...Effects of Social Media in Cross Cultural Marketing Studying the Case of Cross-Cultural Management Shaima Alwardi Table of Contents 1. Title ........................................................................................................................................ 3 2. Background ............................................................................................................................ 4 3. Presentation and Critical Review of the Literature and Theories used .................................... 6 4. Project Proposal and Objectives ...........................................................................................11 5. Research Plan and Methodology ..........................................................................................13 6. Empirical Facts and Finding ..................................................................................................17 7. Analysis and Discussion........................................................................................................18 8. Overall Conclusion ................................................................................................................21 Reference .................................................................................................................................23 Appendix ...................................................................................................................................25 Effects of Social Medua...
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...Another barrier might be the cultural differences. It will be difficult to communicate with the people having a different culture and background. There will be miscommunication when we make the wrong assumption that others people’s attitudes and lives are similar to us. Communicating with colleagues using different native language might be a problem as well. Therefore, it is important for us to understand that not everyone will behave and communicate in the same way with us. Culture with collaboration and open communication will enhance communication in the organization. Trust and openness to express ideas and perceptions are very important. Barriers of communication that exist will affect the effectiveness of communication in organization. Level of effective communication will actually affect the level of satisfaction of members in organization. Satisfaction of the member will affect the whole operation of the organization. Introduction The following report will discuss and resolve the possible barriers in effective communication. It will include different ways in which to overcome the threats that pursue an important discussion, debate or conversation. This report can be useful for people writing reports on effective communication in and around their business or company. 1. Potential Barrier in communication (Cultural Differences) Cultural differences can cause many problems in an effective discussion, for example: If two people are trying to have a discussion and...
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...these technologies have on society. Portable music devices are an example of a development that emerged from a social need, yet have had a significant cultural impact. Looking at this example and the perspectives of various theorists we aim to explore the initial impact that certain technologies have had on the development of society and ultimately how culture shapes new technologies and media forms. Different theorist’s definitions of the term “technology” need to be looked at collectively, as there is not one explanation that can wholly encapsulate a true definition. Theorists have opposing views on what technology is, therefore their individual perspectives will always shadow their definitions to some extent. For example, Lorenzo Simpson’s definition of technology suggests it is “a constellation of knowledge, processes, skills and products [that aim to] control and transform”, this comes from a culture shapes technology perspective as it highlights that technology comes from the “knowledge, processes, skills, etc” of humans (Simpson, 1995). Where as another theorist, Arnold Pacey, adopts a technological determinist’s view, defining technology as “ordered systems that involve people and organizations, living things and machines”, implying that technology shapes societies, and people merely adhere to it (Pacey, 1983). Manovich claims that the introduction of “media” and “computing machines”...
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...FACULTY OF MUSIC, SOCIAL SCIENCES, AND DESIGN January-April 2011 Subject name: Mass Communication Research Subject code: SM 312 Lecturers: Kenneth Teo Student ID: 1000922384 Topic : Benefits of learning intercultural communication to university student. Chapter 1 Introduction Background of the Study Anthropologist Edward T. Hall is the founder of intercultural communication during the 1951-1955 when he was at the Foreign Service Institute of the U.S. Department of States. The scholarly field of intercultural communication was then mainly advanced by university-based scholars of communication in the United States and Japan, and in other countries. The development of intercultural communication in the U.S. and Japan is analyzed here. Intercultural communication is one of the most important communications and also a structure of global communication as the world today is characterized by an ever growing number of contacts resulting in communication between people with different linguistic and cultural backgrounds. This communication takes place because of contacts within the areas of business, military cooperation, science, education, mass media, entertainment, tourism but also because of immigration brought about by labour scarcity or political conflicts. Hence, there is communication which needs to be as constructive as possible, without misunderstandings...
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...CONNECTIONS 16(1,2): 23-36 © 1993 INSNA The Influence of Social Networks on the Acculturation Behavior of Foreign Students1 Tsung-chi Kenny Hsu Department of Radio/TV/Film, The University of Texas at Austin August E. Grant Department of Radio/TV/Film, The University of Texas at Austin Wei-wei Huang Department of Mass Communication, Fu-jen Catholic University, Taipei, Taiwan Cross-cultural communication scholars have looked at effects of interpersonal communication and both ethnic and host mass media uses on the acculturation behavior of immigrants for a long time. The present study employs an important network analysis concept, the social influence of alters on ego, in the field of cross-cultural communication. Using measures of alters' acculturation, English- and ethnic-language media uses, and years of residence in the U.S., a model is proposed and tested upon a sample of international students from a college campus. The results indicate that the alters' acculturation plays a central role in the pattern of relationships. INTRODUCTION To answer questions such as "what happens when individuals move from one culture to another" and "why are some immigrants more successful than others in adapting a new environment," social scientists have long employed the concept of acculturation to explain the process through which immigrants adapt themselves to the norms and values of the host culture (Gordon, 1964; Padilla, 1980; Gudykunst & Kim, 1984; Kim, 1977, 1988). The immigrant...
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...Society today encompasses a multitude of various human communicative processes in which individuals deduce meaning from. Contrary to previous belief, communication is now seen as a means of self-development and establishment of individual and group identity in the seemingly ephemeral nature of communication trends. Semiotics and visual representation mediates our social worlds as we accord them high authority in the transmission of information and creation of meaningful experience. Similarly, intercultural communication provides shared understandings of the world and is a significant influence on individual and cultural identity formation. Through cross-cultural communication analysis, one can learn of how cultural and social interaction can shape a person’s micro and macro worlds through communicative processes. The study of semiotics has shed light on the nature in which individuals deduce meanings from mass media texts or visual signs. ‘Social and cultural life is invested with meaning and value by regular symbolic representations’ (Coupland & Gwyn 2003, p. 1). In a world increasingly dominated by visual signs, we find ourselves looking to these to construct meanings (Hall 1997). Through the study of semiotics and the notion of sign systems, I gained an understanding of the authority that people accord to visual representations that enables them to shape the mediated world and influence patterns of socialisation. Looking at the world from my own experience as a communicator...
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...CROSS CULTURE COMMUNICATION Sondra Pham University of Memphis Abstract This paper explores cross culture communication by dissecting the term. Cross-cultural communication is a newly studies and researchable topic due to the businesses going global and the interaction between different cultures. In this paper, it will define communication and culture along with helpful tips and strategies to better understand how to communicate between different cultures. This paper examines the do’s and don’ts during cultural interaction in the business world as well as the tools for communicating with different cultures. Cross Culture Communication The importance of effective communication is immeasurable in the world of business and in personal life. Communication and cultures have always existed, but with the global market growing, it has been more common for business to do business with people from different cultures. The way of communicating will not be the same in all countries. Cross- cultural communication is essential in order to have a successful business and relationship with companies around the world. There are many aspects that go into consideration when communicating with people from a different background. Before fully understanding cross culture communication, one must first understand communication. Understanding Communication Communication is our ability to share our ideas and feelings. Whether people live in Hanoi, Vietnam, a city in Brazil, the mountains of North...
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...Week 3 1. Discuss how the Internet and culture interact, which most affects the other and how? Give some examples Culture is the knowledge which acquired by people and use to interpret their experiences and generate certain agreed social behaviour. Certain values, attitudes and behaviours are generated from the knowledge. People under the same culture have the tendency to share values, assumptions and understandings which are obtained from the previous generations. One of the most important advantages of internet to the world is that the implementation of internet reduces the time for people to acquire information they need, previously, the learning of different culture only can be done via limited forms such as living in a foreign country, reading books and so on, they are both effective ways to learn different cultures but they are also not available for most of people, the implementation of internet provides an time saving method for spreading and learning different culture without going to the foreign country physically, most of the people can obtain and learn different culture even without leaving their home. The internet becomes an important force to push globalization and cultural harmonization; it provides the speed and convenience for people who are willing to learn and experiment foreign cultures which never exist before, and for instance, people can watch major events like Olympic game online and also learn knowledge about the host country. 2. Discuss the...
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...Week 3 1. Discuss how the Internet and culture interact, which most affects the other and how? Give some examples Culture is the knowledge which acquired by people and use to interpret their experiences and generate certain agreed social behaviour. Certain values, attitudes and behaviours are generated from the knowledge. People under the same culture have the tendency to share values, assumptions and understandings which are obtained from the previous generations. One of the most important advantages of internet to the world is that the implementation of internet reduces the time for people to acquire information they need, previously, the learning of different culture only can be done via limited forms such as living in a foreign country, reading books and so on, they are both effective ways to learn different cultures but they are also not available for most of people, the implementation of internet provides an time saving method for spreading and learning different culture without going to the foreign country physically, most of the people can obtain and learn different culture even without leaving their home. The internet becomes an important force to push globalization and cultural harmonization; it provides the speed and convenience for people who are willing to learn and experiment foreign cultures which never exist before, and for instance, people can watch major events like Olympic game online and also learn knowledge about the host country. 2. Discuss the...
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...Selected Thesis Topics for BScBA students Bachelor´s Thesis 2013-2014 Please use this list of the fields of International Business for thesis work and potential thesis topics when choosing and informing us the field of your thesis + the thesis topic in the form Indication of Interest Area for Thesis 2013-2014. Part 1. Thesis topics for companies and other organizations We have first listed the thesis projects that are available to do for companies and organizations. If you are interested in these projects, please mark the topic to the Indication of Interest Area form the same way than any other topic. It should be noted that the students selected to do the thesis from these topics must be motivated and committed for the work. Please do not contact these organizations yourself before the selection process has been completed for all students. More information on topics can be asked from Mari Syväoja or Tomi Heimonen. Organization: Thesis Biofenno projects for (www.biofenno.fi) companies and organizations Selected Thesis Topics for companies and organizations Internationalization plan Plan how to take and promote product Tuovi Tuotevirtakirjanpito to EU markets. Tuovi Tuotevirtakirjanpito is a stock and feed recording program for organic farmers. It produces necessary stock and feed reports for annual inspection. Also stock balance reporting benefits farm managements. Because Tuovi Tuotevirtakirjanpito complies with all the regulations EU has set for organic farmers, it has...
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...10 Incorporating Cross-cultural Communication in ELT: A Pedagogical Approach ■ Y. Suneetha Rajeev Gandhi Memorial College of Engineering & Technology, Nandyal G.M. Sundaravalli Sri Venkateswara University, Tirupathi ABSTRACT: Cross-cultural communication has become ever more significant through the globalization of markets, affairs of nation-states and technologies. Consequently, the cultural quotient (CQ) is becoming increasingly important, especially in the context of the changing dynamics of work culture around the world. This paper makes a case for the need to pay attention to intercultural communication and discusses some specific approaches and strategies in the teaching of intercultural communication in the classroom. These approaches include addressing issues like learning to honour one’s own culture and sharing it with others while developing a capacity to be open to other cultures. Other strategies include progressing from an ethnocentric to an ethno-relative state of understanding and acceptance of cultural differences and increasing one’s ability to communicate with non-native speakers. Specifically, classroom practices and strategies suggested include intercultural explorations, use of texts, films, short stories and other multi-media resources, contrastive case studies of cultures, group encounters and role plays. Introduction Sir Francis Bacon said that if a man was gracious and courteous to strangers, it showed that he was a citizen of the world, and...
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...Salonga, Karlo 3ca2 Globalization of media products has been considered a figure of cultural imperialism. Cultural imperialism takes place when a country dominates others through its media exports, including advertising messages, films, and television and radio programming. America's dominance in the entertainment industries made it difficult for other cultures to produce and distribute their own cultural products. Supporters of American popular culture argue that the universal reputation of American media products promotes a global media system that allows communication to cross national boundaries. American admired culture in addition challenges authority and outmoded traditions. Critics of American culture argue that cultural imperialism prevents the development of native cultures and has a negative impact on teenagers. Teenagers in other nations have rejected their own cultural music and dress. Instead, they want to wear American jeans and listen to American recording artists. Rock groups from other countries will even sing in English rather than use their native tongue. Media corporations are attempting to begin operations in nations around the world, some countries want to protect their domestic media and culture industries. Some nations, including Norway, Denmark, Spain, Mexico, and South Korea, have established government subsidies to preserve their own domestic film industries. The British government proposed a voluntary levy on the revenues from domestic film...
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...HOST COMMUNICATION COMPETENCE AND MASS MEDIA USE AMONG A SAMPLE OF CHINESE ESL STUDENTS by JUN QIAN A thesis submitted to the Faculty of Education in conformity with the requirements for the degree of Doctor of Philosophy Queen’s University Kingston, Ontario, Canada August, 2009 Copyright © Jun Qian, 2009 ii ABSTRACT This qualitative study investigated Chinese ESL students’ use of host mass media and how such use enabled them to acquire host communication competence and acculturation from their perspective. It was grounded on Kim’s theory of communication and cross-cultural adaptation and the uses and gratifications theory, and employed a phenomenography approach. Nine participants at a university in Ontario were involved in this study. Data obtained from media use logs, think-aloud protocols, and follow-up interviews provided a fairly far-reaching and detailed description of the participants’ uses, reasoning, and effects of using host mass media. The analysis of data illustrated that these students used a variety of media as sources of information, language acquisition, culture learning, entertainment, and communication. Findings suggest that host mass media were the major influence on these students’ acquisition of host communication competence, perceptions of and acculturation to Canada. Their reliance on mass communication went into the later years of their acculturation process, and complemented their language and culture learning, which was somewhat...
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...2011 Advertising Association Published by Warc, www.warc.com DOI: 10.2501/IJA-30-3-479-507 Young adults’ responses to product placement in movies and television shows A comparative study of the United States and South Korea Taejun (David) lee Bradley University Yongjun Sung and Sejung Marina Choi University of Texas at Austin This research examines young adults’ attitudes towards product placement in films and television shows from two countries that represent contrasting cultural distinctions: the US and Korea. The results suggest that young adults in both countries perceive film product placement in a similar way but, with respect to television, Korean respondents tend to perceive it as less effective in enhancing content realism and more unethical and misleading. In addition, the findings suggest that, for both film and TV, material- ism, attitude towards advertising, and realism enhancement appeared to be significant predictors of consumer cognitive response to product placement. However, cross-cultural differences were observed for TV product placement. In the US, materialism and real- ism enhancement were found to be most powerful predictors of cognitive response to product placement. In contrast, attitude towards advertising and materialism were found to be the strongest predictors in Korea. Implications for both advertising researchers and practitioners are provided. Introduction Movies have almost always been a popular medium for product placement. Product placement...
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...Searched Term: Corporate Social Responsibility (CSR) Search Results: 6,314 Search Results (Full Text & Scholarly [Peer Reviewed] Journals): 3,836 Harvey, Michael; Novicevic, Milorad M.; Garrison, Garry // Global virtual teams: A human resource capital architecture // International Journal of Human Resource Management, 2005, 16(9), p1583-1599 // ISSN: 0958-5192 Globalization has organically introduced Global Virtual Teams (GVTs) and made them an essential part of any rapidly expanding international companies. GVTs, which are groups of people working together even though they are geographically separated, have the potential to be catalysts in effectively utilizing a company’s human resources (HR). Even though GTVs show great promise, problems associated with an interconnected global work force are amplified and new issues have arisen which include difficulty working with individuals from differing cultures, decreased ability for members to build social/cultural capital within a team, difficultly to asses performance, and GVTs cannot convey informal rules or norms which in turn would lead to an increase in misunderstandings and confusion. GVTs value-creating competencies can be broken down into: self-related competencies, team context-related competencies, and vision-related competencies. These competencies, if bundled together effectively, will foster a sustainable competitive advantage over the firm’s global rivals. Another determining factor in how to efficiently...
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