...Sparkling Glass Limited A decision support document for the recruitment of the new General-Shift-in-Charge (748 words) Sourav Das PGP 2014-16, IIM Bangalore SR NO. 9233920 Sparkling Glass Limited Sparkling Glass limited Contents Background: ................................................................................................................................3 Purpose: ......................................................................................................................................3 Options Available ........................................................................................................................3 Option 1: Mr. Khanna ..............................................................................................................4 Option 2: Mr. Punjabi ..............................................................................................................4 Option 3: Mr. Gupta ................................................................................................................4 Option 4: Mr. Gulati .................................................................................................................4 Rationale used in decision making ...............................................................................................5 Recommendation ........................................................................................................................6 Appendix: Evaluation criteria...
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...Sparkling glass limited a company with 300 million turnover, is running through losses for the past 2 years. The financial problems have resulted because, production is outpacing sales, as production cost is 75 percent of the sales. Government also hold most of the company's input which results in increase in price of the product and at the same time competitors, sell glass containers at lower prices because of which customers prefer to buy from those sellers. Manufacturing of glass containers is a continuous process and requires a lot of training. Working conditions near the glass furnace is very difficult because of immense heat and there are no fans in that area, which poses a problem for workers. Glass manufacture deals in variety and if we see other companies produce variety of bottles and whereas our company only deal with a single variety, which is very economical. Ashok the in-charge of general shift, who has been responsible for routine function of the general shift, production planning, scheduling and costing, is going to retire in few months time and there is a need for replacement in Ashok's place. Recruiting externally is not feasible for the company looking at the current situations. There are four replacements internally in the company to take over Ashok's place ~Khanna, Panjabi, Gupta and Gulati. Khanna:- He holds a 5 years of work experience and is a glass technologist. He has good communication skills and applies them while solving issues. His...
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...English Wine Week Direct and Digital Marketing Plan Team Sunflowers - Team code 2114-03. Team code 2114-03. Executive Summary For English Wine Producers we propose the following objectives to get the most out of their English Wine Week: • • • • Increase the number of visitors attending the vineyards during the week To sell at least 65,000 bottles throughout the week To create a functional database upon which consumer data can be used in the future Increase awareness of the week through promotional activities A specific action plan is set to meet the objective targets. All activities will be through off-trade retailers and targeting consumers in the ABC1 categories predominately in the South East of England. Due to targeting these consumers we aim to create a premium perception of our product to take advantage of slumps in sales of Champagne. We aim to generate a vibe of interest from our campaign, advertising and events in which people want to get more involved with wine and events orientated around it. For instance through our created app GPS will locate local wine events, vineyards and merchants that sell English wine, and customers will be able to use this at will. Currently English wine have 1785 consumer details from details given to them from vineyards. Database software will be purchased so that EWP can collect data from their consumers so that in the future they are able to retain the consumers. The media which will be used has been selected as we feel that...
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...Almost anybody in the United States can attest to drinking a soft drink beverage from time to time. There are those who even indulge in them on a daily basis. For decades the soft drink industry has produced an immeasurable amount of fluids consumed. In 2012 a study conducted by the Huffington Post found that 48% of Americans drink soda on a daily basis. It’s no surprise that the soft drink industry is a multi billion-dollar industry. Just like any other large, established industry, it is almost impossible for a smaller organization to enter the trade and be profitable. It is especially difficult to compete in the soft drink industry with the two tycoons The Coca-Cola Company and PepsiCo. Having been around for as long as they have –Coca Cola 1892, PepsiCo 1965 the two companies have crushed their industry rivals and dominated the soda trade making the threat of potential entrants extremely low. The barriers to entry are too high because of unequal access to distribution channels. Usually consumers acquire their soft drinks alongside a meal at a restaurant or maybe a gas station. No restaurant is going to place a new soft drink flavor alongside popular generic flavors that are known to sell and no gas station is going to sell a product that they’re unsure is going to sell. Not only that but the capital requirements required in order to compete with The Coca-Cola Company and PepsiCo are inconceivable. A smaller organization may attempt to market their products locally and survive...
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...Wines of Israel 1. Israel and its Regions Israel contains 5 regions. Galilee, Shomron, Samson, Judean Hills and Negev. Samson and Shomron are the oldest regions that produce wine while, the regions near the shore have primarily planted vineyards and produce wines for more or less 100 years. Through the years more new vineyards were added in very cold places such as Golan Heights, Upper Galilee, Judean Foot Hills and Judean Hills. Whereas Israel’s best wine quality are being produced in these areas. 1.1 Galilee Means Galil in Hebrew, it is located north of Israel. It Contains two best quality wine production areas, the upper Galilee and Golan Heights. The climate of vineyards are cooler and elevated. Anyhow Golan Heights is located in a different region but according to the wine law, Golan Heights is a sub region of Galilee. Upper Galilee is located in the mountain that contains forests, stony and sharp edges, drained and heavy soils, 350 – 450 meters of vineyards close to Lebanon boarder whereas most of the vineyards were implemented since the 1990’s. Upper Galilee wineries are the Galil Mountain, Dalton and Carmel. Whilst lower Galilee is 200 – 400 meters elevated. The soils are among volcanic and limestone. Its winery is Tabor. 1.2 Golan Heights 1200 meters over the sea. This region embraces the cold weather and snowy mountains, it is separated into 3 areas. Southern Golan, Middle Golan and Upper Golan. Southern Golan is where the soils are something...
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...Background Sparkling Glass Limited (SGL) is a medium scale glass container manufacturing unit. For the last two years SGL has made losses because of increasing cost of production. But this year it is expected to make profits. The reasons for high cost of production have been government policies, wage agreements and sales cartels which control the inputs. This report serves as the decision support document for the selection committee appointed to find the replacement of Mr. Ashok, the General-shift-in-charge who is slated to retire in few months. Purpose Mr. Prasad, the Plant Superintendent wants to find the replacement for Mr. Ashok. Four shift-in-charges, viz. Mr. Khanna, Mr. Punjabi, Mr. Gupta and Mr. Gulati are in contention for the job. The other options available are recruitment of a new person and extension of Mr. Ashok’s tenure. The decision tree for the given case is as follows: Options Available Among the possible options, the recruitment of a new person from another company might infuse new unbiased ideas. However, the following risks outweigh the benefit of recruiting a new person: • Possibility of friction with the existing shift-in-charges: The incumbent shift-in-charges may take some time to accept the newcomer to the company and vice versa and the difference in opinions of both the parties may create some conflict. • High cost implication: SGL has suffered losses for the last two years and wants to earn profits this year. In such a situation, hiring someone...
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...DIRECTION DE L'ENSEIGNEMENT RESSOURCES PEDAGOGIQUES 79-81 avenue de la République 75543 PARIS Cedex 11 Tél: 01 49 23 57 24 Fax : 01 49 23 57 41 E-mail : ccmp@ccip.fr Internet : www.ccmp.fr NESTLE - DANONE and the bottled water sector G1329(GB) Par Franck BRULHART & Tim WHITE Faculté des Sciences Economiques et de Gestion Marseille - EUROMED Université Aix-Marseille II Intégration CCMP : 2004 Licence d'utilisation accordée à : _Euromed Marseille Ecole de Management Pour ce produit, l'établissement acquéreur est autorisé à : • Diffuser le produit à l'ensemble du corps professoral de l'établissement dans le but d’utiliser ce produit pédagogique pour son enseignement. • Reproduire le produit sans limitation de quantité, ni de durée. S'il s'agit d'un document au format numérique, celui-ci peut être diffusé par tout moyen et support (intranets et extranets dûment autorisés par l'établissement acquéreur) à l'exclusion de sites web librement accessibles au public extérieur à l'établissement acquéreur L’établissement acquéreur du produit s'engage à : • ne pas communiquer ou céder tout ou partie du produit à un tiers n'enseignant pas dans l'établissement acquéreur • conserver une version originale intégrale et datée du produit telle qu'elle a été livrée par la CCMP lors de l'achat, • conserver le logo de la CCMP et le logo de l'établissement créateur ainsi que les logos ou marques des entreprises citées dans le produit, Cette étude de cas est un...
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...Schultz Wines Limited: Pre-seen Information Examination Case Study: What type of organization is Schultz Wines Limited? Schultz Wines Limited was established in 1840’s by one of the founding winemaking families of Barossa Valley in South Australia who had migrated from Germany. The company was listed on the Australian Stock Exchange in 1996 and operates from a single site located in Barossa Valley. The company’s current Managing Director, Fred Schultz, is a fifth generation winemaker, a direct descendent of original Schultz family, and the company maintains the tradition of being an independent family wine company with premium brands, despite being a publicly listed company. What industry, product segments/markets does Schultz Wines Limited operate in? Schultz Wines Limited is the 7th largest company in the Australian Winemaking Industry and competes in key export markets in North America, Europe and Asia. Core activities cover grape growing and procurement, harvesting, crushing (includes crushing for other wineries), storage and fermentation of grapes and distribution to local & international markets, having vertically integrated, Schultz Wines has had its own vineyard and produce 20 per cent of its grapes requirements. Schultz Wines does not bottle its wines. They are bottled by a nearby bottler that also packs them ready for distribution to various markets. Schultz Wines operate in all three major product segments: Table wines (includes Red & White varieties)...
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...KRS: Survival of a small scale cleaning company The Company Categorised as one of Malaysian small and medium scale businesses, Key Rank Services (KRS) was established in 1994. KRS specialises in building cleaning task such as hospitals, offices, students’ hostels, cafeterias, libraries and other parts of building. Other than cleaning jobs, KRS also offers lawn care such as grass mowing and plants trimmings. The business was initially founded by Ali. Fifteen years after the establishment, an additional investment was contributed by Nassir, who injected some other capital, thus owning a total of 35% of the business. Ever since the additional investment, KRS totally navigated its core business into cleaning. Prior to that, KRS also did some maintenance job for fire fighting and safety system. The business operates out of a central office in Kajang with two storage facilities which located in Segamat and Seremban. These two storage facilities were set up when KRS engaged cleaning projects with Segamat government councils building and Plaza Ampangan, Seremban during early 2000s. Ali still maintained the store as there are some machines and cleaning tools kept inside. “Some of these rusty tools could still be useful if KRS gain any cleaning tender in southern region” Ali whispered to Nasir when he suggested shutting down the stores. Among the projects that KRS are currently engaging include cleaning of residential colleges in Universiti Teknologi MARA, Shah...
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...Exam case Australian Beverages Limited Pre-seen information Semester 1 2010 Australian Beverages Limited — Pre-seen information A. Introduction to Australian Beverages Limited — March 2010 Australian Beverages Limited (ABL) commenced soft drink manufacturing in 1937. During the 1970s and 1980s, the company expanded its beverage portfolio by entering into other non-alcoholic beverage categories, such as fruit and milk-based drinks. Entry into the snack food market was recently undertaken in response to declining consumption of carbonated soft drinks (CSDs), the company’s traditional area of business strength. This move also enabled ABL to leverage its strong distribution capabilities to supermarkets, convenience stores and hospitality channels by adding adding such complementary food products to non-alcoholic beverages. Nevertheless, CSDs still accounted for 90 per cent of company revenue in 2004. Tom Dwyer, the current managing director, has been with the company since 2005. He joined the company at a time when CSD growth was stagnating and shareholder confidence in the company was waning. This had resulted in the share price declining by 15 per cent in the two years prior to his appointment. In order to restore shareholder confidence, Dwyer established a strategic planning team within the company to assess the current product portfolio and identify organic and acquisition growth opportunities. From this review the importance of operational excellence was identified and strong...
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...HOSTED BY Available online at www.sciencedirect.com Wine Economics and Policy 4 (2015) 116–127 www.elsevier.com/locate/wep Wine consumption and sales strategies: The evolution of Mass Retail Trading in Italy Caterina Continia,n, Caterina Romanoa, Gabriele Scozzafavaa, Fabio Boncinellia, Leonardo Casinia a Dipartimento di Gestione dei Sistemi Agrari, Alimentari e Forestali, Università degli Studi di Firenze, P.le delle Cascine, 18, 50144 Firenze, Italy Received 9 September 2015; received in revised form 20 November 2015; accepted 5 December 2015 Available online 11 December 2015 Abstract The recent economic crisis has brought considerable changes also to food consumption: on one hand, many products have recorded consistent absolute declines in demand, while on the other hand, we have witnessed preferences shift towards low-cost foods or, in any event, foods of lower quality standards. In order to study these phenomena and, especially, the strategies firms adopt to confront them, the wine sector constitutes a particularly interesting focus due to its wide supply range and the elevated reactivity to price and income of demand. Our paper intends to take a close look at wine consumptions, focusing on the sales made on the Mass Retail Trading (MRT) channel from 2009 to 2013, and to conduct a thorough analysis of the performances of the single products, in view of pointing out the sector's overall trend, as well as the principal typologies of wine, in terms of their sales results...
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...fingerling potatoes, grilled lemon and tarragon beurre blanc $85 side dishes $9 (We recommend two side orders for each entrée) BAKED POTATO WITH SOUR CREAM AND CHIVE BUTTER SAUTÉED FORAGED MUSHROOMS WITH THYME YUKON GOLD FRITES WITH TRUFFLE AÏOLI FRENCH BEANS AMANDINE SWEET POTATO FRIES WITH LEMON AÏOLI RAPINI WITH PARMESAN CHEESE SWEET POTATO MASH YUKON GOLD MASHED POTATO ROASTED ROOT VEGETABLES To receive complimentary elevation a main course must be purchased per person | Prices do not include taxes or gratuities Please advise server of any food allergies Menu en français disponible prix fixe 2 courses $65 3 courses $79 Suggested wine pairing prices are for a 6-ounce glass; 9-ounce glasses are also available appetizer (choice of) HEARTS OF ROMAINE Pancetta, caesar vinaigrette and Parmesan cheese “Lily” Sparkling, Colio Estate Vineyards, Ontario $15 HOUSE SMOKED ATLANTIC SALMON Caper berries, pumpernickel, crème fraîche 2013 Chardonnay, Henry of Pelham Winery, Niagara Peninsula, Ontario $14 RICOTTA PARMESAN GNOCCHI Willow Grove Farm’s pork ragout, preserved summer tomato...
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...2013 Power of Hypnosis and Suggestions in Advertising By Nidhun Thankachan PGP/16/093 Consumer Behaviour Section B IIM Kozhikode CONTENTS 1. Abstract..........................................................................................................................2 2. Introduction....................................................................................................................3 3. Methodology..................................................................................................................4 4. Hypnosis: The Science…………………………………...............................................5 5. Focus Group Hypnosis...................................................................................................6 6. New Innovations………………………………………………..................................10 7. Limitations of Hypnosis……………………………………………………………..11 8. References....................................................................................................................12 1 Abstract This term paper aims to analyse the uses and impact of hypnosis and suggestion in advertising. In this new age where there is an increased onus on inbound marking and social media, we see advertisers taking up more path breaking avenues to tap into the minds of customers such as hypnosis focus groups. While hypnotised, a person’s brain functions at a deeper level called the alpha level where the subconscious is highly susceptible to suggestions and messages....
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...different thing sustainability is responsibility of company)(envoirment) Being consider it as a threat Water is the main ingredient in substantially all of our products. It is also a limited resource in many parts of the world, facing unprecedented challenges from overexploitation, increasing pollution, poor management and climate change. As demand for water continues to increase around the world, and as water becomes scarcer and the quality of available water deteriorates, our system may incur increasing production costs or face capacity constraints which could adversely affect our profitability or net operating revenues in the long run. sweetneers sweetners in us is high fructose corn syrup hfcsavailable from domestic sources and subject to fluctuation in price.CCBSS is a limited liability company that is owned by authorized Coca-Cola bottlers doing business in the United States. Among other things, CCBSS provides procurement services to our Company for the purchase of various goods and services in the United States, including HFCS. The principal non-nutritive sweeteners we use in our business are aspartame,However, our Company purchases aspartame, an important non-nutritive sweetener that is used alone or in combination with other important non-nutritive sweeteners in our low-calorie sparkling beverage products,Our Company generally has not experienced any difficulties in obtaining its requirements for non-nutritive sweeteners. threat With regard to juice and juice...
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...Title (Summer Internship Project Report) Submitted in the Partial fulfillment of the requirement for the award of POST GRADUATION DIPLOMA IN MANAGEMENT (PGDM) Submitted to SIES COLLEGE OF MANAGEMENT STUDIES Nerul, Navi Mumbai Submitted By Sunil Kumar Bose 111 Marketing 2014-16 Declaration I, Sunil Kumar Bose, studying in the second year of POST GRADUATION DIPLOMA IN MANAGEMENT (PGDM) at SIES College of Management Studies, Nerul, Navi Mumbai, hereby declare that I have completed the Summer Internship Project titled “Driving Kinley Water NDs at Medical Channels and at WD outlets” as a part of the course requirements for the POST GRADUATION DIPLOMA IN MANAGEMENT (PGDM) Program. I also declare that the work undertaken by me is original and has not been copied from any sources. I further declare that the information presented in this project is true and original knowledge and has not been submitted to SIESCOMS or any other institute for any other examination. Signature of the Student: Date: 5th July 2015 Name of the Student: Sunil Kumar Bose Roll No.: 111 Acknowledgement I take this opportunity to express my profound gratitude and deep regards to my corporate project guide Mr. Gurjot Singh Bedi, Area Sales Manager (ASM) and Mr. Alok Chand, Sale Manager (SM), HCCBPL Varanasi for his exemplary guidance, monitoring and continuous encouragement throughout...
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