...Analyzing Social Media Phenomenon Using Instrumentalism Raphael Dela Santa In this article, social media phenomenon will be defined using instrumentalism, meaning being able to conventionalize something and regard it as a tool or an instrument for some practical purpose, rather than in more absolute or ideal terms. Nowadays, technology has taken over the conventional ways of doing things, and making life easier. Technology being a product of social needs and vice versa brings forth what we call as social media namely Facebook, Twitter and the like. It enables you to be somewhat virtually present along with all of your friends and more likely socializing with them, through simple chat, video chat or just plainly looking and commenting on posts and pictures. As per webopedia, social media is a term used to describe a variety of Web-based platforms, applications and technologies that enable people to socially interact with one another online. People can create blogs and other UGCs or (user-generated content). As for its purpose, we all know that it makes life easier for different kinds of people. It is like having a cellular phone, an album and even a public diary all molded into one. Just like how machines are defined, and it being a technology where machines belong, it makes life easier, the greater and fun part of life that is. And as we go deeper and deeper into being a fully developed and technological society, social media offers more and more new features to let...
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...Advertising Strategy How social Medias and modern technology have affected today’s world? I) The 90’s, a new communication way is born (1990-2001) a) Internet and the firsts social medias (1990-1997) b) The expansion of the market (1997-2001) jlb II) Web 2.0: a new influence for social medias (2002-2010) a) The booming market b) A new kind of addiction III) Social media: a revolutionary marketing tool a) Companies and politics b) Conclusion I) The 90’s, a new communication way is born (1990-2001) a) Internet and the firsts social medias (1990-1997) If we are speaking about social Medias we must deal with the enhancement of technologies. Effectively, social Medias can’t exist without the creation and the publication of internet, that’s why social networks are affecting today’s world. But what is a social media? Social media is a web site or a platform allowing all users to publish data in purpose of sharing with other people. It can be messages, photos, videos, wikis etc… Nowadays, there are millions of social media users, so the question is how it all began? This global phenomenon was created in USA just after the publication of the internet during the early 90’s. Usually people assimilate social media by the development of web 2.0, but the first websites was founded before 2003 (creation of the term “web 2.0”). Indeed, in 1988 AOL created a new kind of social platform and in 1995, the network of Classemates...
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...Social Media: The Good, The Bad, The Ugly Truth. The very first electronic mail was sent in 1971 but in just over 40 years, social media has become a global phenomenon. Social media are websites or applications that allow people to share their ideas, thoughts and feelings through mediums like photos, music and videos. Facebook, Instagram, Twitter, Ask.fm are just a few examples of such platforms. Social media has made the world a smaller place with just a click of a few buttons. One could literally do anything, such as, posting photos, making videos or exchanging ideas. Furthermore, through social media, one can also readily share ideas and easily communicate with people around the globe. With the convenience and accessibility it brings, social media may seem like a great invention, but the awful truth is that excessive use of social media can be addictive. This essay will discuss how people’s dependence of social media would cause problems like addictive behavior that are similar to drugs and alcohol addiction, antisocial behavior, and lastly, the mental state of the user. Inordinate use of social media can cause severe ramifications. However, when used with restraint, social media could be a convenient way for people to communicate easily with one another anywhere and everywhere. For example, according to CASAColumbia (2014), more than seventeen million teenagers log into social media sites each day to update their statuses or upload a photo. On average, out of this seventeen...
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...SOCIAL MEDIA CURSE Jerome B Miller HUM/186 December 17, 2013 Dr. Rita Carver SOCIAL MEDIA CURSE The last decade gave birth to a huge phenomenon that dramatically changed local and international social entertainment. This new entertaining phenomenon was social media, which came with its share of advantages and disadvantages. A social website called “My Space” sparked the social site revolution almost ten years ago, and connected millions of people around the world through the internet. Since My Space other popular social sites like Facebook, Instagram, and Twitter have made an incredible explosion on to the growing social scene. Advantages and Disadvantages of Easily Obtainable Information Sometimes easily obtainable information can be very useful when trying to complete time sensitive assignments. For example, there have been situations when I've had multiple papers due at once for two different classes. Being able to quickly access information was simple, but it enabled me to meet unbelievably crucial deadlines. In addition to the time factor, easily obtainable information allows an individual to avoid difficult obstacles that can often hinder obtaining information. Ordinarily one has to thoroughly search and travel to obtain information, but if its easy to retrieve certain methods can be eliminated. Although most internet information is supposed to be true and accurate, easily obtainable information can often be stretched or falsified. Most internet sources such...
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...How Social Medias And Modern Technology Have Affected Today’s World? Advertising Strategy How social Medias and modern technology have affected today’s world? I) The 90’s, a new communication way is born (1990-2001) a) Internet and the firsts social medias (1990-1997) b) The expansion of the market (1997-2001) jlb II) Web 2.0: a new influence for social medias (2002-2010) a) The booming market b) A new kind of addiction III) Social media: a revolutionary marketing tool a) Companies and politics b) Conclusion I) The 90’s, a new communication way is born (1990-2001) a) Internet and the firsts social medias (1990-1997) If we are speaking about social Medias we must deal with the enhancement of technologies. Effectively, social Medias can’t exist without the creation and the publication of internet, that’s why social networks are affecting today’s world. But what is a social media? Social media is a web site or a platform allowing all users to publish data in purpose of sharing with other people. It can be messages, photos, videos, wikis etc… Nowadays, there are millions of social media users, so the question is how it all began? This global phenomenon was created in USA just after the publication of the internet during the early 90’s. Usually people assimilate social media by the development of web 2.0, but the first websites was founded before 2003 (creation of the term “web 2.0”). Indeed, in 1988 AOL created a new kind...
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...Social media is the prospect of communication that enhances, increase and supports the sharing of information through numerous array of internet based tools and platforms (Social Media Defined). This innovative form of media enables the internet users to transfer text, photos, audio, video, personal and social information. Some famous platforms would be Facebook, Twitter and LinkedIn. There are billions of profiles found in these platforms and this show that numerous amount people out there are quite active on social media. Lately, there have been issues that came up regarding fake identities on social media. Fake identity is intentionally forging your own identity or others for certain reasons especially in terms of personal. In 2010, a documentary titled “Catfish” brought a true story based on fake profiles on Facebook (Peterson, 2013) . New Schulman fall in love with a beautiful young woman’s Facebook picture and her voice over the phone, which turned out to be a middle-aged wife and mother. When asked the reason of her act, she mentioned that she was diagnosed with schizophrenia and she felt lonely. Schulman decided to turn the documentary into a show and reveal all online relationship fraud to create awareness on fake identities used on social media. In my opinion, fake identities should not be used on social media because it is a crime offence, it is not an ethical act to perform and much worst it creates unnecessary troubles for teenagers as they are the ones who are extremely...
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...The brave new world of social media has captured the attention of scholars and book writers around the world, which has led to the publication of a number of works about Twitter, Facebook YouTube and the like. Most of these books are practical and industry-based in nature and do not consider in-depth the social media impact in audiences and communication strategies. Nevertheless, the vitality of the editorial market underlines the research relevance than social media and social networks are acquiring. Boyd and Ellison (2008: 210-230) have summarized recent research and social network history. The authors, Berkeley and Michigan State professors, consider social Networks as increasingly attractive for researchers, fascinated for their usefulness, audience size and market research potential. They define social networks are web-based services that allow users to build a public or semi-public within a system; articulate a user list with shared relationships; and observe the list of relationships of those persons with other people within the system” (Boyd and Ellison, 2008: 211). Boyd and Ellison explain that SixDegrees (1997) was chronologically the first social network but disappeared in 2000. The most important current social networks were established after 2002: Fotolog (2002), LinkedIn (2003), MySpace (2003), Last.FM (2003), Hi5 (2003), Orkut (2004), Flickr (2004), Facebook (2004), YouTube (2005), Bebo (2005), Ning (2005) y Twitter (2006). From 2003 on social networks reach the mainstream...
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...Effects of Social Media on Society and Teens Tyler Clementi, 18 was a regular freshman who was passionate about playing the violin and was still very new to his gay identity. Instead of enjoying college life at Rutgers University, his first semester proved to be a disaster experiencing the tauntment of tweets and statuses from other students behind computer screens and key boards. Cyberbullying is not the only negative effect that social media has on teens and society but she shares the biggest impact. It can be used through so many ways especially through social networking sites. All media sites construct reality that has powerful, yet subtle implications. The media has the ability to influence how teens and society think, shop, dress, behave, judge people and feel about other individuals. Some of these influences cause social and health issues. Social networking is not safe enough to protect anyone that has access to the internet. Social media has become very superior to the daily lives of society that has negatively affected society because of its influences of cyberbullying, the judgement of others and the promotion of drug or alcohol. Social networking is a very common way for people of different groups, age and ethnic background to connect together. It can become more of a community online that is only on the internet. Social media sites are usally free to sign up and join with no cost to connect with others. The question may be how the companies of social media gain many...
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...Gladwell observes that social media based activism is not as creditable or reliable as it used to be during the Civil Rights Movement in the 1960s. throughout the essay he compares the sit-in of four college boys from Greensboro, North Carolina to the modern activist done through Twitter and Facebook. In Gladwell’s view, “Where activists were once defined by their cause, they are now defined by their tools.” (404). In other words, Gladwell believes activists are associated more with their social media platforms than their causes. He refutes the idea of social media based activism because there is no centralized authority, weak-ties among the activists, and little to no discipline or strategy. Unlike Twitter and Facebook activism, traditional...
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...choose to communicate and the way people spend their spare time. Social networking sites such as Facebook, Twitter, Instagram and Tumblr have become a normal part of everyday life. We are now living in a world where if an individual does not have accounts in at least 2 of the aforementioned social media sites, they are an oddity, well, at least for most of the Western world. Social media has benefitted this generation in many ways. Globalisation has occurred as a result of these sites, making the world more interconnected, and often serving as a tool to help raise awareness of the events that happen around the world that are...
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...Social media in today’s world Kati Feathers Social media is a valuable and important tool in today’s society. It offers people the chance to keep in touch with each other no matter the distance and allows for the quick spread of new ideas, information, and resources. Social media is invaluable to those who use it. Sites such as Facebook, Twitter, and Pinterest are all everyday staples in so many people’s lives. They are not only a great tool for personal connections, but also for businesses and organizations. The most popular social media site these days is Facebook. Facebook has taken the world by storm. It allows people to create their own page for not only themselves but for any business and/or organization. You can personalize and customize your page to tell as little or as much as you want people to know. Facebook allows you to “friend” people so that you can keep in touch at all times. You can post pictures, ideas, milestones, memories, thoughts, and even what you are eating for lunch if you should desire to do so. Facebook has become a worldwide phenomenon that allows people to all over to stay in touch with each other. Businesses and organizations also use Facebook to advertise and spread information. Most businesses these days also have a Facebook page so that people can search and find all the information they need. This one website has changed the way people communicate all over the world. Another social media site that has recently become popular is Twitter...
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...Nike China’s “Find Your Greatness” Campaign CLIENT NIKE PRODUCT NIKE ENTRANT WIEDEN+KENNEDY SHANGHAI Shanghai, CHINA TYPE OF ENTRY MEDIA: Use of Media CATEGORY Best Use of Social Media Marketing TITLE FIND YOUR GREATNESS PRODUCT/SERVICE NIKE ENTRANT COMPANY : WIEDEN+KENNEDY SHANGHAI Shanghai, CHINA ADVERTISING AGENCY : WIEDEN+KENNEDY SHANGHAI Shanghai, CHINA MEDIA AGENCY : MINDSHARE CHINA Shanghai, CHINA BRAND OWNER: Nike AGENCY: Wieden+Kennedy, Mindshare, AKQA, Razorfish BRAND: Nike COUNTRY: China MEDIA BUDGET: 10 - 20 million AMBUSH MARKETING: A marketing technique in which advertisers work to connect their product with a particular event in the minds of potential customers, without having to pay sponsorship expenses for the event. An example of ambush marketing might involve selling music merchandise just outside the grounds of a concert without the consent or awareness of the concert promoters, relying on association with the concert to drive sales. PARASITIC ADVERTISING: A type of marketing that promotes one product at the cost of lost sales for another product. Parasitic advertising often occurs when two products are close substitutes for one another. Firms generally attempt to avoid parasitic advertising within their own product offerings because it is not the most effective way of maximizing the return on ad spending. THE BIG IDEA: Honour the pursuit of greatness, not just gold. Simply to inspire and energize everyday athletes everywhere...
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...Social media has recently become an ever present reality. Ask just about any American teenager or even adult if they have some sort of social media account, and more than likely the answer will be yes. Social media is a very unique invention that grew among internet users exponentially. With this exponential growth came the debate over whether or not the government should regulate social media use. Of course recent attacks and propaganda from terrorists via social media has embedded fear into its users. Along with this, youth safety online due to cyberbullying has become a rising threat. The impacts it can have on one’s health has raised concerns as well. These arguments for regulation of social media combined show you why there has been recent debate over social media. Terrorists are becoming a bigger and bigger threat to American citizens. One reason it feels this way is due to the increased use of social media by terrorist groups. Michael O’Hanlon, a specialist in foreign policy and defense, states, “There is no doubt in my mind that social media has helped ISIL enormously.” O’Hanlon goes on to say that the group continues to draw in about one thousand recruits each month (Johnson). Justine Dunlap, a college professor, agrees with this unfortunate...
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...Media is the most powerful tool of communication (answer.com, 2012) Social Medias are the use of shared dialogues in communications among individuals. Social Medias are available in computers, interactive television and mobile devices. Facebook, Twitter, LinkedIn and Flickr are all examples of social media. Facebook is a social website networking service that was formed in February 2004. Facebook has more than 845 million active users. 1. It was created by Mark Zuckerberg. 2. It was created in February 2004. 3. The age requirement is 13. 4. It has 845 million active users. 5. The main use of Facebook is to communicate with friends and family. Twitter is a social networking and micro-blogging service (Tweeternet, 2012). It allows you to ask questions by sending small text messages of 140 fonts in length, which are called "tweets" to people. It was created by Jack Dorsey It was created in March 2006. The age requirement is 13. It has 300 million active users. The main use of Twister is to ask individuals questions. LinkedIn is the world’s biggest professional network with more than 120 million members. It links you to your trusted acquaintances and assistances you to exchange ideas, opportunities, ideas, and knowledge with a larger network of professionals. It was created by Reid Hoffman. It was created in May 2003. The age requirement is 18. It has 120 million active users. The main use of LinkedIn is to share ideas...
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...In this essay, I argue that popular culture strongly portrays and greatly determines a person’s experiences with friendship. In recent years, the popularity of social media platforms, such as Facebook, have risen portraying a new form of communication for friends and strangers alike. To say that the growing age of social media has impacted popular culture would be an understatement. Traditionally, friendships have been formed off of face-to-face interaction, and with the steady rise of social networking, those types of connections seem to be few and far between. In the article, Why I Am Not a Friend, Mariam Thalos expressed her concerns on the topic saying that “…social networking might make a wide range of face-to-face interactions obsolete,...
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