the product. The retail outlets also give the advantages to the company while they support the product of sauce and ketchup because some restaurants are using their product as meals. Then, it will get benefit for the company to maintain their sales.
Then, next factor is production and operations. The machinery of the company is out-dated and need to be improving. This is why the company have decreased their sales and slower produce the stock. The processing of the product is good with facility layout and process flow from raw material until finished product.

4.0 External Factor Evaluation Matrix Key External Factors | Weight | Rating | Weighted score | Opportunities | 1. Can be growing their market around the Malaysia | 0.31 | 3 | 0.93 | 2. People are demand for large product range | 0.08 | 2 | 0.16 | 3. More technology advance that will create more product | 0.10 | 3 | 0.30 | 4. High quality of product and promotional strategy | 0.09 | 3 | 0.27 | 5. Unemployment rate decrease in area Tumpat | 0.05 | 2 | 0.10 | Threats | | | | 1. More industries with the same competitors like Tamin and Jalen | 0.12 | 4 | 0.48 | 2. Price of raw material increase | 0.06 | 3 | 0.18 | 3. Trend that consumer demand more product that are well known | 0.05 | 2 | 0.10 | 4. Needed more product to restock | 0.07 | 3 | 0.21 | 5. There are increasing in distribution cost | 0.07 | 2 | 0.14 | Total | 1.00 | | 2.87 |

The external factor evaluation (EFE) matrix allows strategies to summarize and evaluate economic, social, cultural, demographic, environmental, political, government, legal, technological and others.
The first factor is competitive advantages that advocate that external factors are more important than internal factors in the industry. For MH Mohd Industries, the performances are compete with others company with the same industries such as barriers to market entry and product differentiation.
The second factor that gives effect to the company is economic factor. Economic factor gives direct impact to the MH Mohd`s company because of the contribution of profit. The reduce number of unemployment gives benefit to this company to expand more in the production. Next, the major impact are social, cultural and demographic include product, services, market and customers. More customers demand several of products that enable them to choose. MH Mohd gives their customers right to choose based on their tasty. For example, the variety of the sauce product which are chilli sauce and tomato sauce

5.0 Conclusion
MH Mohd Industries Sdn Bhd is belong to 100% muslim. It has been established more than 10 years in producing sauce product. The products are clean and halal so that its produce more demands for the customer in Malaysia. The prices are reasonable and affordable for customers to use as their daily life. It is because the product can reach by the poor or rich customers. The Kelantanese are familiar with this product and can sustain longer in the market with others competitors. Also, their product can reach market at retail outlets, Mydin, Tesco and Carrefour Supermarket. Their product becomes more popular because some restaurants use their sauce and ketchup as their meals. Although, MH Mohd`s company have others competitors with the same product but they have loyal customers that use their brand.

References

(n.d.). Retrieved from MH MOHD INDUSTIRES SDN BHD: http://www.mhmohd.com

R.David, F. (2015). Strategic Management. England : Pearson Education Limited.

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