...water are mundane therefore easier to slip in to the fetish. For them nothing less interesting than a pebble, they make this a clear point. honey endowed with healing properties, but when he eats it different semiotic ideas. The guy in the car treated honey as pure presence, but ocontaining the spirit- he comes really close to fetishizing. As long as you know that it is wrong you are not fetishing. fetish is an unsettling presence, innate inalienable power to it. Overestimation of value, not able to draw the line. Pure vision of the power of the object that Is fetishized. Is fetishism an inevitable part of social practice? Semiotic ideology: what does this term mean? How is it useful for an understanding of the religious approach to things? Semiotic forms-“social categories” which are “recognizable as something knowable”. “They must, that is, have some material manifestation that makes them available to, interpretable by, and, in most cases, replicable by other people: bodily actions, speech, the treatment of objects, and so forth.” “Semiotic forms are public entities…” they are “objects for the senses…” and “as such, they have distinctive temporal dimensions…” however, “Because they are repeatable, they have the potential to persist over time and across social contexts.” “the kinds of things that things are, what things can stand for, and how, within an ordered and usually hierarchical system, things relate to one another” (p. 218, Material Religion) How can...
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...between system developers and business owner, or between customers and the online business system. Moreover, e-commerce system should be adapted with the whole business environment such as business norms and behavior, customer practice, business rules and government policy. However, Semiotic that is ‘the science of signs’ has brought many approaches to facilitate the process of understand signs’ meaning. The approach of organizational semiotic defied the organization as a group of social norms and emphasizes on the people and their role and responsibility in order to merge them when analyzing and designing information system (Stamper et al, 2004). For e-commerce systems, there is a necessity of clear meaning for each symbol, icon and image because almost all transactions done through the web system without human agent involvement. Therefore, semiotic methodologies have been improved to obtain effective communication and interpretation between e-commerce system and user, and to be compatible with the sophisticated information system. This paper aims to apply semiotic method and organizational analysis on the design of online shopping website after giving background information about semiotic concepts and the new business generation...
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...Semiotics: Signs, Syntax, and Linguistics Describe Advertising Mickey Mouse ears, sleigh bells, snowflakes, dog houses, mail boxes, and stop signs; chances are you know at least one of these things if not more. How do we describe them? In what way are they described to us? And above all How do we recognize and accept these things? The theory of semiotics aims to explain how we recognize these symbols in our lives and, more importantly tries to describe the way we communicate to, with, and around objects. The theory of semiotics has been around since the late 1800’s. A Swiss linguist, Ferdinand de Saussure developed the theory and explained it early on as the use of language and how certain symbols and objects obtain meaning. The theory or science of signs and their meanings became known popularly as semiotics. Language is something of a system of mutually defining entities. Saussure distinguished between diachronic and synchronic linguistics. Simply put the use of linguistics defines objects and the way that we, as a culture, see and describe the world with which we interact. From its inception the theory of semiotics has been useful in regards to all different aspects of communication. It can be used to examine persuasion, social interaction theory, media cultivation and penetration theories as well as interpersonal communication. This wide range of applications for this theory make it particularly pertinent to the discipline of communication. Large companies...
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...University, Illana Gershon, as “a set of beliefs about communicative technologies with which users and designers explain perceived media structure and meaning” (2010, p. 3) Gershon expands upon this definition, explaining that ideologies are a set of beliefs that each person will compose in their own mind, mouldings people’s understandings regarding their use of technology and media. Ideologies, however, can also be shaped through the individual's use of media and interaction with others through them. Linda Kenix, Associate Professor of Social and Political Sciences notes, ‘When individuals' media ideologies differ, it can often lead to times in which tensions arise and can cause confusion, misunderstanding and eventually conflict between the individual users and the media community’ (2011 p. 171). This conflict actualises itself in unique forms. ‘From one standpoint, media texts can be seen as key sites where basic social norms are articulated’ (Croteau, p. 163). The media pushes images of social interaction and institutions that, by sheer repetition on a daily basis, can play important roles in shaping broad ideology. In essence, the accumulation of media images suggests...
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...CHARISMATIC LEADERSHIP: STRATEGIES FOR EFFECTING SOCIAL CHANGE C. Marlene Fiol University of Colorado - Denver Drew Harris Fairleigh Dickinson University Robert House University of Pennsylvania Second revision February 1999 Please address all correspondence to: C. Marlene Fiol University of Colorado at Denver College of Business CB 165 PO Box 173364 Denver CO 80217-3364 303-556-5812 mfiol@castle.cudenver.edu CHARISMATIC LEADERSHIP: STRATEGIES FOR EFFECTING SOCIAL CHANGE ABSTRACT Due to their unique relationship with followers, charismatic leaders can be powerful agents of social change. Current theories of charismatic leadership have emphasized primarily the personality and behavior of leaders and their effects on followers, organizations, and society. This emphasis fails to uncover why and how the charismatic leader-follower interaction can generate social change. Our study draws on theories of social meaning to develop a process model of charismatic leadership. Empirical exploration of our model suggests that charismatic leaders employ a set of consistent communication strategies for effecting social change. INTRODUCTION We have substantial evidence that charismatic leaders behave differently than non-charismatic leaders. Further, we know that charismatic leaders can generate radical social changes, and that the performance of charismatic leaders and their followers tends to exceed that...
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...communication theory as a dialogical-dialectical field according to two principles: the constitutive model of communication as a metamodel and theory as metadiscursive practice. The essay argues that all communication theories are mutually relevant when addressed to a practical lifeworld in which “communication” is already a richly meaningful term. Each tradition of communication theory derives from and appeals rhetorically to certain commonplace beliefs about communication while challenging other beliefs. The complementarities and tensions among traditions generate a theoretical metadiscourse that intersects with and potentially informs the ongoing practical metadiscourse in society. In a tentative scheme of the field, rhetorical, semiotic, phenomenological, cybernetic, sociopsychological, sociocultural, and critical traditions of communication theory are distinguished by characteristic ways of defining communication and problems of communication, metadiscursive vocabularies, and metadiscursive commonplaces that they appeal to and challenge. Topoi for argumentation across traditions are suggested and implications for theoretical work and disciplinary practice in the field are considered. Communication theory is enormously rich in the range of ideas that fall within its nominal scope, and new theoretical work on communication has recently been flourishing.’ Nevertheless, despite the ancient roots and growing profusion of theories about communication, I argue that ...
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...Signs appear in everyday contemporary societies. Signs are saturated with a lot of meanings and they relate to any language and are there to make us understand things through relating words with concepts like the word ‘silence’ which is a sign of communication that is indicative of meaning and it is ideological, it is also power to talk. Sign theory is an eccentric war of communication. It focuses on the discourse analysis where it focuses on language, power and ideology. Intelligence services are a key component of every state and their mandate is to ensure the security of states and they make use of the sign theory to supply the policy makers with information or intelligence which is fundamental in the policy making process. Evaluation and analysis’ role is to cast information into its proper intelligence framework and in the process minimising being biased. If evaluation and analysis is quality the intelligence given to policy makers will help policy makers to come up with quality policies and if the evaluation and analysis is poor obviously the policy makers will come up with ineffective policies. There are repercussions if intelligence services fail to analyse. Sign theory help in deductive, inductive and abductive types of reasoning. In this discourse I will define the sign theory, evaluation, analysis, four tools of analysis and the implications of sign theory to evaluation and analysis as a process which is scientific, logical, methodological and verifiable. Theory is...
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...‘liquid’ society and postmodernity, and the ethical and moral consequences of living in such a society, have made him one of the most influential social theorists of modern times. Liquid society – postmodernity, ethics and moral consequences. Bourdieu, Pierre (1930–2002) A French sociologist and anthropologist whose work attempted to deal with how people contribute to their own domination. Developing the concepts of ‘habitus’, ‘cultural capital’, and ‘field’, Bourdieu examined processes of subordination and resistance in a number of areas of social life, including education, art, literature, language, television, and the globalised economy. Bourdieu’s most famous book is Distinction: A Social Critique of the Judgement of Taste (1984). Globalised economy, subordination and resistance in social life. ‘Culture capital’ Burke, Edmund (1729–97) An English politician and writer, often seen as the father of modern conservatism for his hostile reaction to the chaos and violence of the French Revolution. For many, his defence of tradition and individual liberty is still highly relevant to today’s world. Father of modern conservatism Durkheim, Emile (1858–1917) A French sociologist who argued that sociology should see social phenomena as ‘social facts’ that cannot be reduced to biological or psychological explanation. Such social facts endure over time—while particular individuals die and are replaced by others—and they have a coercive power that...
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...Kien Nguyen Essay #2 07/31/2013 ENGL 100F/ 18:30-21:50/ M-T Chris Andrews An Emoticons Era Nowadays, with the non-stop developments of socioeconomics, it is an undeniable truth that technologies and social networks are playing a vital role in our daily life. We have come to the new era of communication when people can contact each other everywhere, at every moment. Thus, technologies are now the dominant factor in our communication today, since we have such an exceptional access to information and people. Truly, geographic limitation is now destroyed in terms of communication. However, we are becoming more ignorant about how these technologies are affecting our life every day. We are abusing these communicating methods without acknowledging that our life and our own personalities are being spoiled. As a consequence, these technologies are bringing the lacks of social interaction, distraction, and the decayed expression of languages and emotions. The rise of technologies is leading to the collapse of our communication. Technologies are ruining social interaction among humans. Without a doubt, technologies have dominated our choices of interacting with each other. While the purpose of technologies was to improve the communication between humans, people now prefer using these tools to talk, rather than face-to-face conversations. In fact, human civilization has been always developed based on the connection between people, but now, we are losing that real connection in order...
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...leadership, yield wide-ranging and often ambiguous results. Perhaps the is due to the observations that “from a sociological perspective communication is perhaps one of the most extensively studied of all aspects of human behavior (Ogreene, 2013). Communication is essential to being an effective leader. Forbes contributor Matt Myatt goes as far as saying that: “It is simply impossible to become a great leader without being a great communicator” (Myatt, 2012, para. 1). So what is communication and how is it related to leadership? Communication studies, as a theoretical academic discipline, cover a variety of communication related topics. However, there is an assumption by communication scholars that communication at a base level is rooted in semiotics. This results in scholars agreeing that communication involves signs, which can be words and writing; and codes, which are the context that is added in order to understand the sign (Fiske, 2012). Strong and effective leaders have a firm grasp on communication and are able to use signs and codes to their advantage providing guidance and inspiration to their organizations and followers. The mode of transmission for messages is crucial for understanding the fundamental aspects of the communication process. Transmission influences how senders encode and receivers decode messages and includes: verbal; direct communication, written; in-direct communication, and non-linguistic communication; body language (Buguley, 1994)....
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...communicate their branding strategy differently and have set up the following hypothesis and questions: In Nike and Adidas commercials the organisations make use of complex multimodal choices in order to communicate their branding strategies. 1. Which multimodal choices do Nike and Adidas employ in order to communicate their branding strategies? 2. Which personality traits are similar and different in Nike and Adidas product and value commercials? Due to the complexity of our hypothesis, we will employ three frameworks: social semiotics, film theory, and branding. These frameworks will help us to analyse and make meaning of the four commercials: Nike’s “Master Accuracy. Hit The Target” and “Is talent all it takes?” and Adidas’ “The Spark” and “Chelsea FC – Every Team Needs The 12th Man”. In order to answer the first question, we will analyse the four commercials by applying multimodal concepts and film theory. The multimodal analysis derives from social semiotics and M.A.K. Halliday’s...
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...Licensing Agency Ltd of Saffron House, 6–10 Kirby Street, London, EC1N 8TS. A catalogue record of this book is available from the British Library ISBN–10: 0335 218 13X (pb) 0335 218 148 (hb) ISBN–13: 9780 335 218 134 (pb) 9780 335 218 141 (hb) Library of Congress Cataloguing-in-Publication Data CIP data applied for Typeset by YHT Ltd, London Printed in Poland by OZGraf S.A. www.polskabook.pl Contents List of illustrations Acknowledgements 1 What is media theory? What are media? What is theory? What is media theory? How to use this book Behaviourism and media effects Introduction Lasswell’s chain of communication and propaganda technique Wertham: Seduction of the Innocent Cantril: The Invasion from Mars Cultivation theory Agenda-setting and social functions of media Two-step flow and the phenomenistic approach Uses and gratifications theory Summary Further reading Modernity and medium theory Introduction Innis: The Bias of Communication McLuhan: the medium is the message Benjamin: art...
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...Consumer behavior notes dream of a lost paradise where the ravages of time and history have been held back, where human beings live in harmony with nature, and where the wisdom of the planet is saved for future generations. In other words, to a Shangri-La. The story of Shangri-La itself is a modern one, told by the English novelist James Hilton in his novel Lost Horizon(1933). To start my paper we should use page 380 from the book retail stores as brands: performance, theatre and space spatial settings and the aesthetic structuring of a range of expressive artefacts are increasingly pervasive components of the construction and communication of brands AS per the consumer culture theory, service scape studies generally include environmental dimensions such as ambient conditions (noise, music and aromas) and space (design, layout and furnishing) as well as signs and symbols (style and personal artefacts) . If brands represent symphonies of meaning, managers must be viewed as orchestrators and conductors as well as composers, whose role is not only to coordinate and synchronise but also to create space and spatial arrangement(s) in retail shops as used to construct and to communicate a brand theatrical experience: This perspective allows us to understand how a theatre removes consumers from everyday life and isolates them in a constructed environment in order to create a unique and aesthetic experience to be used for first page for work introduction: In this way,...
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...is traced in a close reading of motoring magazine representations of cars and humans. Further, a DVD representation of the Volvo YCC, a concept car developed by women for an imagined female user, is discussed in relation to this semiotic pattern. The paper is conceptual, texts are interpreted in order to bring forward aspects of meaning-making that are not immediately obvious. The objective is to critically illuminate one aspect of the cultural production of the car as a masculine technology. Keywords: cars, gender, pleasure This paper suggests a way in which to think about the cultural construction of the car as a masculine technology. Interpreting representations in motoring magazines, it traces a “gendered economy of pleasure” that organises the symbolical meanings of relationships between humans and cars. The objective is to contribute a critical perspective on cultural meaning-making to the feminist interrogation of the co-production of gender and technology. The symbolical association of cars Science Studies, Vol. 19(2006) No.2, 31–53 with men and masculinity is a cultural phenomenon in conflict with everyday experience. Women and men all over the world drive, buy, take care of and love cars. Women and men in cars violate laws and social norms, they speed, drive drunk and get road rage. In spite of this, the car continues...
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...TERM PAPER THE SIGNIFICANCE AND DEPTH OF THE MEDIA ON THE TEXTUAL INTERROGATION OF LITERATURE IN ‘MY FATHER’S BLOOD’ NAME: OJEBODE, AYOKUNMI OLADELE DEPARTMENT OF ENGLISH POSTGRADUATE STUDIES IN LITERATURE REDEEMER’S UNIVERSITY, EDE COURSE CODE/TITLE: ENG 871/ LITERATURE AND MEDIA LECTURER: DR. OFURE AITO THE STILL PHOTOGRAPHY AS LITERATURE IN THE 21ST CENTURY USING TY BELLO’S WORKS Introduction “Art is about collecting experiences and expressing them. For me music and photography are similar art forms. I collect experiences, stir them in myself and express it in my own language. Just like my photography, music is my language.” Ty Bello Today people live in a visually intensive society and a world of spectacular and exciting images. They are bombarded with an orderly and continuously stream of visual stimulation from all manner of media every day. They see mediated images more often than they read words. Images sell everything. This paper offers an analytical framework for understanding how still photography is Literature in the 21st Century, using TY Bello’s still pictures. According to Aristotle, “There can be no words without images”. The world is surrounded with mediated images in such a way that has never been witnessed in the history of mass communication. Every era has expressed itself in its own way since the beginning. Antiquity was the time of legends, epics and mythical narratives. During the sovereignty of this era, meaning was constructed...
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