...1. J.M. Smucker's corporate strategy is to grow its existing brands, introduce new products, and make strategic acquisitions. These three goals are focused on the North American market. Across its brands, Smucker’s aims to be the number one product in every product line in which they compete. The company expanded beyond jams, and jellies to protect it from becoming an acquisition of a larger firm. By expanding, Smucker’s has made itself less likely to necessitate selling off the brand by increasing both cash flow and size. The company has been very successful so far in expanding purchasing number one brands and increasing both revenues and profits by large margins along with an increase in stock price. Smucker’s decision to expand the business has been a successful one. 2. Smucker’s list of acquisitions and brands reads off like an all-star team, Pillsbury, Smucker’s, Jif, Folgers, Dunkin Donuts, Hungry Jack, Crisco… Smucker’s has been careful to purchase only well established and successful brands and focused on leading brand names. The company decided it is better to acquire already established brands than to build a new brand from scratch. Smucker’s brands are positioned as the leading brands in many of the processed foods segments in which they compete. Folgers is the leading coffee (with Dunkin Donuts on its heels), Crisco is the leading cooking oil, Smucker’s leads in fruit spreads, Knudsen leads in health and natural beverages, and Jif leads in peanut...
Words: 750 - Pages: 3
...The J.M. Smucker Company, More Than Jams and Jellies Cynthia Rice, Kristina Lochner, and Mary Renz University of Central Oklahoma April 4, 2011 Abstract The history of the J.M. Smucker Company is reviewed and demonstrates the evolution of the company. Business strategies and the importance of business intelligence systems are examined, concerning how the company conducts business. The company's growth processes resulting from acquisitions and brand awareness are reviewed. Innovative plans implemented continually within the company are mentioned. The importance of people is stressed throughout the company and in the public eye. The J.M. Smucker Company continues to hold fast to the same values that the company began with over one hundred years ago. The J.M. Smucker Company Although the J.M. Smucker Company (SJM) began by selling its apple cider, for many years now it has been well known for its jams and jellies. Today, however, the company has expanded into several other markets within the food industry. They have continued to grow through acquisitions and name brand awareness. The company has a strong vision and holds to its moral ideals and values throughout its business activities. Smucker's continually develops new product ideas to expand its peanut butter and jelly market. Additionally, the J.M. Smucker Company remains the leading producer of jam and jellies and is known for its quality products. History Jerome Monroe Smucker established the J...
Words: 5194 - Pages: 21
...Date:-05/25/2012 Abstract The J. M. Smucker Company is one of the most profitable and highly respected business organizations in the United States and even in the rest of the world. The success of the company can be understood by the skillful integration of core company beliefs as well as the ability to manage a complex organization. The company was able to maintain and manage a huge organization that includes Dunkin Donuts, Crisco and Folgers Coffee as some of the few brands under its control. This case study analysis has discussed about various aspects of its business and provided recommendations for its future success. Product Line and Strategic Fit J M Smucker is achieving growth through following three strategies. Which are, growing in the market share of its existing brand, introducing new products and making strategic acquisition to increase product line.(John E Gamble. Case Study 17. P-263) All these strategies resulted in multiple product lines for the company which are strategically fit. Smucker management had been very successful in blending the manufacturing operations of its acquisitions with the operations of its various business segments. (John E Gamble. Case Study 17. P-266) Peanut butter goes hand in hand with jams, cooking oil goes with baking mix, Folgers coffee is a good way to expand from breakfast table to workplace, and syrup and topping go well with pancakes to waffle mix. Value chain matchups which should give Smucker cost saving include Peanut butter...
Words: 1108 - Pages: 5
...J. M. Smuckers: Rules of Innovation Family-owned businesses are often thought to be small, store-front operations with little chance of growth. However, many of today’s nationally and internationally-recognized brands have their foundations as localized, family-run businesses. Few, however, can boast that they still maintain the same family leadership and have grown to become a Fortune 500 company like the J.M. Smuckers Company. From its inception in 1897 as a cider and apple butter purveyor to the international brand and licensor of multiple food products such as coffee, peanut butter, and baking mixes that it is today, Smuckers has always had a Smucker at its helm (Gunther, 2010). The culture of strong leadership instilled in the company early on has permitted them to exemplify Davila, Epstein and Shelton’s (2013) seven rules of innovation while sustaining and growing their company. This paper will outline how Smuckers has implemented innovations in line with these rules of innovation. Innovation in Line with Business Strategies Historically, Smuckers stuck with producing only fruit-related products (Gunther, 2010). This business strategy allowed them to grow and expand globally by purchasing similar companies (fruit and jelly brands) in other countries (Gunther, 2010). However, when sales began to stagnate, a new, more aggressive strategy was devised to focus outwardly on acquiring other brands that were of central focus in most supermarkets (Gunther, 2010). Over the...
Words: 1002 - Pages: 5
