...XLRI, Jamshedpur 'Outside-In' - Cultural shift in Human Resource Management in Corporate India in the age of the social media BY: RIYA RASHMI HUMAN RESOURCE MANAGEMENT BATCH OF 2014-16 XLRI, JAMSHEDPUR SOCIALISING HR The report deals with analyzing the past, present and future of HRM with reference to the entering of social media platform in the corporate world. With many of the companies thinking over the issue, it has become very important to evaluate the scope of social media in the field of HR so as to leverage the share of HR as a business partner. Earlier HR being just a cost centered function of a company was into little notice of the stakeholders. But now as the importance of the aspect of people has sparked, the corporate world needs to emphasize on this differentiating function. Sandwiched between the management and the employees, the HR department forms the crux of a corporate. So, the transformation that needs to come through this function shall be of great importance. The use of social media is a very new concept and we need to evaluate the system so as to use it effectively. Table of Contents 1. HISTORY OF HRM IN INDIA - 2 - 2. NEED FOR A CHANGE - 2 - 3. SOCIAL MEDIA AND HRM: - 3 - 3.1. WHY SHOULD HR USE SOCIAL MEDIA? - 3 - 3.1.1. Influence analysis: - 4 - 3.1.2. Engagement and Retention: - 5 - 3.1.3. Employee Onboarding: - 5 - 3.1.4. The...
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...big opportunities but complexities (Internet, smartphone,s social networks…) Marketing trends Shifting balance power to consumers - new tools that enable companies to be more specific about who they want to talk to, to focus the specific customers - less obtrusive in messages: a way to make customer ask for advertisement - viral marketing - enable the customer to live through the message, involving him in the creative process (exp: a piece of ad where you have to chose to see what follows--> Samsung follow your instinct) OPPORTUNITIES OR THREATS? --> interactions help companies collecting useful data regarding their customers --> campaigns can no longer be standardized. Marketing helps companies to know who are their customers, where they are, what they want… Competitive trends Four major companies: Omnicom, WPP, Interpublic and Publicis Group (PG was late on digital) The advertising industry Main trend since the 80s - multiplication of specialized agencies (only provide commercial for one sector e.g healthcare, institutional communication) that cannot deliver general messages but more specific and touchy ones - concentration of ownership of these numerous agencies Conceive and create large-scale marketing concepts to be broadcasted (tv, print, radio, outdoors and digital) of three kinds: - WW network - micro-network - standalone companies Media agencies deliver the message via the media -...
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...conflict transformation gained support with the evolution of conceptualization of human security by the international community. Due to the continuous recurrence of conflicts, conflict transformation has proved to be an ideal model in peace studies as it works in conjunction with conflict management, conflict resolution, disarmament and also truth and reconciliation. Hence it has been supported by various scholars such as Gaultang and Krisberg.Thus the essay will look in detail in relation to why conflict resolution is becoming more popular with reference to case studies. Conflict transformation has been defined by as the use of the holistic and multi faceted approach to managing violent conflict in all its phases. Thus the term signifies an ongoing process of change in relations, behavior, attitudes, and structures from negative to positive (Lederach 1995). Conflict transformation views peace as centered and rooted in the quality of relationships, It moves beyond the episodic expression of the conflict and focuses on the relational and historical patterns in which the conflict is rooted. Harrington and Merry (1988) advocate that societies are transformed when fundamental social and political changes are made to make correct inequalities and injustices and to provide all groups with fundamental human needs. Thus they regard conflict transformation as the restructuring of social institutions and structures so that people can realise their potential. Conflict transformation refers...
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...ITRODUCTION In an attempt to understand ‘new media’ and politics we need to define what ‘new media is and what politics is. First we start by defining politics. According to Mansoor Maitah, Politics, in the broadest sense, is the activity through which people make, preserve and amend the general rules under which they live. Lasswell also defines politics as the process of who gets what, when, and how. He believes that politics is the process of allocating scarce values. He comes up with this equation; politics = allocation values (resources) wealth status power. By definition ‘new media’ according to Marshall McLuhan (1980) generally refers to the digital media which is interactive, incorporate two- way communication and involve some form of computing as opposed to ‘old media’ such as telephone, radio and TV. However there is a thin line between ‘old media’ and ‘new media’. This is because the ‘old media are getting digitized and some have consolidated with some ‘new media’ forms. Therefore we surround the term ‘new media’ with quotation marks to signify that they are digital interactive media. Without the quotation marks we generally are denoting media which is new to the context of discussion. To illustrate this, TV at is invent was new media and therefore cannot be said to be ‘new media’. Also parts of the world that have not received certain types of media will call them new media when introduced to them. GAGETRY DEFFERETIATION FROM THE PLAT FORMS.-TO BE DONE VIRTUAL...
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...Kristen McNair ENC 1102 16 April 2012 Connecting through the Internet Connecting globally is possible because of great technologies such as the internet. The internet has evolved into a place where the whole world can connect and communicate with each other. The internet has tools such as email, instant messaging, social media sites and online video games that allow individuals to talk with almost anyone in the world as long as they have access to the internet. Having the capability to communicate with anyone around the world may change ones perception of the world personally and globally. Individuals can discuss various topics and express their different points of views on the subject. Recent events at ones fingertip is a powerful tool to have. Being able to hear about global events within minutes of it actually happening may change ones view on world issues personally and globally. Online video games and social media sites can alter ones perception of the word, while allowing individuals to acquire and discuss ideas from around the world. The internet’s advancements have allowed for online video games. These games allow players to have online contact with people all over the world. These online games are usually called MMO games, or Massive Multiplayer Online games. Many people around the world play online video games; experts say the companies strive to make the games addicting so more people play for longer periods of time. Online games allow individuals to meet people...
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...the media sphere; that it’s too trivialised, too commercialised, too fragmented, that it relies too much on spectacle, and has caused citizens to become passive/apathetic. Focusing on the concept of audience, discuss one or more of McKee’s themes using an example from new and traditional media. As social groups and fragments naturally transform themselves parallel to the stages of the development of modern technology, the concept of audience will always in turn be the product of this environment. In the modern day world, one cannot help but question if the evolution of society has been accelerated in such a way partially due to the influence of the media sphere. Audiences are now more interactive in the media and public sphere in partnership with the Web 2.0 movement as a form of new media. Even though the new age media revolution has taken over the bigger part of our lives, the means of traditional media outlets such as television are more open to all the different societies that now exist. As the quality of media outbreaks dwindles and quantity is dangerously on the rise, the idea of commercialized and fragmented elements in our society is what we are subjected to within today’s media realm. Allan Mckee in his text The Public Sphere: An Introduction discusses these topics in depth as well as others in relation to the concept of audience and how the transformation of media has affected social behaviors. It is imperative to note that progressions in social transformation and...
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...Project Part 2 Identify Social Networking Apps for Planned Transformation Research and Analysis Online retailers, computer companies, and other more traditional brick & mortar type companies are leveraging social media to boost e-Commerce sales. While other companies appear ready to consider a marketing option that includes at least some aspect of social media, Starbucks, Dell, and JetBlue are not waiting on the sidelines, they are leading the way and have enjoyed increased sales as a result.. Online businesses that use social media to build their brand, and to assist in customer service, will rise to the top much faster than those who don’t. By working on your brand recognition on the most popular social media sites such as Twitter, Myspace, Facebook and YouTube, you can reach a much, much broader audience than traditional marketing methods. Benefits of Social Media and Social Networking Sharing content with thousands of followers at once isn’t the only benefit of social media for business. Small businesses all over the world have been discovering the ways social media can contribute to success and growth in all areas of their companies. As a business owner you should learned what your audience need are and effectively expand that brand to new customers. Always pay attention to the feedback that comes from perspective customers. Be aware of your competitors that is in your brand of market. The website traffic to and from your website and make that website as user...
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...How Digital Media has changed how people Introduction We live in a dynamic and progressive world where new ideas are actualized to better the state of human lives. Much can be said of the transformation that technological era brought to the world. However, of all the transformation nothing beats the effect that digital media has brought to the world. Never in the history of this planet has a single entity shape virtually every sector of our lives. The digital media is actually moving the world from money exchange, entertainment and communication. Communication is an aspect that has totally transformed with technology. Our view of the world and interaction hallmarks the effect of digital media and its subsequent effect on lives. On this accord,...
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...the place of the mass media in contemporary society. Since its beginnings, the mass media has grown exponentially in size and influence, because of constant innovations in technology that supports their operations. Consequently, from the days of newspapers, to radio, to television, and since the 1980s, the Internet, the mass media has undergone several transformations and transmutations which have impacted significantly on its role and place in society (Straubhaar & LaRose, 2002). The most current trend in mass media technology is the internet as well as mobile phones and other related technologies that can be classified as ‘new media’ (Sunday, 2008). At the time when newspapers were the main method of getting news,...
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...The ongoing transformation of communication technology in the digital age extends the reach of communication media to all domains of social life in a network is that is at the same time global and local, generic and customized. In an ever changing pattern. The internet is the decisive technology of the Information Age, as the electrical engine was was the vector of transformation of Industrial Age. The global network of computers networks is largely based on wireless communication. The internet is not really a new technology: its ancestor, the Arpanet, was first deployed in 1969. But it was in the 1990s when it was privatized and released from the control of the U.S Department of Commerce that it traveled around the world at an extraordinary speed: in 1996 the survey of Internet users was 40 million.; in 2013 there are over 2.5 billion, with China accounting for the largest number of internet users. At the heart of these communication networks the internet ensures the production, distribution, and use of digitized information in all formats. 95 percent of all information existing on the planet is digitized and most of it is accessible via the internet and other computer networks. As in all moments of a major technological change, people companies, and institutions feel the depth of the change, but they are often overwhelmed by it, out of sheer ignorance of its effects. For instance, media often report that intense use of the Internet increases the risk of alienation...
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...age where media inhabits numerous conduits for the production of culture it is difficult to imagine culture without its mediated form, from television and comic books to fashion and postcards, culture is derived through a range of diverse vehicles. We experience our cultural life through media in various ways. Modern society is founded on universal law, enlightenment of reason and science is solution to social problems, utopia is possible (except the poor will always be poor); Western-centric humanism will save the world; mass consumption means mass employment and modern society contained in the grand narrative of history. Progressive social transformation of the post-modern turn will take us on new adventures; resituating science, technology, society & capitalism into a multi-perspective and multi-disciplinary framework. One attempt to account for the emergence of post-modern condition is the shift during the 20th century of the economic needs of capitalism from production to consumption. Reality is what we see fit by these various forms of seductive illusion. The prefix ‘post’ clearly implies a break, a relation to a period that has happened before. In the case of post-modernism the previous period is undoubtedly ‘modernism’. Thus, postmodernism refers to a breakdown of the distinction between culture and society - emergence of a social order in which the importance and power of the mass media and popular culture means that they govern and shape all forms of social relationships...
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...Executive Summary Social media, online social networking service, has been existed for a long time. In that time, people use social media as an effective way to expand our social circle. People who use these sites form a social network, which provides a very strong and powerful way to connect, share interests, and keep in touch with others across the miles. However, as “the valuation of Facebook raised in a significant way, settling at figures in excess of $80 billion just after the company’s developer conference in September, 2011” (O'Dell, 2011). This valuation of the social media is only ranked second to Google’s. Even an obtuse CEO can realize the important impact on the business industry that social media will bring. Such a high valuation is not only because Facebook provides more than 600 million users a platform to communicate with each other, both in their leisure time and at work. Therefore, it is obvious to observe the social media’s economic impact. The economic impacts of the social media are increased work opportunities, decreased business cost, positive push in consumers’ purchasing behavior, increased opportunities for small businesses, and increased employees’ productivity. However, one thing should be noted that there may some different economic impacts in different countries because each country has their own cultures, economies, and business structures. Introduction of Social Media Social media, online social networking service, is among the most popular...
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...The main theme of HR SHARE 2014 is “HR Change and Transformation” It has several sub-themes too. The conference is designed around themes and topics which are aligned to the various complexities that surround business. Main Theme: HR CHANGE AND TRANSFORMATION To accelerate organizational growth and be able to compete on a regional scale and beyond, human resources managers cannot simply follow the traditional paths they used to get the organization where it is today; instead, they need to transform themselves. In other words, HR practitioners need to expand their perspective and explore the world beyond the general HR attributes -- the overall business landscape, the clients as well as the competition. The various challenges facing hr are: Workforce diversity, mobility of talent, problems related to emerging world, strategic talent management etc. The transformation also poses a new challenge to the various HR practitioners that is to develop and demonstrate a new set of competencies to fulfill their changing roles and responsibilities. The implication for HR leaders is clear: HR must be capable of responding to the company's evolving human capital-related needs through the delivery of HR programs and services. What are the steps that should be taken to design intervention for this transformation? How can HR processes are being re-thought, and organizational designs are being re-drawn? The Sub themes for the conference are as follows: PRESENTATION: SUPPLY CHAIN MANAGEMENT...
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...Social Movements The world has experienced profound change and transformation in economical level as well as changing of the political and social structure. Especially since the mid-20th century, accelerating urbanization; the processes such as modernization and changes in the community show its impact on the region. Besides with the addition of globalization this impact can influence beyond the continent with common communication channels. All these changes and the social transformation made the social actors’ role questionable. Since the 1960s, the deep and rapid transformation, which also effected the anti-system protest movement. For instance, in 1960, students, the new left and the civil rights movement; LGBT 1970s and 1980s, the environment, women, peace and human rights movements; 1990s and 2000s 'global justice movement' have emerged one after the other, and have increased as well. (Demiroğlu, 2014) Movements are relatively long-term collective engagements in producing or guiding social change. In other words social movements mean expressing inappreciativeness and be the voice that needs to be satisfied. Indeed, in the 19th century the term social movement was often used to describe the actual course of social change, especially change bringing broader social participation. 19th century class struggle of the European workers' movement and the revolutionary masses had brought the issue to the center of political life. In this process, the deteriorating war conditions...
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...Impact of Globalization on Cultural Practices Shelley Gutierrez, RNC Student ID: 391502 Sgutie6@wgu.edu 02-08-2015 Impact of Globalization on Cultural Practices Globalization has had different impacts on communities, but the most impact has been felt on countries’ cultures. The advent of technology has seen globalization spread to the furthest end of the earth and has even affected the most indigenous of communities today (Mishra, 2008). For the purpose of achieving the objective of this paper, the three native non-western cultures that have been impacted by globalization are Zimbabweans culture, Chinese culture and the Indians culture. They represent the extent that globalization is likely to go on transforming the lives of people. In the Zimbabwean culture, women have been the ones involved in agricultural roles. However, with trade liberalization has seen the act of, not helping women in their agricultural endeavors, and food security has been threatened in the country. The effect of this has been that women in Zimbabwe have resorted to cross-border trade by that leaving fathers behind with the children. To this extent, children do not sit around the fires to listen to stories from their grandparents that are meant to promote love, peace, and respect as they culturally used to engage. Fathers, on the other hand, take part in extramarital affairs by that eroding the moral fabric of these communities culture. The conventional Chinese is characterized by the...
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