...Case Analysis: Susan G. Komen for the Cure vs. Planned Parenthood By Katharina Volkmer Situation Susan G. Komen for the Cure (SGK) decided to stop making grants for breast exams to Planned Parenthood (PP), a decision that the Foundation later reversed. The first announcement caused an immense social media backlash, political posturing and a huge amount of donations for Planned Parenthood. SGK’s Strategy In mid-December, SGK informed PP about stopping grants. On January 31, the Associated Press broke the news and an immense social media reaction started (Miller, 2012). People’s dissatisfaction about the decision was expressed on Twitter, Facebook and on various individual blogs. News stations reported about the reactions on social media platforms, causing numerous reports in TV and radio broadcast and print coverage. Even though SGK initiated the announcement, for about 24 hours, it did not provide a statement, no expression nor an apology about its decision. SGK did not respond to negative comments and its activity on Twitter was not frequent (Miller, 2012). The organization even declined interviews with network news and major newspapers. Its defensive position seemed like the Foundation was hoping that the crisis would end soon. SGK’s position was criticized publicly, as it did not listen and engage with affected groups of interest that supported it for many years. In the late evening of February 1st, the Foundation finally started publishing responses...
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...Social networking has become a major part of society. Many people wake up each day and check social media websites specifically throughout Twitter and Facebook first thing in the morning instead of reaching for a newspaper. Since people are spending such a large amount of time surfing social networks, it is important to point out some of the positive and negative effects that social networking can have on a society. The positive effects of social networking sites are allow people to create new relationships and reconnect with friends and family. Increased communication, even online, strengthens relationships. And the other is social networking sites make people share everything that they want and bring people with common interests together, offer exposure to new ideas from around the world, and lower inhibitions to overcome social anxiety. Social networking could be your business media promotion for examples a marketers at small companies can post on Twitter, in addition to generating revenue this way, companies also can get positive and negative feedback directly from consumers. While social networking sites have a positive effects, they also have negative effects for society. Social networking sites entice people to spend more time online and less time interacting face to face. The sites offer many time wasting activities that supplant more productive activities. Also social networking sites make cyberbullying, a type of bullying that occurs online, easier and more...
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...Harnessing The Power Of Social Media In International Relations – Analysis March 31, 2011 By ISN Insights Twitter may be just another way of sharing inane chatter, but if you have written the service off, think again. Social media has emerged as a powerful new tool in international relations, and it deserves closer attention. By Fergus Hanson for ISN Insights The wonderful and frightening thing about social media and Web 2.0 technologies is that their consequences are so unpredictable. When Jack Dorsey launched Twitter in 2006, did he envisage that the medium would end up playing a role in the attempted overthrow of the regime in Tehran? Did Mark Zuckerberg foresee Facebook being used by activists to help rally support for regime change across the Middle East when he was busy writing code in his college dorm room? The stunning and exciting role social media is beginning to play in our lives has sparked a fierce debate over the power of social media in international relations. Because the landscape is still so chaotic and uncertain, the debate has really only just begun. Fear of the new For many, the idea that anything meaningful can come out of a 140 character message (called a ‘tweet’) is preposterous. Suggesting these social, interactive media are stirring or enabling popular uprisings or even revolutions is heretic. Unsurprisingly there have been plenty of people willing to step in and ridicule any suggestion that these and other social media platforms are somehow having...
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...Social Media: The Good, The Bad, The Ugly Truth. The very first electronic mail was sent in 1971 but in just over 40 years, social media has become a global phenomenon. Social media are websites or applications that allow people to share their ideas, thoughts and feelings through mediums like photos, music and videos. Facebook, Instagram, Twitter, Ask.fm are just a few examples of such platforms. Social media has made the world a smaller place with just a click of a few buttons. One could literally do anything, such as, posting photos, making videos or exchanging ideas. Furthermore, through social media, one can also readily share ideas and easily communicate with people around the globe. With the convenience and accessibility it brings, social media may seem like a great invention, but the awful truth is that excessive use of social media can be addictive. This essay will discuss how people’s dependence of social media would cause problems like addictive behavior that are similar to drugs and alcohol addiction, antisocial behavior, and lastly, the mental state of the user. Inordinate use of social media can cause severe ramifications. However, when used with restraint, social media could be a convenient way for people to communicate easily with one another anywhere and everywhere. For example, according to CASAColumbia (2014), more than seventeen million teenagers log into social media sites each day to update their statuses or upload a photo. On average, out of this seventeen...
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...argument. Although Tendlers makes it very known throughout her article that she is the against the “excessive usage “of social media. She continues to show logic of the topic and makes sure the readers know that she has a logical reason for her opinion. By explaining the negative effects of social media, Tendler is able to show her logic of the topic because she states many facts about the effects social media have on people, such as “we’re becoming anti-social by relying on technology too heavily.”(Ale. Tendlers para.5).Tendlers is able to present much logic of the process and effects of social media, causing many readers to agree with her argument and executing the rhetorical element successfully. Throughout her piece, Tendeles...
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... | |MEDIA MANAGEMENT | | | | Abstract: Media has played a major part in building and managing the country after 1990’s. It has played both a constructive and destructive role in communicating information to its viewers. Organizations have been aware of this might of media for quite some time now. The partnerships between organizations and media channels and the way in which orgs manage media play a huge role in the way it affects their business. Ex. FMCG companies, entertainment companies, e-commerce companies understand that marketing can’t happen and product can’t sell unless media upholds it. Hence the partnership between orgs and media needs to be seen as an art of media management now. Media can both build and destroy the reputation of any entity in this country. Hence it is extremely careful how media is managed and used in the best possible manner in order to derive benefits instead of creating issues. Media targeted by organizations/entities for marketing are basically of three formats. • Print media Marketing – through Newspapers, magazines, books etc. • Audio / Visual Media Marketing – through Television, movies, radio...
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...PR PROJECT: Nestle kit-kat Its crisis And management NESTLE: Nestle is the world’s leading nutrition, health and wellness company. Their tagline says, “Good Food, Good Life”. To provide customers with the best tasting, most nutritious choices in a wide range of food and beverage categories. Nestle owns several major consumer brands such as Stouffers, Nescafe, Kit-Kat, Carnation, Nestle Water, and many others. All in all, 30 of Nestle’s products earned 1 billion CHF or more during 2010, making Nestle a major force in the global food and beverage industry. NATURE OF CRISIS: THE CRISIS: Nestle, the world’s largest food conglomerate, has undergone a turbulent period since 2010. On March 14 2010, the Independent, a UK-based newspaper, stated that Nestle’s Kit Kat contained palm oil that results in deforestation and threatens the livelihood of the endangered Orang-utans. Environmental Group Greenpeace immediately requested Nestle to “give the rainforest a break” by ending its business partnership with Sinar Mas, its palm oil supplier in Indonesia, as soon as possible. The report spurred Nestle to cancel its contract with Sinar Mas—months after Sinar Mas was shown to be involved in illegal deforestation—but the corporation continues to purchase oil palm from Cargill, which is supplied in part by Sinar Mas. For its part, Cargill says it is investigating Greenpeace's allegations and if Sinar Mas is found to be committing illegal deforestation they will drop...
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...Effects of Social Media on Hospitality/Tourism Name: Institution: Date: Introduction Since the turn of the century, there has been an upsurge in the use of social media. As a result, many tourism organizations that include hotels, travel agencies, and airline companies have started using the internet as one of the important tools in marketing and communication strategies. Many businesses within the hospitality industry rely on good reviews from their customers, and social media is offering this as a natural marketing tool (Bennet, 2012). The use of social media have become very widespread, and the travelers use these sites consistently to brag about their great experiences as well as express displeasure with poor experiences. This is a natural way through which the social media is impacting the hospitality and tourism industry. After realizing the power of social media, businesses are also leveraging on the wide presence of customers in social media to communicate, engage, and market their services and products to the customers (Guzel & Sengun, 2015). The growth of social media has had immense impacts on social media that range from marketing, communication, and even corporate social responsibility. This paper conducts a literature review on the effects of social media on hospitality and tourism. Literature Review According to Mahmood A Khan (2012), the benefits of social media can be very helpful in marketing and management in hospitality and tourism. He states...
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...Guidelines for Secure Use of Social Media by Federal Departments and Agencies Information Security and Identity Management Committee (ISIMC) Network and Infrastructure Security Subcommittee (NISSC) Web 2.0 Security Working Group (W20SWG) Version 1.0 September 2009 This document is publicly releasable Intended Audience This document is intended as guidance for any federal agency that uses social media services to collaborate and communicate among employees, partners, other federal agencies, and the public. Note: The Federal CIO Council does not endorse the use or imply preference for any vendor commercial products or services mentioned in this document. Guidelines for Secure Use of Social Media by Federal Departments and Agencies Page 2 TABLE OF CONTENTS INTENDED AUDIENCE............................................................................................................................................2 REVISION HISTORY ................................................................................................................................................4 ACKNOWLEDGEMENTS ........................................................................................................................................5 EXECUTIVE SUMMARY .........................................................................................................................................6 RISKS ......................................................
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...Effects of Social Media on Hospitality/Tourism Name: Institution: Date: Introduction Since the turn of the century, there has been an upsurge in the use of social media. As a result, many tourism organizations that include hotels, travel agencies, and airline companies have started using the internet as one of the important tools in marketing and communication strategies. Many businesses within the hospitality industry rely on good reviews from their customers, and social media is offering this as a natural marketing tool (Bennet, 2012). The use of social media have become very widespread, and the travelers use these sites consistently to brag about their great experiences as well as express displeasure with poor experiences. This is a natural way through which the social media is impacting the hospitality and tourism industry. After realizing the power of social media, businesses are also leveraging on the wide presence of customers in social media to communicate, engage, and market their services and products to the customers (Guzel & Sengun, 2015). The growth of social media has had immense impacts on social media that range from marketing, communication, and even corporate social responsibility. This paper conducts a literature review on the effects of social media on hospitality and tourism. Literature Review According to Mahmood A Khan (2012), the benefits of social media can be very helpful in marketing and management in hospitality and tourism. He states...
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...Social Media and Our Children Crystal Y. Mays Liberty University Abstract Social Media today has confronted our youth with different entertainment environments than the one experienced by their parents and grandparents. Today children live in a world that provides various social network resources, like cell phones, Ipods, Ipads, and notebooks, that makes it possible to connect to social networks at any time. Technology is everything to them because they communicate, live and socialize through and with it. It can provide a great opening for children to develop cognitive, social and language skills, but because they are so captivated by the vast products and many programs offered they are missing this opportunity. Social media has also become a very lucrative playing ground for predators, either sexual or bullies to prey on vulnerable and please seeking boys and girls. The power of technology has created a new monster called cyberbully who has the ability to reach out and manifest harm and danger to their targets very easily. Parents can commit to enforcing technology education and monitoring to help their children make a successful tool to access for their advancement and also take the correct defensive measures to protect them from the many dangers. Social Media and Our Children Social media has vastly evolved over the last decade. It has become a vital ingredient of our personal as well as our professional lives. Social media is a key component of practically every...
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...displaying negative psychological effects from over-using Facebook and other social networking sites. New research revealed August 2011 by Dr. Larry Rosen, a psychology professor at California State University, makes it official what some parents already suspected -- our kids are getting sort of screwed up when they spend too much time on Facebook. On a more upbeat note, the study also showed a few unexpected benefits of social networking online. Negative Psychological Effects of Facebook from "Overdosing" Thus far, Rosen has made a 25-year career out of studying the influences technology has on people. His latest research, which examines teens and Facebook, was conducted using 1,000 teen surveys and observation of 300 teens actively studying. It concluded that multiple negative psychological effects could result from spending too much time on Facebook and other social media sites. Negative effects of facebook on teens who overuse this social media include: Teens who use Facebook frequently may become narcissistic. If you are not already familiar with that term, dictionary.com describes narcissism as an, "inordinate fascination with oneself; excessive self-love; vanity." Most likely these are not the character traits you desire for your child. Teens who have a strong Facebook presence may display psychological disorders, such as anti-social behaviors, and mania & aggressive tendencies. An anti-social child often does not consider the effects their actions have on others...
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...Social Media and Business Social media has always been a threat to not only security but also reputation of a business. Employees today have access to all kinds of social network sites to include Facebook, Myspace, Twitter, Instagram, online blogs, and many more. These sites are easily accessible to the user from their computer, tablets, and cellphones through various types of applications. Through my research I was able to find a trend in users using these media outputs to accidently leak information unintentionally and even intentionally. I found that any business can be susceptible to having data leaked and reputations tarnished from employees not handling social media correctly. I will cover this area of expertise, technology involved, future trends, security issues, some businesses involved, regulatory issues that arise, what business can do to handle social media, and global implications. When you consider what technology is being used most users will think of physical equipment. While this is the case that is the access medium that is used when thinking of social networking. Social media can be accessed in various ways to include your home computer, office computer if they allow you to view such sites, tablets, and your phone that could not be regulated depending on if it is a company phone. These access mediums must be regulated and users educated on the proper use of these devices. There are different types of online technologies that can be used to access social...
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...11/29/13 Eng 101 Argumentive Essay As technology has developed teenagers have the internet at their fingertips. Social networking has given teenagers the advantages of learning, socializing and endless entertainment. As years go by social networks keep growing, and proves to have many negative and positive influences on teenagers. While researching I learned that social networking is not just Facebook and twitter, social media is any web based platform that enables people to interact. Should parents limit the use of social media? Social networking has become very popular for teenagers to connect with friends from school and even meet new people. Networking has helped teens who are shy have a way to socialize by messaging and posting to people rather than an awkward face to face interaction. Families have reconnected and stay connected by sending emails and or posting pictures on Facebook when they live distances away or when going away on trips. Teens like playing video games that are web based because it allows them to interact with their friends even when there not sitting in the same room. There are many examples where the internet has negative effects on teenagers. Children no longer have the social skills to interact on a personal level because they’re so used to sitting behind a computer, on their smartphone or playing video games. Social media has been shown to affect the way people communicate face to face and teenagers are becoming accustomed to the use of coded...
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...Assignment 2: Essay In Brief: This assignment is worth 25% of your mark for this unit. Please refer to the calendar in your Unit Outline for the due date. Instructions: Essay Question: Choose one Web 2.0 platform discussed during module two and analyse the extent to which this platform has changed the way people communicate and collaborate. The Web 2.0 platforms specifically discussed in module two are Delicious, blogs, wikis (in general), The Wikipedia, Twitter, Flickr and YouTube. However, if you have discussed other Web 2.0 platforms during the unit in tutorials or on the discussion board, you may select this platform if it is approved by your tutor at least one week before the essay is due. The word limit for this essay, excluding the reference list, is to be confirmed by David Cake (between 1000-1500 words). This essay asks you to analyse one of the Web 2.0 platforms that you’ve been examining in the unit, looking in particular at how that particular platform has changed the way in which users/participants both communicate and collaborate. Given the context in which you’re examining these technologies, it is a good idea to think about how Web 2.0 in general is thought to indicate a general shift in the character of online interactions and use these changes to help think about your chosen platform. You will be expected to use some of the readings/viewings provided in the unit, but you will also need to seek out appropriate secondary material...
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