...Purdue University Purdue e-Pubs Department of Computer Graphics Technology Degree Theses 1-1-2012 Department of Computer Graphics Technology Social Media Marketing in a Small Business: A Case Study Sarah Cox coxsl@purdue.edu Follow this and additional works at: http://docs.lib.purdue.edu/cgttheses Cox, Sarah, "Social Media Marketing in a Small Business: A Case Study" (2012). Department of Computer Graphics Technology Degree Theses. Paper 16. http://docs.lib.purdue.edu/cgttheses/16 This document has been made available through Purdue e-Pubs, a service of the Purdue University Libraries. Please contact epubs@purdue.edu for additional information. Graduate School ETD Form 9 (Revised 12/07) PURDUE UNIVERSITY GRADUATE SCHOOL Thesis/Dissertation Acceptance This is to certify that the thesis/dissertation prepared By Sarah Lynne Cox Entitled Social Media Marketing in a Small Business: A Case Study Master of Science For the degree of Is approved by the final examining committee: Mihaela Vorvoreanu Chair Jonathon Day Judith A. Birchman To the best of my knowledge and as understood by the student in the Research Integrity and Copyright Disclaimer (Graduate School Form 20), this thesis/dissertation adheres to the provisions of Purdue University’s “Policy on Integrity in Research” and the use of copyrighted material. Mihaela Vorvoreanu Approved by Major Professor(s): ____________________________________ ____________________________________ Approved...
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...ENTREPRENEURS 7/09/2015 @ 9:11AM 16,784 views How To Quickly Master Social Media Marketing For Small Business Follow Comments According to a new study, one in six marriages that began in the last three years has resulted from an interaction that started online. At the same time,Nielsen also reports that four out of every five corporations in America are now leveraging social media to help expand their client base and build relationships with customers. It’s no secret that social media is here to stay and that its stake in the success or failure of a business is growing larger everyday. If you’re looking to ramp up your own presence and quickly master the art of social media marketing for business, follow these tips: Learn Management Software There’s an almost limitless supply of social media management apps and tools out there to choose from. Hootsuite and Buffer are good beginner apps that cover the vast majority of social accounts and are easy to navigate, while tools like Narrow.io and Twibble serve more specific functions. The right combination of tools will vary based on your organization’s needs and objectives. Once you choose a social media management software program, take the time to really learn the ins and outs of it. Most people simply use these tools to schedule posts and glance at their feeds, but new features and updates are being added every day that go far beyond the basic functions. If you want to master social media marketing, you’ll want to use these to their fullest...
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...Research Proposal: Exploring the challenges that social media such as LinkedIn, Facebook and Twitter bring to entrepreneurs/small businesses MICHAEL GOITOM 2924686 London Southbank University 1. Introduction 2. Theoretical Framework/Literature review 3. Methodology & Timescale 4. References 5. Bibliography 1. INTRODUCTION The primary purpose of this research is to examine the challenges that social vehicles such as Linked In, Facebook and Twitter bring to small businesses’. Social networks such as LinkedIn, Facebook, and YouTube etc. have made a significant impact on how todays Internet users communicate, search for and share data, this research aim to look at the disadvantages that come along with one of by far the most bewildering and comprehensive enhancement of information technology that has been witnessed in the past decade. A study done in October 2012 by online-Marketing firm Vertical Response showed many small business owners have jumped onto the bandwagon whole hog. But appears many are buckling under the added social media marketing workload. Carol Tice (2012) In the present day everything is about Social Media, some industry gurus claim that if you do not participate in Facebook you are not part of the cyberspace anymore. Social Media allow firms to engage in timely and direct end-consumer contact at relatively low cost and higher levels of efficiency than can be achieved with more traditional...
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...International Business School Sourav Adhikari MBA 2015 | Fenway | Hult International Business School Abstract This paper reveals the different strategies the owners of small and medium scale industries use to increase the revenue and build and maintain relationships with consumers. The paper refers to the lessons learned from the Class lectures, guest lectures and the case studies. Abstract This paper reveals the different strategies the owners of small and medium scale industries use to increase the revenue and build and maintain relationships with consumers. The paper refers to the lessons learned from the Class lectures, guest lectures and the case studies. Reflection paper International Marketing | Professor Steven Hurley Reflection paper International Marketing | Professor Steven Hurley In the media driven world of today, small businesses have to understand Facebook, Twitter, and the strategies to use social media position their business for the right market segment. However, many small and medium businesses do not have a strategy for marketing using social media. Hence the question that came to my mind was “How does the small and medium businesses use social media to position themselves to maximize revenues?” Figure 1 Figure 1 Source: Int'l Mktg_1_Overview_2015-110314.ppt presented by Prof. Hurley Source: Int'l Mktg_1_Overview_2015-110314.ppt presented by Prof. Hurley The purpose of this reflection paper is to understand the use of social media by the owners...
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...Social media for Small business marketing Rui Jiao Managerial Applications of Information Technology – MIS535 DeVry University, Keller Graduate School of Management Social media for small business marketing Topic Social media has become an useful business tool in the past five years, it’s different from the traditional or industrial media. In this proposal will discuss how can the social media help the small business companies to enlarge the customer group, how to select the currently way to use the social media and what should be considered when small business use social media. The social media such as Facebook, Twitter, MySpace have worldwide uses,they provided awesome platform for everyone(include small business) to share the information of products or the experience in buying process. In conclusion, the reach will analysis why the social media as a strategy can help small business get competitive advantage. Problem Most of small business companies are face with lack of customers, but they don’t enough fund to against with big companies. Not to mention the expensive ad fee in TV, newspapers and magazines. The Jumei company, it’s a new Chinese company which is a B2C e-commence website. The main customers is female, because this web sales cosmetic. Like almost small business, the company’s problem is lack of customers and don’t have enough fund to against with big companies...
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...Small Businesses and the Use of Social Media Networking Rasheeda Saboor Managerial Applications of Information Technology – MIS535 DeVry University, Keller Graduate School of Management June 16, 2013 Abstract Social media has grown to be very significant to small businesses in the past few years. In this study, I will analyze how a small business currently uses social media, how the business can expand the use of social media and precautions small businesses should consider when utilizing social media. The business owner interviewed for this research study is a small restaurant owner. The conclusion of the research will include recommendations for why a small business may consider the utilization of social media as a strategy to gain or maintain competitive advantage. Brief Company Background Stonewall Fish, Wings & Things (SFWT) is a small take-out restaurant located in Atlanta, Georgia. The restaurant is owned and operated by Kariem Abdul. The restaurant has been operating for 10 months. The restaurant has 4 employees that are responsible for providing customer service and preparing orders. I have established that Stonewall Fish, Wings & Things has a need to get its name out to more locals in the area. This need is brought about by the limited use of technology and marketing by SFWT. I propose that the company begin to use social networking outlets that are available as well as setting up a website. I will provide SFWT with the many advantages...
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...Analysis of Instagram Usage by Small Investments in Tanzania in Promoting their businesses: A case study of Ayman's Investment MS STELLAH W. KANYARI A research proposal intended for submission in Partial Fulfillment of the Requirement for Degree of Bachelor of Arts in Mass Communication of Tumaini University - Dar es Salaam College DECEMBER 2017 CHAPTER ONE 1.0 Introduction This chapter presents the background of the study, statement of the problem, research objectives, research questions, significance the study and limitation of the study. 1.1 Background of the study Small businesses raise customer’s awareness and interest about their products or services through promoting them. The process of promotion...
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...TASK ONE SOCIAL MEDIA PLAN MODULE A102IAE - Social Networking for Business MODULE LEADER Simon Hill STUDENT NAME Zehan Li STUDENT ID NUMBER 5324 200 SUBMISSION DATE 2nd May 2014 WORD COUNT 1516 TABLE OF CONTENTS INTRODUCTION ............................................................................................. 3 MAINBODY ..................................................................................................... 4 DEFINITION OF SOCIAL MEDIA ................................................................. 4 FUNCTION OF SOCIAL MEDIA ................................................................... 4 TWITTER & FACEBOOK ............................................................................. 5 SOCIAL MEDIA FOR DIFFERENT BUSINESS CONTEXTS ....................... 6 CONCLUSION & RECOMMENDATIONS....................................................... 7 BIBLIOGRAPHY ............................................................................................. 8 STUDENT ID NUMBER: 5324 200 2 INTRODUCTION For many medium and small size enterprises, traditional methods of advertising are not an option due to the high costs. But now, as Web 2.0 technology has appeared, it can be used as a substitute for traditional advertising, and even more powerful. This essay begins by a brief definition of social media, and an explanation of differences between social media, social networking, E-commerce and Ecommunications. It will...
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...Power of Social Media in Business Makeba A. Smith Rasmussen College Author Note This research is being submitted on December 02, 2012, for Pamela Wren’s B371/GEB3110 Section 05 Research and Report Writing course. Power of Social Media in Business The topic I chose to conduct my research paper on is the impact or the power social media has on business. The reason I selected this topic is because social media has become very popular among people today. In addition, many businesses have incorporated the use of social media sites to publicize, communicate, advertise, and promote their companies. The use of social media in businesses have been met with many opposing forces, but the purpose of my paper will be to focus on all the positive impacts social media has in the business world. Should the power of social media in business be considered to have negative impact on companies? This is an important question to me because I use social media sites all the time. In my opinion the use of social media does not impact businesses negatively and as a result I intend on presenting a paper that will bring a positive light to those that oppose social media being used in business. In order to present my reasoning I will have to conduct research to obtain background information on businesses and the impact social media has on their productivity. I may also have to present information regarding the ways that businesses use social media to promote their companies. During the course...
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...Audiences with B2C (Business to Consumer) marketing decision makers as well as increase the awareness of the Custom Audience product and encourage B2C marketers to consider utilizing Custom Audiences at their company.The underlying value of Facebook’s Custom Audiences is that it allows marketers the ability to conduct ethical advertising using their own databases while maximizing ROI on their social media advertising budget. With many small to mid size companies, social media advertising was never a real option with very little reliable data to understand if the investments in Facebook’s advertising features capture the consumers and move them from the consideration phase to the buying phase. Businesses can reach their current consumers on a larger scale and understand them at a deeper level by being able to build consumer profiles to better market to them, and turn generating more exponential growth for the company. Researching the most beneficial Integrated Marketing Communication channels was critical for Ideasaurus’ plan to execute the a marketing plan for either a small to midmarket business. Ideasaurus’ IMC channels include direct mail, email campaigns, paid search, new content creation, personal sales, webinar/digital events, social media ads, product training and event sponsorship. Key Research Results By reaching out to primarily small and midsize businesses to conduct primary research through individual interviews regarding their social media marketing efforts, Ideasaurus...
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...Executive Summary Social media, online social networking service, has been existed for a long time. In that time, people use social media as an effective way to expand our social circle. People who use these sites form a social network, which provides a very strong and powerful way to connect, share interests, and keep in touch with others across the miles. However, as “the valuation of Facebook raised in a significant way, settling at figures in excess of $80 billion just after the company’s developer conference in September, 2011” (O'Dell, 2011). This valuation of the social media is only ranked second to Google’s. Even an obtuse CEO can realize the important impact on the business industry that social media will bring. Such a high valuation is not only because Facebook provides more than 600 million users a platform to communicate with each other, both in their leisure time and at work. Therefore, it is obvious to observe the social media’s economic impact. The economic impacts of the social media are increased work opportunities, decreased business cost, positive push in consumers’ purchasing behavior, increased opportunities for small businesses, and increased employees’ productivity. However, one thing should be noted that there may some different economic impacts in different countries because each country has their own cultures, economies, and business structures. Introduction of Social Media Social media, online social networking service, is among the most popular...
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...Table of contents Introduction 2 1.0 Pros of establishing a business presence in social media outlets 3 1.1Use company’s existing user base to exquisite new customers 3 1.2 Establish company’s global presence 3 1.3 Cost efficient 3 1.4 Helps to improve the company products and services 4 1.5 Increasing company revenue 5 2.0Cons of establishing a business presence in social media outlets 5 2.1Lack of control over your company’s marketing or advertising messages 5 2.2 Potential infringement issues of copyright or privacy 6 2.3 Difficulty to define and measure the return on investment and conversion rate 6 2.4 The amount of time use to maintain company presence in the social media. 7 2.5 The shortcoming to accurately time ads. 7 3.0 Discuss in what ways could social media possibly help jump-start a small company’s business in a competitive market? 8 4.0Evaluate how would you forecast the future of social media as an opportunity for business? 11 4.1Popularity of new social media feature like video message 11 4.2 Dominant of business to business (B2B) content marketing 12 4.3 New and improved social search 12 References 13 Introduction As stated and illustrate in the case study, an outstanding social media presence assist company in building business’s reputation, establishing trust between company and their customers, and most important to helps company gain profit most likely above average revenue in the speed of light. Businesses and companies...
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...Social Media and the Small Business IS535 Managerial Applications of Information Technology October 21, 2009 Social Media and the Small Business Abstract Social media has gained significant momentum as a business tool in the past five years. In the following study will analyze how selected small businesses currently use social media, how the businesses may expand the use of the social media medium and precautions small businesses should consider when utilizing social media. The business owners interviewed for the research study vary in their product and service offerings: personal training, music, systems consulting and a karaoke machine retailer. The conclusion of the research will include recommendations for how small businesses may consider the utilization of social media as a strategy to gain or maintain competitive advantage. Social Media and the Small Business Purpose of the Report Social media outlets such as Facebook, LinkedIn, MySpace and Twitter have widespread, worldwide popularity. According to Facebook's Press Room statistics, there are over 300 million Facebook active users worldwide, and more than six billion minutes are spent each day, by users, online (Facebook, 2009). The allure of social networking is tremendous, making it possible for people to connect globally, with ease and free of charge. Many small businesses utilize social media as a marketing tool because it costs...
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...2015: enter social media. It is rare today to engage in any type of commerce without seeing the use of social media. No matter how big or small a business, “Follow us on Facebook” is everywhere. The larger social media forums such as Facebook, Instagram and Twitter, even track your internet use based on search engines and provide advertisements specific to your most recent searches. It is inevitable to try to engage even in everyday life without seeing the importance and the power that social media has to reach a diverse group of people. With the growing use of social media it would be impossible to assume that this would not affect business: daily commerce now has different ways of advertising and able to hit different markets all together. As with anything, social media has the power to affect businesses in both a positive and negative manner, however the positive trends seem to be outweighing the negatives. Social media provides companies with a new highly effective form of communication. Both internal and external communication takes on new life, through quick and effective communication. It has never been easier to simply press as button and have confirmation that a message has been sent. In the past, letters, telephone calls and face to face interaction, took on the primary form of communication, but today even email is revived, when you can receive confirmation of when your message has been received and/or read. “For entrepreneurs, social media is already becoming...
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...Westray Contemporary Business – 508 May 30, 2013 Evaluate the reasons Social Media Marketing has become exceedingly popular among businesses of all sizes When social media first began, it was viewed primarily as a way for people to have fun online by communicating with one another about a diverse variety of topics, similar to a type of “online recreation” on a personal level. It didn’t take long for companies to realize the opportunities available for using social media for business. The participation in social media once it caught on has been tremendous, and it only seems to grow with each passing day. It was only natural for companies to want to harness some of that power to promote their products and/or services. Some of the benefits of social media for businesses are: • Social Media for the businesses offers increased exposure by implementing social media in your marketing plan will give your business increased exposure. This exposure, in return, will result in increased traffic and new email list members. It has an improved search engine, new network connections with other businesses, lead generation and improved sales. • Social media for businesses offer marketing strategy diversification. Social media marketing offers plenty of benefits on its own, but business owners find their results are even better when they combine it with other traditional advertising methods. In a well diverse strategy, a plan usually includes social media, email, trade...
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