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Southern Rail Balcombe Case Study

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Submitted By riri92
Words 253
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Module Title: Brand Management BMG500

Assignment Title: Developing a Brand

Student ID: 524944

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Module title: Brand Management | Student ID No.: | Module code: BMG500 | Module Credit: | Programme: BA (Hons) Business Suite | Level: | Semester: | Academic year: 2015-16 | Module component being assessed: | Weighting: | Report | 60% |
Module/ Assessment Feedback Form
Learning outcomes being assessed On successful completion of this assessment you will be able to: L1. Demonstrate an understanding of brand management theory L3. Formulate and justify brand development decisionsL4. Appraise the role of the marketing mix in supporting the successful brandL5. Demonstrate creativity in formulating a brand and associated brand strategyL6. Demonstrate the practical ability of analysis, evaluation, communication and present ideas in a written form. |
Feedback by common module assessment criteria (Click box once to check/ uncheck) | | | | | | | | | | |
Tutor comments (overall summary in relation to the learning outcomes, including what was done well and what could be improved) | Lecturer signature: | Second marker signature: | Date: | Date: |

Agreed Indicative mark (all marks are provisional and are confirmed only after an assessment board) Assessment component | Report | | | Overall Mark | % |

* Introduce the report by Identifying factors influencing the brand, ie the philosophy and essence of the brand. The product should be introduced, describing (briefly) its physical features, image, name and values.

* Marketing Objectives should be identified.
Target market

Marketing mix

Product

Price

Promotion

Place

* Define and segment a market and choose target market segments, analysing the behaviour of those consumers. Consider the

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...Southern Rail Balcombe Case Study Module Title: Planning and Decision Making   Assignment Title: Southern Rail Balcombe Station Case   Study (RESUBMITION)   Student ID: 473482  Contents Page    1. Introduction  2. Planning & Decision Making  3. Management  4. Information Systems  5. PESTAL 6. Decision Making Models  7. Contingency Planning  8. Recommendations/Conclusion    1.0 Introduction   This report will be a detailing and taking into regard the planning & decision making of a project and what would be the best choice for the train station Balcombe which Southern Rail own as the station is facing a few issues. This report will give suggestions on which choices would be most suitable for Southern Rail and why, as well as using different decision making models to help show why the appropriate decision was chosen. Also as Southern Rail have stakeholders in the business; the report will discuss what would be the best forms of contact to these stakeholders so they are always kept up to date on what is happening with Balcombe train station. As it is possible aspects of change could not always follow the plan that has been created it is important that in the report it will specify what could possibly affect the changes and then what contingency plans will be in place in order to overcome the potential issues.     The two options which Southern Rail could potentially carry out are; the first one is to renew and repair the...

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