...ENTREPRENEURS 7/09/2015 @ 9:11AM 16,784 views How To Quickly Master Social Media Marketing For Small Business Follow Comments According to a new study, one in six marriages that began in the last three years has resulted from an interaction that started online. At the same time,Nielsen also reports that four out of every five corporations in America are now leveraging social media to help expand their client base and build relationships with customers. It’s no secret that social media is here to stay and that its stake in the success or failure of a business is growing larger everyday. If you’re looking to ramp up your own presence and quickly master the art of social media marketing for business, follow these tips: Learn Management Software There’s an almost limitless supply of social media management apps and tools out there to choose from. Hootsuite and Buffer are good beginner apps that cover the vast majority of social accounts and are easy to navigate, while tools like Narrow.io and Twibble serve more specific functions. The right combination of tools will vary based on your organization’s needs and objectives. Once you choose a social media management software program, take the time to really learn the ins and outs of it. Most people simply use these tools to schedule posts and glance at their feeds, but new features and updates are being added every day that go far beyond the basic functions. If you want to master social media marketing, you’ll want to use these to their fullest...
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...topic “should companies monitor their employees’ social media?” and come up conclusions and recommendations. We have separate the report into four parts to discuss, they are employees’ rights, employers’ rights, the impact of social media and the importance of social media. At the end we think employers should only monitor employees if employers have enough reason to believe their employees engaged in illegal posting with inappropriate information about their job. Table of contents Contents Honestly Declaration 1 Executive Summary 2 Table of contents 2 1.0 Introduction 3 2.0 Procedure/methodology 3 3.0 Findings and Analysis 3 3.1 The importance of social media 3 3.2 The impact of social media 5 3.3 Employees’ rights 5 3.4 Employers’ rights 6 4.0 Conclusions 7 4.1 The importance of social media 7 4.2 The impact of social media 7 4.3 Employees’ rights 7 4.4 Employers’ rights 8 5.0 Recommendations 8 5.1 The importance of social media 8 5.2 The impact of social media 8 5.3 Employees’ rights 9 5.4 Employers’ rights 9 6.0 Referencing 10 1.0 Introduction Carole Chamberlain request on March 16, 2015 on research the topic of “should companies monitor their employees’ social media” by written. The report is due on April 7, 2015. 2.0 Procedure/methodology The sources of the report were gathered from 16 - 29 March 2015. The topic of “should companies monitor their employees’ social media” was researched...
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...Social Networking Argument Did you know spending too much time online and on social media is causing mental illness in children? Social media is taking over society to the point where one in 10 children now has a mental health issue, and a third of teenagers feel "low, sad, or down” at least once a week. It only takes a kid four hours or more a day in front of a screen to become mentally ill and the sad part is we all know kids spend way more than four hours a day in front of a screen. Childline, a free 24-hour counselling service for children and young people stated, “Number of calls to ChildLine about online bullying, suicidal thoughts, and self-harm has soared in recent years, mostly about cyberbullying on social media” (Mirror.co.uk)....
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...Social media for Small business marketing Rui Jiao Managerial Applications of Information Technology – MIS535 DeVry University, Keller Graduate School of Management Social media for small business marketing Topic Social media has become an useful business tool in the past five years, it’s different from the traditional or industrial media. In this proposal will discuss how can the social media help the small business companies to enlarge the customer group, how to select the currently way to use the social media and what should be considered when small business use social media. The social media such as Facebook, Twitter, MySpace have worldwide uses,they provided awesome platform for everyone(include small business) to share the information of products or the experience in buying process. In conclusion, the reach will analysis why the social media as a strategy can help small business get competitive advantage. Problem Most of small business companies are face with lack of customers, but they don’t enough fund to against with big companies. Not to mention the expensive ad fee in TV, newspapers and magazines. The Jumei company, it’s a new Chinese company which is a B2C e-commence website. The main customers is female, because this web sales cosmetic. Like almost small business, the company’s problem is lack of customers and don’t have enough fund to against with big companies...
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...to De Ta ve lo ct an pY dT ou ip s rB us i O n nes lin s e ics Media 101 hr r Yo The Social is B r r og an ng au th or of C N k e A im s t T u ts s e s e nt b g s li el T ew Praise for Social Media 101 “Dismissing social media is not an option, but neither is recruiting a small army of consultants to move your business forward. If you need a crisp view of what’s relevant and how to implement what’s measurable and meaningful today do not miss Social Media 101. Chris Brogan has clearly established himself as the “Social Media Compass” for the rest of us. By the time you finish reading this sentence, there’s something new to tweet about, but you can count on Chris to keep you headed in the right direction.” —Beth Dockins Director, Customer Service, Scotts “Social media is a new and fascinating playground for the complexities of human nature. Chris Brogan understands social media because he puts in the time—observing, understanding, and most importantly, taking action in ways that work.” —Brian Clark Owner/Publisher of Copyblogger.com “Social Media 101 is packed full of the kind of actionable information I wish I’d had starting out in the game.” —Darren Rowse Publisher of Problogger.net “It’s terrific to see Chris Brogan capturing so many of his thoughts on social media in one resource. He’s a person who I follow just for that reason. He offers clever insights and is always at the front of the learning...
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...Launching the ASR 1000 Series Router Using Social Media Marketing Hazırlayan: Osman ÖZEN (401111024) Cisco Systems: Launching the ASR 1000 Series Router Using Social Media Marketing First of all, let me give some information about Cisco Systems and the new product ASR 1000 Series. Cisco Systems, Inc., founded in 1984 by a small group of computer scientists from Stanford University. By the end of 2012 Cisco became one of the leaders in offering networking solutions for individuals, enterprises, service providers, and governments. The company designs, manufactures and sells networking equipment. Stills one of the world’s most successful technology companies with 68,000 employees over the world. Over 5 years of research and development, Cisco created new generation of compact, purpose-built edge router that offered significant improvements in capital and operating cost, as well as space footprint, while maintaining industry leading performance and reliability. With fully developed new product Cisco Systems was ready to lunch the ASR 1000 Series Router marketing campaign. The implementation of a new kind of marketing strategy was adopt to launch and promote a new product ASR 1000, avoiding traditional print and television media and focus entirely on social media and digital marketing. Cisco value proposition for ASR 1000 product is based on: • Cost reduction and saving space. • Reduction of carbon footprints for the companies • Improve their performance by simplification ...
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...Introduction “Don’t Bully My Breed” is a registered 501c3 non-profit animal rescue and advocacy group that is dedicated saving “pit bull” type dogs from animal control and kill shelters and placing them in foster homes located all over Illinois and Northwest Indiana. This non-profit organization works very hard to assist the public with protecting and caring for these breeds. The organization helps to spay/neuter, fight against breed-specification legislation, help other rescue organizations and individuals by posting images of their dogs on their webpage for viewers to see, screen adoption applications for other non-profit organizations, educate the public about responsible bully breed ownership, combat dog fighting, and help promote a positive image and understanding of all bully breeds. They are a 100% volunteer organization and rely solely on donations from supporters, adoptions, and money they raise through fundraisers which all go right back to the dogs. In 2014, this organization helped rescue, rehabilitate, and, when they were ready, find forever homes for over 40 bully breed dogs. The non-profit organization “Don’t Bully My Breed” provides pit bull advocates with a code of ethics, and they fully support and help rescuers/owners practice ways of being a good handler of this specific breed by providing guidelines for them. So the question is, how do we make an organization receive a better reputation and more awareness to the public due to the type of breed of dog they...
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...Social Networks and their impact on Availability, Confidentiality and Integrity Musa Ramadhani Davenport University IAAS 667 - Legal and Ethical Security Topics Deanne Cranford-Wesley Table of Contents Abstract 3 Introduction 4 Problem Statement 7 Literature Review 8 Findings 11 Military Families 12 Identifying your social media users 16 Common myths about Social Media 17 Data leakage and non-disclosure 17 Social Media Squatting 18 A new generation of hackers 18 The high cost of inaction 19 Harm to brand reputation 19 Lost productivity 19 Strains on bandwidth 20 Implementing effective Practices 20 Recommendations 21 Creating an Account 21 General Recommendations 22 Conclusion 26 References 28 Abstract Social networking sites spread information faster than any other media. Over 50% of people learn about breaking news on social media. 65% of traditional media reporters and editors use sites like Facebook and LinkedIn for story research, and 52% use Twitter. Social networking sites are the top news source for 27.8% of Americans, ranking close to newspapers (28.8%) and above radio (18.8%) and other print publications (6%). Twitter and YouTube users reported the July 20, 2012 Aurora, CO theater shooting before news crews could arrive on the scene, and the Red Cross urged witnesses to tell family members they were safe via social media outlets. In the same breath one could argue that social media enables...
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...The Human Resources Department Usage of Social Media Sites as a Recruitment/Selection Tool. In 1997 only about 11 percent of U.S employers were using the web for outside recruiting, figure that has reach 80 percent today and is expected to reach 100 percent in the next few years. Social media, sometimes called social networking, is nothing more than a technology that facilitates human interaction. Different than a website or a resume, which are strictly one-way forms of communication, social media sites allow users to comment, share, or chat with each other, often in real time. Social media has also become an important tool for job seekers due in part to the new ways people are finding out about and getting fired from jobs. As you may already know, most jobs come about through networking, not applying on job boards or aimlessly sending out resumes. Social media tools make networking much easier and much more powerful due to their interactive nature. Thus when a job seeker really learns to use social networking well, his chances for finding opportunities multiply exponentially. Nowadays, social media also plays a part in how hiring managers are conducting their research on candidates. More than 80 percent of recruiters use LinkedIn. Additionally, 50 percent of hiring managers can determine whether a particular candidate’s personality is a good fit for their company just by seeing that person’s social media presence. Recruiters can and will Google you... Regardless of whether...
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...Build credibility by building trust Company brands, like individual personalities, are based on behaviors and characteristics. The stronger the characteristics, the stronger the business brand image. Over time, these company personality traits become anticipated, expected and relied upon, forming an inherent “promise” between a business and its clients. Volvo built a reputation on safety. Rolex on prestige. Walmart on low prices. Companies have personalities just like people. The more defined the character, the more memorable the brand. Geico’s little guy coveys their affordability message “in 15 minutes or less.” With social media on the rise, and increased transparency on the web, brands can no longer hide out, manipulate or dictate the message. Actions speak louder than tweets. This requires a new level of authenticity and commitment to a company’s core values. What is your brand promise? Do you know it? More importantly, do your customers know it? Most companies, (especially start ups and entrepreneurs,) in an attempt to simply get by and “make it,” lose focus and promise too many things to too many people. It’s a we-can-do-it-all mentality that fears than any “no” will lead to a loss of business -- when in fact, it’s just the opposite. Saying no to incongruent clients and projects creates time and opportunity to say yes to the right ones. Common tag lines such as “No job is too big or small,” communicate little to nothing about your benefits...
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...CONCLUSIONS Paper Five Best Practices for Social Media Measurement How to link social media metrics to business results Insights from the webinar, Less Talk + More Action = Better Results, in the Measure What Matters: Redefining Marketing Success in the Digital Age series, presented in association with the American Marketing Association and SAS Featuring: Katie Delahaye Paine, CEO of KDPaine & Partners John Bastone, Global Customer and Media Intelligence Manager at SAS Five Best Practices for Social Media Measurement 1 If there’s anyone out there who still believes social media doesn’t warrant serious consideration, consider some basic facts: There are more than 750 million active users on Facebook, 140 million unique visitors to the site each month, 200 million registered Twitter users, and more than 100 million professionals on LinkedIn. That’s just for starters. In addition to social networking sites, there are blogs, comments on traditional media and e-commerce websites, review sites such as ConsumerSearch and Epinion, content-sharing sites such as YouTube and Flickr, and collaborative projects such as Wikipedia. Nearly half of Americans now get their news from the Web. One in five reads blogs. More than 80 percent of Americans use social media in some fashion each month. Some of those people just might be talking about your brand – and your competition. Some may be ambassadors and advocates, or they may just as easily be detractors and malcontents...
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...2-23-09 Social Media Social Media is defined as primarily Internet and mobile-based tools used for sharing and discussing information among human beings. The term most often refers to activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audio. This interaction, and the manner in which information is presented, depends on the varied perspectives and "building" of shared meaning among communities, as people share their stories and experiences. Businesses also refer to social media as user-generated content or consumer-generated media. The best way to talk about these different types of social media’s are to show the main examples, they come in all forms and types, there are six major ones in the field of communicating with social media and these are: Blogs, Internet Forums, Micro-Blogging, Social Networking, Social Network Aggregation, and Events. Each one of these has a specific purpose and can all be used in the field of advertising. Advertising is changing with the technology and this social media is the next step in the advertising world. Social media’s allow advertisers to reach a huge number of people and target the exact audience they are aimed at with this new type of technology, advertising is becoming a science and different types of social media are becoming the necessary tools to make it work. Kids are now growing up with insane amounts of technology all around them, most households...
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...The pros and cons of establishing a business presence in social media outlets. With the bizarre growth in the use of social media in the recent years, lots of businesses are introducing social networking sites in their marketing strategy. Social network is one of the most trendy marks on the technology scales nowadays. Sites such as Instagram, Twitter, Facebook and lots of blogs and podcasts have made it easily for the businesses to communicate or interact with their customers on a one-on-one basis. In other words, we can call it as a E-Business. E-business is described as the use of computerised system for business purposes and it is usually with the web technology. E-business refers to a deep definition of e-commerce, it is not just the part of buying and selling goods, but also servicing clients, cooperating with business partners, and controlling electronic business within the management. (UKEssays, 2013) After that, before we establish a business presence in social media, there are several things that we have to acknowledge and deal with. All of it have the positive and negative characteristic and the business should examine each of the sites to find out which of the sites will be the most profitable for the businesses. So, one of the advantage of establishing a business presence in social media is they can build a brand loyalty. Social networking will let the businesses to get attach with their clients in immediate ways. This action can build up a...
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...Are Facebook, Twitter, and Instagram worth it to get? | EN1420 Composition II | Are Facebook, Twitter, and Instagram worth it to get? Most people, seeing that millions actively use them, would say yes. I on the other hand, say no! I used to take part with each of these social media sites and as a user did not find them useful and actually found them to hinder my life. Many issues happen with work and home life; not to mention so many people are “addicted” and say too much or look at them way too often. Since the rise of social media sites in 2004 when Facebook went public to all, the American culture has become a very open, nosy, tell all population. Throughout my research I focused on the user perspectives and the negative sides of the sites; along with the Terms and conditions or behind the scenes aspects of the three sites. Focusing on just the user point of view at this point most people that use Facebook to begin with have features of their locations or tell the world of Facebook their day to day story including where they are going and what they are doing. This allows for people to stalk each other and know people’s daily routines giving the bad people of the world easy access to do what they would like. From personal experience Facebook can cause issues at work and within a household or relationship. You can send and receive messages and hide many wrong doings on Facebook. People can have secret relationships through Facebook with messaging or the IM feature...
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...Social Media Business Success Professor Brown Group Five Table of Contents Introduction……………………………………………………………………..1-3 What is Social Media Marketing………………………………………………..4-5 Social Media Success story……………………………………………………..5-7 Interview………………………………………………………………….……7-10 Social Media Do’s………………………………………………………….….7-10 Social Media Don’ts………………………………………………………….11-12 Why the principles are central to good social media………………………...12-13 Summary……………………………………….………………………………..13 References………………………………………………………………………..14 Social media is a popularity tool for individuals and business. As an experiment in the infancy of globalization it has outgrown its original hypothesis’. If sites such as Facebook were their own countries, they would be placed in the podium of power internationally. (Divol. 2012) So, it would be safe to assume that star power is worth its, time spent creating. By publishing high quality work and building a massive amount of followers; your audience will share your information with their audience. (Gunelius, 2013) However, from a marketing stand point business can’t rely on social media alone. “If you spend all your time on the social Web directly promoting your products and services, people will stop listening. You must add value to the conversation. Focus less on conversions and more on creating amazing...
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