...Gale in the article, "What the Soda Tax Means for Consumers" is giving us the impression that the government is using the taxes to prevent sins by the public, such as consumption of sugary beverages causing obesity and diabetes. Taxes shouldn't be put on sugary drinks for it is harming the poor, costing money and harming the companies of sugary beverages including soda products and sugar based drinks. To begin with, these soda taxes put on sugary beverages are harming and hurting the poor percent of society. ¨Poor households...
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...Situational Analysis and Marketing Plan: Coca-Cola Steve Lenart MKTG 730: Marketing Analysis Foundation (F14) I. History The Coca-Cola Company may be one of the world's most recognized companies and it all started back in 1886. Dr. John S. Pemberton was a pharmacist in Atlanta, Georgia. He created a “soft drink” that utilized flavored syrup combined with carbonated water (Coca Cola History, 2014). The first people that tried it considered it, “excellent.” Now that he knew he had a winning recipe, he needed a clever name. He was discussing names with his bookkeeper, Frank M. Robinson, when they came upon a breakthrough. The term Coca-Cola comes from two of the drink's ingredients. The recipe called for “coca” from the coca plant, and also used “kola” nuts. Just like that, the name of the product was born. Pemberton passed away in 1888, only two years after creating Coca-Cola. Before is death, he sold portions of his business to many parties and the majority of the business to Asa Candler. Mr. Candler was responsible for distributing the product beyond Atlanta, Georgia. Demand quickly grew, and a soda fountain owner is credited with first implementing a bottling system for Coca-Cola. The unique contoured bottle was trademarked in 1977. The company is still based out of Atlanta, Georgia, but by today's standards is an extremely large, multi-national conglomerate that has tremendous reach throughout the globe. It would be very foolish when discussing...
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...PEPSICO BUSINESS ANALYSIS SWOT ANALYSIS¬¬ Strengths Diverse product range 22 product lines each contributing over 1 billion in revenue (soda, juice, water, to snack foods)(Lambert, 2012, Hoovers) One of the most acknowledgeable brands in the world (PepsiCo.com) Available in more than 200 nations (PepsiCo.com) Weaknesses (Lambert, 2012, Hoovers) Lower productivity compared to Coca-Cola Over dependence of big retail Decline in soda taste Core Competencies (Lambert, 2012, Hoovers) Working towards appealing to consumers changing taste Leading the way into health conscious drinks and health conscious snacks Mass production Effective manufacturing and distribution system Competitive Advantage (PepsiCo.com) Customer Acceptance Wide product range Their Logo/Brand has been around for over 100 years and is considered a household name. Acquisition of bottlers Opportunities (PepsiCo.com) Brand management (Starbucks, Lipton)(PepsiCo.com) Healthier products for both snack lines and drink lines (PepsiCo.com) PepsiCo is taking advantage of growth in other countries such as China, Latin America, and other underdeveloped nations which are virtually untouched by rivals and have huge potential. In China PepsiCo is catering to the local tastes in snacks. Threats (Yahoo Finanace) Coco-Cola being the number one brand of North America is PepsiCo’s largest competitor. Drop of sales in soda Private-label products Government regulations Imitators Non-Carbonated...
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...------------------------------------------------- Table of Contents Executive Summary 3 Situation Analysis 4-7 Competitors 4-5 Company 5-6 Consumers 6-7 Objectives 8 Budgeting 8 Strategy 9-10 Execution 10-11 Evaluation 11-12 References 12 ------------------------------------------------- Executive Summary The Kool-Aid brand has faded as the market has become flooded with various choices of sodas, waters, energy drinks, packaged and powdered sports drinks, and a myriad of other options. Our goal is to bring back this brand which was once at the heart of teen popular culture. We will focus on bringing two new products to the Kool-Aid lineup: sugar-free premixed and energy drink. The target market for sugar free Kool-Aid is soccer moms who generally have one to three children ages four to fourteen. We believe these moms will like the idea of having an alternative to sugary sports drinks and sodas for their children. The target market for Kool-Aid energy drink is young adults who enjoy sports and gaming. We believe that these people drink energy drinks more often and grew up with Kool-Aid and will be happy to see it return in a form they can drink and still feel like adults. We plan to run full page advertisements in magazines such as Better Homes and Gardens and many gaming and sports magazines. We have allocated 7% of the revenue from Kool-Aid for advertising these new products. Once a sufficient number of advertisements have run, we will survey...
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...historically, has the soft drink industry been so profitable? Americans enjoy carbonated sugary beverages. The industry itself, because of its tasty product, focuses on marketing and advertising to make a profit. Coke and Pepsi employed the following technique to make the soft drink industry profitable: marketing (Yoffie 21). Coke and Pepsi have dominated the market on soft drinks by offering a product that people enjoy, at a price that the average Joe can afford, and by utilizing marketing strategies and campaigns. Through effective leadership, an environment was created which enabled success and profitability as well as creative strategies and campaigns. Both Coke and Pepsi developed and deployed aggressive marketing campaigns which began generations ago by fighting trademark infringements and continued with cleaver and aggressive sales techniques. By branching into other flavors and types of drinks via mergers and acquisitions, both Coke and Pepsi generated additional revenue from more than just their core beverage. The fierce competition the two Cola Giants created, ensured profitability and world recognition of the American developed carbonated soda. 2. Compare the economics of the concentrate business to that of the bottling business: Why is the profitability so different? The concentrate business has been historically dominated by large magnates such as Coca-Cola and Pepsi. Data, from the case study, detailing the industry breakdown indicates that...
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...College writing I Ms. Shazia Nasir 8 October 2015 Our Food Is Harming Us Introduction Many people nowadays go to a grocery store and buy groceries for the house. However, people do not look at the ingredients. If people would see the label on the packed food, they will be confused because they will not understand some of the names of the chemicals. If people realize that the food that they eat every day is harmful to our body because the amount of sugar that is being dumped in the food, they will stop eating that kind of food and start to eat healthy fresh organic food. The food that we eat on a daily basis will affect our long-term health specially the students; also, the food industry does not care about people’s health instead it cares only for money. In this paper, I will show that food industry is destroying people’s health on one hand by putting an enormous amount of sugar and on the other hand making low-fat products. What are the people really eating? Once in my human biology class Dr. Walter Hoeh said: “The food that you eat every day will not kill you now but it will kill you after twenty to thirty years from eating the food, however, eventually you will die from the food.” He explained how food affect us, when we heard the explanation we were shocked because we buy food without reading the ingredient. When you eat processed food it tastes delicious and you crave for more, but you are only eating sugar and harmful fats and that type of sugar and fats are harming the...
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...beverage industry has undergone profane changes as health awareness among consumers has been on the rise. In the current challenging conditions for the beverage industry, PepsiCo has been taking aggressive steps to cut costs to support long-term earnings growth and reinvest savings in their business. As the company faces growing concerns in the carbonated beverage industry because of growing health awareness and obesity concerns, PepsiCo has been working to make its cost structure leaner; through economies of scale to reduce labor, by specialization and division of labor. PepsiCo is also making good progress with it cost-savings initiatives consistent with its productivity enhancement initiatives; the company expects to realize cost savings of at least $1 billion in 2014. One of the major expenses for PepsiCo is it marketing and advertising campaign which accounts as of 2013 for 5.9 of its net revenue, however PepsiCo has manage to have substantial savings in their direct fixed cost by their structural business model and through economies of scale, Moreover, PepsiCo has announced an increase cost-savings program, which is expected to result in cost savings of $5 billion for the next five years starting from 2015 " and by optimizing its production facilities globally; improving its go-to-market systems, increasing shared services, and investments in automation. One of PepsiCo state of the Art Facilities with two filling lines working can fill over 1.5 billion cans of soda in a year...
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...1. Situation Analysis Case Background Created in 1886 by Dr. John Pemberton, Coca-Cola has gone through many changes, some good and some bad, but in the end has become the worldwide leader in its industry (Graham, 2011). The company boasts a lineup of approximately 500 different drinks, including soft drinks, teas, coffees, juices, and waters. Soft drinks are their “cash cow” with around two billion cans and bottles sold each day (Graham, 2011). The syrup originally was designed as a "cure-all tonic" and contained coca leaves (Davis, 2004). Two years after creating the mixture, and just before he died, Dr. Pemberton sold the rights to the beverage to Asa Candler. Due to increasing demand Joseph Biedenharn started bottling Coca-Cola and bottled distribution of the soda began; within five years large scale bottling operations became available. Throughout the company's history, and even today, it has faced and overcame many challenges. Coca-Cola was, until recently, the world’s most valuable brand (Elliott, 2013), but is still the worldwide leader in the beverage industry. Through all the successes, Coca-Cola has encountered some challenges along the way. Coca-Cola has been criticized for discrimination against minority employees, poor working conditions of migrant workers, and even assassinations of trade union leaders and union-affiliated workers that provoked protests (Raman, 2007). Another emerging issue the company is facing is criticism that their products are contributing...
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...Communication in Business Student’s Name Institution 1.0 Executive Summary This report contains an analysis of the corporate social responsibility programs or policies of the Coca-Cola Company. It has identified pertinent issues that affect CSR policies and how an organization has to act responsibly. Coca-Cola Company has been a market leader in the soft drinks industry. However, in the recent past they have received negative publicity and unhealthy competition from worthy competitors like Pepsi. This report, therefore, finds out the discrepancies existing between Coca-Cola’s business strategy and their common practice. It, therefore, discusses the CSR projects implemented by the Coca-Cola Company and gives recommendations on how Coca-Cola will continue to operate a sustainable business. Table of Contents 1.0 Executive Summary…………………………………………………………………………..2 2.0 Scope of Engagement………………………………………………………………………...4 3.0 Current Understanding of CSR………………………………………………………………4 4.0 Examining Coca-Cola’s CSR Commitment………………………………………………….5 5.0 Discrepancies between Communicated Intention and Corporate Practice…………………...7 6.0 Recommendations…………………………………………………………………………….7 References………………………………………………………………………………………...9 Communication in Business 2.0 Scope of Engagement Business social responsibility is a core success factor for any organization. While acting to fulfill its mandate, an organization must not infringe on the interest of the community or...
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...Communication in Business Student’s Name Institution 1.0 Executive Summary This report contains an analysis of the corporate social responsibility programs or policies of the Coca-Cola Company. It has identified pertinent issues that affect CSR policies and how an organization has to act responsibly. Coca-Cola Company has been a market leader in the soft drinks industry. However, in the recent past they have received negative publicity and unhealthy competition from worthy competitors like Pepsi. This report, therefore, finds out the discrepancies existing between Coca-Cola’s business strategy and their common practice. It, therefore, discusses the CSR projects implemented by the Coca-Cola Company and gives recommendations on how Coca-Cola will continue to operate a sustainable business. Table of Contents 1.0 Executive Summary…………………………………………………………………………..2 2.0 Scope of Engagement………………………………………………………………………...4 3.0 Current Understanding of CSR………………………………………………………………4 4.0 Examining Coca-Cola’s CSR Commitment………………………………………………….5 5.0 Discrepancies between Communicated Intention and Corporate Practice…………………...7 6.0 Recommendations…………………………………………………………………………….7 References………………………………………………………………………………………...9 Communication in Business 2.0 Scope of Engagement Business social responsibility is a core success factor for any organization. While acting to fulfill its mandate, an organization must not infringe on the interest of the community or...
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...by state law. It is totally inappropriate that its facilities and employees are being used by corporations to increase their own profits on public time and with public dollars.” Dr. Brita Butler-Wall, Executive Director, Citizens’ Campaign for Commercial-Free Schools, US. THE RECALL On June 13, 1999, Coca-Cola[1] (Coke) recalled over 15 million cans and bottles after the Belgian Health Ministry announced a ban on Coke’s drinks, which were suspected of making more than 100 school children ill in the preceding six days. This recall was in addition to the 2.5 million bottles that had already been recalled in the previous week. The company’s products namely Coke, Diet Coke and Fanta had been bottled[2] in Antwerp, Ghent and Wilrijk, Belgium while some batches of Coke, Diet Coke, Fanta and Sprite were also produced in Dunkirk, France. Children at six schools in Belgium had complained of headache, nausea, vomiting and shivering which ultimately led to hospitalization after drinking Coke’s beverages. Most of them reported an ‘unusual odor’ and an ‘off-taste’ in the drink. In a statement to Reuters, Marc Pattin, a spokesman for the Belgian Health Ministry explained the seriousness of the issue: “Another 44 children had become ill with stomach pains, 42 of them at a school in Lochristi, near Ghent, northwest Belgium. We have had five or six cases of poisoning of young people who had stomach pain after drinking (the suspect beverages)." In the same week, the governments of France, Spain and...
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...Company Background Pepsi is founded by Caleb Bradham in Bern North Carolina on a hot summer day. Pepsi is a carbonated soft drink. It was created by a pharmacist as an incentive, as a way to get customers into his pharmacy in 1898. Caleb decided in 1902 to start the Pepsi Company and received its official patent in June of 1903. Pepsi was slowly on the rise with advertisement and in 1965 merged with Frito-lay Snack Company and Donald M. Kendall became founder of the new merged company PepsiCo. During the 1970’s Pepsi was becoming recognized as an aggressive company and was now in competition with the other leading soft drink company Coca-Cola. Coca-Cola was founded before Pepsi soft drink in 1886, also by a pharmacist named John Pemberton. After the invention of the beverage, portions of the company were sold around and much was sold to Asa Candler, a businessman from Atlanta. There were imitators of Coca Cola and so the business decided to market a new Bottle shape that would make it distinct from all the others beverages. To continue to make Coca Cola a success, in the 1970’s Coca Cola was advertised as a relation with happiness a fun time. Muhtar Kent is Chairman of the Board and Chief Executive Officer of The Coca-Cola Company. Mr. Kent joined The Coca-Cola Company in Atlanta in 1978 and has held a variety of marketing and operations roles throughout his career. In 1985, he was appointed General Manager of Coca-Cola Turkey and Central Asia. From 1989 to 1995, he served...
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... seeking to expand in international markets. PepsiCo looked mainly to its core product, carbonated fizzy drinks, but also diversified its product offerings. It bought Frito-Lay, the snack business in 1965, beginning its long history of diversification, to reduce its dependence on cola drinks. In 1993, it launched bottled water, Aquafina, and in 1998, it acquired Tropicana juice brands, placing it in a good position to benefit from rising consumer demand for healthier drinks. In 2001, it acquired Quaker Oats, the cereals and snacks business, following the collapse of Coke’s negotiations to buy the company, revealing divisions on strategy within Coke’s board. With Quaker Oats came Gatorade, the market leader in energy drinks, further diversifying PepsiCo’s portfolio of companies. Aquafina water and Gatorade drinks have seen rises in sales, helping PepsiCo to offset declining sales of sugary carbonated drinks, where consumers have become concerned about health and obesity. Coca-Cola has also belatedly launched new products diversifying from sugary fizzy drinks, having launched Minute Maid fruit juice to challenge Tropicana, Dasani to take on Aquafina, and Powerade to compete with Gatorade. PepsiCo’s diversification programme and it’s brand building expertise has made it the world’s fourth largest food and beverage company. Coke, relies on carbonated fizzy drinks for 80 percent of profits on the other hand, is market leader in...
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...groups it would increase sales for Coca-Cola. Because it allows convenience to the consumers who have church events, work parties, or school events. 1. Executive Summary Since Coca Cola was launched as a company, the company has exceeded expectations by a long shot. Innovators who get into the practice of trying to market something like a soda can sometimes fall behind the competition as other sodas have in the past such as generic brand sodas produced by companies such as Food Lion and Wal-Mart. Coca Cola strives to continue providing better soda quality than its competitors by hiring only the best employees and producing the highest quality product while ensuring that distribution is also performed effectively. Coca Cola intends on using its large fan base of the product to continue giving their consumers a high quality product enjoyed by millions throughout the world. Coca Cola can begin the process of marketing to even more people by using the push marketing strategy which can ensure that Coca Cola ads are placed in as many places as possible so that potential consumers can possibly change their minds if they do not already drink the Coca Cola product. 2. Company...
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...Investment Analysis | ACCT 557 - Financial Accounting | Aseelah Thomas | 1. Company Analysis * Coca-Cola (KO) Dr. John Pemberton, a local pharmacist from Atlanta, Georgia, created the syrup known as Coke. This syrup was then combined with carbonated water, and the mixed product was distributed to be sampled, which was then distributed to locals as a soda fountain drink. Frank Robinson, which is John Pemberton’s partner and bookkeeper, then suggested the name Coca-Cola and created in his own unique script the famous trademark for the company. Prior to the John Pemberton’s death, which was in 1888, portions of the cola company were sold to a choice of associates, and the remaining interest was sold to Asa G. Candler. Coca-Cola is now an international business that produces its’ products on a local scale, within a majority of communities. Its beverages are available and sold in more than two hundred countries with over thirty-five products internationally. In 2010 and 2011, CCE’s entire North American business was acquired and then called Coca-Cola Refreshments (CCR) instead. This created entity was due to a partnership between Coca-Cola Company and Coca-Cola Enterprises, which is the largest bottler entity. The company’s headquarter is located in Atlanta, Georgia, which its birthplace. The current CEO is Muhtar Kent, and has over 195 executives. The company’s 2012 10-k confirms it had approximately one hundred and sixty thousand employees, which...
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