Gladwell observes that social media based activism is not as creditable or reliable as it used to be during the Civil Rights Movement in the 1960s. throughout the essay he compares the sit-in of four college boys from Greensboro, North Carolina to the modern activist done through Twitter and Facebook. In Gladwell’s view, “Where activists were once defined by their cause, they are now defined by their tools.” (404). In other words, Gladwell believes activists are associated more with their social media platforms than their causes. He refutes the idea of social media based activism because there is no centralized authority, weak-ties among the activists, and little to no discipline or strategy. Unlike Twitter and Facebook activism, traditional