1. Each character in this case is motivated by a different need. Looking closer the characters need reflects in how they themselves are motivated along with how they intend on motivating others. First, Marty Callahan, a laid back relaxed worker always enjoyed a friendly atmosphere at Spanglemaker. Throughout his career his need for affiliation kept him motivated in the company. His simple get-togethers with co-workers were very important to him and he believed his relationships with them were a very important part at Spanglemaker. Next was Lawrence Guthrie, the president who was ready to take Spanglemaker in a new direction. His need for achievement motivated him to be able to change the whole idea of Spanglemaker. Also I believe he motivated most of his employees by altering the job design of Spanglemaker. Charles Langley was classified as “hard-working” and a “rule maker”. These factors represent Charles need for power, he was dedicated to what he had to do and expected nothing less from the people who worked under him. Dominique Bernays was an innovative worker who had a great desire to publish books that could change the world. Her want to publish writers who wrote unconventional books for young children showed her need for achievement. This need for achievement also reflected how she would motivate her workers. She believed each person would be able to choose the author they would like to work with. This is also an example of expectancy theory. Her workers would be more motivated because their goals would seem more attainable also she would reward them any way she could. Lastly was a man similar to Marty, Lou Healy was a people person. He enjoyed having a close relationship with everyone that he worked with. He, like Marty, was motivated by his need for affiliation. He wanted to supervise people in a friendly way. He would try and motivate workers by giving them