...PS3 vs. Xbox 360 These two gaming platforms have been going at it for years now. It’s time to settle which one is the better system. The Sony PlayStation franchise was the first to release in 1994. Microsoft finally released their Xbox in 2001. However I’m not comparing the first Xbox to the first PlayStation I will be comparing the PlayStation 3 and Xbox 360. Starting with features they both have, the ps3 and 360 have, of course, exclusive games that can only be played on that specific system. For example halo is for the 360 and god of war is for ps3. They both have an internet browser and apps; they are Wi-Fi enabled meaning they can detect wireless internet. Through Xbox live and PlayStation network, they allow you to play with friends and meet people all over the world (the name tells what system has what). Now the PS3 and the Xbox 360 are generally made for the same they can do different things that set them apart. The ps3 has a Xross media Bar (XMB) which allows you to chat with friends while pausing the action in-game. This comes in handy when people message you while you’re in a good game and do not want to interrupt it. While playing users can earn trophies which so how bad ass you are. The trophies are ranked as follows: Bronze, silver, gold and platinum which can only be attain when you achieve all other trophies for the game. Keep in mind that some trophies are easier to get than others. While in-game the XMB can be used to invite players to your gaming session...
Words: 860 - Pages: 4
...XBOX 360 VS Playstation 3 Introduction There is always a fude going on between witch console is better, between the Xbox 360 and playstation 3. Both are great systems and that makes it hard to tell which is truly better. The playstation 3 is made by Sony where as the Xbox 360 is made by microsoft. Sony has a wide range of electronics and so does microsoft. So both systems come from an amazing background. It is without a doubt going to be a close race between the Xbox 360 and the Playstation 3. Literature Review There is a website called gamer.blorge.com and it really breaks down the system fude. The article goes over 6 specific catagories that are very important to determine which is better. The catagoies are Design, Fetures, online, Graphics, games, and value for money. I think this article does a great job on how they determined which console is better. A second artice i found is called the great debatemon a website called alteredgamer.com. It Pretty much gives you the breakdown on what each console has to offer. Like which Xbox 360 to buy and playstation 3 to buy. In each Paragraph it talkes about what each type of Xbox 360 and Playstation 3 has to offer. It also does a quick comparison of the two consoles. Third article is Hardware throwdown on IGN.com. This article talks about what is on the inside of the two consoles. Like the CPU, GPU, RAM, hard drive, disc drive, video support, etc. All of these things come in to play when deciding on which console...
Words: 2008 - Pages: 9
...XBOX vs. PlayStation Kathryn Davis COM 170 August 7, 2013 Alfred Chavez Xbox vs. PlayStation There is an age old debate about which gaming system is the better one, Xbox 360 or PlayStation 3. It all depends on one’s preference. There are advantages and disadvantages to each gaming console. If any gamer was to be asked which gaming console, Microsoft’s Xbox 360 or Sony’s PlayStation 3, they prefer, there is likely to be a heated debate without any clear answer and mostly fans loyal to their brand. Both the XBOX 360 and PlayStation 3 have extraordinary media capabilities. Netflix and HULU Plus are just some of the apps that are available on the Xbox and PlayStation. Not only are both systems able to instantly stream and watch movies and TV shows, they can browse the internet and watch videos on YouTube, as long as they are connected to the internet. Although both gaming systems were made to primarily play video games both are able to transform into DVD and CD players. Like most media devices today, both the XBOX 360 and PlayStation 3 play movies and games in High Definition as long there is an HDMI cable available and a High Definition TV. High Definition is what makes the games and movies seem real and so appealing to people other than gamers. Sony and Microsoft have a loyal, hardcore fan base and both companies are always trying to please their fans and come up with the next best thing. After the Nintendo’s Wii came out, Microsoft and Sony pulled out the big guns to compete...
Words: 1359 - Pages: 6
...| Company Write-up: Xbox 360 | Built for Fun | | Michele Herriman | Principles of MarketingDr. Dennis Pedrick | 4/18/2011 | | Company History The Microsoft Corporation, as many people know, is one of the world’s leading computer software manufacturers. Headquartered in Redmond, Washington, the company is known for developing, manufacturing, licensing, and supporting a range of software products and services for various computing devices worldwide. Established in 1975 by Paul Allen and Bill Gates, Microsoft began developing interpreters for microcomputers. By 1980, Microsoft entered the operating system business after signing a contract with IBM, which resulted in the branding and ownership rights of MS-DOS. By 1984 Microsoft had developed its first version of the operating system Microsoft Windows, and by March of 1986, the company had gone public with its stock. Today Microsoft has expanded to much more than just the familiar Windows Operating Systems, such as Windows 7 and Windows Vista. The company also provides enterprise consulting and product support services, training and certification to developers and information technology professionals. The company offers online information products, such as Bing and MSN, and an online advertising platform for publishers and advertisers. More recent products include the Windows Phone and the Zune digital music and entertainment platform, and application software for Apple’s Macintosh computers...
Words: 3659 - Pages: 15
...the Nintendo Corporation’s timeline. Before home games systems were even created kids used to have to go out to the arcade and bring plenty of quarters to play games. Parents used to be worried because anything could happen to their kids on the way to, at, and coming from the arcade. With this threat gamers came up with an idea to make a home game system, “Introduced in 1985, the NES was an instant hit. Over the course of the next two years, it almost single-handedly revitalized the video game industry. Selling over 60 million units, people brought games like Mario and Zelda into their homes for the first time on the NES (Corporate, 2011)”. With the success of that game system Nintendo picked it up a notch and came out with the Nintendo game boy in 1989, that system sold 150 million systems worldwide. With the success of that game system they dropped the Super Nintendo in 1991 which sold 49 million worldwide. Then with five years to develop, with 3D graphics they dropped the Nintendo 64. Since they were seeing so much success they produced the game boy pocket, “It was smaller than the original Game Boy and came in a variety of colors (Corporate, 2011). The in 01’ the game boy advance came out and it brandished better graphics than all the rest of the other game boy’s. The same year Nintendo disrespected the competition by coming out with the Nintendo game cube in 2001 which made the Nintendo 64 look like yesterday’s news. The Game boy Spa that came out in 2003 flipped up and down...
Words: 2158 - Pages: 9
...for a game console, where they can be active and in control of the game, there are two. There is the Wii and Xbox 360 with Kinect. People can really get into the game with both systems. They are similar but different as well. People can be active with both systems and not just sit on the couch or floor. Wii costs about $199 and it comes with the console, a controller, a nunchuck, one game, and a music CD. With the bundle, there is an additional four games of their choice, another controller, and another nunchuck. They can leave messages for other family members on a calendar-based message board. If they want to send messages to other people who are not in their home, they can use WiiConnect24. Surf the web with Wii Remote Plus and Opera browser. Access Netflix and Hulu plus right from the Wii console. They can get updates on the latest news from the internet in easy-to-browse categories. They can even get the weather from around the globe with the Forecast Channel. All that is needed is wireless internet access. There are different channels available, such as, Wii shop, Photo Channel, and Nintendo Channel. There is also Wii Fit so people can exercise. Xbox 360 with Kinect costs about $399 and it comes the console, Kinect sensor, wireless controller, for the Xbox, and two bonus games. It has an internal 250GB hard drive, so people can save their game or store movies, TV shows, music, and pictures. There is no controller needed for the Kinect. Movements control the game, which...
Words: 477 - Pages: 2
...Addicted to Video Games When you think of video games, you don’t think of an addiction, but video games can be as addictive as gambling or alcohol. When my son was around 3 years old, I bought a PlayStation video game system and he would sit and watch me play. One day my son asked me if he could play, it was a 2 player game, so I showed him how to play. I would play from time to time, and as time went on he became better and better. It was like nothing I had ever seen, he was a natural. As the years went by and my son grew older, he was playing more games and he had asked for a Nintendo Gameboy. He soon grew bored of it, he asked for a Nintendo Wii for Christmas and Santa made his wish come true. As the months went by, as a reward for doing chores he would receive a game instead of money. Before long, he had every accessory and he had received 22 games. The years passed and again he grew bored of the Wii, so he asked for the Xbox 360 video game system, and of course I gave in. He became more involved in playing games as the years went by. He always would ask for the newest games, the newest wireless controllers, or headsets. He began to play more in the multiplayer online game venues, and had a list of friends from all over the world. He plays the Xbox any and every chance he gets, beating complete games in as little as 4 hours, or playing campaigns in the online multiplayer area for hours on end. When he plays the game so much, it tends to get in the way of his everyday...
Words: 1180 - Pages: 5
...Executive Summary This report will provide several research findings and discussion of large scaled organizations utilizing integrated marketing communication tools whilst measuring the environment (context) that they operate under while providing several suggestions of improving their communications to parties internally and externally. There this group is consisted of 3 members and the chosen industry and organization for this report is gaming consoles; Microsoft Xbox. While conducting our research on the context of the industry and Microsoft Xbox, several marketing tools were used to acquire this information. With the utilization of Asteroid Tabulation, we were able to acquire supporting information on consumers. This information would involve the use of the Roy Morgan surveying data base. By conducting marketing research through the use of Asteroid and Roy Morgan resources the group was able to determine and observe formalities, and purchase and consumer behaviour of the customers. Other areas of context of the gaming console industry were analysed, one of the areas included the way Microsoft Xbox has communicated to prospective customers and current customers. In terms of marketing perspective; we will discuss the ideologies and perspective Microsoft Xbox are communicating to their customers. A situation analysis is also conducted in terms of the environment Microsoft and other gaming console company’s face. As competitors also determine the behaviour of how a corporation...
Words: 3405 - Pages: 14
...XBOX 360 Marketing Plan Marketing February 20th, 2010 Mark Lundberg Table of Contents: Part 1: Executive Summary Part 2: Company Description * I: History of the Company * II: Current Objectives Part 3: Situation Analysis * Internal Analysis * Environmental Analysis * Customer Analysis * Competitive analysis Part 4: SWOT Analysis * SWOT Analysis * Porter’s Five Forces Model Part 5: Marketing Objectives & Strategies Part 6: Marketing Strategies * Primary target market & Marketing Mix * Secondary markets Part 7: Marketing Implementation Part 8: Summary & Conclusions Part 1: Executive Summary: The Xbox 360 is a gaming console made by Microsoft, Inc. It is in the middle of its product life, being 4 ½ years old at the time of this marketing plan. The success of the original Xbox made the Xbox 360 a likely success for Microsoft, and it has paid off. With millions of units sold around the world, it has become a huge success. This marketing plan will go over where Microsoft currently is in its marketing efforts with the Xbox 360, and what they plan to do to conquer new markets, reach out to new customers, and expand their product line. Part 2: Company Description I: Brief history of the Company Microsoft was founded in 1975 by Bill Gates and Paul Allen. They started off with selling BASIC, which was one of the first computer language programs. Their first customer was MITS Computer. From there...
Words: 3791 - Pages: 16
...Nintendo Wii Marketing Plan for Marketing Management Brian Moats 2/13/2008 Executive Summary This marketing plan is looking at Nintendo's Wii. This innovative hardware has really changed the way people, young and old, look at gaming. Considering the Wii has only been out a year and four months, this is a extraordinary feat. Nintendo has been keeping gaming alive since 1985 with the release of the original Nintendo (Famicom in Japan) and still keeps the true spirit of gaming alive today. For thoughts from the President of Nintendo, look at pages 4-5 of the 2006 Nintendo Annual Report. 2 Contents Situation Analysis ........................................................................................................................... 4 Internal Environment .................................................................................................................. 4 Key Executive ......................................................................................................................... 4 Board of Directors................................................................................................................... 4 Employees ............................................................................................................................... 4 External Environment ................................................................................................................. 4 Customers ........................................
Words: 2021 - Pages: 9
...Nintendo Wii Marketing Plan for Marketing Management Brian Moats 2/13/2008 Executive Summary This marketing plan is looking at Nintendo's Wii. This innovative hardware has really changed the way people, young and old, look at gaming. Considering the Wii has only been out a year and four months, this is a extraordinary feat. Nintendo has been keeping gaming alive since 1985 with the release of the original Nintendo (Famicom in Japan) and still keeps the true spirit of gaming alive today. For thoughts from the President of Nintendo, look at pages 4-5 of the 2006 Nintendo Annual Report. 2 Contents Situation Analysis ........................................................................................................................... 4 Internal Environment .................................................................................................................. 4 Key Executive ......................................................................................................................... 4 Board of Directors................................................................................................................... 4 Employees ............................................................................................................................... 4 External Environment ................................................................................................................. 4 Customers ........................................
Words: 2027 - Pages: 9
...To fully understand the importance of video games you need to take a look at all angles. Video games have been around for years and have impacted us more than you can imagine. From the very first prototype, to the futuristic simulations we have today, video games have changed the world as we know it. The video game industry is at an all time high. Video games are no longer a form of entertainment for few, but a world-wide phenomenon for people of all ages joining in on the fun. Consoles have a very long history; from the very start passionate people have been hard at work to make the industry what it is today. There are also guidelines that all video game companies must abide by as well, so it’s not all fun and games. A video game is defined as a game that involves direct input from a user to generate visual feedback on a device. The systems used to play video games are commonly known as platforms. These devices range from home consoles such as the PlayStation 3, Xbox 360, Wii to the personal computer, and all the way to the arcade system, where the video game was born. Video games were first made as a form of entertainment but have since evolved into a worldwide cult following. They are now used for entertainment, learning tools, and even training. The video game industry was first introduced as a commercial entertainment medium in 1971. This is where it all started. After the collapse of video games in 1983, there was a rebirth 2 years later which set in motion the events...
Words: 3258 - Pages: 14
...report Millions of people worldwide own game systems whether its PlayStation 3 or Xbox 360 there’s always going to be some kind of conflict between the two, because they both want to be the most popular one. There are many different aspects in which people choose one or the other depending on what they are more interested in because they both have many different features. The PS3 has a built in blue-ray player which comes with free wife since day one PS3, because of its build in blue-ray player which comes with free Wi-Fi since day one. At the time when Xbox 360 were first release the company was charging $99 to its customers who wanted wireless on their Xbox 360 and $199 if customers wanted to play HD DVD which by the way are now obsolete thanks to Blue-Ray and also add the yearly fee of $50 for Xbox live it brought the total for an Xbox 360 to $647. At the time Ps3 were just $399.That was a $248 difference between the two that you would save by choosing the PS3. The quality between the two also had its ins and outs for example not only was the Xbox overpriced but it also had issues with overheating. In 2010 a survey of over 500,000 people show us that the Xbox 360 had a very high failure rate compared to the PS3. The Xbox has more number in sales, but also has many bad reviews due to the game systems console breaking down, or overheating. The PS3 beats the Xbox 360 games. At the time of each console release the Ps3 did in fact lack great quality games which many Xbox fans...
Words: 457 - Pages: 2
...Introduction Nintendo was founded in 1889. It developed into a video game company almost a century later after failing at several other ventures. It’s first video game console worth mentioning was the Family Computer abbreviated as Famicom in Japan otherwise known as the Nintendo entertainment system (NES). It was replaced by the super Famicom/ Super Nintendo entertainment system(SNES) after a while. Then in 1996 they released a Nintendo 64 the first console we remember playing on. After the success of the Nintendo 64 then came the Nintendo game cube in 2001 then finally, came the Nintendo Wii. The project shows the innovation and technological enhancements in the products throughout the brief history mentioned above. The product – Nintendo Wii It was released in november2006 and it was an instant success as it was much awaited as unlike its competitors the Xbox 360 by Microsoft and the PlayStation 3 by Sony as it had virtual reality based game play. It is the smallest home console ever. Its controllers are the Wii Remote and nunchuk .The Wii remote uses accelerometers and infrared detection to allow for motion sensing. It has arrow keys and a button on the bottom which is useful as a trigger in shooting games. They are not always used in synchronisation as not all games require the nunchuk, but if required it is added to the Wii remote through a wire and shares batteries with it but to connect with the main console they use wireless technology. Situation Analysis ...
Words: 1290 - Pages: 6
...Market Our target product chosen is the Xbox 360+Kinect gaming console. Launched in November 2010, it held the Guinness World Record for being the fastest selling consumer electronics device from 2010 to 2012 (BBC 2012). This is a good indicator of how the Xbox 360 + Kinect has captured its target market in a growing games industry which promotes family bonding through entertainment. 1.1 Market Share and size of market Currently, Xbox 360 holds 47% share of the overall current-generation console market, with Kinect sales accounting for 19 out of 67 million copies of Xbox consoles sold (Microsoft Corporation 2012). Enabling Microsoft to achieve 13.3% of the current market share in the gaming console industry with the Xbox 360+Kinect. Figure 1. Market share of Xbox 360 + Kinect in the industry. Source: (Microsoft 2012) 1.2 Market Position The following graph depicts year on year sales of the Xbox 360 console against competitors since its inception in 2005. Undoubtedly, the Xbox 360 has garnered the most sales in 2012, characterized by steady growth over the seven years (Microsoft 2012). Figure 2. Console Hardware sales in the US. Source: (Microsoft 2012) 1.3 Company’s principal product in terms of features and benefits Other than the Xbox 360, Microsoft has launched products, which were equal or even more representative of the company. Being the most popular platform, with a 10-year old history, Windows XP Operating System is thus considered to be the principal...
Words: 5687 - Pages: 23