...Individual Skills Case Analysis Memo: LEVIS Strauss & Co., Global Sourcing By Yen-Ru (Angelina) Chen LEVIS Strauss & Co., is torn between two solutions: engage in the China market, or withdraw from the China market. The article outlines the benefits of working in the China market along with the challenges the company will be facing. If LS&CO. chooses to engage with China, it will be facing several challenges that may eventually go against their company value and company policy. There are unethical labor such as child labor and forced labor. Forced labor or prison labor is prohibited under Hawley-Smoot Tariff Act of 1930, this will become a problem to think about if LS&CO. were to cooperate with Chinese contractors. Although China has a big population, the buying power is not evenly distributed in the regions; however China is growing and it is still a big market with a good geological location. China is a big market and a growing economy with high population and future potential. Although it is unstable and we are not able to predict if China will fall, they also said the same thing about Japan back in 1950. In other words, this is definitely a risk that every company is taking. If LS&CO. don’t take this risk, they will be missing a huge opportunity and furthermore they may even fall behind in the market position when China eventually grows. Brand awareness in China is important and is definitely something LS&CO. should work on as it will get...
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